한글목차

세계 맥주 포장 시장의 미래는 병맥주와 캔맥주 시장에 기회가 있을 것으로 보입니다. 세계 맥주 포장 시장 규모는 2025-2031년 CAGR 5.0%로 2031년까지 약 303억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 세계 맥주 소비의 증가가 세계 맥주 포장 시장의 확장을 촉진하고, 편의성, 휴대성, 재활용성으로 인해 캔맥주에 대한 선호도가 높아지고, 혁신적이고 시각적으로 매력적인 포장 디자인에 대한 수요가 증가하고 있다는 점입니다.

• Lucintel의 예측에 따르면, 유형별로는 금속이 예측 기간 동안 높은 성장세를 보일 것으로 예상됩니다.
• 용도별로는 병맥주가 더 높은 성장세를 보일 것으로 예상됩니다.
• 지역별로는 아시아태평양이 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상됩니다.

맥주 포장 시장의 전략적 성장 기회

맥주 포장 시장에는 전략적 성장 기회를 제공하고 생산자가 창의력을 발휘하여 소비자를 만족시킬 수 있도록 도와주는 다양한 용도가 있습니다.

• 지속가능한 포장 혁신 : 환경 친화적인 포장은 환경 친화적인 소비자들에게 어필할 수 있으며, 기업은 시장에서 우수한 성과를 거두어 경쟁에서 성장할 수 있습니다.
• E-Commerce 트렌드 활용 : 온라인 판매를 위한 포장 솔루션 개발은 성장 기회가 있습니다. 성장 분야인 E-Commerce 매출은 배송 시 제품을 보호할 수 있는 견고하고 가벼운 포장재 개발로 인해 증가할 것으로 예상됩니다.
• 크래프트 맥주 포장에 대한 탐구 : 크래프트 맥주 제조는 음료의 품질과 독창성을 추구하는 시장에 대응하는 창의적이고 소비자 친화적인 포장에 대한 큰 잠재력을 제공합니다.
• 스마트 포장을 통한 소비자 참여 강화 : 스마트 포장은 브랜드와의 상호작용을 강화하고 유익한 정보를 제공함으로써 고객 경험과 충성도를 높입니다.
• 맞춤형 포장 디자인에 대한 투자 : 대부분의 브랜드는 높은 평가를 받고 있는 포장 기술이나 포맷을 사용하는 경향이 있기 때문에 소비자의 구매 결정을 제품 선호도에 반영할 수 있는 기회가 있습니다.

이러한 성장 기회는 시장의 요구 사항을 강화하고 적응함으로써 맥주 포장 시장의 전망을 바꾸고 있습니다.

맥주 포장 시장의 촉진요인 및 과제

맥주 포장 시장에는 기술, 경제, 법률에 의한 몇 가지 장점과 억제력이 있습니다. 이 진화하는 시장을 탐색할 필요성을 느끼는 투자자는 이러한 추세를 이해해야 합니다.

맥주 포장 시장의 촉진요인은 다음과 같습니다:

• 지속가능성 트렌드 : 환경 친화적인 포장을 원하는 소비자가 늘어남에 따라 맥주 회사들은 친환경적인 대체 포장재를 도입해야 할 필요성이 대두되고 있습니다.
• 기술 발전 : 최신 포장 기술은 현재 소비자 트렌드에 맞춰 가볍고 튼튼하며 세련된 포장을 가능하게 합니다.
• E-Commerce의 성장 : 인터넷을 통한 맥주 판매량이 증가함에 따라 포장 변경 및 배송 시 보호 포장이 요구되고 있으며, 보호적이고 참신한 디자인에 대한 시장의 요구가 생겨나고 있습니다.
• 소비자 취향의 변화 : 소비자의 취향이 변화함에 따라 수제 맥주와 독특한 포장이 더욱 매력적으로 변함에 따라 소비자의 식욕을 충족시키기 위해 다양한 포장 방식을 채택하는 브랜드가 증가하고 있습니다.
• 규제 압력 : 포장 폐기물 및 재활용에 대한 요구 사항이 강화됨에 따라 맥주 회사는 더 환경 친화적인 대안을 찾아야합니다.

맥주 포장 시장의 과제는 다음과 같습니다:

• 지속가능한 재료의 비용 : 소비자의 요구를 충족시키려고 노력하는 한편, 지속가능한 재료의 사용에 따른 높은 비용으로 인해 낙담하는 생산자도 있으며, 수익이 감소할 수 있습니다.
• 소비자 교육 : 새로운 포장, 특히 전형적인 디자인이 아닌 경우, 시장에서 받아들여지기 위해서는 소비자에게 그 의미를 전달하고 교육해야 합니다.
• 공급망 혼란 : 세계 공급망의 문제는 자재 공급에 영향을 미치고, 제조 비용을 상승시키며, 비용 효율성과 적시성, 효율성이 떨어지는 포장 솔루션으로 이어질 수 있습니다.

이러한 모든 시장 촉진요인 및 과제는 맥주 포장 시장의 구조, 업계에서 채택한 전략, 전체 시장 성장에 영향을 미칩니다.

목차

제1장 주요 요약

제2장 세계의 맥주 포장 시장 : 시장 역학

• 소개, 배경, 분류
• 공급망
• 업계 성장 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 맥주 포장 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 맥주 포장 시장 : 유형별
  • 금속
  • 유리
• 세계의 맥주 포장 시장 : 용도별
  • 병 맥주
  • 캔 맥주

제4장 시장 동향과 예측 분석 : 지역별(2019-2031년)

• 세계의 맥주 포장 시장 : 지역별
• 북미의 맥주 포장 시장
• 유럽의 맥주 포장 시장
• 아시아태평양의 맥주 포장 시장
• 기타 지역의 맥주 포장 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 맥주 포장 시장 성장 기회 : 유형별
  • 세계의 맥주 포장 시장 성장 기회 : 용도별
  • 세계의 맥주 포장 시장 성장 기회 : 지역별
• 세계의 맥주 포장 시장 최신 동향
• 전략 분석
  • 신제품 개발
  • 세계의 맥주 포장 시장 생산능력 확대
  • 세계의 맥주 포장 시장 합병, 인수, 합작투자
  • 인증과 라이선싱

제7장 주요 기업 개요

• Ball
• Crown
• Owens-Illinois
• Ardagh
• Nampak
• Orora
• Amcor

영문목차

The future of the global beer packaging market looks promising with opportunities in the glass beer and canned beer markets. The global beer packaging market is expected to reach an estimated $30.3 billion by 2031 with a CAGR of 5.0% from 2025 to 2031. The major drivers for this market are the growing consumption of beer worldwide propels the expansion of the global beer packaging market, rising preference for canned beer due to its convenience, portability, and recyclability, and increasing demand for innovative and visually appealing packaging designs.

• Lucintel forecasts that, within the type category, metal is expected to witness higher growth over the forecast period.
• Within this application category, glass beer is expected to witness higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

Gain Valuable Insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Beer Packaging Market

The beer packaging market is undergoing technological changes that align with consumer tastes, preferences, and environmental concerns.

• Sustainable Packaging Initiatives: There is a significant transition taking place in the beer industry, encouraging the use of recyclable materials and limiting the use of plastics in beer packaging. This trend is a direct result of the increasing consumer preference for eco-friendly alternatives, as well as the need for legal frameworks that are less harmful to the environment.
• Lightweight and Compact Designs: Packaging options are becoming lighter, particularly for aluminum cans, which decrease transportation costs and reduce the carbon footprint. Portable designs meet consumer needs, especially where convenience is required.
• Smart Packaging Technologies: A novel method of engaging consumers involves products that feature QR codes or NFC technology, providing product information and integrated experiences that enhance brand engagement.
• Customized Packaging Solutions: Brands are creating appealing and memorable designs to stand out in today's competitive market. Packaging options that allow for alterations in brand imagery promote unique experiences for consumers.
• E-commerce-Driven Packaging: Beer in cans sold over the internet is prompting the emergence of new packaging methods that ensure products reach customers without damage. This trend emphasizes economic adaptability and robustness geared towards e-commerce.

Such trends will transform the beer packaging market by promoting sustainability, improving consumer experience, and responding to the rise of e-commerce packaging.

Recent Developments in the Beer Packaging Market

The market for beer packaging focus on advancements in sustainability and consumer interaction.

• Increased use of aluminum cans: The primary reason for the shift to aluminum cans lies in their recyclability and lightweight nature, thus bringing down transportation costs and environmental burden. Cans are now the preferred option for several breweries.
• Adoption of biodegradable materials: Most breweries are beginning to use biodegradable materials for their packaging as the market increasingly calls for greener options. This development will help address the issue of plastic pollution within the industry.
• Implementation of smart packaging: Technological advancements, such as the use of interactive labels, are making smart packaging more prevalent, which helps attract consumers. These technologies provide information on the beer's source and brewing methods to offer a more knowledgeable experience to consumers.
• Growth of customized packaging designs: To remain competitive, breweries are investing in impressive packaging to enhance their product presence in the market. This trend builds brand loyalty and encourages consumers to prefer buying more unique products.
• Focus on e-commerce packaging solutions: The growing demand for the sale of beer over the internet has prompted breweries to develop packaging that protects products from damage during shipping. This incorporates strong structures that meet e-commerce delivery requirements.

Such advancements have changed the trends in the beer packaging market, encouraging innovation and altering consumer behavior.

Strategic Growth Opportunities for Beer Packaging Market

The beer packaging market, there are different applications that provide opportunities for strategic growth and help producers be creative and satisfy consumers.

• Sustainable packaging innovations: Green packaging has been shown to appeal to eco-friendly consumers, enabling firms to perform well in the market and grow amid competition.
• Leveraging e-commerce trends: There are opportunities for growth in developing packaging solutions for online sales. Sales in the growing area of e-commerce are expected to be boosted by creating strong and lightweight packaging to protect products during shipment.
• Exploring craft beer packaging: Craft beer manufacturing provides great possibilities for creative and consumer-responsive packaging that caters to the market for quality and originality in beverages.
• Enhancing consumer engagement through smart packaging: Smart packaging enhances brand interaction and provides useful information, thereby increasing customer experience and loyalty.
• Investing in custom packaging designs: Since most brands tend to use highly rated packaging techniques and formats, there are opportunities to capture consumer purchase decisions toward their preferred products.

These growth opportunities are changing the landscape of the beer packaging market by enhancing and adapting to market requirements.

Beer Packaging Market Driver and Challenges

There are several advantages and restraining forces that operate in the beer packaging market due to technology, the economy, and laws. These trends must be understood by investors who feel the need to explore this evolving market.

The factors responsible for driving the beer packaging market include:

• Sustainability Trends: As more consumers look for environmentally responsible packaging, there is an impetus for breweries to implement environmentally friendly packaging alternatives, thereby fostering customer retention and a competitive edge.
• Technological Advancements: Modern packaging technologies enable the creation of lightweight, strong, and stylish packaging that aligns with current consumer trends.
• E-commerce Growth: The growing volume of beer sales over the internet calls for modifications in packaging and protective packaging during delivery; this creates a market need for protective and novel designs.
• Changing Consumer Preferences: As more consumers shift towards changing tastes, craft beers and unique packaging become more appealing, leading to an increasing number of brands adopting varied packaging approaches to satisfy consumer appetites.
• Regulatory Pressures: Stricter requirements on packaging waste and recycling force breweries to look for more environmentally friendly alternatives.

Challenges in the beer packaging market include:

• Cost of Sustainable Materials: Some producers may be discouraged by the higher costs associated with the use of sustainable materials while trying to satisfy consumer needs, which may reduce profits.
• Consumer Education: For new packaging, especially if it is not the typical design, to be accepted in the market, consumers must be informed and educated on its significance.
• Supply Chain Disruptions: Challenges in the global supply chain will affect the supply of materials and raise manufacturing costs, leading to packaging solutions that are not cost-effective, timely, or efficient.

All these drivers and challenges come together to influence the structure of the beer packaging market, the strategies adopted in the industry, and the overall growth of the market.

List of Beer Packaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies beer packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the beer packaging companies profiled in this report include-

• Ball
• Crown
• Owens-Illinois
• Ardagh
• Nampak
• Orora
• Amcor

Beer Packaging by Segment

The study includes a forecast for the global beer packaging market by type, application, and region.

Beer Packaging Market by Type [Analysis by Value from 2019 to 2031]:

• Metal
• Glass

Beer Packaging Market by Application [Analysis by Value from 2019 to 2031]:

• Glass Beer
• Canned Beer

Beer Packaging Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Beer Packaging Market

The statistics show that current changes in the beer packaging market are determined by sustainability concepts, innovations, and changes in consumer behavior. In response to the ever-increasing demand for green products, manufacturers have been devising newer concepts and materials to avoid ecological harm. Significant markets like the USA, China, Germany, India, and Japan are grappling with these trends, and due to differences in taste, culture, and legislation, they offer many alternatives in terms of packaging. This introduction proposes some conclusions on recent processes in these regions and makes observations concerning their significance for the beer packaging market.

• United States: In the U.S. beer packaging market, the adoption of environmentally friendly packaging is increasing as many American craft beer producers are using aluminum cans and other lightweight bottles. Features such as smart packaging that includes QR codes or uses AR technologies facilitate better interactivity with users and provision of product information, all aiming to attract consumer attention. Craft beer-producing companies are adopting creative packaging technologies to stand out in the market. Additionally, the growth of online shopping has increased the need for packaging that provides safety during delivery, hence changing the way products are packaged.
• China: Government policies and increased consumption of beer in the domestic market have led to rapid growth in the beer packaging market in China. More industries are considering the introduction of eco-friendly packaging methods, such as recyclable packaging materials and reduced use of plastic. Consumers, especially the younger generation, are attracted to unique packaging forms such as decorated cans and designer bottles. A basic advancement has been the introduction of labeling devices that enable the product to be tracked over the years. The continuous growth of the e-commerce market segment has revolutionized packaging towards online sales and emphasizes the strength and convenience of the package.
• Germany: Recently, Germany has been a strong advocate for sustainable beer packaging, with several breweries considering the use of refillable bottles and limited packaging. There are policies regarding waste and packaging that the country employs, which causally affect the way packaging is done. The introduction of thin-walled containers and organic or new biodegradable packing materials is developing. Additionally, craft beers are becoming popular with German consumers, prompting breweries to change their packages to accurately brand them. Packaging structures in the German beer market are shifting towards local sourcing and environmentalism.
• India: The beer industry in India is undergoing transformational changes due to the increasing craft beer market and more informed consumer behavior. Younger consumers are driving producers to develop new, portable packaging options such as pouches and cans. There is increased interest in more environmentally friendly packaging, with some breweries using biodegradable materials. New approaches to packaging design are also expected to attract greater consumer interest. With the expansion of the beer market, there is a growing need for packaging that protects the products during delivery, particularly when ordered online, resulting in a demand for more robust solutions.
• Japan: The beer packaging market in Japan blends warmth and modernity, where craft beer makers are breaking norms in terms of packaging to appeal to the sophisticated market. The practice of using convenient materials, including lightweight bottles and recyclable materials, is also on the rise in the country. Many times, packaging is derived from and incorporated into culture, creating richer tastes for consumers. Additionally, technologies related to labeling continue to evolve with the intention of increasing transparency and traceability of products. Packaging in transition is responding to the advent of e-commerce by focusing on ease of use and protection of goods throughout shipping.

Features of the Global Beer Packaging Market

Market Size Estimates: Beer packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Beer packaging market size by type, application, and region in terms of value ($B).

Regional Analysis: Beer packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the beer packaging market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the beer packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the beer packaging market by type (metal and glass), application (glass beer and canned beer), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Beer Packaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Beer Packaging Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Beer Packaging Market by Type
  • 3.3.1: Metal
  • 3.3.2: Glass
• 3.4: Global Beer Packaging Market by Application
  • 3.4.1: Glass Beer
  • 3.4.2: Canned Beer

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Beer Packaging Market by Region
• 4.2: North American Beer Packaging Market
  • 4.2.1: North American Market by Type: Metal and Glass
  • 4.2.2: North American Market by Application: Glass Beer and Canned Beer
• 4.3: European Beer Packaging Market
  • 4.3.1: European Market by Type: Metal and Glass
  • 4.3.2: European Market by Application: Glass Beer and Canned Beer
• 4.4: APAC Beer Packaging Market
  • 4.4.1: APAC Market by Type: Metal and Glass
  • 4.4.2: APAC Market by Application: Glass Beer and Canned Beer
• 4.5: ROW Beer Packaging Market
  • 4.5.1: ROW Market by Type: Metal and Glass
  • 4.5.2: ROW Market by Application: Glass Beer and Canned Beer

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Beer Packaging Market by Type
  • 6.1.2: Growth Opportunities for the Global Beer Packaging Market by Application
  • 6.1.3: Growth Opportunities for the Global Beer Packaging Market by Region
• 6.2: Emerging Trends in the Global Beer Packaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Beer Packaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Beer Packaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Ball
• 7.2: Crown
• 7.3: Owens-Illinois
• 7.4: Ardagh
• 7.5: Nampak
• 7.6: Orora
• 7.7: Amcor