한글목차

세계의 차세대 비디오 코덱 시장의 미래는 휴대폰, 컴퓨터, TV 시장에서의 기회로 유망시되고 있습니다. 세계의 차세대 비디오 코덱 시장은 2025년부터 2031년까지 CAGR은 22.1%를 나타낼 것으로 예측되고 2031년까지 97억 달러에 이를 것으로 예상되고 있습니다. 이 시장의 주요 촉진요인은 더 나은 비디오 경험에 대한 수요 증가, 모바일 비디오 소비 증가, 플랫폼 간 비디오 컨텐츠의 보급입니다.

• Lucintel의 예측은 비디오 코덱 유형별로 HEVC 부문이 동등한 화질을 유지하면서 필요한 비트 전송률을 절반으로 줄일 수 있기 때문에 예측 기간 동안 가장 큰 부문이지만 계속해서 처리가 더 복잡해집니다.
• 용도별로 휴대폰이 가장 높은 성장을 이룰 것으로 예상됩니다.
• 지역별로는 소비자용 전자기기의 제조거점이 존재하는 APAC가 예측기간 중에 가장 높은 성장이 예상됩니다.

차세대 비디오 코덱 시장의 전략적 성장 기회

차세대 비디오 코덱 시장에는 다양한 용도에 걸쳐 전략적 성장 기회가 존재합니다. 이러한 기회는 비디오 기술과 디지털 미디어의 혁신과 확장 가능성을 돋보이게 합니다.

• 스트리밍 서비스 : 더 나은 압축과 품질을 제공하는 차세대 비디오 코덱을 채택하여 스트리밍 서비스를 강화할 수 있는 큰 기회가 있습니다. 이를 통해 사용자 경험을 개선하고 대역폭 비용을 줄일 수 있습니다.
• 방송 : 방송에 고급 비디오 코덱을 도입하여 화질을 향상시키고 4K 및 8K와 같은 고해상도를 지원할 수 있습니다. 이 성장 기회는 방송 표준 및 인프라 업그레이드에 필수적입니다.
• 화상 회의 : 차세대 코덱은 화상 회의 용도의 비디오 화질을 향상시키고 지연을 줄일 수 있습니다. 이 기회는 특히 원격 근무 및 가상 협업 도구와 관련이 있습니다.
• 클라우드 게임 : 클라우드 게임을 위한 비디오 코덱을 최적화하면 스트리밍 플랫폼에서 제공되는 게임 경험의 품질과 성능을 향상시킬 수 있습니다. 이 성장 기회는 클라우드 기반 게임 서비스의 확대를 지원합니다.
• 증강현실 및 가상현실 : 고급 비디오 코덱은 증강현실 및 가상현실 용도을 위한 고품질 비디오 스트리밍을 지원하여 몰입감을 높일 수 있습니다. 이 기회는 AR 및 VR 기술의 성장에 중요합니다.

스트리밍 서비스, 방송 및 클라우드 게임의 전략적 성장 기회는 다양한 용도에서 혁신을 추진하고 비디오 품질을 향상시키는 차세대 비디오 코덱의 잠재력을 돋보이게 합니다. 이러한 기회는 시장 확대와 기술 발전에 필수적입니다.

차세대 비디오 코덱 시장 성장 촉진요인·과제

차세대 비디오 코덱 시장은 기술, 경제 및 규제에 대한 여러 가지 촉진요인과 과제의 영향을 받고 있습니다. 이러한 요소를 이해하는 것은 시장을 탐색하고 성장을 달성하는 데 필수적입니다.

차세대 비디오 코덱 시장을 견인하는 요인은 다음과 같습니다.

• 기술 진보 : 코덱 기술의 지속적인 개선은 압축 효율과 영상 품질을 향상시키고 고해상도 및 고화질 컨텐츠에 대한 수요를 충족시켜 시장 성장을 가속합니다.
• 스트리밍 수요 증가 : 스트리밍 서비스의 인기가 높아짐에 따라 사용자 경험을 개선하고 대역폭 비용을 줄이기 위한 고급 코덱 채택을 촉진하고 시장 확대를 지원합니다.
• 고해상도 컨텐츠 지원 : 4K, 8K, HDR 컨텐츠를 지원하는 코덱에 대한 요구는 비디오 코덱의 혁신과 개발을 촉진하고 고화질 미디어에 대한 수요 증가에 대응합니다.
• 5G 네트워크와의 통합 : 5G 네트워크 배포는 빠르고 낮은 지연의 비디오 스트리밍에 최적화된 코덱에 대한 수요를 발생시켜 시장 진보와 채택을 촉진합니다.
• 클라우드 기반 서비스 성장 : 클라우드 기반 비디오 서비스와 클라우드 게임의 등장으로 스트리밍 플랫폼에서 고품질 컨텐츠 및 게임 경험을 제공하는 효율적인 비디오 코덱의 요구가 커지고 있습니다.

차세대 비디오 코덱 시장의 과제는 다음과 같습니다.

• 높은 개발 비용 : 고급 비디오 코덱 개발에는 상당한 비용이 소요되며, 이는 혁신과 시장 보급의 장벽이 됩니다.
• 라이선싱 및 특허 문제 : 복잡한 라이선싱 모델과 특허 분쟁은 새로운 코덱 채택을 방해하고 코덱 기술의 비용과 가용성에 영향을 줄 수 있습니다.
• 호환성 및 통합 : 새로운 코덱과 기존 인프라 및 플랫폼 간의 호환성을 보장하고 원활하게 통합하는 것은 어려우며 배포 및 채용률에 영향을 줄 수 있습니다.
• 규제상의 장애물 : 비디오 코덱에 대한 규제 요건과 표준을 이해하는 것은 복잡하며 신기술의 개발과 도입에 영향을 미칠 수 있습니다.
• 시장 단편 화: 경쟁하는 코덱과 표준 표준이 여러개 존재하기 때문에 시장의 분할이 진행되고 표준화 및 보급에 문제가 발생할 수 있습니다.

기술의 진보와 스트리밍 수요 증가 등 시장 성장 촉진요인이 차세대 비디오 코덱 시장의 성장을 뒷받침하고 있습니다. 그러나 성공적인 도입과 시장 확대를 위해서는 높은 개발 비용과 라이선싱 문제와 같은 문제를 해결해야 합니다.

목차

제1장 주요 요약

제2장 세계의 차세대 비디오 코덱 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계의 성장 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 차세대 비디오 코덱 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 차세대 비디오 코덱 시장 : 코덱 유형별
  • AVC
  • AV1
  • VC
  • VP9
  • VVC
• 세계의 차세대 비디오 코덱 시장 : 용도별
  • 휴대폰
  • 컴퓨터
  • TV
  • 기타

제4장 지역별 시장 동향과 예측 분석(2019-2031년)

• 세계의 차세대 비디오 코덱 시장 : 지역별
• 북미의 차세대 비디오 코덱 시장
• 유럽의 차세대 비디오 코덱 시장
• 아시아태평양의 차세대 비디오 코덱 시장
• 기타 지역의 차세대 비디오 코덱 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 차세대 비디오 코덱 시장 성장 기회 : 코덱 유형별
  • 세계의 차세대 비디오 코덱 시장 성장 기회 : 용도별
  • 세계의 차세대 비디오 코덱 시장 성장 기회 : 지역별
• 세계의 차세대 비디오 코덱 시장 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 차세대 비디오 코덱 시장 생산 능력 확대
  • 세계의 차세대 비디오 코덱 시장 기업 합병·인수(M&A), 합작 사업
  • 인증 및 라이선싱

제7장 주요 기업 프로파일

• Hikvision
• VITEC
• Harmonic
• Motorola Solutions
• CommScope
• Axis Communications
• Dahua Technology
• HaiVision
• Netflix
• Amazon Prime

영문목차

The future of the global next generation video codec market looks promising with opportunities in the mobile phone, computer, and TV markets. The global next generation video codec market is expected to reach an estimated $9.7 billion by 2031 with a CAGR of 22.1% from 2025 to 2031. The major drivers for this market are the growing demand for better video experience, increasing mobile video consumption, and the proliferation of video content across platforms.

• Lucintel forecasts that, within the video codecs type category, the HEVC segment will remain the largest segment over the forecast period due to cutting the necessary bitrate in half while maintaining similar image quality, but at the cost of more processing complexity.
• Within the application category, mobile phone is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to the presence of a manufacturing hub for consumer electronics in this region.

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Emerging Trends in the Next Generation Video Codec Market

Emerging trends in the next-generation video codec market reflect advancements in compression technology, enhanced video quality, and the increasing demand for efficient streaming. These trends are shaping the future of digital video and multimedia experiences.

• Adoption of AV1 Codec: The AV1 codec is gaining traction for its superior compression efficiency and open-source nature. It reduces data usage while maintaining high video quality, making it ideal for streaming services and online platforms.
• Integration with 5G Technology: Next-gen video codecs are being optimized for 5G networks to enhance streaming quality and reduce latency. This integration supports high-definition and immersive video experiences over mobile networks.
• Enhanced Support for HDR and 8K Content: New codecs are designed to support High Dynamic Range (HDR) and 8K video content, improving visual quality and meeting the growing demand for high-resolution media.
• Increased Focus on Real-Time Applications: There is a growing emphasis on codecs that support real-time video applications, such as video conferencing and live streaming, ensuring low latency and high quality.
• Compression for Cloud Gaming: Next-gen video codecs are being adapted for cloud gaming, where efficient video compression is crucial for delivering high-quality gaming experiences over streaming platforms.

Emerging trends like the adoption of AV1 and integration with 5G technology are reshaping the next-generation video codec market. These trends are enhancing video quality, supporting new applications, and meeting the evolving demands of digital media and entertainment.

Recent Developments in the Next Generation Video Codec Market

Key developments in the next-generation video codec market are driving innovation and adoption across various sectors. These advancements are crucial for improving video quality, compression efficiency, and user experience.

• Launch of AV1 Codec: The AV1 codec has been officially launched and is gaining widespread adoption due to its efficiency and open-source nature. It offers improved compression over previous codecs, making it ideal for streaming services.
• Development of VVC Codec: The VVC codec, designed for high-definition and 8K video, has been developed and is being tested for commercial use. It provides superior compression and quality, addressing the demands of high-resolution content.
• Advancements in HEVC Licensing: HEVC licensing models have been updated to address cost and compatibility issues. This development aims to promote broader adoption of HEVC for streaming and broadcasting applications.
• Implementation of Codecs in 5G Networks: Next-gen codecs are being integrated with 5G networks to enhance streaming efficiency and support high-definition video. This integration is crucial for enabling advanced mobile video applications.
• Growth in Cloud Gaming: Video codecs are being optimized for cloud gaming to deliver high-quality, low-latency gaming experiences. This development supports the growth of cloud-based gaming platforms and services.

Recent key developments such as the launch of AV1 and advancements in HEVC licensing are shaping the next-generation video codec market. These innovations are improving video quality, and efficiency as well as expanding applications across various sectors.

Strategic Growth Opportunities for Next Generation Video Codec Market

The next-generation video codec market presents strategic growth opportunities across various applications. These opportunities highlight the potential for innovation and expansion in video technology and digital media.

• Streaming Services: There is a significant opportunity to enhance streaming services by adopting next-gen video codecs, which offer better compression and quality. This can improve user experience and reduce bandwidth costs.
• Broadcasting: Implementing advanced video codecs in broadcasting can enhance picture quality and support higher resolutions like 4K and 8K. This growth opportunity is crucial for upgrading broadcasting standards and infrastructure.
• Video Conferencing: Next-gen codecs can improve video quality and reduce latency in video conferencing applications. This opportunity is particularly relevant for remote work and virtual collaboration tools.
• Cloud Gaming: Optimizing video codecs for cloud gaming can enhance the quality and performance of gaming experiences delivered over streaming platforms. This growth opportunity supports the expansion of cloud-based gaming services.
• Augmented and Virtual Reality: Advanced video codecs can support high-quality video streaming for augmented and virtual reality applications, enhancing immersive experiences. This opportunity is important for the growth of AR and VR technologies.

Strategic growth opportunities in streaming services, broadcasting, and cloud gaming highlight the potential of next-gen video codecs to drive innovation and improve video quality across various applications. These opportunities are essential for expanding the market and advancing technology.

Next Generation Video Codec Market Driver and Challenges

The next-generation video codec market is influenced by several drivers and challenges related to technology, economics, and regulation. Understanding these factors is essential for navigating the market and achieving growth.

The factors responsible for driving the next-generation video codec market include:

• Technological Advancements: Continuous improvements in codec technology drive market growth by enhancing compression efficiency and video quality, meeting the demand for high-resolution and high-definition content.
• Increasing Demand for Streaming: The growing popularity of streaming services drives the adoption of advanced codecs to improve user experience and reduce bandwidth costs, supporting market expansion.
• Support for High-Resolution Content: The need for codecs that support 4K, 8K, and HDR content drives innovation and development in video codecs, catering to the increasing demand for high-quality media.
• Integration with 5G Networks: The rollout of 5G networks creates a demand for codecs optimized for high-speed, low-latency video streaming, driving advancements and adoption in the market.
• Growth in Cloud-Based Services: The rise of cloud-based video services and cloud gaming drives the need for efficient video codecs to deliver high-quality content and gaming experiences over streaming platforms.

Challenges in the next-generation video codec market are:

• High Development Costs: The development of advanced video codecs involves significant costs, which can be a barrier to innovation and widespread adoption in the market.
• Licensing and Patent Issues: Complex licensing models and patent disputes can hinder the adoption of new codecs and impact the cost and availability of codec technology.
• Compatibility and Integration: Ensuring compatibility and seamless integration of new codecs with existing infrastructure and platforms can be challenging, affecting deployment and adoption rates.
• Regulatory Hurdles: Navigating regulatory requirements and standards for video codecs can be complex, impacting the development and implementation of new technologies.
• Market Fragmentation: The presence of multiple competing codecs and standards can lead to market fragmentation, creating challenges for standardization and widespread adoption.

Major drivers such as technological advancements and increasing demand for streaming are fueling growth in the next-generation video codec market. However, challenges like high development costs and licensing issues need to be addressed to ensure successful implementation and market expansion.

List of Next Generation Video Codec Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies next generation video codec companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the next generation video codec companies profiled in this report include-

• Hikvision
• VITEC
• Harmonic
• Motorola Solutions
• CommScope
• Axis Communications
• Dahua Technology
• HaiVision
• Netflix
• Amazon Prime

Next Generation Video Codec by Segment

The study includes a forecast for the global next generation video codec market by video codecs type, application, and region.

Next Generation Video Codec Market by Video Codecs Type [Analysis by Value from 2019 to 2031]:

• AVC
• AV1
• HEVC
• VP9
• VVC

Next Generation Video Codec Market by Application [Analysis by Value from 2019 to 2031]:

• Mobile Phone
• Computer
• TV
• Others

Next Generation Video Codec Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Next Generation Video Codec Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below highlights recent developments by major next-generation video codec producers in key regions: the USA, China, India, Japan, and Germany.

• United States: Significant progress has been made in developing and adopting advanced video codecs like AV1 and VVC (Versatile Video Coding). Major tech companies and streaming services are integrating these codecs to enhance streaming quality and reduce bandwidth usage.
• China: China is actively developing proprietary video codecs and investing in research to enhance compression efficiency. Chinese companies are also working on integrating next-gen codecs into broadcasting and mobile platforms, aiming to improve video delivery and user experience.
• Germany: Germany is focusing on the implementation of HEVC (High Efficiency Video Coding) and exploring the potential of newer codecs like VVC. German tech firms are involved in standardization efforts and optimizing codecs for various applications, including broadcasting and video conferencing.
• India: India is making strides in adopting and deploying advanced video codecs for mobile and online video content. The focus is on improving video quality and streaming efficiency, particularly for mobile networks and internet services in underserved regions.
• Japan: Japan is leveraging its strong technology sector to advance video codec technologies. Japanese companies are involved in developing and commercializing next-gen codecs such as AV1, with applications in broadcasting, streaming, and immersive media experiences.

Features of the Global Next Generation Video Codec Market

Market Size Estimates: Next generation video codec market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Next generation video codec market size by video codecs type, application, and region in terms of value ($B).

Regional Analysis: Next generation video codec market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different video codecs type, application, and regions for the next generation video codec market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the next generation video codec market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the next generation video codec market by video codecs type (AVC, AV1 ,HEVC, VP9, and VVC), application (mobile phone, computer, TV, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Next Generation Video Codec Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Next Generation Video Codec Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Next Generation Video Codecs Market by Video Codecs Type
  • 3.3.1: AVC
  • 3.3.2: AV1
  • 3.3.3: HEVC
  • 3.3.4: VP9
  • 3.3.5: VVC
• 3.4: Global Next Generation Video Codec Market by Application
  • 3.4.1: Mobile Phone
  • 3.4.2: Computer
  • 3.4.3: TV
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Next Generation Video Codec Market by Region
• 4.2: North American Next Generation Video Codec Market
  • 4.2.1: North American Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.2.2: North American Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others
• 4.3: European Next Generation Video Codec Market
  • 4.3.1: European Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.3.2: European Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others
• 4.4: APAC Next Generation Video Codec Market
  • 4.4.1: APAC Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.4.2: APAC Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others
• 4.5: ROW Next Generation Video Codec Market
  • 4.5.1: ROW Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.5.2: ROW Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Next Generation Video Codec Market by Video Codecs Type
  • 6.1.2: Growth Opportunities for the Global Next Generation Video Codec Market by Application
  • 6.1.3: Growth Opportunities for the Global Next Generation Video Codec Market by Region
• 6.2: Emerging Trends in the Global Next Generation Video Codec Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Next Generation Video Codec Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Next Generation Video Codec Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Hikvision
• 7.2: VITEC
• 7.3: Harmonic
• 7.4: Motorola Solutions
• 7.5: CommScope
• 7.6: Axis Communications
• 7.7: Dahua Technology
• 7.8: HaiVision
• 7.9: Netflix
• 7.10: Amazon Prime