Shrink Sleeve Label Market Report: Trends, Forecast and Competitive Analysis to 2031
상품코드:1661862
리서치사:Lucintel
발행일:2025년 02월
페이지 정보:영문 150 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
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한글목차
세계 수축 슬리브 라벨 시장의 미래는 식음료, 제약, 퍼스널케어 시장에서의 기회로 인해 유망합니다. 세계 수축 슬리브 라벨 시장은 2031년까지 약 253억 달러에 달할 것으로 예상되며, 2025년부터 2031년까지 6.2%의 CAGR을 기록할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 유통기한이 연장된 제품에 대한 수요 증가와 고품질 포장에 대한 수요 증가입니다.
Lucintel의 예측에 따르면, 제품 유형별로는 수축은 360도 표면 인쇄가 가능하고 완제품의 복잡한 형상에도 적응할 수 있기 때문에 예측 기간 동안 큰 부문으로 남을 것으로 예상됩니다.
용도별로는 다양한 주류 및 현대식 음료 제품 포장에 수축 슬리브 라벨이 많이 사용되고 있기 때문에 식품 및 음료 분야가 가장 큰 분야가 될 것으로 예상됩니다.
지역별로 보면 북미는 E-Commerce 부문의 급속한 성장과 주요 기업의 존재로 인해 예측 기간 동안 가장 큰 지역으로 남을 것으로 보입니다.
수축 슬리브 라벨 시장의 전략적 성장 기회
수축 슬리브 라벨 시장은 각 브랜드가 제품 패키징 혁신을 위한 새로운 방법을 모색하는 가운데, 애플리케이션 기반의 전략적 성장 기회를 지속적으로 제공하고 있습니다. 이러한 전략적 성장 기회는 라벨의 지속가능성, 개인화, 기술적 진보에 대한 수요가 증가하고 있음을 보여줍니다.
식음료 산업 : 식음료 산업은 수축 슬리브 라벨에 큰 성장 기회를 제공합니다. 소비자들이 제품의 편의성과 매력성을 추구함에 따라 수축 슬리브는 매력적인 포장 솔루션이 되어 제품의 프리젠테이션과 진열대에서의 영향력을 높일 수 있습니다.
화장품 및 퍼스널케어 화장품 및 퍼스널케어 분야에서는 수축 슬리브 라벨의 고품질 그래픽과 커스터마이징 옵션이 도움이 됩니다. 이 라벨을 사용하여 브랜드는 고유한 경쟁력을 갖춘 프리미엄 및 개성 있는 패키지를 구현할 수 있습니다.
제약 : 수축 슬리브 라벨은 제품의 무결성을 증명하는 위변조 방지 및 위조 방지 기능을 내장할 수 있기 때문에 제약 업계에서 점점 더 많이 사용되고 있습니다. 엄격한 규제 요건이 이 분야의 잠재적 성장에 기여하고 있습니다.
소비자 전자제품 수축 슬리브 라벨은 정보량이 많고 매력적인 패키징이 가능하기 때문에 가전제품에도 적용되고 있습니다. 중요한 제품 정보를 제공하여 브랜딩을 강화하고 소비자 경험을 향상시킵니다.
생활용품 : 생활용품 분야는 주로 내구성과 기능성이 뛰어난 라벨의 필요성에 따라 성장이 예상됩니다. 수축 슬리브 라벨은 습기와 화학제품에 강하기 때문에 청소용품부터 세제까지 다양한 생활용품에 적합합니다.
수축 슬리브 라벨 시장은 다양한 분야의 수요로 인해 전략적 성장 기회를 창출하고 있습니다. 따라서 식음료, 화장품, 화장품, 의약품, 가전제품, 가정용품에 집중함으로써 기업들은 다양한 새로운 트렌드와 기회를 포착하고 시장에서의 입지를 강화할 수 있습니다.
수축 슬리브 라벨 시장의 촉진요인 및 과제
수축 슬리브 라벨 산업은 기술, 경제 상황 및 규제 변화와 관련된 다양한 촉진요인과 도전에 직면해 있습니다. 이러한 요인을 이해하는 것은 패키징 솔루션의 역학을 파악하는 데 필수적입니다.
수축 슬리브 라벨 시장을 이끄는 요인은 다음과 같습니다:
기술 개발 : 기술 개발 : 수축 슬리브 라벨의 사용은 인쇄 기술과 재료 과학의 변화로 인해 성장을 촉진하고 있습니다. 디지털 인쇄 및 수축 기술의 발전과 같은 기술 혁신은 브랜드와 소비자 모두에게 더 높은 품질의 라벨, 더 많은 사용자 정의 옵션, 더 높은 기능성을 제공합니다.
지속가능성에 대한 소비자의 요구 : 지속가능성에 대한 소비자의 요구는 브랜드가 친환경 소재와 관행을 사용하도록 유도하고 있습니다. 환경 문제에 대한 관심 증가와 규제 압력은 재활용 가능한 필름과 생분해성 필름에 대한 추세를 촉진하고 보다 지속가능한 라벨링 솔루션을 촉진하는 데 영향을 미치고 있습니다.
규제 요건 : 규제 요건이 강화되면서 수축 슬리브 라벨 시장 개척에 박차를 가하고 있습니다. 라벨의 정확성, 안전성, 필수 정보 공개에 대한 기준은 점점 더 강화되고 있습니다. 많은 시장에 진입하고 법적 문제를 피하기 위해서는 이러한 규정을 준수하는 것이 매우 중요하기 때문에 엄격한 기준을 충족하는 라벨을 채택하는 것이 필수적입니다.
경제적 요인 : 경제적 요인 : 원자재 가격의 변동과 세계 공급망의 혼란 등이 있습니다. 기업들은 비용 효율성과 고품질의 혁신적인 라벨링 솔루션에 대한 수요 사이의 미묘한 균형을 맞추는 데 큰 도전에 직면해 있습니다.
수축 슬리브 라벨 시장의 과제는 다음과 같습니다:
브랜드 차별화 : 중요한 과제는 기업이 제품을 차별화하고 독특하고 눈길을 끄는 라벨로 소비자의 관심을 끄는 것입니다. 수축 슬리브 라벨로 제품을 창의적으로 디자인하고 개인화할 수 있는 능력은 특정 브랜드가 경쟁 시장에서 돋보일 수 있도록 도와줍니다.
환경 영향 : 환경에 대한 우려가 여전히 큰 가운데, 기업들은 포장재의 생태 발자국을 줄이는 방법을 모색하고 있습니다. 폐기물 및 자원 소비 문제를 해결하기 위해 보다 지속가능하고 재활용 가능한 라벨 소재가 지속적으로 개발되고 있습니다.
공급망 혼란 : 수축 슬리브 라벨 소재의 가용성과 가격은 공급망 혼란으로 인해 영향을 받을 수 있습니다. 따라서 라벨링 솔루션을 일관성 있게 생산하고 제공하기 위해서는 유연성과 전략적 조달이 필요합니다.
요약하면, 수축 슬리브 라벨 산업의 중요한 촉진요인과 도전 과제는 혁신과 적응의 중요성을 강조합니다. 기술적 진보, 지속가능성에 대한 요구, 규제 준수, 경제적 요인, 브랜드 차별화 등이 시장 역학을 형성하고 있습니다.
목차
제1장 주요 요약
제2장 세계의 수축 슬리브 라벨 시장 : 시장 역학
소개, 배경, 분류
공급망
업계 성장 촉진요인과 과제
제3장 시장 동향과 예측 분석(2019-2031년)
거시경제 동향(2019-2024년)과 예측(2025-2031년)
세계의 수축 슬리브 라벨 시장 동향(2019-2024년)과 예측(2025-2031년)
세계의 수축 슬리브 라벨 시장 : 종류별
스트레치
수축
세계의 수축 슬리브 라벨 시장 : 재료별
폴리염화비닐
폴리에틸렌 테레프탈레이트 글리콜
발포 폴리스티렌 필름
폴리에틸렌
폴리젖산 필름
세계의 수축 슬리브 라벨 시장 : 용도별
식품 및 음료
의약품
퍼스널케어
기타
제4장 지역별 시장 동향과 예측 분석(2019-2031년)
세계의 수축 슬리브 라벨 시장 : 지역별
북미의 수축 슬리브 라벨 시장
유럽의 수축 슬리브 라벨 시장
아시아태평양의 수축 슬리브 라벨 시장
기타 지역의 수축 슬리브 라벨 시장
제5장 경쟁 분석
제품 포트폴리오 분석
운영 통합
Porter's Five Forces 분석
제6장 성장 기회와 전략 분석
성장 기회 분석
세계의 수축 슬리브 라벨 시장 성장 기회 : 종류별
세계의 수축 슬리브 라벨 시장 성장 기회 : 재료별
세계의 수축 슬리브 라벨 시장 성장 기회 : 용도별
세계의 수축 슬리브 라벨 시장 성장 기회 : 지역별
세계의 수축 슬리브 라벨 시장 최신 동향
전략적 분석
신제품 개발
세계의 수축 슬리브 라벨 시장 생산능력 확대
세계의 수축 슬리브 라벨 시장 기업 인수합병(M&A), 합작투자
인증과 라이선싱
제7장 주요 기업 개요
Bemis
Berry Plastic
Klockner Pentaplast
Amcor
Schur Flexibles
Cenveo
Taghleef Industries
ksm
영문 목차
영문목차
The future of the global shrink sleeve label market looks promising with opportunities in the food & beverage, pharmaceutical, and personal care markets. The global shrink sleeve label market is expected to reach an estimated $25.3 billion by 2031 with a CAGR of 6.2% from 2025 to 2031. The major drivers for this market are the increasing demand for products with extended shelf life and the rising need for high-quality packaging.
Lucintel forecasts that, within the type category, shrink will remain a larger segment over the forecast period due to its ability to print on a 360 degree surface and its adaptability to complex shapes in the finished product.
Within the application category, food & beverage will remain the largest segment due to the significant use of shrink sleeve labels in the packaging of various alcoholic beverages and contemporary beverage products.
In terms of regions, North America will remain the largest region over the forecast period due to the rapid expansion of the e-commerce sector and the presence of key players in the region.
Gain valuable insights for your business decision with our comprehensive 150+ page report.
Emerging Trends in the Shrink Sleeve Label Market
The market for shrink sleeve labels is changing at an incredible pace, given the rapid development in technology and changing consumer preferences. This sets the course for three key forces: functionality, sustainability, and design flexibility. While companies seek methods to better reach today's consumer, particularly regarding regulations, emerging trends in shrink sleeve labels are changing the way packaging is used.
Sustainability Focus: The current trend in the usage of shrink sleeve labels is toward sustainability, introducing more use of eco-friendly materials and processes. Brands now use recyclable and biodegradable films that offer reduced environmental impacts, helping to attract environmentally conscious consumers. Greater regulatory pressures for greener packaging, combined with increasing consumer demands, drive this trend.
Technology: More detail in artwork and higher quality prints are continuously being achieved in shrink sleeve labels. Innovations in digital printing and color management will continue to enhance customization, leading to greater brand differentiation, visual appeal, and overall effectiveness of packaging.
Other Value-added Features: This includes security features that incorporate evidence of tampering and anti-counterfeiting onto shrink sleeve labels. This helps protect the brand against counterfeit products while ensuring the integrity of the product to address the growing concern about safety and authenticity.
Customization and Personalization: Personalization is a growing trend that significantly impacts the concept of shrink sleeve labels. Brands are seeking more customized and unique packaging solutions. Digital printing and design technologies continue to advance, allowing a high level of customization that enables brands to create distinctive labels that appeal to individual consumers.
Regulatory Compliance: Increasing regulations related to labeling requirements-the main factors driving the development of shrink sleeve labels that meet specific legal standards-include clear ingredient listings, allergen warnings, and other required information that accommodates regional and global legislation.
These emerging trends in shrink sleeve labels reflect broader movements toward sustainability, higher technology, and increased engagement with consumers. Emerging trends within the industry continue to push innovation in the functionality and design of labels as brands navigate changing market expectations and regulatory requirements.
Recent Developments in the Shrink Sleeve Label Market
Recent developments in the shrink sleeve label industry have shown progress in materials, technology, and application practices that reinforce performance, sustainability, and personalization for evolving brand and consumer requirements.
Biodegradable Materials: The adoption rate of biodegradable materials in shrink sleeve labels has been increasing to address environmental concerns. These biodegradable materials decompose faster than conventional plastics. This helps minimize the ecological footprint of packages and aligns with various global sustainability goals.
Improved Shrink Technology: Advances in shrink technology have made shrink processes more precise and consistent. Newer shrink films conform better to the shapes of containers, are clearer, and are more resistant to breakage, keeping labels attached throughout the product life cycle.
Improved Adhesive Solutions: Improvements in adhesives have enhanced the functionality of shrink sleeve labels. New adhesives provide better adhesion on a wide range of container surfaces, from highly textured to temperature-variable containers, ensuring labels remain intact.
Smart Labels: The inclusion of smart technologies like QR codes or NFC chips on shrink sleeve labels is becoming common. These smart labels offer interactive features such as access to product information, promotions, or authenticity verification, enhancing consumer engagement and offering added value.
Advanced Printing Techniques: Innovations in printing techniques, such as digital and flexographic printing, allow for high-quality and versatile labels. These techniques enable designers to achieve more detail, color accuracy, and customization options, enhancing the visual appeal and functionality of shrink sleeve labels.
The latest trends in shrink sleeve labels emphasize their functionality, sustainability, and design capability. Improvements in materials and technology, along with advancements in printing techniques, drive label performance and consumer engagement, shaping the future of packaging.
Strategic Growth Opportunities for Shrink Sleeve Label Market
The shrink sleeve label market continues to present application-based strategic growth opportunities, with brands exploring new ways to drive packaging innovation for their products. Such strategic growth opportunities indicate a rising demand for sustainability, personalization, and technological advancement in labels.
Food and Beverage Industry: The food and beverage industry offers significant opportunities for shrink sleeve labels to grow. The pressure exerted by consumers for products to be convenient and appealing makes shrink sleeves an attractive packaging solution, enhancing product presentation and shelf impact.
Cosmetics and Personal Care: The cosmetics and personal care sectors benefit from high-quality graphics and customization options available with shrink sleeve labels. These labels enable brands to achieve premium and distinctive packaging with a unique competitive edge.
Pharmaceuticals: Shrink sleeve labels are gaining acceptance in the pharmaceutical industry as they can embed tamper evidence and anti-counterfeiting features, proving product integrity. Stringent regulatory requirements contribute to their potential growth in this sector.
Consumer Electronics: Shrink sleeve labels have also found their way into consumer electronics due to their informative and attractive packaging capabilities. They enhance branding by providing important product information, thereby improving the consumer experience.
Household Products: The household products sector offers good prospects for growth, mainly due to the need for durable and functional labels. Shrink sleeve labels are resistant to moisture and chemicals, making them suitable for a wide range of household items, from cleaning products to detergents.
Demand from diversified sectors creates strategic growth opportunities in the shrink sleeve label market. Thus, focusing on food and beverage, cosmetics, pharmaceuticals, consumer electronics, and household products will provide companies with various emerging trends and opportunities to capture an increasing market presence.
Shrink Sleeve Label Market Driver and Challenges
The shrink sleeve label industry faces a range of drivers and challenges related to changes in technology, economic conditions, and regulatory aspects. Understanding these factors is essential for grasping the dynamics of packaging solutions.
The factors driving the shrink sleeve label market include:
Technical Development: Growth in the use of shrink sleeve labels has been furthered by changes in printing technology and material science. Innovations such as digital printing and advances in shrink technology offer higher quality labels, more customization options, and greater functionality for both brands and consumers.
Consumer Demand for Sustainability: Consumer demand for sustainability pushes brands to use eco-friendly materials and practices. Growing environmental concerns, along with regulatory pressures, drive the trend toward recyclable and biodegradable films and influence the push for more sustainable labeling solutions.
Regulatory Requirements: Increased regulatory requirements have spurred development in the shrink sleeve label market. Standards concerning label accuracy, safety, and necessary disclosures are on the rise. Compliance with these regulations is crucial to accessing many markets and avoiding legal issues; thus, adopting labels that meet stringent criteria is essential.
Economic Factors: These include fluctuating raw material costs and global supply chain disruptions. Companies face significant challenges in negotiating the delicate balance between cost efficiency and the demand for high-quality and innovative labeling solutions.
Challenges in the shrink sleeve label market include:
Brand Differentiation: A key challenge is that firms aim to make their products distinct while attracting consumer attention with unique and eye-catching labels. The ability to creatively design and personalize products with shrink sleeve labels allows certain brands to stand out in a competitive market.
Environmental Impact: As environmental concerns remain significant, companies are exploring ways to reduce ecological footprints in packaging materials. More sustainable and recyclable label materials are continuously being developed to address waste and resource consumption issues.
Supply Chain Disruptions: The availability and prices of shrink sleeve label materials may be affected by supply chain disruptions. This necessitates flexibility and strategic sourcing to consistently produce and deliver labeling solutions.
In summary, significant drivers and challenges in the shrink sleeve label industry highlight the importance of innovation and adaptation. Technological advancement, demand for sustainability, regulatory compliance, economic factors, and brand differentiation shape market dynamics.
List of Shrink Sleeve Label Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies shrink sleeve label companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the shrink sleeve label companies profiled in this report include-
Bemis
Berry Plastic
Klockner Pentaplast
Amcor
Schur Flexibles
Cenveo
Taghleef Industries
Shrink Sleeve Label by Segment
The study includes a forecast for the global shrink sleeve label market by type, material, application, and region.
Shrink Sleeve Label Market by Type [Analysis by Value from 2019 to 2031]:
Stretch
Shrink
Shrink Sleeve Label Market by Material [Analysis by Value from 2019 to 2031]:
Polyvinyl Chloride
Polyethylene Terephthalate Glycol
Expanded Polystyrene Films
Polyethylene
Polylactic Acid Films
Shrink Sleeve Label Market by Application [Analysis by Value from 2019 to 2031]:
Food & Beverage
Pharmaceuticals
Personal Care
Others
Shrink Sleeve Label Market by Region [Analysis by Value from 2019 to 2031]:
North America
Europe
Asia Pacific
The Rest of the World
Country Wise Outlook for the Shrink Sleeve Label Market
Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below is a summary of recent developments by major shrink sleeve label producers in key regions: the USA, China, India, Japan, and Germany.
United States: The U.S. has seen advancements in digital printing technologies, enabling more customized and high-quality shrink sleeve labels. Brands are increasingly adopting these labels for their versatility and appeal, driving growth in sectors such as beverages and personal care.
China: In China, the focus has been on expanding production capabilities to meet growing domestic demand. Investments in eco-friendly materials and improved recycling processes are prominent, reflecting the government's push for sustainability in packaging.
Germany: Germany is leading in sustainable innovations, with companies investing in recyclable shrink sleeve materials. The country is also witnessing a shift toward automation in the production process, enhancing efficiency and reducing costs.
India: India's shrink sleeve label market is expanding, driven by growth in the FMCG sector. Local manufacturers are adopting new technologies to produce cost-effective labels, catering to a price-sensitive market while maintaining quality.
Japan: Japan is focusing on the development of high-performance shrink sleeve labels with advanced barrier properties. These innovations are crucial for preserving product freshness, particularly in the food and beverage industry, aligning with consumer demand for quality packaging.
Features of the Global Shrink Sleeve Label Market
Market Size Estimates: Shrink sleeve label market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Shrink sleeve label market size by type, material, application, and region in terms of value ($B).
Regional Analysis: Shrink sleeve label market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, materials, applications, and regions for the shrink sleeve label market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the shrink sleeve label market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
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This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the shrink sleeve label market by type (stretch and shrink), material (polyvinyl chloride, polyethylene terephthalate glycol, expanded polystyrene films, polyethylene, and polylactic acid films), application (food & beverage, pharmaceuticals, personal care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
Table of Contents
1. Executive Summary
2. Global Shrink Sleeve Label Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2019 to 2031
3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Shrink Sleeve Label Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Shrink Sleeve Label Market by Type
3.3.1: Stretch
3.3.2: Shrink
3.4: Global Shrink Sleeve Label Market by Material
3.4.1: Polyvinyl Chloride
3.4.2: Polyethylene Terephthalate Glycol
3.4.3: Expanded Polystyrene Films
3.4.4: Polyethylene
3.4.5: Polylactic Acid Films
3.5: Global Shrink Sleeve Label Market by Application
3.5.1: Food & Beverage
3.5.2: Pharmaceuticals
3.5.3: Personal Care
3.5.4: Others
4. Market Trends and Forecast Analysis by Region from 2019 to 2031
4.1: Global Shrink Sleeve Label Market by Region
4.2: North American Shrink Sleeve Label Market
4.2.1: North American Market by Type: Stretch and Shrink
4.2.2: North American Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
4.3: European Shrink Sleeve Label Market
4.3.1: European Market by Type: Stretch and Shrink
4.3.2: European Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
4.4: APAC Shrink Sleeve Label Market
4.4.1: APAC Market by Type: Stretch and Shrink
4.4.2: APAC Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
4.5: ROW Shrink Sleeve Label Market
4.5.1: ROW Market by Type: Stretch and Shrink
4.5.2: ROW Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Shrink Sleeve Label Market by Type
6.1.2: Growth Opportunities for the Global Shrink Sleeve Label Market by Material
6.1.3: Growth Opportunities for the Global Shrink Sleeve Label Market by Application
6.1.4: Growth Opportunities for the Global Shrink Sleeve Label Market by Region
6.2: Emerging Trends in the Global Shrink Sleeve Label Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Shrink Sleeve Label Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Shrink Sleeve Label Market