한글목차

세계 관상용 종자 시장의 미래는 야외 농장, 실내 농장, 화훼 재배 시장에 기회가 있을 것으로 보입니다. 세계 관상용 종자 시장은 2025-2031년 연평균 7.2%의 성장률을 보일 것으로 예측됩니다. 이 시장의 주요 촉진요인은 도시화와 원예에 대한 관심 증가, 관상용 종자 판매를 촉진하는 조경 및 원예 산업의 확대, 가정 텃밭과 DIY 조경 프로젝트의 인기 증가 등입니다.

• Lucintel의 예측에 따르면 유형별로는 일년생 잔디 씨앗이 예측 기간 중 가장 높은 성장을 보일 것으로 예측됩니다.
• 용도별로는 야외 농장이 가장 높은 성장이 예상되고 있습니다.
• 지역별로는 아시아태평양이 예측 기간 중 가장 높은 성장을 보일 것으로 예측됩니다.

관상용 종자 시장의 전략적 성장 기회

관상용 종자 시장은 고객의 선호도 변화 및 시장 동향에 기인하는 바가 크며, 다양한 용도에서 몇 가지 전략적 성장 기회가 있습니다.

• 가정원예의 확대: 가정원예가 대중화됨에 따라 큰 성장 기회가 있습니다. 따라서 기업은 광범위한 포트폴리오를 구축하여 공간 제약이 있는 지역을 위한 옵션 등 원예에 적합한 다양한 유형의 관상용 종자를 제공할 수 있습니다.
• 도시 조경 프로젝트: 도시화의 진전에 따라 도시 조경 프로젝트가 확대되고 있으며, 도시를 아름답게 가꾸는 관상용 종자 시장이 형성되고 있습니다. 따라서 지자체 및 상업용 조경 산업에 특화된 제품 라인을 제공할 수 있는 기회가 있습니다.
• 지속가능한 제품 라인: 친환경 실천을 장려하는 환경 친화적인 고객으로부터의 매출 증가로 이어집니다. 이 전략은 세계 지속가능성에 대한 수요에 부합하며, 경쟁이 치열한 시장에서 제품 틈새 시장을 창출하는 데 도움이 됩니다.
• 맞춤형 종자 솔루션: 현대식 식물 품종이나 식물 성장 개선 등 독자적인 종자 솔루션을 통해 고객의 요구에 부응하는 것은 성장 잠재력을 가져다 줍니다. 틈새 시장에서 판매함으로써 고객 만족도와 고객 유지율을 높일 수 있습니다.
• 세계 시장 확대: 이는 기업을 새로운 시장에 도입하여 관상용 종자의 성장을 가속합니다. 현재 추세를 평가하면 다양한 지역에서 관상용 식물에 대한 관심이 증가하고 있음을 알 수 있습니다.

이러한 성장 기회로 인해 관상용 종자 시장은 진화하고 있으며, 혁신과 확장을 위한 새로운 길을 열어주고 있습니다. 이러한 기회를 활용하는 기업은 경쟁 우위를 확보하고 더 많은 수입원을 확보할 수 있습니다.

관상용 종자 시장 성장 촉진요인 및 과제

관상용 종자 시장에는 기술 발전, 효과적인 경제 상황, 규제 변화 등 시장 성장 촉진요인과 과제가 있습니다.

관상용 종자 시장을 촉진하는 요인은 다음과 같습니다.

• 정원에 대한 욕구 증가: 원예에 대한 욕구 증가: 레크리에이션 원예와 현재 패션 동향에 따른 욕구 증가는 관상용 종자에 대한 수요를 촉진하고 있습니다. 이러한 소비자의 관심 증가는 종자 품종의 혁신을 촉진하는 동시에 시장 성장을 향상시키고 있습니다.
• 기술 발전: 품질 육종 기술, 유전자 변형 종자 등 종자 기술의 발전은 종자의 품질과 성능을 향상시키고 있습니다. 이러한 기술 혁신은 소비자의 다양한 요구를 충족시키는 동시에 시장에서의 경쟁을 강화하는 데 도움이 되고 있습니다.
• 지속가능성 동향 : 환경 보호에 대한 관심이 높아지고 있으며, 그 결과 지속가능한 유기농 관상용 종자에 대한 수요가 증가하고 있습니다. 시장을 살펴보면, 소비자들은 친환경 제품 개발 및 제공을 매우 중요하게 여기는 것을 알 수 있습니다.
• 도시화: 현재 전 세계의 도시화 추세는 좁은 공간과 도시 환경을 대상으로 하는 관상용 종자에 대한 기회를 제공합니다. 이러한 도시화 추세는 도시 원예에 적합한 더 작고 다용도한 종자 품종에 대한 수요를 창출하고 있습니다.
• E-Commerce 증가: E-Commerce 플랫폼의 확대는 관상용 종자를 더 많은 소비자에게 공개함으로써 이러한 시장에 대한 접근을 효율적이고 효과적으로 확장하고 있습니다. 대부분의 관상용 씨앗은 이러한 온라인 채널을 통해 판매되고 있으며, 관상용 씨앗을 시장에 널리 보급하는 데 있으며, 인기를 얻고 있습니다.

관상용 종자 시장이 해결해야 할 과제는 다음과 같습니다.

• 규제적 장애물: 종자 생산 및 거래에 관한 규제를 이해하고 준수하는 것은 어려운 일입니다. 지역적으로 서로 다른 지역에서의 규제 준수는 시장 접근을 제한하고 영업비용을 증가시킬 수 있습니다.
• 기후 변화: 기후 변화도 재배 조건에 영향을 미쳐 종자의 가용성과 품질에 영향을 미칠 수 있습니다. 따라서 효율적이고 안정적인 대량 생산을 가능하게 하는 일정한 관행을 시장 상황에 맞게 유지하는 것이 중요합니다.
• 시장 경쟁: 경쟁 종자 품종 및 기타 관상용 제품은 가격과 마케팅에 큰 압력을 가합니다. 기업은 제품의 특징뿐만 아니라 새로운 경쟁 전략을 실행해야 합니다.

이러한 모든 촉진요인과 과제는 관상용 종자 시장의 진화를 결정짓는 중요한 요소입니다. 시장 역학 속에서 효과적으로 경쟁하기 위해서는 이해관계자들이 이러한 요인들을 적절히 대처하는 것이 필수적입니다.

목차

제1장 개요

제2장 세계의 관상용 종자 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 산업의 촉진요인과 과제

제3장 2019-2031년 시장 동향과 예측 분석

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 관상용 종자 시장 동향(2019-2024년)과 예측(2025-2031년)
• 유형별 세계의 관상용 종자 시장
  • 1년생 종자
  • 2년생 종자
  • 다년생 종자
• 용도별 세계의 관상용 종자 시장
  • 야외 농장
  • 실내 농장
  • 화훼 재배
  • 기타

제4장 2019-2031년 지역별 시장 동향과 예측 분석

• 지역의 관상용 종자 시장
• 북미 관상용 종자 시장
• 유럽의 관상용 종자 시장
• 아시아태평양 관상용 종자 시장
• 기타 지역 관상용 종자 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 유형별 세계의 관상용 종자 시장의 성장 기회
  • 용도별 세계의 관상용 종자 시장의 성장 기회
  • 지역별 관상용 종자 시장의 성장 기회
• 세계의 관상용 종자 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 관상용 종자 시장의 생산능력 확대
  • 세계의 관상용 종자 시장에서의 합병, 인수, 합병사업
  • 인증과 라이선싱

제7장 주요 기업의 기업 개요

• Sakata
• Takii Seed
• Benary
• Hem Genetics
• Pan-American Seed
• Floranova
• Farao

영문목차

The future of the global ornamental seeds market looks promising with opportunities in the outdoor farm, indoor farm, and floriculture markets. The global ornamental seeds market is expected to grow with a CAGR of 7.2% from 2025 to 2031. The major drivers for this market are the increasing urbanization and interest in gardening, expansion of landscaping and horticulture industries boosting ornamental seed sales, and growing popularity of home gardening and DIY landscaping projects.

• Lucintel forecasts that, within the type category, annual seeds are expected to witness the highest growth over the forecast period.
• Within the application category, outdoor farm is expected to witness the highest growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Ornamental Seeds Market

Several emerging trends are transforming how the ornamental seeds market functions and how consumers interact within it.

• Sustainability Focus: Eco-conscious ornamental seeds are increasingly in demand. People and businesses are looking for seeds that improve rather than degrade the environment, such as drought-tolerant and organic seeds.
• Urban Gardening: The growth of urban gardening is rising as people plant ornamental plants in small spaces. This change is increasing the demand for short-stature plants that are highly productive and ideal for urban households.
• Technological Innovations: Innovations in seed technology, such as genetic engineering and enhanced breeding approaches, are improving the quality and performance of seeds. These advancements help address various market requirements and enhance productivity.
• Health and Wellness Integration: The trend of using ornamental plants in wellness and health activities is also on the rise. Seeds that prioritize health benefits over pure aesthetics, such as air-purifying attributes, are quickly gaining traction among health seekers.
• Digital Transformation: Some ornamental seed transactions are moving to e-commerce, with mobile transactions increasing. Digital sales and online marketing are enabling market expansion and providing diverse seeds to consumers.

These trends are catalyzing reform in the ornamental seeds market, with a focus on sustainability, urban gardening, and technological penetration. They represent a timeless shift towards environmental sensitivity, wellness, and digital convenience within the industry.

Recent Developments in the Ornamental Seeds Market

Market research of the ornamental seeds industry over the last few decades shows that technology, consumer preferences, and the market itself have been evolving.

• Advancement in Seed Technology: Developments in the seed industry, such as GMOs and new breeding procedures, are improving seed quality and diversity. These advancements facilitate progress through better plant characteristics and flexibility.
• Increase in Organic and Sustainable Seeds: There is a notable surge in the use of organic and sustainable methods for producing ornamental seeds. This shift has been fueled by rising environmental concerns and the public's preference for such products.
• Increasing Trend of Urban Gardening: Urban gardening is on the rise, accelerating the need for ornamental seeds that can adapt to limited spaces. This trend drives the development of smaller-sized and multifunctional seeds for urban use.
• Rise of E-commerce Sales: The market is changing due to the growth of e-commerce for selling ornamental seeds. Online platforms provide consumers with a wider range of options, enhancing product availability and market reach.
• Increased Focus on Customization: Companies are making custom ornamental seeds more accessible to consumers. Businesses offer specialized seeds to meet market demands and preferences, improving customer satisfaction.

Such innovations are influencing the ornamental seeds market by enhancing genetics, broadening market reach, and pursuing sustainability. They demonstrate the active and innovative nature of this segment, which remains in tune with technological progress and market requirements.

Strategic Growth Opportunities for Ornamental Seeds Market

The ornamental seeds market has several strategic growth opportunities across various applications, largely attributable to changing customer preferences and prevailing market trends.

• Home Gardening Expansion: As home gardening becomes popular, it presents great growth opportunities. This allows organizations to build extensive portfolios and offer various types of ornamental seeds suited for gardening, including options for space-constrained areas.
• Urban Landscaping Projects: Growth in urbanization has led to the expansion of urban landscaping projects, creating a market for ornamental seeds that beautify urban areas. This offers opportunities to target municipal and commercial landscape industries with specialized product lines.
• Sustainable Product Lines: Developing and marketing ornamental seed lines that promote eco-friendly practices can lead to increased sales from environmentally conscious customers. This strategy aligns with global sustainability demands and can help create a niche for products in a competitive market.
• Customized Seed Solutions: Meeting customers' requirements through exclusive seed solutions, such as modern plant varieties or plant growth modifications, presents growth prospects. Selling in niche markets can enhance customer satisfaction and retention.
• Global Market Expansion: This facilitates the growth of ornamental seeds by introducing companies to new markets. An assessment of current trends shows growing interest in ornamental plants in various regions, and offerings can be modified to suit local conditions and preferences.

These growth opportunities allow the ornamental seeds market to evolve, bringing new avenues for innovation and expansion. Companies that capitalize on these opportunities gain a competitive advantage and access to additional revenue streams.

Ornamental Seeds Market Driver and Challenges

The Ornamental Seeds market has its share of drivers and challenges such as advancement in technology, effectual economic conditions, and shifts in regulations, among others.

The factors responsible for driving the ornamental seeds market include:

• More Desire For Garden: Increasing desire instigated by recreational gardening and the current fashion trends propels the demand for ornamental seeds. This growing consumer interest is bettering the growth of the market while prompting innovation of the seed varieties.
• Technological Advancements: Developments in seed technology like quality breeding techniques as well as genetically modified seeds are improving the quality and performance of seeds. Such innovations assist in satisfying the various needs of consumers while strengthening the competition in the market.
• Sustainability Trends: There is increasing concern for environmental protection which in return translates into more demand for sustainable and organic ornamental seeds. Then turning to the market, it can be noticed that consumers are very fundamental center by developing and providing green products.
• Urbanization: The current global trends in urbanization are offering opportunities for ornamental seeds targeting a small or confined spaces and urban settings. This increase in urbanization is creating a need for smaller and more versatile seed varieties that are ideal for use in urban gardening.
• Increased E-commerce: Expansion of e-commerce platforms has also efficiently and effectively widened access to these markets by introducing ornamental seeds to more consumers. Most of the ornamental seeds are sold through these online channels which are gaining popularity in disseminating ornamental seeds to the wide market.

Challenges in the ornamental seeds market are:

• Regulatory Hurdles: Understanding and complying with the set regulations regarding seed production and trade can be difficult. Regulatory compliance in different geographical areas may restrict market accessibility and amplify operating expenses.
• Climate Change: Climate changes also influence growing conditions and could alter the status quo regarding the availability and quality of seeds. Therefore, it is important to keep certain practices that can enable efficient and steady intense production to market conditions.
• Market Competition: Competing seed varieties and other ornamental products put a lot of pressure on prices and marketing. Companies are forced to implement new competitive strategies as well as product features.

All these drivers and challenges are critical for the Ornamental Seeds market, and determining its evolution. It is vital for such factors to be addressed accordingly by the stakeholders in order to compete effectively in the dynamics of the market.

List of Ornamental Seeds Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies ornamental seeds companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the ornamental seeds companies profiled in this report include-

• Sakata
• Takii Seed
• Benary
• Hem Genetics
• Pan-American Seed
• Floranova
• Farao

Ornamental Seeds by Segment

The study includes a forecast for the global ornamental seeds market by type, application, and region.

Ornamental Seeds Market by Type [Analysis by Value from 2019 to 2031]:

• Annual Seeds
• Biennial Seeds
• Perennial Seeds

Ornamental Seeds Market by Application [Analysis by Value from 2019 to 2031]:

• Outdoor Farms
• Indoor Farms
• Floriculture
• Others

Ornamental Seeds Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Ornamental Seeds Market

The ornamental seeds market is evolving, with changes in structure and consumer preferences across key geographies, particularly regarding technological advancements, urbanization, and shifting competition.

• United States: In the U.S., there is a growing acceptance of ecological and indigenous ornamental seeds. Improvements in breeding strategies, combined with the rise of home gardening trends, influence growth, along with sustainable and weather-resistant varieties.
• China: The Chinese ornamental seeds market is growing as new hybrid seed varieties are developed and cultivated to better standards. Demand for diverse ornamental plants is increasing due to urban gardening and government support for green spaces.
• Germany: Germany focuses on organic and sustainable ornamental seeds due to environmental concerns. The market is shifting towards the development of low-maintenance and disease-resistant varieties aligned with the nation's green strategies.
• India: In India, the ornamental seeds market is rising due to increasing urbanization and the use of decorative plants in homes and businesses. Developments in seed technology and growth in horticultural activities contribute to market growth.
• Japan: Japan's market primarily concerns traditional and exotic ornamental seeds. Innovations in seed production and an expanding range of quality and distinctive plant varieties are enabling seed producers to explore niche markets and meet growing consumer demand.

Features of the Global Ornamental Seeds Market

Market Size Estimates: Ornamental seeds market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Ornamental seeds market size by type, application, and region in terms of value ($B).

Regional Analysis: Ornamental seeds market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the ornamental seeds market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the ornamental seeds market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the ornamental seeds market by type (annual seeds, biennial seeds, and perennial seeds), application (outdoor farms, indoor farms, floriculture, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Ornamental Seeds Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Ornamental Seeds Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Ornamental Seeds Market by Type
  • 3.3.1: Annual Seeds
  • 3.3.2: Biennial Seeds
  • 3.3.3: Perennial Seeds
• 3.4: Global Ornamental Seeds Market by Application
  • 3.4.1: Outdoor Farms
  • 3.4.2: Indoor Farms
  • 3.4.3: Floriculture
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Ornamental Seeds Market by Region
• 4.2: North American Ornamental Seeds Market
  • 4.2.1: North American Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.2.2: North American Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others
• 4.3: European Ornamental Seeds Market
  • 4.3.1: European Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.3.2: European Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others
• 4.4: APAC Ornamental Seeds Market
  • 4.4.1: APAC Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.4.2: APAC Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others
• 4.5: ROW Ornamental Seeds Market
  • 4.5.1: ROW Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.5.2: ROW Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Ornamental Seeds Market by Type
  • 6.1.2: Growth Opportunities for the Global Ornamental Seeds Market by Application
  • 6.1.3: Growth Opportunities for the Global Ornamental Seeds Market by Region
• 6.2: Emerging Trends in the Global Ornamental Seeds Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Ornamental Seeds Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Ornamental Seeds Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Sakata
• 7.2: Takii Seed
• 7.3: Benary
• 7.4: Hem Genetics
• 7.5: Pan-American Seed
• 7.6: Floranova
• 7.7: Farao