한글목차

세계의 외장 코팅 시장의 미래는 상업 빌딩과 주택 시장에서의 기회로 유망시되고 있습니다. 세계의 외장 코팅 시장은 2025-2031년에 CAGR 5.6%로 성장할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 세계 건설 활동 및 인프라 개발 증가, 주거 및 상업 부문에서 내후성 코팅에 대한 수요 증가입니다.

• Lucintel의 예측에 따르면 유형별로는 외벽용 솔벤트 희석 도료가 예측 기간 중 높은 성장세를 보일 것으로 예상됩니다.
• 또한 용도별로는 산업용이 높은 성장이 예상됩니다.
• 지역별로는 아시아태평양이 예측 기간 중 가장 높은 성장을 보일 것으로 예상됩니다.

외장 코팅 시장의 전략적 성장 기회

외장 코팅 시장은 다양한 용도에서 전략적 성장 기회를 제공합니다. 이러한 기회는 기술 발전과 다양한 분야에서 특수 도료에 대한 수요 증가로 인해 발생합니다.

• 지속가능한 건설 : 지속가능한 건설이 강조되면서 친환경적이고 에너지 효율이 높은 외장 코팅이 요구되고 있습니다. 특히 그린 빌딩 프로젝트에서는 건물의 에너지 절약과 환경 부하 감소에 기여하는 도료에 대한 수요가 증가하고 있습니다.
• 자동차 산업의 혁신 : 자동차 산업은 고성능, 내구성이 뛰어난 외장 코팅에 큰 성장 기회를 제공합니다. 자기복원성 도료, 스크래치 방지 도료와 같은 기술 혁신은 자동차의 수명과 미관을 향상시켜 이 산업 수요를 주도하고 있습니다.
• 인프라 개발 : 인프라 개발에 대한 투자가 증가함에 따라 열악한 환경에서도 내구성과 보호성을 발휘하는 외장 코팅에 대한 요구가 증가하고 있습니다. 방청 및 내후성 도료는 인프라 프로젝트에 특히 적합합니다.
• 건물의 에너지 효율화 : 건축물의 설계에 있으며, 에너지 효율이 우선순위가 되면서 단열 코팅에 대한 수요가 증가하고 있습니다. 열 성능을 높이고 에너지 소비를 줄이는 데 기여하는 도료는 주거용 및 상업용 건물에서 선호되고 있습니다.
• 해양 및 산업 분야 : 해양 및 산업 분야는 부식, 화학물질 및 가혹한 환경에 대한 내성을 갖춘 외장용 도료의 주요 시장입니다. 이러한 용도에 특화된 도료는 장비와 구조물을 가혹한 환경 요인으로부터 보호하는 데 필수적입니다.

이러한 성장 기회는 외장 코팅 시장의 미래를 형성하고, 기술 혁신을 촉진하며, 다양한 산업으로의 적용을 확대하고 있습니다.

외장 코팅 시장 성장 촉진요인 및 과제

외장 코팅 시장은 다양한 기술적, 경제적, 규제적 요인의 영향을 받고 있습니다. 이러한 시장 성장 촉진요인 및 과제를 이해하는 것은 기업이 시장을 효과적으로 탐색하고 성장 기회를 활용하기 위해 필수적입니다.

외장 코팅 시장을 주도하는 요인은 다음과 같습니다. :

• 지속가능한 솔루션에 대한 수요 증가 : 친환경적이고 지속가능한 코팅로의 전환이 시장 성장을 가속하고 있습니다. 규제와 소비자 선호에 따라 환경 영향을 줄이는 저 VOC, 친환경 배합에 대한 요구가 증가하고 있습니다.
• 기술 발전 : 셀프 클리닝, 방청, 방청 도료 등 도료 기술의 혁신은 제품의 성능을 향상시키고, 응용 가능성을 넓혀 시장 성장을 가속하고 있습니다.
• 건설 및 인프라 성장 : 건설 및 인프라 프로젝트에 대한 투자가 증가함에 따라 가혹한 조건에서도 견딜 수 있고 구조물의 수명을 연장할 수 있는 내구성이 뛰어난 고성능 외장 코팅에 대한 수요가 증가하고 있습니다.
• 자동차 산업의 확장 : 자동차 산업에서 고품질의 미적 외관에 대한 수요가 시장 성장을 주도하고 있습니다. 자동차 도료의 기술 혁신은 내구성과 외관을 개선하고 업계의 발전을 촉진하고 있습니다.
• 에너지 효율의 중요성 : 건축 설계에서 에너지 효율을 중시하는 추세로 인해 단열 도료에 대한 수요가 증가하고 있습니다. 단열 도료는 에너지 소비를 줄이고 실내 쾌적성을 향상시켜 지속가능성 목표에 부합합니다.

외장 코팅 시장이 해결해야 할 과제는 다음과 같습니다. :

• 규제 대응 : 지역마다 다른 복잡한 규제를 극복하는 것은 제조업체에게 어려운 과제입니다. 환경 및 안전 기준을 준수하는 것은 필수적이지만, 생산 비용과 복잡성을 증가시킬 수 있습니다.
• 원자재 비용 : 안료, 수지 등 원자재 가격의 변동은 제조 비용과 수익성에 영향을 미치며, 제조업체에게 도전이 될 수 있습니다.
• 시장 경쟁 : 외장 코팅 시장에서는 다수의 기업이 유사한 제품을 제공하고 치열한 경쟁을 벌이고 있으며, 가격 경쟁과 이익률 하락으로 이어질 수 있으므로 기업은 기술 혁신과 차별화를 추구해야 합니다.
• 환경 규제 : 배출 및 폐기물 관리에 대한 환경 규제가 강화되면서 보다 깨끗한 생산 공정과 배합에 대한 요구가 증가하고 있습니다.
• 기술적 적응 : 빠르게 진화하는 도료 기술에 대응하고 혁신을 통합하는 것은 특히 경영 자원이 한정된 중소기업에게는 어려운 일입니다.

이러한 촉진요인과 과제가 결합하여 외장 코팅 시장 역학을 형성하고 기업의 성장 전략과 시장 포지셔닝에 영향을 미치고 있습니다.

목차

제1장 개요

제2장 세계의 외장 코팅 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 외장 코팅 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 외장 코팅 시장 : 유형별
  • 수용성 코팅
  • 용제 코팅
  • 에멀전 코팅
  • 분체 코팅
  • 기타
• 세계의 외장 코팅 시장 : 용도별
  • 상업 빌딩
  • 주택
  • 기타

제4장 지역별 시장 동향과 예측 분석(2019-2031년)

• 세계의 외장 코팅 시장 : 지역별
• 북미의 외장 코팅 시장
• 유럽의 외장 코팅 시장
• 아시아태평양의 외장 코팅 시장
• 기타 지역의 외장 코팅 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 외장 코팅 시장의 성장 기회 : 유형별
  • 세계의 외장 코팅 시장의 성장 기회 : 용도별
  • 세계의 외장 코팅 시장의 성장 기회 : 지역별
• 세계의 외장 코팅 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 외장 코팅 시장의 생산능력 확대
  • 세계의 외장 코팅 시장에서의 합병, 인수, 합병사업
  • 인증과 라이선싱

제7장 주요 기업의 기업 개요

• AkzoNobel
• DuPont
• PPG Industries
• Sherwin-Williams
• BASF Coatings
• Valspar Corp
• Nippon Paint
• Kansai Paint
• Chemolak
• Novochema Cooperative

영문목차

The future of the global exterior coating market looks promising with opportunities in the commercial building and residential building markets. The global exterior coating market is expected to grow with a CAGR of 5.6% from 2025 to 2031. The major drivers for this market are the increasing construction activities and infrastructure development worldwide, and the growing demand for weather-resistant coatings in the residential and commercial sectors.

• Lucintel forecasts that, within the type category, solvent-thinned coatings for exterior wall is expected to witness higher growth over the forecast period.
• Within this application category, industrial is expected to witness higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Exterior Coating Market

The exterior coating market is witnessing several emerging trends driven by technological advancements, environmental concerns, and evolving consumer needs. These trends are reshaping the market, offering new opportunities for innovation and growth.

• Eco-Friendly Coatings: A growing shift towards eco-friendly and sustainable exterior coatings is underway. This trend is driven by stricter environmental regulations and consumer demand for greener products. Low-VOC and water-based coatings are becoming popular for their reduced environmental impact and improved safety.
• Self-Cleaning Coatings: Self-cleaning coatings are gaining traction due to their ability to reduce maintenance and extend the lifespan of exterior surfaces. These coatings use nanotechnology to repel dirt and grime, making them ideal for buildings and vehicles exposed to harsh environmental conditions.
• Anti-Corrosion Coatings: Advances in anti-corrosion coatings are enhancing the durability of exterior surfaces, especially in industrial and marine applications. These coatings provide long-term protection against rust and corrosion, improving the longevity of structures and reducing maintenance costs.
• Thermal Insulating Coatings: Thermal insulating coatings are being increasingly used to improve energy efficiency in buildings. These coatings help reduce heat loss or gain, contributing to energy savings and better indoor comfort, aligning with global sustainability goals.
• High-Performance Coatings: Demand for high-performance coatings with enhanced resistance to UV radiation, chemicals, and extreme temperatures is growing. These coatings are essential for applications in the automotive, aerospace, and industrial sectors, where durability and performance are critical.

These trends are driving significant changes in the exterior coating market, pushing for innovations that cater to environmental, performance, and maintenance needs.

Recent Developments in the Exterior Coating Market

Recent developments in the exterior coating market reflect advancements in technology, sustainability, and performance. These developments are enhancing the functionality and appeal of coatings across various applications, from construction to automotive.

• Development of Low-VOC Coatings: The introduction of low-VOC and water-based exterior coatings is addressing environmental concerns and regulatory requirements. These coatings offer reduced emissions and are safer for indoor and outdoor use, contributing to improved air quality and user safety.
• Advancements in Self-Cleaning Technologies: Innovations in self-cleaning coatings have led to products that reduce the need for manual cleaning and maintenance. These coatings utilize advanced nanotechnology to create surfaces that repel dirt and pollutants, enhancing durability and aesthetics.
• Introduction of Anti-Corrosion Solutions: New anti-corrosion coating formulations are providing superior protection for metal surfaces in harsh environments. These coatings are designed to withstand extreme conditions, such as high humidity and salt exposure, extending the lifespan of structures and machinery.
• Growth in Thermal Insulating Coatings: Thermal insulating coatings are becoming more prevalent as a means to improve energy efficiency in buildings. These coatings reduce heat transfer, leading to lower energy consumption for heating and cooling, aligning with energy-saving initiatives and sustainability goals.
• Emergence of High-Performance Coatings: High-performance coatings with enhanced properties, such as UV resistance and chemical resistance, are being developed for demanding applications. These coatings are crucial for industries requiring robust and reliable exterior protection, including automotive and aerospace.

These developments are advancing the exterior coating market by improving product performance, environmental impact, and application versatility.

Strategic Growth Opportunities for Exterior Coating Market

The exterior coating market presents several strategic growth opportunities across various applications. These opportunities are driven by advancements in technology and increasing demand for specialized coatings in different sectors.

• Sustainable Construction: Emphasis on sustainable construction practices presents an opportunity for exterior coatings that are eco-friendly and energy-efficient. Coatings that contribute to building energy savings and reduce environmental impact are in high demand, especially in green building projects.
• Automotive Industry Innovations: The automotive sector offers significant growth opportunities for high-performance and durable exterior coatings. Innovations such as self-healing and scratch-resistant coatings are enhancing vehicle longevity and aesthetics, driving demand in this industry.
• Infrastructure Development: With increasing investments in infrastructure development, there is a growing need for exterior coatings that provide durability and protection in harsh environments. Anti-corrosion and weather-resistant coatings are particularly relevant for infrastructure projects.
• Energy Efficiency in Buildings: Demand for thermal insulating coatings is rising as energy efficiency becomes a priority in building design. Coatings that enhance thermal performance and contribute to reduced energy consumption are gaining traction in residential and commercial buildings.
• Marine and Industrial Applications: The marine and industrial sectors are key markets for exterior coatings that offer resistance to corrosion, chemicals, and extreme conditions. Specialized coatings for these applications are essential for protecting equipment and structures from harsh environmental factors.

These growth opportunities are shaping the future of the exterior coating market, driving innovation, and expanding its application across various industries.

Exterior Coating Market Drivers and Challenges

The exterior coating market is influenced by a range of technological, economic, and regulatory factors. Understanding these drivers and challenges is essential for companies to navigate the market effectively and capitalize on growth opportunities.

The factors responsible for driving the exterior coating market include:

• Increasing Demand for Sustainable Solutions: The shift towards environmentally friendly and sustainable coatings is driving market growth. Regulations and consumer preferences are pushing for low-VOC and eco-friendly formulations that reduce environmental impact.
• Technological Advancements: Innovations in coating technologies, such as self-cleaning and anti-corrosion coatings, are enhancing product performance and expanding application possibilities, driving market growth.
• Growth in Construction and Infrastructure: Rising investments in construction and infrastructure projects are increasing the demand for durable and high-performance exterior coatings that can withstand harsh conditions and extend the lifespan of structures.
• Automotive Industry Expansion: Demand for high-quality and aesthetically pleasing exterior coatings in the automotive sector is fueling market growth. Innovations in vehicle coatings are improving durability and appearance, driving industry advancements.
• Focus on Energy Efficiency: Emphasis on energy efficiency in building design is boosting demand for thermal insulating coatings. These coatings help reduce energy consumption and improve indoor comfort, aligning with sustainability goals.

Challenges in the exterior coating market include:

• Regulatory Compliance: Navigating complex and varying regulations across regions can be challenging for manufacturers. Compliance with environmental and safety standards is essential but can increase production costs and complexity.
• Raw Material Costs: Fluctuations in raw material prices, such as pigments and resins, can impact production costs and profitability, posing a challenge for manufacturers.
• Market Competition: Intense competition in the exterior coating market, with numerous players offering similar products, can lead to price wars and reduced profit margins, requiring companies to innovate and differentiate themselves.
• Environmental Regulations: Stricter environmental regulations regarding emissions and waste management are driving the need for cleaner production processes and formulations, adding pressure on manufacturers to adapt.
• Technological Adaptation: Keeping up with rapidly evolving coating technologies and integrating innovations can be challenging for companies, especially smaller ones with limited resources.

The combination of these drivers and challenges is shaping the dynamics of the exterior coating market, influencing growth strategies and market positioning for companies.

List of Exterior Coating Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, exterior coating companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the exterior coating companies profiled in this report include-

• AkzoNobel
• DuPont
• PPG Industries
• Sherwin-Williams
• BASF Coatings
• Valspar Corp
• Nippon Paint
• Kansai Paint
• Chemolak
• Novochema Cooperative

Exterior Coating by Segment

The study includes a forecast for the global exterior coating market by type, application, and region.

Exterior Coating Market by Type [Analysis by Value from 2019 to 2031]:

• Water-Soluble Coatings
• Solvent Coatings
• Emulsion Coatings
• Powder Coatings
• Others

Exterior Coating Market by Application [Analysis by Value from 2019 to 2031]:

• Commercial Building
• Residential Building
• Others

Exterior Coating Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Exterior Coating Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are recent developments by major exterior coating producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The U.S. market is seeing a surge in demand for eco-friendly exterior coatings. Companies are focusing on low-VOC and water-based formulations to meet stringent environmental regulations. Innovations in self-cleaning and anti-corrosion coatings are also driving market growth, especially in the automotive and construction sectors.
• China: China is advancing its exterior coating technologies with a focus on enhancing durability and performance. There is a strong emphasis on developing coatings that can withstand extreme weather conditions, driven by rapid urbanization and infrastructure development. The market is also seeing increased use of high-performance coatings in the automotive and industrial sectors.
• Germany: Germany is leading in the development of advanced exterior coatings, including those with high thermal and UV resistance. The focus is on sustainable and energy-efficient solutions, such as coatings that contribute to building energy savings. The market is also benefiting from innovations in coatings for high-end automotive applications.
• India: In India, the exterior coating market is growing due to increased construction activities and infrastructure development. There is a rising demand for cost-effective and durable coatings that can withstand the local climate. Companies are also investing in advanced coating technologies to cater to the expanding automotive and construction industries.
• Japan: The Japanese exterior coating market is characterized by a focus on high-performance and specialty coatings. The industry is investing in technologies that offer enhanced resistance to environmental factors and extend the lifespan of coatings. Innovations include self-healing coatings and those designed for extreme weather conditions.

Features of the Global Exterior Coating Market

Market Size Estimates: Exterior coating market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Exterior coating market size by type, application, and region in terms of value ($B).

Regional Analysis: Exterior coating market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the exterior coating market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the exterior coating market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the exterior coating market by type (water-soluble coatings, solvent coatings, emulsion coatings, powder coatings, and others), application (commercial building, residential building, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Exterior Coating Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Exterior Coating Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Exterior Coating Market by Type
  • 3.3.1: Water-Soluble Coatings
  • 3.3.2: Solvent Coatings
  • 3.3.3: Emulsion Coatings
  • 3.3.4: Powder Coatings
  • 3.3.5: Others
• 3.4: Global Exterior Coating Market by Application
  • 3.4.1: Commercial Building
  • 3.4.2: Residential Building
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Exterior Coating Market by Region
• 4.2: North American Exterior Coating Market
  • 4.2.1: North American Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.2.2: North American Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.3: European Exterior Coating Market
  • 4.3.1: European Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.3.2: European Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.4: APAC Exterior Coating Market
  • 4.4.1: APAC Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.4.2: APAC Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.5: ROW Exterior Coating Market
  • 4.5.1: ROW Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.5.2: ROW Exterior Coating Market by Application: Commercial Building, Residential Building, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Exterior Coating Market by Type
  • 6.1.2: Growth Opportunities for the Global Exterior Coating Market by Application
  • 6.1.3: Growth Opportunities for the Global Exterior Coating Market by Region
• 6.2: Emerging Trends in the Global Exterior Coating Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Exterior Coating Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Exterior Coating Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: AkzoNobel
• 7.2: DuPont
• 7.3: PPG Industries
• 7.4: Sherwin-Williams
• 7.5: BASF Coatings
• 7.6: Valspar Corp
• 7.7: Nippon Paint
• 7.8: Kansai Paint
• 7.9: Chemolak
• 7.10: Novochema Cooperative