한글목차

세계 상온 보존용 포장 시장의 미래는 유망하며, 육류 및 해산물, 유제품, 과일 및 채소, RTE 식품 시장에 기회가 있습니다. 세계 상온 보존 포장 시장은 2025년부터 2031년까지 CAGR 5.6%로 성장할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 편의성에 대한 소비자 수요 증가와 식품 안전 및 보존 방법에 대한 관심 증가입니다.

• Lucintel에 따르면, 유형별로는 유리 소재가 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상했습니다.
• 용도별로는 육류-어패류가 가장 높은 성장이 예상됩니다.
• 지역별로는 북미가 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상됩니다.

상온 보존용 포장 시장의 전략적 성장 기회

상온 보존용 포장 시장은 기술 발전과 시장 역학의 변화, 소비자 선호도 변화로 인해 몇 가지 전략적 성장 기회를 제공하고 있습니다. 주요 용도와 새로운 트렌드를 면밀히 조사하면 브랜드는 사업 확장과 혁신을 위한 영역으로 안내할 수 있습니다. 성장 기회가 있는 분야를 알면 기업이 시장의 잠재력을 극대화하고 소비자의 요구를 충족시키기 위한 효과적인 전략을 수립하는 데 도움이 될 수 있습니다. 다음 섹션에서는 상온 포장 시장의 5가지 성장 기회와 그 영향에 대해 자세히 설명합니다.

• 친환경 포장 솔루션의 성장 : 친환경 포장 트렌드의 증가는 상온 보존용 포장 시장에서 큰 기회입니다. 소비자와 규제 당국의 환경 보호에 대한 요구가 변화함에 따라 재활용 가능, 생분해성, 퇴비화 가능한 포장재에 대한 강력한 시장이 존재합니다. 친환경 포장을 사용하는 기업은 환경 친화적인 포장을 사용하여 환경 친화적인 소비자를 끌어 들이기 때문에 더 나은 환경 신용을 얻을 수 있습니다. 또한, 환경에 미치는 영향을 최소화하는 재료와 제조 공정을 개발하여 지속가능성을 제공할 수 있는 기회이기도 합니다.
• 스마트 포장 기술의 확대 : 스마트 포장 기술의 추가 개발은 상온 보존용 포장 시장에 전략적 성장 기회가 될 것이며, QR 코드, NFC 태그, IoT 통합 기능 등 대부분의 스마트 포장 기술은 포장의 핵심 기능 외에도 최종 소비자와의 상호 작용을 제공합니다. 이러한 기술은 제품 추적을 강화하고 실시간 정보로 보다 인터랙티브한 경험을 가능하게 합니다. 스마트 포장 솔루션은 브랜드 차별화, 고객과의 접점 창출, 새로운 데이터 생성, 타겟팅된 마케팅 및 제품 개발 촉진에 도움을 줍니다.
• 편의성 중심의 디자인 혁신 : 편의성 중심의 디자인 혁신은 상온 보존용 포장 시장에서 중요한 성장 기회로 작용할 것입니다. 일반적인 수요 트렌드로는 리실러블 파우치, 이지 오픈 클로저, 포션 컨트롤 디자인 등 편리한 기능으로 최종사용자 경험을 향상시키는 패키징 포맷이 있습니다. 이러한 기능은 편리함과 실용성에 대한 소비자의 요구를 충족시키고 사용자 경험을 향상시키는 포장 형태에 대한 수요를 촉진하고 있습니다. 편의성을 강조한 포장 디자인을 통해 브랜드는 진화하는 소비자 니즈를 충족시켜 시장 점유율을 확보할 수 있습니다.
• 프리미엄 및 미적 포장 개발 : 프리미엄 및 미적 포장 개발은 상온 보존용 포장 시장, 특히 고급 제품 및 특수 제품에 성장 기회를 제공합니다. 소비자들은 디자인이나 소재 측면에서 품질과 세련됨을 전달하는 패키징을 선호하는 경향이 증가하고 있습니다. 고급스러운 마감이나 특이한 모양 등 프리미엄 포장의 혁신은 제품의 매력을 높이고 강력한 브랜드 아이덴티티를 구축할 수 있습니다. 프리미엄 포장은 안목 있는 소비자를 끌어들여 시장 성장을 촉진합니다.
• E-Commerce 요구사항에 대한 대응 : 상온 보존용 포장 시장은 E-Commerce 요구사항에 대한 적응을 통해 성장할 준비가 되어 있습니다. 온라인 소매가 확대됨에 따라 기업들은 배송 시 제품을 보호하고 만족스러운 온라인 쇼핑 경험을 제공하는 포장 솔루션을 찾고 있으며, E-Commerce 포장의 혁신에는 내구성이 뛰어나고 개봉이 용이하며 변조 방지 설계가 포함됩니다. 포장 솔루션을 개발함으로써 브랜드는 상품 배송을 강화하고, 손상을 줄이며, 온라인 쇼핑객의 기대에 부응할 수 있습니다.

이러한 전략적 성장 기회는 상온 포장 시장의 확대와 혁신의 주요 분야를 강조하고 있습니다. 친환경 솔루션, 스마트 포장 기술, 편의성 중심의 디자인, 고급스러운 미학, E-Commerce 요구사항은 브랜드가 진화하는 소비자 수요를 충족하고 새로운 기회를 창출하는 데 도움이 되는 새로운 트렌드입니다. 이러한 기회는 기업을 성장시키고, 시장에서의 입지를 강화하며, 이 치열한 경쟁 환경의 역동적인 특성에 유연하게 대응할 수 있도록 도와줍니다.

상온 보존용 포장 시장의 촉진요인 및 과제

상온 보존용 포장 시장은 성장과 개발을 형성하는 다양한 촉진요인과 도전 과제에 영향을 받고 있습니다. 기술 발전, 경제적 요인, 규제적 고려사항이 시장 역학을 결정하는 데 중요한 역할을 하고 있습니다. 업계 이해관계자들이 복잡한 시장을 탐색하고 효과적인 전략을 수립하기 위해서는 이러한 촉진요인과 과제를 이해하는 것이 필수적입니다. 이 분석은 시장 성장을 촉진하는 주요 요인과 잠재적 장애물이 될 수 있는 주요 과제를 탐색하고, 상온 포장 산업에 미치는 영향에 대한 인사이트를 제공합니다.

상온 보존용 포장 시장을 이끄는 요인은 다음과 같습니다:

1. 기술의 발전 : 기술의 발전 : 기술의 변화는 상온 보존용 포장 시장에 큰 성장을 가져왔습니다. 재료, 스마트 포장, 하이 배리어 필름의 혁신은 포장 제품에 더 많은 기능을 추가하여 포장 제품에 대한 소비자의 경험을 향상시킬 수 있도록 촉진합니다. 제조 공정의 발전은 보다 효과적이고 생태학적으로 실행 가능한 패키징 솔루션을 더욱 발전시키는 데 도움이 될 것으로 보입니다. 이러한 기술적 개선을 통해 브랜드는 더 나은 제품을 제공하고, 소비자의 기대에 부응하고, 시장에서 경쟁력을 유지함으로써 수준을 높이고 가치를 제공할 수 있습니다.

2. 지속가능성에 대한 소비자의 관심 증가 : 지속가능성에 대한 소비자의 수요 증가가 상온 보존용 포장 시장을 주도하고 있습니다. 보다 친환경적이고 유해성이 낮은 포장을 찾는 소비가 증가하고 있습니다. 이는 재활용 가능, 생분해성, 퇴비화 가능한 재료의 채택을 설명합니다. 포장 전략에서 지속가능성을 강조하는 브랜드는 환경적 신뢰도를 향상시키고, 환경 친화적인 소비자를 끌어들일 수 있습니다. 이러한 촉진요인은 환경 친화적인 관행을 촉진하고 지속가능한 포장 혁신을 장려함으로써 시장을 재구성합니다.

3. 가처분 소득의 증가 : 특히 신흥국 시장의 가처분 소득의 증가는 상온 보존용 포장 시장의 성장에 기여하고 있습니다. 가처분 소득이 증가함에 따라 소비자는 고급 제품이나 편리한 상품에 대한 지출을 기꺼이 지불할 의향이 있습니다. 개발도상국에서는 일부 부문이 프리미엄 및 혁신적인 제품에 의해 추월당하고 있습니다. 저렴한 가격과 혁신적인 패키징 솔루션으로 신흥 시장을 중시하는 브랜드는 가처분 소득 증가를 활용하여 더 큰 시장 점유율을 확보할 수 있는 유리한 위치에 있습니다.

4. E-Commerce의 성장 : E-Commerce 사업의 성장은 상온 보존용 포장 시장의 추가 개척을 촉진하는 큰 요인입니다. 이러한 온라인 소매업의 성장으로 인해 배송 시 제품을 보호하고 더 나은 온라인 쇼핑 경험을 촉진할 수 있는 다양한 혁신적인 포장 솔루션에 대한 수요가 증가하고 있습니다. 내구성과 변조 방지에 초점을 맞춘 포장 혁신은 운송 및 배송과 관련된 문제를 해결하는 데 도움이 될 수 있습니다. 따라서 이러한 촉진요인이 포장 전략에 영향을 미치고 전체 시장 성장에 기여하고 있습니다.

5. 편의성에 대한 관심 증가 : 편의성에 대한 관심 증가는 상온 보존용 포장 시장의 성장에 기여하고 있습니다. 이러한 종류의 포장에 대한 최종 소비자의 요구는 아마도 사용 편의성을 제공하기 때문일 것입니다. 쉽게 개봉할 수 있는 밀폐형 파우치에 대한 수요가 높습니다. 편의성을 높이는 혁신에 대한 수요도 높습니다. 포장 디자인에서 편의성을 우선시하는 브랜드는 실용적이고 사용하기 쉬운 솔루션을 제공함으로써 소비자의 기대에 부응하고 시장 성장에 기여할 수 있습니다.

상온 보존용 포장 시장의 과제는 다음과 같습니다:

1. 규제 준수 : 상온 보존용 포장의 성장을 저해하는 주요 요인 중 하나는 규제에 대한 대응입니다. 환경에 미치는 영향에서 안전과 품질에 이르기까지, 보다 엄격한 규제로 인해 제조업체는 제품 및 프로세스 변경을 요구받고 있습니다. 이러한 규제에 대응하는 것은 특히 제품 개발 및 시장 진입 측면에서 복잡하고 비용이 많이 드는 경우가 많습니다. 따라서, 브랜드는 매일 진화하는 규제 환경에 적응하고 규제 기준을 충족하는 기술과 관행에 투자해야 합니다.

2. 경쟁과 시장 포화 : 경쟁과 시장 포화는 상온 저장 포장 시장의 주요 관심사입니다. 많은 플레이어 외에도 각 플레이어는 각기 다른 유형의 제품을 생산하고 있습니다. 즉, 브랜드는 스스로 틈새시장을 개척해야 하는데, 시장이 포화상태에 이르렀기 때문에 이것이 어려울 수 있습니다. 과도한 경쟁은 가격 경쟁으로 이어져 결국 수익률을 떨어뜨립니다. 이러한 경쟁 시나리오에서 브랜드는 수익성을 유지하기 위해 고유한 판매 제안과 혁신적인 솔루션을 찾아야 합니다.

3. 공급망 혼란 : 공급망 혼란은 원재료의 가용성, 제조 공정, 유통에 영향을 미치고, 궁극적으로 상온 보존용 포장 시장에 영향을 미칩니다. 제품의 지속적인 공급에 영향을 미치는 문제로는 원자재 가격 변동, 운송 지연, 품질 관리 문제 등이 있습니다. 이는 가격 책정 및 제품 공급에 영향을 미칠 수 있습니다. 개발 브랜드는 견고한 공급망을 구축하고, 위험을 관리하고, 혼란을 최소화하여 제품의 지속적인 공급을 보장해야 합니다.

상온 보존용 포장 시장의 성장을 촉진하는 요인 및 과제에는 기술적, 경제적, 규제적 요인이 포함됩니다. 시장을 이끄는 요인으로는 기술 발전, 지속가능성에 대한 소비자의 요구, 가처분 소득 증가, E-Commerce 확대, 편의성 중시 등을 들 수 있습니다. 반면, 주요 도전과제로는 규제 준수, 경쟁, 공급망 혼란 등을 꼽을 수 있습니다. 이러한 촉진요인에 대응하고 과제를 효과적으로 극복함으로써 브랜드는 기회를 실현하고 시시각각 변화하는 상황에 적응할 수 있습니다.

목차

제1장 주요 요약

제2장 세계의 상온 보존용 포장 시장 : 시장 역학

• 소개, 배경, 분류
• 공급망
• 업계 성장 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 상온 보존용 포장 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 상온 보존용 포장 시장 : 종류별
  • 유리 재료
  • 금속 재료
  • 플라스틱 재료
  • 판지 재료
• 세계의 상온 보존용 포장 시장 : 용도별
  • 육류·해산물
  • 유제품
  • 과일·채소
  • RTE(Ready-to-Eat) 식품
  • 기타

제4장 지역별 시장 동향과 예측 분석(2019-2031년)

• 세계의 상온 보존용 포장 시장 : 지역별
• 북미의 상온 보존용 포장 시장
• 유럽의 상온 보존용 포장 시장
• 아시아태평양의 상온 보존용 포장 시장
• 기타 지역의 상온 보존용 포장 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 상온 보존용 포장 시장 성장 기회 : 종류별
  • 세계의 상온 보존용 포장 시장 성장 기회 : 용도별
  • 세계의 상온 보존용 포장 시장 성장 기회 : 지역별
• 세계의 상온 보존용 포장 시장 최신 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 상온 보존용 포장 시장 생산능력 확대
  • 세계의 상온 보존용 포장 시장 기업 인수합병(M&A), 합작투자
  • 인증과 라이선싱

제7장 주요 기업 개요

• RPC
• Amcor
• Rexam Plastic Packaging
• Bemis Company
• Mondi Group
• Ampac Holdings
• Dupont Packaging

영문목차

The future of the global ambient packaging market looks promising, with opportunities in the meat & seafood, dairy, fruit & vegetable, and ready-to-go food markets. The global ambient packaging market is expected to grow with a CAGR of 5.6% from 2025 to 2031. The major drivers for this market are increasing consumer demand for convenience and a growing focus on food safety and preservation methods.

• Lucintel forecasts that, within the type category, glass material is expected to witness the highest growth over the forecast period.
• Within the application category, meat & seafood are expected to witness the highest growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Ambient Packaging Market

The ambient packaging market is affected by a few serious trends: a change in consumer behavior, technological factors, and environmental ones. These emerging trends are an important identifier for industry stakeholders who want to stay competitive and meet the dynamically changing demands of their marketplace. They also show how the future of packaging solutions will look and how products will be presented and preserved in the future. The following analysis identifies five major trends driving the ambient packaging market and discusses the implications they have on the industry.

• Sustainable Packaging Solutions: Sustainability continues to be a key trend in the ambient packaging market. Apart from regulatory pressures, this trend is driven by increasing consumer awareness of the need for sustainability. Eco-friendly materials that reduce the environmental impact of companies include recycled paperboard, bioplastics, and compostable films. This shift toward sustainable packaging addresses global environmental perspectives and consumer demands for greener products. Companies are also investing in technologies that improve recyclability, thus reducing waste. This trend will change the market dynamics as environmentally friendly practices develop and more innovative, sustainable packaging solutions are encouraged.
• Smart Packaging Technologies: Smart packaging technologies in the ambient packaging market have attracted great interest due to the numerous functions they offer, enhancing capabilities and consumer interaction. Innovations such as QR codes, NFC tags, and IoT-enabled features will continue to provide consumers with more information, interact with them, and track merchandise in real time. Examples of innovations that provide an edge include authenticating products to ensure they are not tampered with, directions for use, and promotional offers. Smart packaging also allows brands to gather useful data on consumer preferences and behavior to enhance targeted marketing and product development. This trend marks a revolution in integrating digital capabilities into packaging and improving the consumer experience.
• Convenience-Oriented Designs: Convenience-oriented designs remain a trend in the ambient packaging market, reflecting increased end-user demand for functional, user-friendly packaging. Innovations such as resealable pouches, easy-to-open closures, and portion-controlled packaging are designed to facilitate better product accessibility, reduce wastage, and improve the user experience. The focus on convenience is driven by busy lifestyles where people seek effective solutions for use on the go. Branding that emphasizes convenience in packaging design will be better positioned to meet consumer expectations and drive market growth.
• Premium and Aesthetic Packaging: The demand for premium and aesthetically pleasing packaging has increased, particularly for ambient packaging products in high-end and specialty market segments. Buyers increasingly seek packaging that expresses high quality and sophistication through design, materials, and finishes. Innovations in this trend involve sleek, high-quality materials, intricate designs, and unique shapes to add value to the product. Moreover, premium packaging appeals to customers and brings exclusivity to build brand differentiation. The preference for value-based purchases affects the packaging strategy of gourmet foods and luxury personal care products.
• E-Commerce-Driven Packaging Solutions: E-commerce growth is changing the ambient packaging market. Most of the focus is on solutions that guarantee protection and foster a better online shopping experience. Innovations include durable, tamper-evident packaging and designs that resist shipping and handling. E-commerce packaging also often includes features that facilitate convenience, such as easy-open designs and portion control. Growth in online retailing will continue to fuel packaging strategies to meet transport and delivery challenges while meeting consumer expectations for safety and convenience. This trend is reshaping the market by focusing on packaging within the e-commerce supply chain.

These emerging trends will continue to reshape the ambient packaging market by influencing product design, consumer preference, and technology development. Sustainability, smart packaging technologies, convenience-oriented designs, premium aesthetics, and e-commerce-driven solutions form the basis for massive changes in the industry. Brands that can adapt to these trends and integrate them into their packaging strategies are more likely to respond to changing consumer needs and capitalize on new opportunities in the market.

Recent Developments in the Ambient Packaging Market

Recent developments within the ambient packaging market reflect changing consumer preferences, technological advancements, and pressures from regulatory frameworks. These developments include innovative material use, design improvements, and a move toward sustainability. Understanding these critical developments provides insight into how the market is evolving and highlights opportunities for growth and adaptation within the ambient packaging sector.

• Adoption of Sustainable Materials: One major development in the ambient packaging market is the adoption of sustainable materials. With heightened consumer and regulatory pressure to reduce environmental impact, brands are turning to recyclable, biodegradable, and compostable materials. Innovations include the use of recycled paperboard, plant-based plastics, and biofilms. This shift meets consumer demand for greener products while aligning with global sustainability goals. This trend toward sustainable materials is driving manufacturing processes and material sourcing toward a more environmentally responsible packaging industry.
• Innovation in Packaging Design: New packaging design innovations are driving the use of the latest functionalities and user experiences within the ambient packaging format. Resealable pouches, easy-to-open closures, and portion-controlled packaging are still in development. These designs will meet consumer needs for convenience, freshness, and ease of use. Furthermore, developments in tamper-evident and protective packaging contribute to improving product safety and quality. These innovations are pushing toward more practical and user-friendly packaging solutions, advancing the market.
• Integration of Smart Packaging Technologies: The development of smart packaging technologies integrated into packaging structures has emerged in the ambient packaging market. Smart packaging solutions, including QR codes, NFC tags, and IoT-enabled features, offer additional information and an interactive experience. These technologies provide real-time product tracking, usage instructions, and promotional content. Smart packaging improves consumer engagement and generates useful data for brands to target marketing and product development. These innovations open up new opportunities by linking brands with consumers.
• Growth in E-Commerce Packaging Solutions: Growth in e-commerce further influences the ambient packaging market, where packaging solutions that protect products during shipment are a priority. Innovations include strong, tamper-evident packaging and designs that can withstand transportation challenges. E-commerce packaging also includes easy-open designs and portion control to make online shopping more convenient. This trend has driven changes in packaging strategies to address the needs of online retailers and consumers, contributing to overall market growth.
• Focus on Premium and Appealing Packaging: This trend has permeated the ambient packaging market, particularly for high-end and specialty products. The demand for class and sophistication has led consumers to seek packaging that reflects design, materials, and special finishes. Sleek materials, intricate designs, and unique shapes used in premium packaging enhance the perceived value. This development stimulates market growth by catering to consumer demand for visually appealing and high-quality packaging.

Recent developments in the ambient packaging market, including the use of sustainable materials, innovations in design, smart technologies, expanded e-commerce solutions, and a premium aesthetic focus, represent a series of changes occurring in response to consumer demands and evolving market trends. These changes enable brands to capitalize on new opportunities and serve a dynamic marketplace more effectively.

Strategic Growth Opportunities for the Ambient Packaging Market

The ambient packaging market offers several strategic growth opportunities as consumer preferences change, along with technological advances and shifts in market dynamics. A closer look at key applications and emerging trends could guide brands toward areas for expansion and innovation. Knowing the areas of growth opportunities will help companies lay effective strategies to unlock the full market potential and fulfill consumer needs. The section below elaborates on five growth opportunities in the ambient packaging market and their impact, which can drive the industry forward.

• Growth in Eco-Friendly Packaging Solutions: The increasing trend of eco-friendly packaging is a major opportunity in the ambient packaging market. Due to the shift in consumer and regulatory demand toward environmental viability, a strong market for recyclable, biodegradable, and compostable packaging materials exists. Companies using eco-friendly packaging will have better environmental credentials to attract environmentally conscious consumers. The opportunity also involves developing materials and manufacturing processes with minimal environmental impact, thus offering sustainability.
• Expanding Smart Packaging Technologies: The further development of smart packaging technologies presents a strategic growth opportunity for the ambient packaging market. Most smart packaging technologies, such as QR codes, NFC tags, and IoT-integrated features, offer end-consumer interaction in addition to core packaging functionality. These technologies enhance product tracking and allow more interactive experiences with real-time information. Smart packaging solutions will help brands differentiate themselves, create customer touchpoints, generate new data, and facilitate targeted marketing and product development.
• Innovation in Convenience-Oriented Designs: Innovation in convenience-oriented designs presents a key growth opportunity for the ambient packaging market. A general trend in demand involves packaging formats that enhance the end-user experience with convenient features, such as resealable pouches, easy-open closures, and portion-controlled designs. These features meet consumer needs for convenience and practicality, driving demand for packaging formats that improve the user experience. Convenience-oriented packaging design enables brands to capture market share by meeting evolving consumer needs.
• Premium and Aesthetic Packaging Development: Premium and aesthetic packaging development presents a growth opportunity for the ambient packaging market, particularly in high-end and specialty products. An upward trend in packaging that communicates quality and sophistication through design and material aspects has been observed among consumers. Innovations in premium packaging, such as quality finishes and unusual shapes, improve product appeal and build a strong brand identity. Premium packaging can attract discerning consumers, driving market growth.
• Adapting to E-Commerce Requirements: The ambient packaging market is poised for growth by adapting to e-commerce requirements. With the expansion of online retail, companies are seeking packaging solutions that offer product protection during shipment and a satisfying online shopping experience. Innovations in e-commerce packaging include durable, tamper-evident designs and easy-opening features. By developing packaging solutions that cater to e-commerce needs, brands can enhance product delivery, reduce damage, and meet the expectations of online shoppers.

These strategic growth opportunities highlight major areas for expansion and innovation in the ambient packaging market. Eco-friendly solutions, smart packaging technologies, convenience-oriented designs, premium aesthetics, and e-commerce requirements are emerging trends that help brands tap into new opportunities while meeting evolving consumer demands. These opportunities will position companies for growth, enhance market standing, and flexibly address the dynamic nature of this highly competitive environment.

Ambient Packaging Market Driver and Challenges

The ambient packaging market is influenced by a variety of drivers and challenges that shape its growth and development. Technological advancements, economic factors, and regulatory considerations play crucial roles in determining market dynamics. Understanding these drivers and challenges is essential for industry stakeholders to navigate the complexities of the market and develop effective strategies. This analysis explores the major drivers fueling market growth and the key challenges that pose potential obstacles, providing insights into their implications for the ambient packaging industry.

The factors responsible for driving the ambient packaging market include:

1. Technological Advancement: Technological changes are bringing significant growth in the ambient packaging market. Innovations in materials, smart packaging, and high-barrier films will facilitate the addition of more functionalities to packaged goods and enhance consumers' experiences with packaged products. Advancing manufacturing processes will help further progress toward more effective and ecologically viable packaging solutions. With these technological improvements, brands can raise the bar and provide value by offering better products, meeting consumer expectations, and remaining competitive in the marketplace.

2. Consumers Showing Increased Interest in Sustainability: Increased consumer demand for sustainability is driving the ambient packaging market. Consumption is rising for greener and less harmful packaging. This explains the adoption of recyclable, biodegradable, and compostable materials. Brands emphasizing sustainability in their packaging strategies improve their environmental credentials and attract environmentally conscious consumers. This driver reshapes the market by promoting environmentally responsible practices and encouraging innovation in sustainable packaging.

3. Disposable Income on the Rise: Increasing disposable incomes, especially in developing markets, contribute to the growth of the ambient packaging market. As disposable income rises, consumers also become more willing to spend on premium and convenience goods. Several segments have been overtaken by premium and innovative products in the developing world. Brands that focus on emerging markets with affordability and innovative packaging solutions are well-positioned to take advantage of rising disposable incomes and gain a larger market share.

4. E-commerce Growth: The growth of the e-commerce business is a major factor fueling further development in the ambient packaging market. This growth in online retail has increased the demand for various innovative packaging solutions that can protect products during shipment and facilitate a better online shopping experience. Packaging innovations focusing on durability and tamper evidence will help solve transportation and delivery-related problems. Therefore, this driver is influencing packaging strategies and contributing to the overall growth of the market.

5. Increasing Focus on Convenience: A growing focus on convenience is contributing to the growth of the ambient packaging market. The need for this type of packaging is being felt by end consumers, possibly because it provides ease of use. Resealable pouches with easy-to-open closures are in high demand. Innovations that boost convenience are also in high demand. Brands that prioritize convenience in their packaging designs can meet consumer expectations and contribute to market growth by offering practical, user-friendly solutions.

Challenges in the ambient packaging market include:

1. Regulatory Compliance: One of the main factors impeding growth in ambient packaging is regulatory compliance. Stricter regulations, ranging from environmental impact to safety and quality, have propelled manufacturers to alter their products and processes. Compliance with these regulations can often be complex and expensive, particularly in terms of product development and market entry. Therefore, brands must adapt to the ever-evolving regulatory landscape and invest in technologies and practices that meet regulatory standards.

2. Competition and Market Saturation: Competition and market saturation are major concerns in the ambient packaging market. In addition to many players, each player produces different types of products. This means that brands must carve a niche for themselves, which can sometimes be difficult due to market saturation. Excessive competition leads to price wars, which ultimately reduce profit margins. In these competitive scenarios, brands need to find unique selling propositions or innovative solutions to maintain profitability.

3. Supply Chain Disruption: Supply chain disruptions can affect the availability of raw materials, manufacturing processes, and distribution, which will eventually impact the ambient packaging market. Some of the issues affecting the continuous supply of products include fluctuating raw material costs, delays in transport, and quality control problems. This can affect pricing and product supply. Brands must develop robust supply chains and manage risks to ensure continuous product supply with minimal disruptions.

Factors that drive or challenge growth in the ambient packaging market include technological, economic, and regulatory factors. The market is driven by factors such as technological advancement, consumer demand for sustainability, rising disposable income, the expansion of e-commerce, and the focus on convenience. On the other hand, key challenges include regulatory compliance, competition, and supply chain disruptions. Addressing these drivers and navigating the challenges effectively will allow brands to realize opportunities and adapt to the ever-changing landscape.

List of Ambient Packaging Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, ambient packaging companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the ambient packaging companies profiled in this report include-

• RPC
• Amcor
• Rexam Plastic Packaging
• Bemis Company
• Mondi Group
• Ampac Holdings
• Dupont Packaging

Ambient Packaging by Segment

The study includes a forecast for the global ambient packaging market by type, application, and region.

Ambient Packaging Market by Type [Analysis by Value from 2019 to 2031]:

• Glass Material
• Metal Material
• Plastic Material
• Paperboard Material

Ambient Packaging Market by Application [Analysis by Value from 2019 to 2031]:

• Meat & Seafood
• Dairy
• Fruit & Vegetable
• Ready-to-go Food
• Others

Ambient Packaging Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Ambient Packaging Market

The ambient packaging market concerns packaging related to products that, under normal conditions of handling, distribution, and storage, neither require refrigeration nor freezing. The pace of development in this area, led by consumer preference development and underpinned by technological innovation along with changing regulations, has been great. It is a sector comprising products from food and beverages to pharmaceuticals, targeting several key demands: convenience, sustainability, and functionality. The main developments involve improvements in materials, innovative designs, and an increasing propensity toward ecologically friendly solutions. Understanding these changes provides a deeper insight into how the market is evolving and highlights opportunities for growth and improvement within the ambient packaging industry.

• United States: The United States is also a very strong and fast-growing market for ambient packaging, with a large emphasis on sustainability and convenience. However, packaging material improvements are focused on recyclable and biodegradable packaging. Significant leading brands are investing in eco-friendly packaging that incorporates recycled paperboard and bio-based plastics to appeal to a consumer base requesting environmentally responsible products. In addition, design innovations, like easy opening and resealable features, improve user convenience. Due to the growth in e-commerce, packaging solutions that ensure the integrity of products during shipment are also in development. These developments reflect a broader movement toward sustainability and more consumer-oriented packaging solutions in the U.S. market.
• China: The ambient packaging market is developing quickly in China, driven by emerging urbanization and a growing middle class. A distinct shift toward higher-quality and value-added packaging solutions has occurred. Development is focused on making packaging more functional and attractive to appeal to more consumers. Improvements include better materials for longer shelf life and ensuring the safety of products, such as multilayer films and tamper-evident closures. In the same direction, sustainable packaging options are gaining greater traction as consumers become increasingly sensitive to environmental concerns. Additionally, the rise of e-retailing is pushing packaging design toward durability and ease of use in e-commerce shipping.
• Germany: Tight environmental regulations, coupled with consumer demand for sustainable solutions, have had a significant effect on the ambient packaging market in the country. The market is seeing a surge in the use of various eco-friendly materials, such as recyclable and compostable options. This includes investments by German companies in environmentally friendly packaging technologies, such as lightweight materials and energy-efficient production processes. Another trend is minimalist packaging design to reduce waste. Safety and quality concerns are also being addressed through innovations in tamper-evident and protective packaging. These trends reflect Germany's broader commitment to environmental sustainability and adherence to regulations.
• India: The rapid growth of the ambient packaging market in India is driven by increased urbanization and disposable incomes. The focus is on affordability and functionality; there is a growing demand for packaging that offers ease of use and longer shelf life. Innovations in this space include the use of lightweight and cost-effective materials, such as flexible pouches and multi-layer laminates. There is also a gradual shift toward eco-friendly packaging solutions, although this trend is still in its early stages. With the growth of modern retail formats and e-commerce, packaging design is increasingly being oriented toward durability and user convenience. These trends reflect a dynamic market environment in India, where packaging solutions cater to diverse consumer needs.
• Japan: The Japanese ambient packaging market is dominated by technological innovation and a focus on premium packaging solutions. New materials and designs continue to improve both the utility and aesthetic appeal of packaging, with an emphasis on precision and quality. Innovations include high-barrier films and sophisticated sealing technologies that improve freshness and safety. However, there is also a counterbalancing trend toward green packaging, such as biodegradable materials and reduced sizes. Similarly, the Japanese market is seeing increasing demand for packaging that aligns with consumers' aesthetic preferences, reflecting the blend of technology and design in Japan. These developments indicate Japan's commitment to high-quality and sustainable packaging solutions.

Features of the Global Ambient Packaging Market

Market Size Estimates: Ambient packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Ambient packaging market size by type, application, and region in terms of value ($B).

Regional Analysis: Ambient packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the ambient packaging market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the ambient packaging market.

Analysis of the competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the ambient packaging market by type (glass material, metal material, plastic material, and paperboard material), application (meat & seafood, dairy, fruit & vegetable, ready-to-go food, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market, and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years, and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Ambient Packaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Ambient Packaging Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Ambient Packaging Market by Type
  • 3.3.1: Glass Material
  • 3.3.2: Metal Material
  • 3.3.3: Plastic Material
  • 3.3.4: Paperboard Material
• 3.4: Global Ambient Packaging Market by Application
  • 3.4.1: Meat & Seafood
  • 3.4.2: Dairy
  • 3.4.3: Fruit & Vegetable
  • 3.4.4: Ready-to-go Food
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Ambient Packaging Market by Region
• 4.2: North American Ambient Packaging Market
  • 4.2.1: North American Ambient Packaging Market by Type: Glass Material, Metal Material, Plastic Material, and Paperboard Material
  • 4.2.2: North American Ambient Packaging Market by Application: Meat & Seafood, Dairy, Fruit & Vegetable, Ready-to-go Food, and Others
• 4.3: European Ambient Packaging Market
  • 4.3.1: European Ambient Packaging Market by Type: Glass Material, Metal Material, Plastic Material, and Paperboard Material
  • 4.3.2: European Ambient Packaging Market by Application: Meat & Seafood, Dairy, Fruit & Vegetable, Ready-to-go Food, and Others
• 4.4: APAC Ambient Packaging Market
  • 4.4.1: APAC Ambient Packaging Market by Type: Glass Material, Metal Material, Plastic Material, and Paperboard Material
  • 4.4.2: APAC Ambient Packaging Market by Application: Meat & Seafood, Dairy, Fruit & Vegetable, Ready-to-go Food, and Others
• 4.5: ROW Ambient Packaging Market
  • 4.5.1: ROW Ambient Packaging Market by Type: Glass Material, Metal Material, Plastic Material, and Paperboard Material
  • 4.5.2: ROW Ambient Packaging Market by Application: Meat & Seafood, Dairy, Fruit & Vegetable, Ready-to-go Food, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Ambient Packaging Market by Type
  • 6.1.2: Growth Opportunities for the Global Ambient Packaging Market by Application
  • 6.1.3: Growth Opportunities for the Global Ambient Packaging Market by Region
• 6.2: Emerging Trends in the Global Ambient Packaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Ambient Packaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Ambient Packaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: RPC
• 7.2: Amcor
• 7.3: Rexam Plastic Packaging
• 7.4: Bemis Company
• 7.5: Mondi Group
• 7.6: Ampac Holdings
• 7.7: Dupont Packaging