Craft Field Candle Market Report: Trends, Forecast and Competitive Analysis to 2031
상품코드:1759560
리서치사:Lucintel
발행일:2025년 06월
페이지 정보:영문 150 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계 크래프트 필드 캔들 시장의 장래성은 유망하며, 온라인 시장과 오프라인 시장에서 기회가 있습니다. 세계 크래프트 필드 캔들(공예 분야 양초) 시장은 2025년부터 2031년까지 CAGR 3.2%로 성장할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 개인화된 가정 장식 추세의 증가, 수제 양초의 인기 증가, 환경 친화적인 천연 제품에 대한 선호도 증가입니다.
Lucintel의 예측에 따르면, 종류별로는 웰빙과 휴식에 대한 소비자의 관심이 높아지면서 향초가 예측 기간 동안 높은 성장세를 보일 것으로 예상했습니다.
용도별로는 디지털 보급과 스마트폰 이용 증가로 온라인이 높은 성장세를 보일 것으로 예상됩니다.
지역별로는 친환경 제품에 대한 소비자 수요 증가로 인해 북미가 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상됩니다.
크래프트 필드 캔들 시장의 새로운 동향
크래프트 캔들 시장은 끊임없이 변화하고 있으며, 소비자들이 캔들을 대하는 방식을 변화시키는 새로운 트렌드가 형성되고 있습니다. 지속가능성, 개인화, 문화적 요소와 같은 정책적 이슈에 대한 관심은 이에 대한 관심의 증가를 반영하고 있습니다. 또한, 상품과 서비스의 범위, 전자 통신의 이용에도 변화가 나타나고 있습니다. 크래프트 필드 캔들 시장에 진입하고자 하는 투자자들은 이러한 트렌드에 주목해야 합니다.
지속가능성과 친환경 소재 : 양초 제조에 소이 왁스, 밀랍, 코코넛 왁스의 사용이 증가하고 있으며, 그 지속가능성도 증가하고 있습니다. 소비자들은 제품이 환경에 미치는 영향에 대해 더 많이 인식하고 있으며, 이에 따라 제조업체들은 친환경 소재를 최우선 순위로 삼고 있습니다. 또한, 기업들은 재활용이 가능하고 미니멀한 디자인과 향을 통해 이산화탄소 배출량을 줄이는 데 주력하고 있습니다. 환경 보호의 필요성은 점점 더 커지고 있으며, 그 결과 환경 보호는 비즈니스 발전과 제품 개발 및 구매 의사결정의 주요 원동력 중 하나가 되고 있습니다.
개인 양초와 맞춤형 양초 : 양초 제조업체가 제공하는 스타일, 향기, 색상, 포장에 대한 맞춤형 양초는 점점 더 많은 소비자가 자신의 취향에 맞는 제품을 구매하기를 원하기 때문에 당연한 일이 되어가고 있습니다. 이러한 추세는 특히 미국에서 두드러지게 나타나고 있으며, 결혼식이나 명절과 같은 특별한 날에 가정을 꾸미기 위한 전형적인 선물로 맞춤형 개인화 양초가 사용되고 있습니다. 개인화에 대한 충동은 이 공예품이 널리 받아들여지는 이유 중 하나이며, 소셜 미디어 사이트와 Etsy의 확대된 사용으로 인해 소비자는 좋아하는 아티스트의 맞춤형 양초를 쉽게 구매할 수 있게 되었습니다.
웰빙과 아로마테라피에 대한 관심 : 건강에 대한 관심이 높아지면서 아로마테라피 효과가 있는 양초의 인기가 높아지고 있습니다. 현재 소비자들은 이완, 스트레스 해소, 기분 전환에 도움이 되는 천연 에센셜 오일이 함유된 양초를 찾고 있습니다. 이러한 양초에는 라벤더, 유칼립투스, 카모마일 등 아로마 테라피스트들이 웰빙을 향상시키는 데 도움이 된다고 주장하는 진정 효과가 있는 향이 함유되어 있는 경우가 많습니다. 정신건강에 대한 관심이 높아짐에 따라 브랜드는 양초의 웰빙 효과를 강조하여 소비자의 요구에 맞게 제품을 조정하고 있습니다.
양초 제조의 기술 혁신 : 기술의 발전은 새롭고 더 정확한 양초 제조 방법을 만들어냄으로써 수제 양초 산업에 영향을 미치고 있습니다. 예를 들어, 일부 기업은 정교한 양초를 만들기 위해 3D 프린터를 사용하는 것을 연구하고 있으며, 일부 기업은 자동화 기술을 사용하여 수제 제품을 대량 생산하는 장인을 지원하고 있습니다. 또한 소규모 독립 장인들은 디지털 광고와 E-Commerce를 통해 더 많은 사람들에게 양초를 홍보할 수 있게 되었습니다. 기술의 활용으로 업무 프로세스가 더 효율적이고 시장 범위가 넓어지고 있습니다.
지역과 문화적 요인 : 공예 양초의 디자인과 향은 점점 더 문화적 영향에 의해 형성되고 있습니다. 고객들은 자신의 문화적 정체성을 표현하거나 다른 문화를 탐구하고자 하는 양초에 매력을 느끼고 있습니다. 예를 들어, 인도에서는 재스민과 샌달우드 향의 전통 양초가 유행하고 있으며, 일본에서는 꽃 디자인과 미니멀한 모티브의 양초가 점차 받아들여지고 있습니다. 미국에서는 계절의 변화와 축제를 상징하는 양초에 대한 수요가 높습니다. 이러한 추세는 특정 전통이나 이상과 연관된 향기를 연상시키는 문화 현상과 양초가 더욱 밀접하게 연관되어 있음을 보여줍니다.
지속가능성, 개인화, 웰빙, 기술 통합, 문화적 영향 등 최신 트렌드는 공예 양초 산업을 재정의하고 있습니다. 친환경 제품과 자기만족에 대한 관심이 높아지면서 소비자의 우선순위가 바뀌고 있으며, 기술의 발전은 창의성의 창을 열어주고 있습니다. 이러한 트렌드를 따르는 기업들은 개성적이면서도 친환경적인 제품에 대한 니즈를 충족시킴으로써 변화하는 시장에서 성공을 거둘 수 있을 것입니다.
크래프트 필드 캔들 시장의 최근 동향
최근 몇 년 동안 다른 산업과 마찬가지로 소비자 행동, 새로운 기술, 지속가능성의 향상으로 인해 크래프트 필드 캔들 시장의 형태가 변화하기 시작했습니다. 이러한 변화는 다양한 지역에서 일어나고 있으며, 제품 및 서비스 제공, 마케팅 전략, 소비자 참여에 큰 영향을 미치고 있습니다.
친환경 제품의 성장 : 기후변화에 대한 소비자의 관심이 높아짐에 따라 에코 캔들로 알려진 소이왁스 및 밀랍 양초의 인기가 해마다 증가하고 있습니다. 사람들은 생분해성, 무독성, 재활용이 가능한 친환경 제품에 대한 관심이 높아지고 있습니다. 친환경 양초는 미국, 독일, 일본 등 지속가능성을 최우선 목표로 삼는 나라에서 가장 많이 성장하고 있습니다. 친환경 양초의 보급이 확대됨에 따라 제조업체들은 친환경적인 제조 방식으로 전환할 수밖에 없었고, 그 결과 업계 전체가 더 나은 방향으로 변화하고 있습니다.
손재주 좋은 공예 애호가를 위한 양초 만들기 키트 : DIY 활동의 부상은 창의력을 자극하여 집에서 양초를 만들 수 있는 양초 만들기 키트를 만들게 되었습니다. 이 키트에는 왁스, 심지, 향료, 틀 등이 함께 제공되며, 창의적인 취미로 판매되고 있습니다. 이러한 추세는 창의적인 DIY 활동에 적극적으로 참여하고자 하는 미국에서 널리 주목받게 되었으며, DIY 키트의 도입은 취미와 기회로 양초 만들기에 관심을 가졌던 새로운 고객들을 끌어들여 시장을 확대했습니다.
소셜 미디어가 활성 사용자를 확보하는 한편, E-Commerce는 번성했다 : 양초 제조업체는 양초 제조 산업을 크게 변화시킨 관련성을 유지하려면 새로운 E-Commerce 및 소셜 미디어 트렌드를 수용해야 합니다. 이전에는 소규모로 운영되던 많은 양초 제조업체들이 이제는 Etsy, Instagram, Amazon 등에서 제품을 판매하는 것을 볼 수 있습니다. 이러한 플랫폼은 판매자에게 자신의 공예품을 홍보하고 자신의 이름을 만들 수 있는 기회를 제공하는 한편, 고객에게 직접 판매하여 궁극적으로 구매자를 돕습니다. 온라인 제품에 쉽게 접근할 수 있는 것은 공예 양초 산업에 큰 도움을 주었으며, 다른 사업체처럼 운영할 수 있고, 가시성과 매출을 높일 수 있습니다.
최고의 커스터마이징과 개인화 : 공예 양초는 소비자들이 개인화된 제품에 대한 욕구를 지속적으로 표출하면서 인기 판매 품목으로 자리 잡았습니다. 양초 제조업체들은 이제 개인화된 향, 색상, 패키지 등 다양한 맞춤화 옵션을 제공하고 있습니다. 많은 기업들은 또한 결혼식, 생일, 휴일 등 특정 행사에 적합한 맞춤형 양초를 제공하고 있습니다. 개인화는 양초 제조업체에게 제품을 차별화하고 의미 있는 제품을 원하는 더 많은 소비자층에게 어필할 수 있는 기회를 제공하고 있습니다. 맞춤형 제품에 대한 수요가 증가함에 따라 개인화는 이제 공예 양초 시장을 특징짓는 요소로 자리 잡았습니다.
웰빙과 아로마테라피의 융합 : 아로마테라피 양초의 도입으로 양초 시장도 셀프 케어와 웰빙 트렌드에 영향을 받고 있습니다. 이 양초에는 진정, 치유, 스트레스 해소 등의 효과가 있는 것으로 알려진 에센셜 오일이 함유되어 있습니다. 라벤더, 유칼립투스, 카모마일 등 강력한 치료 효과가 있는 향이 인기를 끌고 있습니다. 아로마 캔들 마케팅 캠페인은 정신건강과 휴식의 중요성을 강조하고 있으며, 아로마 캔들은 더 넓은 웰빙 라이프스타일의 일부로 브랜드화되고 있습니다. 공예 양초 시장에서는 신체적, 정신적 건강 증진을 원하는 소비자들에게 어필할 수 있는 틈새 제품 개발이 증가하고 있습니다.
최근 크래프트 필드 캔들 시장의 동향은 지속가능성, 맞춤성, 건강에 대한 관심이 높아지고 있음을 보여줍니다. 또한, 기술 혁신과 E-Commerce의 성장으로 디테일과 지속가능성을 고려하면서 더 넓은 시장에 쉽게 진입할 수 있게 된 것도 시장 확대를 부추기고 있습니다. 이러한 변화는 시장을 보다 세련되고 편리한 곳으로 바꾸고, 현대 소비자의 니즈와 신념에 맞게 업데이트하고 있다고 할 수 있습니다.
목차
제1장 주요 요약
제2장 세계의 크래프트 필드 캔들 시장 : 시장 역학
소개, 배경, 분류
공급망
업계 성장 촉진요인과 과제
제3장 시장 동향과 예측 분석(2019-2031년)
거시경제 동향(2019-2024년)과 예측(2025-2031년)
세계의 크래프트 필드 캔들 시장 동향(2019-2024년)과 예측(2025-2031년)
세계의 크래프트 필드 캔들 시장 : 종류별
팬시 양초
향초
세계의 크래프트 필드 캔들 시장 : 용도별
온라인
오프라인
제4장 지역별 시장 동향과 예측 분석(2019-2031년)
세계의 크래프트 필드 캔들 시장 : 지역별
북미의 크래프트 필드 캔들 시장
유럽의 크래프트 필드 캔들 시장
아시아태평양의 크래프트 필드 캔들 시장
기타 지역의 크래프트 필드 캔들 시장
제5장 경쟁 분석
제품 포트폴리오 분석
운영 통합
Porter's Five Forces 분석
시장 점유율 분석
제6장 성장 기회와 전략 분석
성장 기회 분석
세계의 크래프트 필드 캔들 시장 성장 기회 : 종류별
세계의 크래프트 필드 캔들 시장 성장 기회 : 용도별
세계의 크래프트 필드 캔들 시장 성장 기회 : 지역별
세계의 크래프트 필드 캔들 시장 최신 동향
전략적 분석
신제품 개발
세계의 크래프트 필드 캔들 시장 생산능력 확대
세계의 크래프트 필드 캔들 시장 기업 인수합병(M&A), 합작투자
인증과 라이선싱
제7장 주요 기업 개요
Yankee Candle
Luminex
Bolsius
Universal Candle
Qingdao Kingking Applied Chemistry
Dalian Talent Gift
Hyfusin
Vollmar
Primacy Industries
Gies Kerzen
ksm
영문 목차
영문목차
The future of the global craft field candle market looks promising with opportunities in the online and offline markets. The global craft field candle market is expected to grow with a CAGR of 3.2% from 2025 to 2031. The major drivers for this market are the growing trend of personalized home decor, the rising popularity of handmade candle, and the increasing preference for eco-friendly & natural products.
Lucintel forecasts that, within the type category, scented candle is expected to witness higher growth over the forecast period due to the rising consumer interest in wellness & relaxation.
Within the application category, online is expected to witness higher growth due to the increasing digital penetration & smartphone usage.
In terms of region, North America is expected to witness the highest growth over the forecast period due to the rising consumer demand for eco-friendly product.
Emerging Trends in the Craft Field Candle Market
The crafts candle market is constantly changing, and new trends are forming that will change how consumers interact with candles. Attention to policy issues such as sustainability, personalization, and cultural factors reflect an increasing concern for them. There are also changes in the range of goods and services as well as the use of electronic communications. These trends should be noted by investors seeking to penetrate the craft field candle market.
Sustainability and Eco-friendly Material: The use of soy wax, beeswax, and coconut wax for making candles is on the rise, and so is their sustainability. Consumers are becoming more aware of the impact their products have on the environment, and this is pushing manufacturers to put eco-friendly materials at the top of their priorities. Furthermore, companies are focusing on reducing their carbon footprints through recyclable, minimalistic designs and fragrances. The need for protecting the environment is growing, and as a result, it is becoming one of the main forces in business advancements as well as product creation and purchase decisions.
Personalized and Customized Candles: Customizations in styles, fragrance, colors, and packaging offered by candle makers are becoming a norm, as more and more consumers are looking to buy products that suit their tastes. This trend is especially noticeable in the United States, where custom-made, personalized candles are typical gifts used to decorate homes for special occasions such as weddings and holidays. The urge towards personalization has contributed to the wide acceptance of this craft, and the growing use of social media sites and Etsy has made it straightforward for consumers to buy tailor-made candles from their favorite artists.
Focus on Wellness and Aromatherapy: Increased attention on health has led to candles with aromatherapy features rising in popularity. Nowadays, consumers look for candles that use natural essential oils to aid in relaxation, stress reduction, and elevation of mood. Often, these candles contain soothing scents like lavender, eucalyptus, or chamomile which aromatherapists claim can help improve wellbeing. As mental wellness becomes more valued, brands are tailoring their products to meet consumers' needs by highlighting the wellness benefits of their candles which gives buyers the chance to choose products that positively impact their health more than ever.
Technology Innovations in Candle Making: Technological advancements are affecting the handcrafted candle industry by creating new, more precise methods of candle-making. For instance, some companies are researching the use of 3D printing to create elaborate candles while others are using automated techniques to aid craftsmen in mass-producing their handmade merchandise. Additionally, small and independent craftsmen can now advertise their candles to a larger audience, with the aid of digital advertising and ecommerce, selling their products online and reaching customers from all over the world. With the use of technology, operational processes are becoming more efficient and the market scope is increasing.
Regional and Cultural Factors: Craft candle designs and fragrances are increasingly shaped by cultural influences. Customers are attracted to candles that portray their cultural identity or wish to delve into other cultures. For instance, traditional candles with jasmine or sandalwood scents are in vogue in India, whereas Japan is slowly embracing candles with floral designs and minimalist motifs. In the United States, candles that mark the changing seasons and holidays are in great demand. This trend reveals a further link between candles and cultural phenomena that evokes scents connected to specific traditions or ideals.
The latest trends- sustainability, personalization, wellness, technological integration, and cultural influence- are redefining the craft field candle industry. The growing focus on eco-friendly goods and self appropriation shows a shift in consumer prioritization, while technological advancement opens windows for creativity. Companies that follow these trends are bound to do well in the ever changing market as they address the need for products that are not only distinctive but also environmentally friendly.
Recent Developments in the Craft Field Candle Market
As with other industries that have transitioned in recent years, consumer behavior, new technology, and increased sustainability has started to reshape the craft field candle market. These changes have been occurring in many different regions and have greatly impacted product and service offerings, marketing strategies, and consumer participation.
Growth of Eco-friendly Products: Due to increased consumer concern regarding climate change, soy wax and beeswax candles, otherwise known as eco-friendly candles, have become more popular over the years. People are becoming more interested in eco-friendly products that are biodegradable, non-toxic, and recyclable. Eco-friendly candles have seen the most growth in The United States, Germany, and Japan, where sustainability is considered a primary objective. The increasing adoption of eco-friendly candles has forced manufacturers to switch to environmentally friendly methods of production, which, in turn, has changed entire industries for the better.
Candle Making Kits for Craft Lovers Who are Hands-On: The rise of DIY activities sparked creativity and led to the making of candle making kits that allow people to create candles at home. These kits come with wax, wicks, fragrance, molds, etc., and are sold as a creative hobby. This trend has become widely noticed in the US where people are actively looking to partake in creative DIY activities. The introduction of DIY kits has expanded the market by bringing in new customers who were previously interested in candle making either as a hobby or business opportunity.
Social Media Gained Active Users While E-Commerce Flourished: There is a need to embrace the new ecommerce and social media trends if a candle maker wants to remain relevant which has greatly changed the candle making industry. A lot of candle makers that previously operated on a small scale can now be seen selling their products on Etsy, Instagram, Amazon, etc. which makes it easier for customers to buy handmade candles from different parts of the World. These platforms give sellers a chance to advertise their craft and make a name for themselves while selling directly to customers which ultimately helps the buyer. The easy access to products online has greatly helped the craft candle industry which enables them to operate like any other business and increase their visibility and sales.
Customization and Personalization at Its Finest: Craftsmanship candles have become a popular selling item, with consumers expressing their ever growing desire for personalized products. Customization options such as personalized fragrances, colors, and packaging have been made available by candle makers. Many businesses also attend to specific occasions, providing customized candles appropriate for weddings, birthdays, and holidays. Personalization has provided candle makers with the opportunity to differentiate their products and appeal to a larger consumer base who is on the lookout for meaningful products. Personalization is now a defining characteristic in the craft candle market as the demand for customized goods increases.
Merging Wellness with Aromatherapy: Candle marks are also being affected by the self-care and wellness trends with the introduction of aromatherapy candles. These candles are infused with essential oils known to be calming, healing, or stress-relieving. Some scents like lavender, eucalyptus and chamomile come with powerful therapeutic benefits are becoming more popular. The importance of mental health and relaxation is being highlighted in marketing campaigns for aromatherapy candles as they are being branded as part of a wider wellness lifestyle. There has been an increase in the development of niche products appealing to consumers hoping to improve their physical and emotional well-being within the craft candle market.
The recent trends in the craft field candle market signal the increasing focus on sustainability, customization, and health. In addition to fuel the expansion of the market, technological innovations and the growth of e-commerce make it easier for businesses to reach wider markets while paying attention to detail and sustainability. It can be said that these changes transform the market into more sophisticated and convenient places which have updated with the modern consumers' needs and beliefs.
Strategic Growth Opportunities in the Craft Field Candle Market
The craft field candle market is expanding and offers many strategic opportunities due to changes in consumer behavior, technological advancement, and the rising interest in sustainable and customized products. Businesses are able to enhance their footprint in the market by targeting specific key applications.
Production of Environmentally-Friendly Candles: Based on the current trends in candle making, especially in the crafting of soy, beeswax, and coconut wax candles, there seems to be a market gap that can be filled. In an era that is increasingly becoming environmentally conscious, a good number of consumers are leaning toward candles that are biodegradable and candles that are produced with minimum environmental degradation. Non-toxic fragrance production companies that practice sustainable production processes, like using recycled packaging, can capture the attention of these consumers. It is likely candle makers who focus on this niche will benefit as demand for eco-friendly products increases in the future.
Custom Candle Making Services: This trend of candle personalization for a variety of events or celebrations makes bridal and holiday custom candle making a good business opportunity. Consumers look for distinctive products which feature their personal tastes and milestones. Candle makers who customize the fragrance, design, and even the packaging of the product can stand out among competition. This is especially true in places like the United States and India where there's a great demand for customized products. Offering personalization options can enable candle makers to target a micro niche market, which has high exclusivity leading to increased customer satisfaction and improved sales.
The Market Growth of Aromatherapy and Wellness Candles: The increasing concern regarding self-care and general wellness can be beneficial for the craft candle industry. Aromatherapy with the use of essential oil candles has gained popularity as calming, stress-relieving, and uplifting methods. Companies can broaden their product lines to include aromatherapy candles designed for particular effects, such as helping to relax, induce sleep, or improve focus. With the growing focus on self-care, businesses can market the therapeutic benefits of their candles and fulfill the emotional and physical needs of consumers' health.
Candle Making Innovations in Technology: The development of new technologies, such as 3D printing and automated production, offer novel opportunities in the craft candle industry. These technologies enable manufacturers to produce candles with complex designs and patterns while improving production efficiency. In addition, new developments in digital marketing and e-commerce offer new opportunities for businesses to reach out to these consumers and widen their market scope. By making use of the new technological advancements, candle makers can increase their operational efficiency, lower their production costs, and deliver quality handcrafted products that modern consumers seek.
Earning Money Globally: The craft candle industry is incredibly optimistic towards expansion and growth. E-commerce opens international borders allowing businesses to interact with customers around the globe. There is a huge potential market for craft candles in China and India due to their increasing middle class and rising disposable incomes. Businesses can enter new emerging markets by adapting to local preferences, cultural marketing, and targeted advertising. Global expansion allows businesses to reach a wider audience and utilize the growing demand for handmade artisanal products.
The market for field craft candles provides a variety of strategically significant growth opportunities, especially with respect to green production, customization, wellness, technology, and globalization. These businesses are able to meet the changing needs of consumers while taking advantage of new opportunities, and thus being successful long-term within a highly competitive market.
Craft Field Candle Market Driver and Challenges
The craft field candle industry is diverse in terms of drivers and challenges, all of which are influenced by technologies, socioeconomic factors, and policies. These factors directly or indirectly impact how the market grows, becomes sustainable, and develops in the future. A gap is created when changes in technology and consumer tastes push for demand, while economic conditions and regulations put a cap on it. These points must be understood by all players if they hope to maneuver within the market efficiently, as they fundamentally alter production processes, access to the market, pricing policy, etc. This analysis aims to outline the main drivers and challenges of the craft field candle market and their effects on the stakeholders of the industry.
The factors responsible for driving the craft field candle market include:
1. Innovation: New automation and machinery for manufacturing are changing the way in which candles are made and increasing the efficiency and quality of production. Manufacturers with better machinery are able to produce so many different designs at lower costs. This change enables even small scaled craft producers to increase their production without compromising on quality and widen their target market. There is also improvement on the side of the consumers, as smart candles can now have their brightness and scent turned into them from the fancier's point of view.
2. Consumers willing to spend more on green products: Global warming and other environmental issues is making most consumers to switch to more green and sustainable options. More people are starting to pay attention to their environmental impact which is increasing the need for candles made from natural materials like soy wax, beeswax, and palm oil. Eco-friendly packaging, along with non-toxic biodegradable candles, is appealing to many consumers. The rise of these environmentally sustainable products makes it easy for craft candle producers to serve this market niche.
3. Shift towards the Individualization of Products and Services: There is a growing demand for people to buy unique personal products because they want to have something that reflects who they are. The craft field candle market takes advantage of this trend by allowing clients to create specific scent combinations, candle shapes, and colors. A lot of customers also appreciate candles as gift items, which increases the demand for personalized bespoke candles. Being able to sell tailored products makes it more favorable for the businesses within the candle craft industry to increase their clientele by meeting different preferences and creating positive changes.
4. Increased Interest in Aromatherapy: Self-care has become an essential part of everyday life and consumers have an increasing interest in the use of candles to soothe both mentally and physically. There is an increasing trend of using Aromatherapy candles that are known for having a relaxing, stress relieving effect. Candles made with essential oils are becoming more popular for their therapeutic effects resulting in the emergence of niche markets. This is demand is in conjunction with the greater trend of self-care and wellness, allowing custom candle makers to sustain their business.
5. Online Shopping and E-commerce Growth: There has been remarkable growth in e-commerce and this has created opportunities for custom candle makers to market their products globally. Online marketplaces help small businesses reach out to people from different regions as they no longer have to rely on their local market. The growing trend of direct-to-consumer shipping, alongside online shopping has made it convenient for consumers looking for unique craft candles. This is a great advantage for niche candle makers that aim at customers looking for high-end or handcrafted candles.
Challenges in the craft field candle market are:
1. Changes in the Cost of Raw Materials: Several products, such as wax, wicks, fragrances, dyes, and others, are essential for manufacturing craft candles. Because these materials are necessary to the business, their prices tend to be volatile due to international supply chain disruptions. For example, natural waxes such as soy and beeswax have set prices influenced by agricultural economics. Additionally, fragrance oils can be in short supply due to high demand. Manufacturers have to adjust to these shifts in price without compromising quality of the final product, which leads to higher production costs or lower profit margins.
2. Legal Conformity: Many states and regions are getting more stringent in their regulations on the production, labeling, and selling of candles, especially regarding safety issues and the impact on the environment. Their approach to the use of certain chemicals, fragrance compounds, and even wick materials comes with prescribed rules, which manufacturers have to follow. Complying with these regulations can prove expensive as businesses need to spend more on quality control and certification, which adds extra costs. Additionally, not meeting the legal requirements can lead to costly product recalls, tarnished reputation, legal challenges, and more, which makes businesses very vulnerable in the market.
3. Competition is Heightened: The Candle Craft Field is progressively becoming more competitive, due to the entry of new competitors, such as large Scale manufactures and small scale firms. A growing number of substitutes makes product differentiation difficult. In addition, large and established firms tend to have better financial resources; therefore, they can make candles at a cheaper cost. This makes it hard for small players to economically compete. Smaller craft producers require strong branding, low-cost innovation, and unique product offerings, which is difficult to achieve sustain in high competition markets.
The craft field candle industry is influenced by several drivers and challenges such as technological innovation and the greater emphasis on environmentally sustainable products as opposed to the raw material price fluctuation and regulatory compliance hurdles. The market is also fueled by growing personalization and eCommerce trends, but there is tremendous competition and responsive regulatory pressure. These shifts will force manufacturers to innovate whilst maximizing operational expenses, which will be the most difficult but effective way to gain competitive advantage. Responding to these factors will shape the success that businesses in the craft candle industry will achieve.
List of Craft Field Candle Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies craft field candle companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the craft field candle companies profiled in this report include-
Yankee Candle
Luminex
Bolsius
Universal Candle
Qingdao Kingking Applied Chemistry
Dalian Talent Gift
Hyfusin
Vollmar
Primacy Industries
Gies Kerzen
Craft Field Candle Market by Segment
The study includes a forecast for the global craft field candle market by type, application, and region.
Craft Field Candle Market by Type [Value from 2019 to 2031]:
Fancy Candles
Scented Candles
Craft Field Candle Market by Application [Value from 2019 to 2031]:
Online
Offline
Craft Field Candle Market by Region [Value from 2019 to 2031]:
North America
Europe
Asia Pacific
The Rest of the World
Country Wise Outlook for the Craft Field Candle Market
Recently, there has been increased growth and change in the craft field candle market because of change in customer choices, focus towards sustainability, and appreciation for handmade goods. Market development has been noticed in the United States, China, Germany, India, and Japan and each area has made unique progress. These markets show increasing demand for eco-friendly materials, personalized products, and handcrafted goods. Furthermore, independent crafters are being recognized globally, as social media and eCommerce are used as primary channels for market expansion. The shift towards sustainability and individuality deeper shows how more people are focused on these values.
United States: Soy, beeswax, and coconut wax eco-friendly candles are popular among consumers and matches with the growing shift towards sustainability, which has led to an increasing preference for natural and handcrafted goods. Candles designs have also advanced with craft candle makers using essential oils along with natural fragrances with intricate designs. The popularity of social media platforms like Instagram and Etsy have supported the rise in small businesses as well as DIY candle-making kits, which have given direct access to consumers. On top of this, many brands are actively trying to minimize wasteful packaging along with using biodegradable materials, which makes their products more appealing.
China: China's craft candle market is witnessing growth as people are becoming more interested in home decoration and personalized lifestyle products. Locally made organic candles are gaining popularity as the Chinese consumers' focus on beauty and eco-friendliness increases. There is also a growing interest from the younger population who appreciate distinctive handmade products. Influencers and e-commerce websites such as Taobao and WeChat have been major promoters of craft candles. A lot of manufacturers are now producing candles that have traditional Chinese features, for example, beautifully crafted cultural symbols and festivals that serve as amazing design elements.
Germany: With the country's focus on sustainability and being environmentally conscious, Germany's craft candle market has expanded. There is a heightened demand for candles crafted from organic and renewable materials, such as soy wax or beeswax. A large number of customers are drawn to the use of eco-friendly, minimalist packaging that aligns with the German tradition of reducing waste. Furthermore, German artisans are combining local cultures and sustainable production methods to create candle products that show responsibility towards nature and craftsmanship. The growth of this market is aided by Etsy and local craft shows, where shoppers buy unique items directly from producers.
India: Though still at its infancy, the candle craft industry is expected to grow as the population becomes more interested in home decor and wellness. Consumers are beginning to try out scented candles, many of which are herbal or natural. Local craftsmen are trying to integrate traditional candle making by incorporating local scents like sandalwood, rose, and jasmine. Furthermore, the demand for soy and palm wax candles is increasing due to the rise of eco-friendly products. Small businesses are gaining more attention due to the eas of access offered by Amazon India and Flipkart.
Japan: Japanese consumers value aesthetics, craftsmanship, and minimalism when it comes to Japanese craft candles. This has led to an appreciation for quality handmade candles made from soy wax, beeswax, and vegetable wax. The blending of traditional floral motifs is becoming increasingly popular. Japanese consumers also care about eco-consciousness and are gaining interest in sustainable candles. Local artisans are marketing their crafts through the social media platforms Instagram and Rakuten. Due to the unique, functional, and sustainable value Japan places on products, the craft candle market is abundant.
Features of the Global Craft Field Candle Market
Market Size Estimates: Craft field candle market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Craft field candle market size by type, application, and region in terms of value ($B).
Regional Analysis: Craft field candle market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the craft field candle market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the craft field candle market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the craft field candle market by type (fancy candles and scented candles), application (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
Table of Contents
1. Executive Summary
2. Global Craft Field Candle Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2019 to 2031
3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Craft Field Candle Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Craft Field Candle Market by Type
3.3.1: Fancy Candles
3.3.2: Scented Candles
3.4: Global Craft Field Candle Market by Application
3.4.1: Online
3.4.2: Offline
4. Market Trends and Forecast Analysis by Region from 2019 to 2031
4.1: Global Craft Field Candle Market by Region
4.2: North American Craft Field Candle Market
4.2.1: North American Market by Type: Fancy Candles and Scented Candles
4.2.2: North American Market by Application: Online and Offline
4.2.3: The United States Craft Field Candle Market
4.2.4: Canadian Craft Field Candle Market
4.2.5: Mexican Craft Field Candle Market
4.3: European Craft Field Candle Market
4.3.1: European Market by Type: Fancy Candles and Scented Candles
4.3.2: European Market by Application: Online and Offline
4.3.3: German Craft Field Candle Market
4.3.4: French Craft Field Candle Market
4.3.5: The United Kingdom Craft Field Candle Market
4.4: APAC Craft Field Candle Market
4.4.1: APAC Market by Type: Fancy Candles and Scented Candles
4.4.2: APAC Market by Application: Online and Offline
4.4.3: Chinese Craft Field Candle Market
4.4.4: Japanese Craft Field Candle Market
4.4.5: Indian Craft Field Candle Market
4.4.6: South Korean Craft Field Candle Market
4.4.7: Taiwan Craft Field Candle Market
4.5: ROW Craft Field Candle Market
4.5.1: ROW Market by Type: Fancy Candles and Scented Candles
4.5.2: ROW Market by Application: Online and Offline
4.5.3: Brazilian Craft Field Candle Market
4.5.4: Argentine Craft Field Candle Market
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis
5.4: Market Share Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Craft Field Candle Market by Type
6.1.2: Growth Opportunities for the Global Craft Field Candle Market by Application
6.1.3: Growth Opportunities for the Global Craft Field Candle Market by Region
6.2: Emerging Trends in the Global Craft Field Candle Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Craft Field Candle Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Craft Field Candle Market
6.3.4: Certification and Licensing
7. Company Profiles of Leading Players
7.1: Yankee Candle
7.2: Luminex
7.3: Bolsius
7.4: Universal Candle
7.5: Qingdao Kingking Applied Chemistry
7.6: Dalian Talent Gift
7.7: Hyfusin
7.8: Vollmar
7.9: Primacy Industries
7.10: Gies Kerzen
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