한글목차

세계 콜드 릴리프 롤온 시장의 미래는 소매 약국, 병원 약국 전자상거래, 하이퍼마켓 및 슈퍼마켓 시장에서의 기회로 인해 유망합니다. 세계 콜드 릴리프 롤온 시장은 2025-2031년 7.2%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다. 이 시장의 주요 촉진요인은 감기 유행 증가, 자연 요법 및 국소 요법에 대한 소비자 선호도 증가, 예방적 건강 관리에 대한 관심 증가입니다.

• Lucintel의 예측에 따르면, 용도별로는 감염 및 알레르기 질환의 유병률이 크게 증가함에 따라 코 막힘이 예측 기간 동안 가장 큰 부문으로 남을 것으로 예상됩니다.
• 유통 채널에서는 접근성과 편의성 측면에서 소매 약국이 가장 큰 부문을 차지할 것으로 보입니다.
• 지역별로는 APAC이 예측 기간 동안 가장 규모가 큰 지역으로 남을 것으로 보입니다.

콜드 릴리프 롤온 시장의 전략적 성장 기회

콜드 릴리프 롤온 시장은 변화하는 소비자 니즈와 시장 세력을 염두에 두고 다양한 용도에서 몇 가지 전략적 성장 기회를 제공합니다. 이러한 전략의 통합은 각 브랜드 시장 지위를 향상시키고, 더 많은 혁신을 촉진할 수 있는 기회를 제공할 것입니다.

• 웰빙을 지향하는 소비자 공략: 감기 완화뿐만 아니라 스트레스 완화, 수면 개선, 이완 등 다른 웰빙 혜택이 포함된 제품을 제공함으로써 통합 의료의 확대 추세를 포착할 수 있습니다.
• 제품 포트폴리오의 다양화: 제조업체는 어린이, 노인, 운동선수 등 특정 계층을 타겟으로 그들의 건강 니즈와 취향에 맞는 특화된 롤온을 개발할 수 있습니다.
• 전자상거래의 존재감 강화: 온라인 쇼핑의 부상으로 브랜드는 전자상거래 플랫폼을 강화하고 타겟팅된 디지털 마케팅을 통해 디지털 존재감을 강화할 수 있습니다. 온라인 플랫폼을 통해 기술에 정통한 젊은 소비자들에게 접근하는 것이 시장 점유율 확대의 열쇠가 될 수 있습니다.
• 스마트 패키징을 통한 혁신 : 브랜드는 실시간 사용 정보를 제공하는 모바일 앱, 제품 리필 알림을 통합하는 등 제품에 기술을 접목해 차별화를 꾀할 수 있습니다.
• 세계 시장 진출: 신흥 시장은 가처분 소득 증가와 셀프 케어 및 웰빙에 대한 인식이 높아짐에 따라 큰 성장 잠재력을 가지고 있습니다. 브랜드는 제품의 현지화 버전을 도입하고 지역적 취향을 활용하여 새로운 시장을 개척할 수 있습니다.

콜드 릴리프 롤온 시장 성장 촉진요인 및 과제

콜드 릴리프 롤온 시장 개척에는 여러 가지 요인이 존재하며, 이는 전략적으로 고려해야 할 사항과 장벽으로 작용할 수 있습니다. 이러한 장벽에는 시장에 존재하는 기술, 선호도, 규제 변화 등이 포함됩니다. 따라서 이러한 요인들이 시장에서의 존재감에 어떤 영향을 미치는지 인식할 필요가 있습니다.

콜드 릴리프 롤온 시장을 주도하는 요인은 다음과 같습니다.

• 편의성에 대한 소비자 수요 증가: 소비자 행동 패턴의 변화는 롤온 제품이 부상하는 여러 요인 중 하나입니다. 라이프스타일에 쉽게 녹아들 수 있는 사용하기 쉬운 솔루션이 요구되고 있으며, 각 제조업체들은 신제품을 속속 출시하고 있습니다.
• 셀프 케어에 대한 인식 증가: 셀프 케어가 보편화됨에 따라 사람들은 건강을 증진시키는 제품을 얻기 위해 기꺼이 돈을 쓸 의향이 있습니다. 이러한 현상은 감기의 영향에 대한 효과적인 치료제를 찾는 사람들에 의해 콜드 릴리프 롤온 시장을 강화하고 있습니다.
• 제형 기술의 발전: 새로운 제형 기술은 콜드 릴리프 롤온과 같은 제품의 효능, 안전성, 품질 향상을 가져옵니다. 더 나은 전달 시스템과 천연 성분의 배합은 건강 지향적인 소비자들의 관심을 끌고 있습니다.
• 온라인 판매 증가: 콜드 릴리프 롤온의 온라인 판매처가 증가함에 따라 멀리 떨어져 있는 소비자들도 쉽게 제품에 접근하고 구매할 수 있게 되었습니다. 이러한 추세는 특히 젊은 세대 시장 개척에 도움이 되고 있습니다.
• 천연 성분 무시: 서리가 내리는 날씨도 유기농 콜드 릴리프 롤온 제품 판매에 박차를 가하며 콜드 릴리프 롤온 시장을 형성하고 있습니다. 건강을 중시하는 소비자들은 허브와 식물성 성분을 강조하는 브랜드를 선호하는 경향이 강합니다.

콜드 릴리프 롤온 시장의 과제는 다음과 같습니다.

• 규제 준수: 제조업체는 복잡한 규제 환경에서 살아남기 위해 큰 문제에 직면해 있습니다. 신제품이 안전성과 효능 기준을 충족하기 위해서는 연구와 시험에 많은 투자를 해야 합니다.
• 높은 경쟁: 콜드 릴리프 롤온 시장은 경쟁이 치열하며, 많은 브랜드가 소비자의 관심을 끌기 위해 노력하고 있습니다. 효과적인 제품 차별화와 브랜드 포지셔닝은 눈에 띄는 존재감을 보여주기 위해 필수적입니다.
• 소비자 회의론: 많은 대체 제품이 있기 때문에 콜드 릴리프 롤온의 효과에 대해 회의적인 소비자도 있습니다. 브랜드는 교육, 임상시험, 입증된 효능을 통해 신뢰를 구축해야 합니다. 이러한 시장 성장 촉진요인과 과제는 전략을 수립하고 소비자를 특정 행동으로 유도할수록 감기약 시장에 영향을 미칠 수 있습니다.

목차

제1장 주요 요약

제2장 세계의 콜드 릴리프 롤온 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 콜드 릴리프 롤온 시장 동향(2019-2024년)과 예측(2025-2031년)
• 용도별 : 세계의 콜드 릴리프 롤온 시장
  • 감기/기침
  • 코 알레르기
  • 코막힘
  • 기타
• 유통 채널별 : 세계의 콜드 릴리프 롤온 시장
  • 소매 약국
  • 병원 약국
  • E-Commerce
  • 하이퍼마켓 및 슈퍼마켓

제4장 지역별 시장 동향과 예측 분석(2019-2031년)

• 지역별 : 세계의 콜드 릴리프 롤온 시장
• 북미의 콜드 릴리프 롤온 시장
• 유럽의 콜드 릴리프 롤온 시장
• 아시아태평양의 콜드 릴리프 롤온 시장
• 기타 지역의 콜드 릴리프 롤온 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter의 Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 용도별 : 세계의 콜드 릴리프 롤온 시장 성장 기회
  • 유통 채널별 : 세계의 콜드 릴리프 롤온 시장 성장 기회
  • 지역별 : 세계의 콜드 릴리프 롤온 시장 성장 기회
• 세계의 콜드 릴리프 롤온 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 콜드 릴리프 롤온 시장 생산능력 확대
  • 세계 콜드 릴리프 롤온 시장에서의 인수합병(M&A) 및 합작투자(JV)
  • 인증 및 라이선싱

제7장 주요 기업 개요

• GlaxoSmithKline
• Abbott Laboratories
• Procter and Gamble
• Viatris
• Johnson & Johnson
• Cipla
• INNOVUS PHARMACEUTICALS
• Novartis
• Mylan
• Sumitomo Dainippon Pharma

영문목차

The future of the global cold relief roll-on market looks promising with opportunities in the retail pharmacy, hospital pharmacy e-commerce, and hypermarket/supermarket markets. The global cold relief roll-on market is expected to grow with a CAGR of 7.2% from 2025 to 2031. The major drivers for this market are the rising prevalence of the common cold, growing consumer preference for natural and topical remedies, and increased focus on preventive healthcare.

• Lucintel forecasts that, within the application category, nasal congestion will remain the largest segment over the forecast period due to a significant rise in the incidence of infectious diseases and allergy disorders.
• Within the distribution channel category, retail pharmacy will remain the largest segment due to its ease of accessibility and convenience.
• In terms of regions, APAC will remain the largest region over the forecast period.

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Emerging Trends in the Cold Relief Roll-On Market

The cold relief roll-on market is evolving rapidly, driven by changing consumer preferences, advancing technology, and an increased focus on wellness. Here are some key trends reshaping the market:

Increased Demand for Natural Ingredients: Consumers are increasingly prioritizing products that are cruelty-free, vegan, and made from natural ingredients. This shift is prompting manufacturers to incorporate herbal extracts, essential oils, and other plant-based substances in their cold relief roll-ons, catering to a growing health-conscious consumer base.

• Growth of E-commerce Sales: The expansion of e-commerce has significantly altered how cold relief roll-ons are sold. Online platforms have made it easier for consumers to access these products, with brands leveraging digital marketing, social media, and influencers to reach direct-to-consumer markets. This has broadened product availability and visibility.
• Focus on Multi-functionality: Modern cold relief roll-ons are evolving into multi-functional products, offering benefits beyond just cold relief. These products now also provide pain relief, relaxation, or stress relief, appealing to consumers looking for a holistic wellness solution in one convenient package.
• Sustainability and Eco-Friendly Packaging: With rising environmental awareness, consumers are demanding more sustainable packaging. Manufacturers are responding by adopting recyclable, biodegradable, or eco-friendly materials in their packaging, contributing to a greener product lifecycle.
• Integration of Technology in Product Development: Innovations in formulation technologies are improving the effectiveness and user experience of cold relief roll-ons. New delivery systems such as timed-release formulas or faster absorption technologies are making products more efficient and convenient for users.

These trends are driving innovation in the market, and brands that adapt to these shifts are better positioned to capture consumer interest and loyalty.

Recent Developments in the Cold Relief Roll-On Market

Recent developments in the cold relief roll-on market aim to align the development of innovative products with focused strategies to increase customer satisfaction. It emphasizes the ability of the industry to respond to the changing demands of the customers.

• Development of New Products: New cold relief roll-ons are being launched with enhanced formulations, such as menthol combined with Aloe Vera and vitamin E. These products aim not only to relieve cold symptoms but also to moisturize the skin, addressing concerns about dryness during cold weather.
• Packaging Innovations: Companies are redesigning packaging to improve user experience. Portable and travel-friendly roll-ons are gaining popularity, with packaging that is both compact and convenient for on-the-go consumers.
• Improved Brand Image: Brands are launching educational campaigns to educate consumers about the benefits of cold relief roll-ons and proper usage, building trust and increasing consumer confidence in the products.
• Partnerships with Medical Experts: Some companies are collaborating with healthcare professionals to create clinically backed formulations, adding credibility to their products and reassuring consumers about their efficacy.

These developments of the cold relief roll-on emerged due to the needs of the customer in the marketplace. New product ideas, new packaging, and new modes of distribution are encouraging growth and increasing consumer satisfaction.

Strategic Growth Opportunities for Cold Relief Roll-On Market

The cold relief roll-on market does provide several strategic growth opportunities in different applications keeping in view the changing consumer needs and market forces. Integrating such strategies will consequently improve the market position of the brands and stimulate more innovation.

• Targeting Wellness-Conscious Consumers: Beyond cold relief, brands can expand their product offerings to include additional wellness benefits such as stress relief, better sleep, or relaxation, tapping into the growing trend of integrative medicine.
• Diversifying the Product Portfolio: Manufacturers can target specific demographics, such as children, the elderly, or athletes, by creating specialized roll-ons that cater to their unique health needs and preferences.
• Boosting E-commerce Presence: With the rise of online shopping, brands can increase their digital presence through enhanced e-commerce platforms and targeted digital marketing. Reaching younger, tech-savvy consumers through online platforms is key to expanding market share.
• Innovating with Smart Packaging: Brands can differentiate themselves by incorporating technology into their products, such as integrating mobile apps that provide real-time usage information or notifications for product refills.
• Expanding into Global Markets: Emerging markets offer significant growth potential, with rising disposable incomes and increasing awareness of self-care and wellness. Brands can explore new markets by introducing localized versions of their products and tapping into regional preferences.

Cold Relief Roll-On Market Driver and Challenges

Several factors shape the development of the cold relief roll-on market, including those that present strategies to peruse and those that act as barriers. Some of these barriers include changing technologies, preferences, and regulations that are present in a market. This calls for necessary awareness of how these factors affect one's presence in the market.

The factors responsible for driving the cold relief roll-on market include:

• Rising Consumer Demand for Convenience: Changing consumer behavior patterns is one of the many contributing factors to the rise of roll-on products because it always gives portable solutions to people on the move. Easy-to-use solutions that easily integrate with lifestyles are in demand leading manufacturers to keep coming up with new products.
• Increasing Recognition of Self-Care: As self-care takes the upper hand, people are more willing to spend money to acquire products that enhance their health. This phenomenon is strengthening the Cold Relief Roll On market since people want to buy effective treatments for cold effects.
• Advancements in Formulation Technology: New technologies of formulation so bring about the enhancement in effectiveness, safety, and quality of products like the cold relief roll-on. Better delivery systems and even including natural ingredients are attracting the attention of health-oriented consumers.
• Increase in Online Sales: The rise of online outlets for cold relief roll-on products has enabled even distant consumers to access and buy the products easily. This trend is aiding in market development, especially in the younger generation.
• Ignoring Natural Components: Frosty weather also has spurred organic cold relief roll-on product sales which is shaping the Cold Relief Roll-On market. Consumers who are health-conscious are most likely to support those brands that focus on herbal and plant-based products.

Challenges in the cold relief roll-on market are:

• Regulatory Compliance: Manufacturers face significant challenges in navigating the complex regulatory landscape. Ensuring that new products meet safety and efficacy standards requires substantial investment in research and testing.
• High Competition: The cold relief roll-on market is highly competitive, with many brands vying for consumer attention. Effective product differentiation and brand positioning are critical to standing out.
• Consumer Skepticism: With many alternative products available, some consumers remain skeptical about the effectiveness of cold relief roll-ons. Brands need to build trust through education, clinical studies, and proven efficacy. These drivers and challenges affect the Cold Relief Roll-On market to such an extent that the strategies are devised and consumers swayed into specific behaviors.

List of Cold Relief Roll-On Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies cold relief roll-on companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the cold relief roll-on companies profiled in this report include-

• GlaxoSmithKline
• Abbott Laboratories
• Procter and Gamble
• Viatris
• Johnson & Johnson
• Cipla
• INNOVUS PHARMACEUTICALS
• Novartis
• Mylan
• Sumitomo Dainippon Pharma

Cold Relief Roll-On by Segment

The study includes a forecast for the global cold relief roll-on market by application, distribution channel, and region.

Cold Relief Roll-On Market by Application [Analysis by Value from 2019 to 2031]:

• Cold/Cough
• Nasal Allergies
• Nasal Congestion
• Others

Cold Relief Roll-On Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Retail Pharmacies
• Hospital Pharmacies
• E-Commerce
• Hypermarket/Supermarket

Cold Relief Roll-On Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Cold Relief Roll-On Market

The cold relief roll-on market is experiencing distinct dynamics in different countries, shaped by local preferences, cultural influences, and regulatory environments.

• United States: Cold relief roll-ons are gaining popularity in the U.S., especially those with natural ingredients like menthol, eucalyptus, and peppermint. The market is seeing increased use of eco-friendly packaging and enhanced online sales, supported by effective digital marketing strategies.
• China: In China, the market for cold relief roll-ons is growing rapidly, driven by rising consumer awareness and a focus on natural remedies. Herbal-based products incorporating Traditional Chinese Medicine (TCM) principles are becoming increasingly popular.
• Germany: The German market is focusing on innovation and quality, with a preference for natural ingredients and organic formulations. Regulatory scrutiny is high, driving manufacturers to invest in clinical trials and evidence-based product claims.
• India: In India, affordable cold relief roll-ons with mass appeal are gaining traction, particularly those featuring Ayurvedic formulations. Online retailing and improved availability in rural pharmacies are boosting market growth.
• Japan: The Japanese market values high-quality, effective products. Cold relief roll-ons with additional benefits, such as aromatherapy, are gaining popularity. Strict quality control regulations ensure that only the safest and most effective products are available to consumers.

Features of the Global Cold Relief Roll-On Market

Market Size Estimates: Cold relief roll-on market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecasts (2025 to 2031) by various segments and regions.

Segmentation Analysis: Cold relief roll-on market size by application, distribution channel, and region in terms of value ($B).

Regional Analysis: Cold relief roll-on market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different application, distribution channel, and regions for the cold relief roll-on market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cold relief roll-on market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the cold relief roll-on market by application (cold/cough, nasal allergies, nasal congestion, and others), distribution channel (retail pharmacies, hospital pharmacies, e-commerce, and hypermarket/supermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Cold Relief Roll-On Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Cold Relief Roll-On Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Cold Relief Roll-On Market by Application
  • 3.3.1: Cold/Cough
  • 3.3.2: Nasal Allergies
  • 3.3.3: Nasal Congestion
  • 3.3.4: Others
• 3.4: Global Cold Relief Roll-On Market by Distribution Channel
  • 3.4.1: Retail Pharmacies
  • 3.4.2: Hospital Pharmacies
  • 3.4.3: E-Commerce
  • 3.4.4: Hypermarket/Supermarket

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Cold Relief Roll-On Market by Region
• 4.2: North American Cold Relief Roll-On Market
  • 4.2.1: North American Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.2.2: North American Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket
• 4.3: European Cold Relief Roll-On Market
  • 4.3.1: European Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.3.2: European Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket
• 4.4: APAC Cold Relief Roll-On Market
  • 4.4.1: APAC Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.4.2: APAC Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket
• 4.5: ROW Cold Relief Roll-On Market
  • 4.5.1: ROW Market by Application: Cold/Cough, Nasal Allergies, Nasal Congestion, and Others
  • 4.5.2: ROW Market by Distribution Channel: Retail Pharmacies, Hospital Pharmacies, E-Commerce, and Hypermarket/Supermarket

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Cold Relief Roll-On Market by Application
  • 6.1.2: Growth Opportunities for the Global Cold Relief Roll-On Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Cold Relief Roll-On Market by Region
• 6.2: Emerging Trends in the Global Cold Relief Roll-On Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Cold Relief Roll-On Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Cold Relief Roll-On Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: GlaxoSmithKline
• 7.2: Abbott Laboratories
• 7.3: Procter and Gamble
• 7.4: Viatris
• 7.5: Johnson & Johnson
• 7.6: Cipla
• 7.7: INNOVUS PHARMACEUTICALS
• 7.8: Novartis
• 7.9: Mylan
• 7.10: Sumitomo Dainippon Pharma