한글목차

상업 인쇄의 동향과 예측

세계의 상업 인쇄 시장의 미래는 포장, 광고, 출판 시장에서의 기회로 유망해 보입니다. 세계의 상업 인쇄 시장은 2024-2030년 CAGR이 2.5%로, 2030년까지 추정 5,411억 달러에 달할 것으로 예상되고 있습니다. 이 시장의 주요 촉진요인은 전 세계 기업과 비즈니스의 광고 수요 증가와 홍보 전략에서 맞춤형 마케팅 메시지의 사용 증가입니다.

• Lucintel의 예측에 따르면 인쇄 기술 범주에서 디지털 인쇄는 저렴한 가격과 유연한 특성으로 인해 예측 기간 중 가장 높은 성장률을 보일 것으로 예상됩니다.
• 용도별로는 라벨, 태그 및 연포장 인쇄에 대한 수요가 증가함에 따라 포장이 가장 큰 부문이 될 것으로 예상됩니다.
• 지역별로 보면 APAC는 특히 중국과 인도의 디지털 기술과 같은 인쇄 산업의 혁신으로 인해 예측 기간 중 가장 높은 성장을 보일 것으로 예상됩니다.

상업용 인쇄 시장의 전략적 성장 기회

상업용 인쇄 시장은 주요 용도, 신기술 및 소비자 수요의 변화로 인해 몇 가지 전략적 성장 기회를 제공합니다.

• 디지털 인쇄의 확장: 성장 기회는 생산 일정을 단축하고 맞춤화를 가능하게 하는 디지털 인쇄 기술에 대한 투자를 통해 이루어질 수 있습니다. 디지털 인쇄는 소량 인쇄 및 주문형 인쇄에 이상적이며, 빠르게 변화하는 오늘날의 비즈니스 환경에 적합한 솔루션입니다.
• 지속가능한 인쇄 관행: 지속가능한 인쇄 관행의 채택은 큰 성장 잠재력을 가지고 있습니다. 친환경 잉크, 재활용 가능한 재료, 에너지 효율적인 운영을 통해 기업은 경쟁력을 높이고 시장 점유율을 확보할 수 있습니다. 또한 환경 친화적인 솔루션을 원하는 소비자 수요를 충족시킬 수 있습니다.
• E-Commerce 통합: E-Commerce로의 전환은 타깃 고객층을 확대하고 주문 실행을 간소화함으로써 성장 기회를 제공합니다. 온라인 판매는 주문 처리와 고객과의 상호 작용을 단일 시스템으로 통합하여 효율성과 고객 경험을 향상시킬 수 있습니다.
• 포장 혁신 : 특히 소매 및 E-Commerce 산업 수요가 계속 증가함에 따라 포장 용도는 성장 잠재력을 가지고 있습니다. 혁신적인 포장 기술과 솔루션을 개발함으로써 기업은 새로운 매출 기회와 새로운 시장을 개척할 수 있습니다.
• 3D 프린팅 용도: 3D 프린팅 기술은 고객의 특정 요구를 충족하는 첨단 맞춤형 제품을 개발할 수 있게 해줍니다. 이러한 추세는 상업용 프린터의 새로운 용도를 창출하고 새로운 시장을 개척하여 성장을 가속할 수 있습니다.

이러한 성장 기회는 고객의 변화하는 요구에 부응하고 혁신을 촉진하며 상업용 인쇄 산업 시장 범위를 확대할 수 있습니다.

상업용 인쇄 시장 성장 촉진요인 및 과제

기술적 변화, 경제적 요인, 규제 및 기타 힘과 도전은 상업용 인쇄 서비스에 대한 수요 증가에 영향을 미칩니다.

상업용 인쇄 시장을 주도하는 요인은 다음과 같습니다. :

• 기술 발전: 디지털 인쇄, 자동화, 스마트 기술 등 효율성 향상, 비용 절감, 기능 최적화에 도움이 되는 첨단 기술과 혁신이 시장을 주도하고 있습니다. 이러한 추세는 인쇄업체가 더 높은 품질의 제품을 생산하고 더 넓은 시장에 대응할 수 있도록 돕습니다.
• E-Commerce 시장의 성장: E-Commerce의 성장과 보급으로 인해 포장 및 직접 마케팅용 우편물 등 상업용 인쇄 서비스에 대한 수요가 증가하고 있습니다. 이러한 추세는 더 나은 맞춤형 인쇄 제품에 대한 수요를 창출하고 시장 성장을 가속하고 있습니다.
• 지속가능한 실천: 지속가능성을 추구하는 소비자와 규제 당국 증가로 인해 환경 친화적인 인쇄 방법의 채택이 증가하고 있습니다. 이러한 추세는 재사용 가능한 자원의 사용과 환경 친화적인 프로세스를 장려하는 것으로, 전 세계에서 나아가야 할 길입니다.
• 맞춤형 수요 : 독특하고 개성있는 인쇄 제품에 대한 수요가 증가함에 따라 업계의 혁신과 발전이 촉진될 것입니다. 기술의 도움으로 개인화된 디지털 인쇄는 더 빠르고 정확해질 것입니다.
• 시장 확대: 새로운 지역과 비 전통적 시장(포장 및 3D 프린팅 등)으로의 진출은 상업용 인쇄업체에게 더 많은 기회를 창출합니다. 이러한 발전은 시장에 새로운 전망과 매출 기회를 제공합니다.

상업용 인쇄 시장이 해결해야 할 과제는 다음과 같습니다. :

• 비용 압력: 자원, 자재, 기술 및 노동력 가격 상승과 같은 요인은 이익률을 제한할 수 있습니다. 비용 관리는 상업용 인쇄업체가 가격, 품질 및 납기 경쟁력을 유지하기 위한 핵심 요소입니다.
• 규제 준수: 환경 및 안전 관련 규제와 컴플라이언스 문제는 실행하기 어려운 문제입니다. 규정 준수에 소요되는 비용은 생산성을 향상시키기는커녕 오히려 추가 비용으로 작용할 수 있습니다.
• 시장 경쟁: 상업용 인쇄 관련 기업은 치열한 경쟁에 직면해 있으며, 이는 수익성과 시장 점유율을 떨어뜨릴 수 있습니다. 경쟁의 역학은 각 기업이 혁신적이어야 하고, 제품 및 서비스에 더 많은 부가가치를 추가해야 하는 것과 같습니다.

전체적으로 이러한 촉진요인과 과제는 기술, 시장 역학 및 비즈니스 관행 측면에서 상업용 인쇄 시장의 상황을 정의하고 있습니다.

목차

제1장 개요

제2장 세계의 상업 인쇄 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계의 촉진요인과 과제

제3장 2018-2030년 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 상업 인쇄 시장 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 상업 인쇄 시장 : 인쇄 기술별
  • 디지털 인쇄
  • 리소그래피 인쇄
  • 플렉소 인쇄
  • 스크린 인쇄
  • 그라비어 인쇄
• 세계의 상업 인쇄 시장 : 용도별
  • 포장
  • 광고
  • 출판

제4장 2018-2030년 지역별 시장 동향과 예측 분석

• 지역별 세계 상업 인쇄 시장
• 북미의 상업 인쇄 시장
• 유럽의 상업 인쇄 시장
• 아시아태평양의 상업 인쇄 시장
• 기타 지역의 상업 인쇄 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 인쇄 기술별 세계 상업 인쇄 시장의 성장 기회
  • 세계의 상업 인쇄 시장에서 용도별 성장 기회
  • 지역별 세계 상업 인쇄 시장의 성장 기회
• 세계의 상업 인쇄 시장에서 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 상업 인쇄 시장의 생산능력 확대
  • 세계의 상업 인쇄 시장에서의 합병, 인수, 합병사업
  • 인증과 라이선싱

제7장 주요 기업의 기업 개요

• Quad/Graphics
• Acme Printing
• Cenveo
• RR Donnelley
• Transcontinental

영문목차

Commercial Printing Trends and Forecast

The future of the global commercial printing market looks promising with opportunities in the packaging, advertising, and publishing markets. The global commercial printing market is expected to reach an estimated $541.1 billion by 2030 with a CAGR of 2.5% from 2024 to 2030. The major drivers for this market are the growing demand for advertisements among businesses and enterprises worldwide, and the rising usage of customized marketing messages in promotional strategies.

• Lucintel forecasts that, within the printing technology category, digital printing is expected to witness the highest growth over the forecast period due to the affordability and flexible nature of the technology.
• Within the application category, packaging will remain the largest segment due to the growing need for printing on labels, tags, and flexible packaging.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to innovations in the print industry like digital technologies, particularly in China and India.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Commercial Printing Market

The commercial printing market is shifting due to several emerging trends that are impacting design trends and consumption patterns.

• Expansion of Digital Printing: The transition from traditional printing methods to digital printing is progressing rapidly. Digital printing technologies allow for quicker turnaround, short-run flexible jobs, and time savings at lower costs. This is changing the market landscape by enabling access to high-quality, quick-response print-on-demand services.
• Printing Industry Going Green: Sustainable development is becoming a priority in every sector, including the printing industry. Organizations are adopting green printing inks, recyclable substrates, and energy-saving production methods to comply with regulations and meet consumers' demand for environmentally friendly practices.
• Connectivity with E-Commerce: Order handling and fulfillment in commercial printing have evolved with integration into e-commerce platforms. This trend enables businesses to reach the end consumer easily, streamline processes, and increase sales through online sales models.
• Incorporation of Smart Printing: Smart printing is on the rise, with equipment such as printers integrated with IoT and other automated processes. These technologies improve operational efficiency, minimize errors, and allow printing activities to be supervised and managed in real time.
• Advancements in 3D Printing: 3D printing is making significant inroads into various industries, opening the door to bespoke products and prototypes. This continues to expand the volume of commercial printing and creates new revenue streams and business opportunities.

These trends are driving innovation and transformation in the commercial printing market, shaping the way companies operate and meet the changing needs of their customers.

Recent Developments in the Commercial Printing Market

There have also been several notable developments in the commercial printing market, mainly attributed to improvements in technology and shifting market dynamics.

• Digital Printing Technology: Digital printing technology is still redefining the printing market. Newer digital presses operate at high speed, providing high quality and a wide variety of options without the "one-size-fits-all" approach, optimizing their general-purpose use.
• Sustainable Printing Initiatives: More companies are adopting sustainable printing practices by incorporating the use of additives and recyclable materials. This shift is largely influenced by regulations and consumer demand for products made in environmentally friendly ways.
• Automation and Smart Technologies: Automation and intelligent technologies in printing systems are increasing productivity and lowering costs. Innovations, such as the incorporation of AI into print management systems and workflow automation, are contributing to these improvements.
• Expansion into Packaging: The growth of e-commerce and the retail sector is leading the commercial printing industry to diversify into the packaging segment. Improved digital printing technology and flexographic printing have made it possible to create flexible, high-quality packaging.
• Customization and Personalization: There is a growing demand for custom and personalized printed products. Newer digital printing technologies provide more specific and varied options to meet consumer desires for unique and distinct products.

These developments are impacting the commercial printing space by adding capabilities, meeting regulatory requirements, and targeting new market segments.

Strategic Growth Opportunities for Commercial Printing Market

The commercial printing market presents several strategic growth opportunities, driven by key applications, emerging technologies, and changing consumer demands.

• Digital Printing Expansion: Growth opportunities are made possible by investing in digital printing technologies, which shorten production schedules and allow for greater customization. Digital printing is ideal for short-run and on-demand printing, making it a perfect solution for today's fast-paced business environments.
• Sustainable Printing Practices: There is significant growth potential in adopting sustainable printing practices. By using green inks, recyclable materials, and energy-efficient operations, companies can gain a competitive edge and capture market share while meeting consumer demand for environmentally friendly solutions.
• E-commerce Integration: The move toward e-commerce provides growth opportunities by broadening the target customer base and streamlining order execution. Online sales can be integrated with order fulfillment and customer interaction into a single system, enhancing efficiency and customer experience.
• Innovations in Packaging: There is growth potential in packaging applications, particularly as demand from the retail and e-commerce industries continues to rise. Developing innovative packaging technologies and solutions can help companies tap into emerging revenue opportunities and new markets.
• 3D Printing Applications: 3D printing technologies enable the development of advanced, custom-tailored products that meet customers' specific needs. This trend can drive growth by creating new applications for commercial printers and opening up new markets.

These growth opportunities are responding to the changing needs of customers, promoting innovation, and expanding the market scope of the commercial printing industry.

Commercial Printing Market Driver and Challenges

Technological changes, economic factors, regulations, and other forces and challenges affect the growing demand for commercial printing services.

The factors responsible for driving the commercial printing market include:

• Technological Advancement: The market is driven by advanced technologies and innovations in digital printing, automation, and smart technology, which help improve efficiency, cut costs, and optimize capabilities. These trends enable printers to produce better-quality products and address a wider market.
• Growth of the E-commerce Market: The growth and popularity of e-commerce has raised the demand for commercial printing services such as packaging and mailings for direct marketing. This trend pushes market growth by creating a demand for better and more tailored print products.
• Sustainable Practices: With more consumers and regulatory authorities pushing for sustainability, the adoption of green printing methods is increasing. This trend encourages the use of reusable resources and processes that are environmentally friendly, which is the way forward worldwide.
• Customization Demand: The increasing demand for unique and individualized print products catalyzes innovation and development in the industry. With the help of technology, personalized digital printing is faster and more precise.
• Market Expansion: Expanding into new geographical regions as well as non-traditional markets (e.g., packaging and 3D printing) creates more opportunities for commercial printers. These developments introduce new prospects and revenue opportunities within the market.

Challenges in the commercial printing market are:

• Cost Pressures: Factors such as rising prices for resources, materials, technology, and labor can constrain profit margins. Cost management is a core component for commercial printers to keep their prices, quality, and turnaround times competitive.
• Regulatory Compliance: Regulatory and compliance issues related to environmental and safety concerns can be tricky to implement. The costs of compliance can sometimes become additional expenses, rather than enhancing productivity.
• Market Competition: Companies involved in commercial printing face stiff competition, which can undermine profitability and market share. The competitive dynamics are such that each player must be innovative and add more value to their products and services.

All in all, these drivers and challenges define the landscape of the commercial printing market in terms of technology, market dynamics, and operational practices.

List of Commercial Printing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies commercial printing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the commercial printing companies profiled in this report include-

• Quad/Graphics
• Acme Printing
• Cenveo
• RR Donnelley
• Transcontinental

Commercial Printing by Segment

The study includes a forecast for the global commercial printing by printing technology, application, and region.

Commercial Printing Market by Printing Technology [Analysis by Value from 2018 to 2030]:

• Digital Printing
• Lithography Printing
• Flexographic
• Screen Printing
• Gravure Printing

Commercial Printing Market by Application [Analysis by Value from 2018 to 2030]:

• Packaging
• Advertising
• Publishing

Commercial Printing Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Commercial Printing Market

The commercial printing market is undergoing complex transformations due to changes in technology, consumer behavior, and industry standards. The fact that this industry produces most of the items has led to greater recognition of emerging trends such as digitalization, eco-friendliness, and personalization. The United States, China, Germany, India, and Japan are leading these changes, with each country having its developments and trends that influence the global printing market.

• United States: The U.S. commercial printing market is focused on the adoption of new printing processes, with a growing penetration of digital and hybrid printing practices. Areas of growth include enhanced inkjet and laser printing techniques that offer better functionality and quicker turnaround times. Organizations are also implementing environmentally conscious projects, such as the use of green and recycled printing materials.
• China: East Asia, particularly China, has seen increased construction and marketing activities, driving growth in the commercial printing sector. Key advancements include the launch of cutting-edge digital devices and the computerization of printing processes. Furthermore, there is a push toward smart printed technology, which connects to online shopping to meet high business demand.
• Germany: Germany's commercial printing industry is known for its technological advancements, combined with a strong commitment to environmental responsibility. Other recent developments include the digitalization of printing through the use of high-definition digital presses and eco-friendly printing methods. Recently, Germany has begun exploring 3D printing technologies, as the potential of commercial printing progresses toward being both cost-effective and responsible.
• India: Commercial printing in India is growing due to increased activity in the retail and packaging industries. Major developments include the use of cost-effective digital printing systems and improvements in speed and quality. There is also a greater emphasis on using both digital and offset printing to meet the diverse demands of customers.
• Japan: Japan's commercial printing industry is highly advanced in terms of technology and innovation. Recent techniques, such as UV printing, have emerged, alongside a move toward more automation and AI in production. Japanese firms are also adopting eco-friendly production techniques and pursuing new business opportunities in the packaging and book publishing industries.

Features of the Global Commercial Printing Market

Market Size Estimates: Commercial printing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Commercial printing market size by printing technology, application, and region in terms of value ($B).

Regional Analysis: Commercial printing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different printing technologies, applications, and regions for the commercial printing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the commercial printing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the commercial printing market by printing technology (digital printing, lithography printing, flexographic, screen printing, and gravure printing), application (packaging, advertising, and publishing), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Commercial Printing Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Commercial Printing Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Commercial Printing Market by Printing Technology
  • 3.3.1: Digital Printing
  • 3.3.2: Lithography Printing
  • 3.3.3: Flexographic
  • 3.3.4: Screen Printing
  • 3.3.5: Gravure Printing
• 3.4: Global Commercial Printing Market by Application
  • 3.4.1: Packaging
  • 3.4.2: Advertising
  • 3.4.3: Publishing

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Commercial Printing Market by Region
• 4.2: North American Commercial Printing Market
  • 4.2.1: North American Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.2.2: North American Market by Application: Packaging, Advertising, and Publishing
• 4.3: European Commercial Printing Market
  • 4.3.1: European Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.3.2: European Market by Application: Packaging, Advertising, and Publishing
• 4.4: APAC Commercial Printing Market
  • 4.4.1: APAC Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.4.2: APAC Market by Application: Packaging, Advertising, and Publishing
• 4.5: ROW Commercial Printing Market
  • 4.5.1: ROW Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.5.2: ROW Market by Application: Packaging, Advertising, and Publishing

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Commercial Printing Market by Printing Technology
  • 6.1.2: Growth Opportunities for the Global Commercial Printing Market by Application
  • 6.1.3: Growth Opportunities for the Global Commercial Printing Market by Region
• 6.2: Emerging Trends in the Global Commercial Printing Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Commercial Printing Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Commercial Printing Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Quad/Graphics
• 7.2: Acme Printing
• 7.3: Cenveo
• 7.4: RR Donnelley
• 7.5: Transcontinental