한글목차

세계 기침약 및 감기약 시장의 미래는 병원 약국, 소매 약국, 드럭스토어 시장에서의 기회로 인해 유망합니다. 세계 기침약 및 감기약 시장은 2025년부터 2031년까지 4.2%의 CAGR로 2031년까지 약 793억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 노인 인구의 증가와 사람들의 알레르기 증가입니다.

• Lucintel의 예측에 따르면, 약물 유형별로는 항히스타민제가 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상됩니다.
• 최종 용도별로는 병원 약국이 가장 높은 성장이 예상됩니다.
• 지역별로는 북미가 예측 기간 동안 가장 큰 지역이 될 것으로 보입니다.

기침약 및 감기약 시장의 전략적 성장 기회

기침약 및 감기약 시장에는 변화가 일어나고 있으며, 자연요법에 대한 수요 증가, E-Commerce의 성장, 맞춤형 의료 등의 요인에 영향을 받아 몇 가지 전략적 성장 기회가 생겨나고 있습니다.

• 신흥 경제 국가에서의 도입 : 건강에 대한 관심이 높아지고 가처분 소득이 증가하는 신흥 시장에서 이러한 기회는 제품 라인업을 확장할 수 있는 원동력이 될 수 있습니다.
• 허브 제품의 출현 : 소비자들이 점점 더 많은 자연 요법을 선택함에 따라 허브와 천연 제제 탐색에 자원을 할애할 필요가 있습니다.
• 예방의학 분야에 집중 : 면역력을 높이고 질병을 예방하기 위한 영양제품의 개발과 마케팅이 필요하며, 이는 더 넓은 시장을 끌어들일 수 있습니다.
• 인터넷을 이용한 판매 채널 : 인터넷을 이용하는 소비자에게 효과적인 시장 전략을 촉진하고 구매 선택의 폭을 넓혀줍니다.
• 개인화 솔루션 : 소비자의 병력이나 현재 건강 상태에 따라 기침이나 감기 치료제를 개발하여 맞춤형 건강관리를 선호하는 환자들에게 어필하고 재방문율을 높일 수 있습니다.

이 시장에서 사업을 영위하는 기업들은 성장을 가져올 수 있는 전략적 과제에 자본을 투자해야 합니다. 특히, 혁신과 소비자 참여는 기업이 경쟁 우위를 확보하기 위한 가장 중요한 과제입니다.

기침약 및 감기약 시장 촉진요인 및 과제

기침약 및 감기약 시장을 규정하는 촉진요인으로는 소비자의 건강식품에 대한 인식 증가, 계절에 따른 수요 변동, 다양한 제품 종류 등이 있습니다. 그러나 규제 장벽, 제네릭 의약품과의 경쟁, 일부 의약품의 부작용 등 시장 성장을 저해하는 장벽도 존재합니다.

기침약 및 감기약 시장을 이끄는 요인은 다음과 같습니다:

• 건강 지향성 증가 : 소비자들 사이에서 건강과 웰빙에 대한 지식이 증가함에 따라 효과적인 기침약과 감기약에 대한 수요가 증가하고 있습니다.
• 기술 발전 : 혁신적인 제약 기술로 인해 소비자에게 사용하기 쉽고 매력적인 2세대 제형이 등장하여 고객 만족도를 높이고 있습니다.
• 호흡기 감염증의 증가 : 환절기 및 전 세계적인 유행으로 호흡기 감염증이 악화되어 기침약 및 감기약 판매가 증가하고 있습니다.
• 국내 E-Commerce의 발전 : E-Commerce 시장의 성장으로 다양한 종류의 기침약과 감기약에 쉽게 접근할 수 있게 되었고, 소비자들은 무엇을 구매해야 하는지 쉽게 알 수 있게 되었습니다.
• 고령자 인구통계 : 전 세계적으로 고령화 인구가 증가함에 따라 고령자 건강 문제에 특화된 기침약 및 감기약에 대한 수요가 증가하고 있습니다.

기침약 및 감기약 시장의 과제는 다음과 같습니다:

• 규제 준수 : 관련 법규 및 업계 동향의 준수는 제조업체에게 특히 어려운 과제이며, 제품 개발 일정에 영향을 미칩니다.

시장 경쟁 : 제품 경쟁력 강화를 위해서는 끊임없는 홍보와 혁신이 필요하며, 기업은 효과적인 제품 차별화가 과제입니다.

• 소비자의 회의감 : 수많은 대체품에 둘러싸인 소비자들은 기침약이나 감기약의 증상 완화 효과를 의심할 수 있기 때문에 기업은 입증과 매력적인 광고를 제공하는 것이 중요합니다.

기침약 및 감기약 시장은 소비자 선호도 변화, 기술 발전, 호흡기 감염 사례의 증가로 인해 성장할 것으로 예상됩니다. 투자에 대한 기회와 함께 규제 요건 충족과 높은 경쟁에 대한 대응이라는 과제도 있습니다. 또한, 혁신, 맞춤형 접근 방식, 지속가능한 관행을 채택하고 업계의 난기류와 변화를 극복할 수 있는 기업에게는 기회가 넘쳐나고 있습니다.

목차

제1장 주요 요약

제2장 세계의 기침약 및 감기약 시장 : 시장 역학

• 소개, 배경, 분류
• 공급망
• 업계 성장 촉진요인과 과제

제3장 2019년부터 2031년까지 시장 동향과 예측 분석

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 기침약 및 감기약 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 기침약 및 감기약 시장(약물 유형별)
  • 항히스타민제
  • 거담제
  • 기관지확장제
  • 충혈제거제
  • 항생제
  • 기타
• 세계의 기침약 및 감기약 시장(투약 유형별)
  • 경구 시럽
  • 정제 또는 필
  • 점비약
  • 로젠지
  • 기타
• 세계의 기침약 및 감기약 시장(최종 용도별)
  • 병원 약국
  • 소매 약국
  • 드럭스토어
  • 기타

제4장 2019년부터 2031년까지 지역별 시장 동향과 예측 분석

• 지역별 : 세계의 기침약 및 감기약 시장
• 북미의 기침약 및 감기약 시장
• 유럽의 기침약 및 감기약 시장
• 아시아태평양의 기침약 및 감기약 시장
• 기타 지역 기침약 및 감기약 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 약물 유형별 : 세계의 기침약 및 감기약 시장 성장 기회
  • 투약 유형별 : 세계의 기침약 및 감기약 시장 성장 기회
  • 최종 용도별 : 세계의 기침약 및 감기약 시장 성장 기회
  • 지역별 : 세계의 기침약 및 감기약 시장 성장 기회
• 세계의 기침약 및 감기약 시장 최신 동향
• 전략 분석
  • 신제품 개발
  • 세계의 기침약 및 감기약 시장 생산능력 확대
  • 세계의 기침약 및 감기약 시장 합병, 인수, 합작투자
  • 인증과 라이선싱

제7장 주요 기업 개요

• Johnson & Johnson
• GlaxoSmithKline
• Procter & Gamble
• Bayer
• Reckitt Benckiser
• Novartis
• Perrigo Company
• Sun Pharmaceutical Industries
• Prestige Consumer Healthcare
• Blackmores

영문목차

The future of the global cough and cold preparation market looks promising with opportunities in the hospital pharmacy, retail pharmacy, and drug store markets. The global cough and cold preparation market is expected to reach an estimated $79.3 billion by 2031 with a CAGR of 4.2% from 2025 to 2031. The major drivers for this market are the rising geriatric population and increasing allergies among people.

• Lucintel forecasts that, within the drug type category, antihistamine is expected to witness the highest growth over the forecast period.
• Within the end use category, hospital pharmacy is expected to witness the highest growth.
• In terms of regions, North America will remain the largest region over the forecast period.

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Emerging Trends in the Cough and Cold Preparation Market

Changes witnessed in the cough and cold preparation market are enhancing the product mix, with emphasis mainly on the healthy product range, the trend toward individualized medicine, and convenience-based offerings targeting contemporary society.

• Rise of Natural Remedies in Cough and Cold: This market is accompanied by trends toward herbal cough and cold preparations. Since this has been attributed to consumers' basic understanding of the need for better and safer options than synthetic drugs, it is motivating manufacturers to shift toward herbal formulations, which are more appealing to health-oriented customers.
• E-commerce Growth: The advent of e-commerce has also influenced the way these cough and cold preparations are bought and sold. The use of online sales channels is simple and convenient, enabling access to many product categories that help users evaluate products based on reviews and information.
• Multi-symptom Products: A look into the present-day market for cough and cold preparations shows that many consumers are looking for products that tackle more than one symptom in a single dosage. These need to be combination therapies, also referred to as combination products. This trend is driving increased marketing as manufacturers develop formulations that combine cough suppressants, decongestants, and antihistamines.
• Personalized Medicine for Cough and Cold: Personalized medicine is gaining a foothold in the cough and cold preparation market, with products focusing on features like age, lifestyle, or health of the customer. This trend is likely to improve customer loyalty as customers will be satisfied with the implemented market approach.
• Focus on Preventative Care: There is a growing trend toward preventive health, resulting in the production of products that enhance immunity and reduce the chances of infections. This trend is changing the formulations of products and the marketing of products across the industry.

Addressing these new trends is important, especially for players in the cough and cold preparation market. By responding to therapeutic and individual well-being needs, companies will be better positioned in the market, and their growth will be amplified.

Recent Developments in the Cough and Cold Preparation Market

The latest trends in the cough and cold preparation sector are indicative of developments in the formulation of these products, the integration of technology, and consumer preferences. Therefore, the case for constant improvement is very relevant in a competitive market.

• Launch of Innovative Formulations: Other players have ventured into new formulations, mixing natural treatments with scientific means to reach more consumers and be more effective.
• Expansion of E-commerce Presence: Major drug manufacturers are turning to the use of e-commerce channels for their products, which is very beneficial in extending the market to cover more customers.
• Regulatory Changes: Various countries have introduced stricter labeling and safety regulations, compelling developers to take necessary measures to comply and increase product informational transparency.
• Increased R&D Investments: Firms are making huge investments in research and development to develop novel and efficient products for particular populations, such as children and older adults.
• Integration of Technology: Innovations in delivery systems, including sprays and dissolvable forms of cough and cold preparations, make it more convenient to use these preparations, thereby increasing their popularity among users.

There is a great need for practitioners to stay abreast of recent developments in the industry. In addition to improving the effectiveness of the products offered, these advances anticipate future consumer needs, preparing companies for strategies focused on consumer-oriented approaches.

Strategic Growth Opportunities for Cough and Cold Preparation Market

Changes are taking place within the cough and cold preparation market, creating several strategic growth opportunities influenced by factors such as the increase in demand for natural remedies, the growth of e-commerce, and personalized medicine.

• Introduction in Developing Economies: As disposable incomes grow in emerging markets with increased health consciousness, such opportunities create the impetus to offer product line extensions in these markets.
• Emergence of Herbal Products: There is also a need to devote resources to exploring herbal and natural formulations as consumers increasingly opt for natural medicine.
• Stress on Preventive Verticals: There is a need for the development and marketing of nutritional products aimed at preventing illnesses by boosting immune systems, which will attract a wider market.
• Internet-Based Sales Channels: Improving online sales innovations will foster effective market strategies and broaden purchasing alternatives for consumers using the Internet.
• Personalized Solutions: Developing personalized cough and cold remedies based on the medical history and current health of the consumer will appeal to patients who prefer custom-made healthcare and enhance return engagements.

It will be necessary for companies operating in this market to capitalize on strategic issues that provide growth. In particular, innovation and consumer engagement will be the foremost aspects for companies to position themselves competitively.

Cough and Cold Preparation Market Driver and Challenges

There are a number of driving factors that define the cough and cold preparation market including an increase in awareness of health products among consumers, seasonal variations in demand, and the presence of multiple product variations. There are however barriers such as regulatory barriers, competition by generics, and side effects of some medicines that inhibit the growth of the market.

The factors responsible for driving the cough and cold preparation market include:

• Rising Health Consciousness: Increasing knowledge on health and wellness among consumers is fueling the need for efficient cough and cold preparations making the manufacturers come up with innovations.
• Technological Advancements: Innovative pharmaceutical technologies are ushering in a second generation of formulations that are easy to use and attractive to consumers increasing customer satisfaction.
• Increasing Incidence of Respiratory Infections: The season's changes and world pandemics have worsened respiratory infections leading to increased sales for cough and cold systems.
• Domestic Advancement of the E-commerce Sector: The o growing e-commerce market allows the ease in accessing different ranges of coughs and colds products hence making it simple for consumers on what to purchase.
• Senior Population Demographics: The rising aging population across the globe is stimulating the need for cough and cold products for them which is specialized for their health concerns.

Challenges in the cough and cold preparation market are:

• Regulatory Compliance: Adhering to relevant legislation and industry developments is particularly challenging for manufacturers, affecting product development timelines.

Market Competition: Product competitiveness requires constant promotions and innovation, with companies tasked with effective product differentiation.

• Consumer Skepticism: Faced with numerous alternatives, consumers might doubt the effectiveness of cough and cold preparations in alleviating symptoms, making it critical for companies to provide proof and engaging advertisements.

The cough and cold preparation market is expected to grow due to changes in consumer preferences, technological advancements, and more cases of respiratory tract infections. Investments present opportunities, as well as challenges, such as meeting regulatory requirements and dealing with high competition. Opportunities also abound for companies that embrace innovation, customized approaches, and sustainable practices to survive industry turbulence and changes.

List of Cough and Cold Preparation Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies cough and cold preparation companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the cough and cold preparation companies profiled in this report include-

• Johnson & Johnson
• GlaxoSmithKline
• Procter & Gamble
• Bayer
• Reckitt Benckiser
• Novartis
• Perrigo Company
• Sun Pharmaceutical Industries
• Prestige Consumer Healthcare
• Blackmores

Cough and Cold Preparation by Segment

The study includes a forecast for the global cough and cold preparation market by drug type, dosage type, end use, and region.

Cough and Cold Preparation Market by Drug Type [Analysis by Value from 2019 to 2031]:

• Antihistamine
• Expectorant
• Bronchodilator
• Decongestant
• Antibiotic
• Others

Cough and Cold Preparation Market by Dosage Type [Analysis by Value from 2019 to 2031]:

• Oral Syrup
• Tablets or Pill
• Nasal Drop
• Lozenge
• Others

Cough and Cold Preparation Market by End Use [Analysis by Value from 2019 to 2031]:

• Hospital Pharmacy
• Retail Pharmacy
• Drug Store
• Others

Cough and Cold Preparation Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Cough and Cold Preparation Market

The cough and cold preparation market is experiencing several transformations due to changes in customer preferences, formulation, and rising health consciousness among consumers. With the ever-returning periods of severe cold and flu, the need for effective solutions is on the rise. Additionally, the COVID-19 pandemic has shifted consumers' focus toward respiratory health, improving the OTC and prescription medications supplied. Market conditions vary from one country to another due to different legal regimes, healthcare concerns, and consumer behaviors.

• USA: In the U.S., the cough and cold preparation market is emerging for herbal and natural remedy products, indicative of holistic healthcare. Major pharmaceutical players are expanding their product lines to include formulas that do not cause drowsiness and multi-symptom remedies. Furthermore, improvements in user-friendly delivery systems like dissolvable strips and sprays have made the products easier to use. Labeling is another area where regulatory bodies are tightening regulations to ensure the provision of relevant consumer information.
• China: China's cough and cold preparation market is experiencing exponential growth, driven by increased urbanization and health awareness among consumers. The government supports the use of traditional Chinese medicine (TCM), encouraging the development of herbal treatment formulations. These products are made accessible to the population through e-commerce platforms, and partnerships between domestic and international companies are enhancing the pipeline of innovations.
• Germany: Germany is embracing evidence-based practices in the cough and cold preparation market. Increasing focus on clinical studies is prompting manufacturers to fund trials to prove their product claims. There is also demand for combination therapies that can address multiple symptoms in a single formulation. Regulatory compliance is stringent, ensuring that new entrants meet high standards for safety and efficacy. This emphasis on quality has strengthened consumer trust in pharmaceutical products.
• India: The Indian market for cough and cold preparations is booming, thanks to a growing population and increasing health consciousness. The demand for inexpensive herbal medicines is rising, aligning with cultural preferences. The growth of online pharmacies has made it easier for customers to purchase products that were previously only available in physical stores. Companies are also focusing on low-cost, easy-to-use over-the-counter products to cater to various economic levels, increasing market coverage.
• Japan: The market for cough and cold preparations in Japan is well-developed, with a strong focus on preventive care. New products like herbal syrups and lozenges are emerging. Demographic changes are driving demand for better products suited to the elderly, and regulations have reduced the approval time for new products. Consumer knowledge about preventive measures is also contributing to market growth.

Features of the Global Cough and Cold Preparation Market

Market Size Estimates: Cough and cold preparation market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecasts (2025 to 2031) by various segments and regions.

Segmentation Analysis: Cough and cold preparation market size by drug type, dosage type, end use, and region in terms of value ($B).

Regional Analysis: Cough and cold preparation market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different drug types, dosage types, end uses, and regions for the cough and cold preparation market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cough and cold preparation market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the cough and cold preparation market by drug type (antihistamine, expectorant, bronchodilator, decongestant, antibiotic, and others), dosage type (oral syrup, tablets or pill, nasal drop, lozenge, and others), end use (hospital pharmacy, retail pharmacy, drug store, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Cough and Cold Preparation Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Cough and Cold Preparation Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Cough and Cold Preparation Market by Drug Type
  • 3.3.1: Antihistamine
  • 3.3.2: Expectorant
  • 3.3.3: Bronchodilator
  • 3.3.4: Decongestant
  • 3.3.5: Antibiotic
  • 3.3.6: Others
• 3.4: Global Cough and Cold Preparation Market by Dosage Type
  • 3.4.1: Oral Syrup
  • 3.4.2: Tablets or Pill
  • 3.4.3: Nasal Drop
  • 3.4.4: Lozenge
  • 3.4.5: Others
• 3.5: Global Cough and Cold Preparation Market by End Use
  • 3.5.1: Hospital Pharmacy
  • 3.5.2: Retail Pharmacy
  • 3.5.3: Drug Store
  • 3.5.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Cough and Cold Preparation Market by Region
• 4.2: North American Cough and Cold Preparation Market
  • 4.2.1: North American Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.2.2: North American Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others
• 4.3: European Cough and Cold Preparation Market
  • 4.3.1: European Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.3.2: European Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others
• 4.4: APAC Cough and Cold Preparation Market
  • 4.4.1: APAC Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.4.2: APAC Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others
• 4.5: ROW Cough and Cold Preparation Market
  • 4.5.1: ROW Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.5.2: ROW Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Cough and Cold Preparation Market by Drug Type
  • 6.1.2: Growth Opportunities for the Global Cough and Cold Preparation Market by Dosage Type
  • 6.1.3: Growth Opportunities for the Global Cough and Cold Preparation Market by End Use
  • 6.1.4: Growth Opportunities for the Global Cough and Cold Preparation Market by Region
• 6.2: Emerging Trends in the Global Cough and Cold Preparation Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Cough and Cold Preparation Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Cough and Cold Preparation Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Johnson & Johnson
• 7.2: GlaxoSmithKline
• 7.3: Procter & Gamble
• 7.4: Bayer
• 7.5: Reckitt Benckiser
• 7.6: Novartis
• 7.7: Perrigo Company
• 7.8: Sun Pharmaceutical Industries
• 7.9: Prestige Consumer Healthcare
• 7.10: Blackmores