AVC(Advanced Video Coding) 시장 보고서 : 동향, 예측, 경쟁 분석(-2030년)
Advanced Video Coding Market Report: Trends, Forecast and Competitive Analysis to 2030
상품코드:1610110
리서치사:Lucintel
발행일:2024년 11월
페이지 정보:영문 150 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
AVC(Advanced Video Coding)의 동향과 예측
세계의 AVC(Advanced Video Coding) 시장의 미래는 비디오 스트리밍, 방송, 비디오 회의, 감시 애플리케이션 기회로 유망시되고 있습니다. 세계의 AVC(Advanced Video Coding) 시장은 2024-2030년 CAGR이 4.3%로, 2030년까지 추정 48억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 고품질 비디오 컨텐츠에 대한 큰 수요, 온라인 비디오 스트리밍의 인기 증가, 4K 및 8K 비디오 시장의 확대입니다.
Lucintel의 예측에 따르면 유형별로는 H.264/MPEG-4 AVC가 압축 효율과 비디오 화질의 균형 잡힌 컴퓨터 시스템을 제공하므로 예측 기간 중 가장 높은 성장세를 보일 것으로 예상됩니다.
용도별로는 유튜브, 넷플릭스, 아마존 프라임 등에서 고품질 영상 압축을 제공하고 원활한 스트리밍 및 재생을 보장하는 AVC에 대한 수요가 증가함에 따라 비디오 스트리밍이 예측 기간 중 가장 높은 성장세를 보일 것으로 예상됩니다.
지역별로 보면 북미는 동영상 스트리밍 서비스의 인기 상승, 인구의 가처분 소득 증가, 주요 기업의 존재로 인해 예측 기간 중 가장 높은 성장세를 보일 것으로 예상됩니다.
AVC(Advanced Video Coding) 시장의 전략적 성장 기회
최근 트리아진 살생물제 시장 동향은 기술 발전과 환경에 대한 민감성 증가로 인해 기술 혁신과 규제 준수에 대한 움직임이 강화되고 있음을 보여줍니다. 이러한 추세는 제품의 성능, 안전성, 지속가능성을 향상시켜 시장에 영향을 미치고 있습니다.
제형 기술: 제형 기술의 혁신으로 트리아진 살생물제의 효능이 향상되고 있습니다. 용해도와 방출 제어 기능이 향상된 새로운 제형은 수처리 및 산업 공정 관련 용도에서 살생물제의 효율성을 높이고 있습니다.
규제 업데이트 및 규정 준수: 강화된 규제 요구는 트리아진 살생물제 개발에 큰 영향을 미칩니다. 따라서 기업은 제품의 안전성 프로파일을 개선하고 국제 규정을 준수하는 등 새로운 환경 및 안전 기준에 부합하는 제품 개선에 대한 관심이 높아지고 있습니다.
지속가능한 생산 방식: 업계는 재생한 자원을 사용하고 폐기물을 최소화하는 지속가능한 생산 방식을 지향하고 있습니다. 이러한 전략은 세계 지속가능성 목표에 부합하며, 친환경 제품에 대한 소비자 및 규제 당국의 요구가 높아짐에 따라 이에 대응하기 위한 것입니다.
연구개발 투자 증가 : 조직은 트리아진 살생물제 기술을 발전시키기 위해 연구개발에 많은 투자를 할 전략적 의도를 가지고 있습니다. 이 투자는 보다 혁신적인 제품 배합, 적용 방법 및 성능 특성 개발을 촉진하여 전체 시장 경쟁력을 향상시킬 것입니다.
신흥 국가 시장 개척: 트리아진계 살생물제 시장은 산업 성장과 효과적인 살생물제 솔루션에 대한 수요 증가로 인해 신흥 경제권에서 빠르게 성장하고 있습니다. 기업은 새로운 성장 기회를 포착하기 위해 적절한 제품과 비용 효율적인 솔루션으로 이들 시장을 공략하고 있습니다.
이러한 변화는 제품 성능 향상, 규제 준수 보장, 시장 개척 강화로 인해 트리아진 살생물제의 성능에 큰 영향을 미치고 있습니다. 이러한 시장 개척을 통해 기업은 시장 지위를 향상시키고 업계의 새로운 요구에 대응할 수 있습니다.
AVC(Advanced Video Coding) 시장 성장 촉진요인 및 과제
다양한 촉진요인과 과제가 첨단 영상 부호화 시장의 성장과 개척에 영향을 미치고 있습니다.
AVC(Advanced Video Coding) 시장 성장 촉진요인은 다음과 같습니다. :
기술 발전: AVC 기술 혁신이 시장 성장을 가속할 것입니다. 이러한 기술 혁신에는 압축 알고리즘의 개선과 고해상도 지원이 포함되며, 이는 비디오의 품질과 효율성을 높이고 고화질 컨텐츠에 대한 수요 증가에 대응하는 데 도움이 됩니다.
고화질 비디오에 대한 수요 증가: 고화질 및 초고화질 비디오 컨텐츠에 대한 소비자 수요가 증가하면서 AVC의 채택이 증가하고 있습니다. 효율적인 인코딩 솔루션은 뛰어난 비디오 경험을 제공할 것으로 기대되고 있습니다.
스트리밍 플랫폼 증가: 새로운 온라인 스트리밍 서비스는 AVC 기술에 큰 기회를 제공합니다. 그 결과, 스트리밍 플랫폼은 낮은 대역폭에서 더 나은 비디오 품질을 제공하기 위해 AVC를 널리 사용하고 있으며, 이는 디지털 미디어 소비 증가 추세를 지원하고 있습니다.
지능형 기기 사용 증가: 스마트폰, 스마트 TV 등 지능형 기기의 사용률이 높아지면서 AVC 기술에 대한 수요가 증가하고 있습니다. 이러한 기기들은 고품질 재생과 효과적인 압축을 보장하기 위해 AVC에 의존하고 있습니다.
클라우드 기반 비디오 서비스의 확장: 클라우드 기반 비디오 서비스의 성장으로 AVC의 새로운 통합이 가능해졌습니다. 클라우드 서비스에서 AVC는 확장 가능한 비디오 스트리밍, 스토리지 및 온라인 비디오 컨텐츠 증가에 사용되고 있습니다.
AVC(Advanced Video Coding) 시장이 해결해야 할 과제는 다음과 같습니다. :
높은 구현 비용: 고급 AVC 솔루션의 개발 및 구현에 드는 비용이 보급의 걸림돌이 되고 있습니다. 비디오 품질과 효율성 향상으로 인한 이점을 고려할 때, 투자가 정당화될 수 있는지에 대한 의문이 생깁니다.
복잡한 통합: AVC를 기존 시스템 및 플랫폼에 통합하는 것은 어려운 과제입니다. 다른 비디오 표준 및 코덱과의 호환성을 보장하고 원활하게 작동하도록 하는 것은 중요한 문제입니다.
진화하는 표준과 기술: 비디오 표준과 기술의 급속한 발전은 불확실성을 야기합니다. 새로운 표준에 대응하기 위해 AVC 솔루션을 수정하여 업계의 발전을 따라잡는 것은 지속적인 과제입니다.
이러한 촉진요인과 과제는 AVC 시장의 성장 기회와 시장 역학에 영향을 미칩니다. 고화질 비디오에 대한 수요 증가는 시장 성장을 지원하는 반면, 높은 비용, 통합의 복잡성, 표준의 진화는 성공적인 시장 개발을 위해 해결해야 할 과제입니다.
목차
제1장 개요
제2장 세계의 AVC(Advanced Video Coding) 시장 : 시장 역학
서론, 배경, 분류
공급망
업계의 촉진요인과 과제
제3장 2018-2030년 시장 동향과 예측 분석
거시경제 동향(2018-2023년)과 예측(2024-2030년)
세계의 AVC(Advanced Video Coding) 시장 동향(2018-2023년)과 예측(2024-2030년)
세계의 AVC(Advanced Video Coding) 시장(유형별)
H.264/MPEG-4사양
H.265/HEVC
VP9
AV1
기타
세계의 AVC(Advanced Video Coding) 시장 : 애플리케이션별
비디오 스트리밍
방송
비디오 회의
감시
기타
제4장 2018-2030년 지역별 시장 동향과 예측 분석
지역별 세계 AVC(Advanced Video Coding) 시장
북미의 AVC(Advanced Video Coding) 시장
유럽의 AVC(Advanced Video Coding) 시장
아시아태평양의 AVC(Advanced Video Coding) 시장
기타 지역의 AVC(Advanced Video Coding) 시장
제5장 경쟁 분석
제품 포트폴리오 분석
업무 통합
Porter's Five Forces 분석
제6장 성장 기회와 전략 분석
성장 기회 분석
유형별 세계 AVC(Advanced Video Coding) 시장의 성장 기회
애플리케이션별 세계 AVC(Advanced Video Coding) 시장의 성장 기회
지역별 세계 AVC(Advanced Video Coding) 시장의 성장 기회
세계의 AVC(Advanced Video Coding) 시장의 새로운 동향
전략 분석
신제품 개발
세계의 AVC(Advanced Video Coding) 시장의 능력 확대
세계의 AVC(Advanced Video Coding) 시장에서의 합병, 인수, 합병사업
인증과 라이선싱
제7장 주요 기업의 기업 개요
Apple
Cisco Systems
Google
Microsoft
Intel
Amazon
Sony
Samsung Electronics
Huawei Technologies
Broadcom
KSA
영문 목차
영문목차
Advanced Video Coding Trends and Forecast
The future of the global advanced video coding market looks promising with opportunities in video streaming, broadcasting, video conferencing, and surveillance applications. The global advanced video coding market is expected to reach an estimated $4.8 billion by 2030 with a CAGR of 4.3% from 2024 to 2030. The major drivers for this market are the significant demand for high-quality video content, the rising popularity of online video streaming, and the expanding 4K and 8K video markets.
Lucintel forecasts that, within the type category, H.264/MPEG-4 AVC is expected to witness the highest growth over the forecast period as it offers a good balance of compression efficiency and video-quality computer systems.
Within the application category, video streaming is expected to witness the highest growth over the forecast period due to the growing need for AVC to provide high-quality video compression and guarantee seamless streaming and playback on YouTube, Netflix, and Amazon Prime.
In terms of region, North America is expected to witness the highest growth over the forecast period due to the rising popularity of video streaming services, augmenting the population's disposable incomes, and the presence of key players in the region.
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Emerging Trends in the Advanced Video Coding Market
Several evolving trends are shaping the advanced video coding market, reflecting the development of technology and advancements in consumer demand.
Shift to 4K and 8K Resolution: The growing demand for high-resolution content is driving the development of AVC technologies that support 4K and 8K video. This requires more robust compression algorithms to handle the increased data payload, process it, and deliver high-quality content to the end user.
Integration with Streaming Platforms: This trend is driven by the integration of AVC technology with various streaming platforms to improve video quality and reduce bandwidth consumption. The integration allows the delivery of high-definition content across multiple devices and networks, enhancing the user experience.
Compression Efficiency Improvements: Ongoing improvements in AVC algorithms are leading to better compression efficiencies. Improved compression efficiency reduces file size and bandwidth requirements while maintaining resolution. Some of the factors driving these trends in streaming and broadcasting applications are outlined below.
Rise of AI and Machine Learning: AI and machine learning are being applied to AVC technology to optimize video compression and quality. These technologies enable adaptive bitrate streaming and real-time adjustments, further optimizing video delivery and performance.
Increased Focus on Low-Latency Streaming: The real-time application requirements of live streaming and interactive content are driving the demand for low-latency performance in AVC. Further improvements are needed in the speed of encoding and decoding to minimize delay and enhance the user experience.
These trends are reshaping the AVC market by driving innovation in video quality, efficient compression, and integration with new technologies. Major areas of focus include higher resolution, optimization of streaming, and real-time performance, all aimed at meeting the evolving needs of consumers and industries.
Recent Developments in the Advanced Video Coding Market
Recent developments in the advanced video coding market reflect key technological developments and increased usage across a wide range of applications.
Improved Compression Algorithms: Increased efficiency in the algorithms used for AVC allows compression to yield much higher quality at low bitrates. These developments save bandwidth and reduce storage, which further supports the growing demand for high-definition content.
Support for Higher Resolutions: With the increasing demand for ultra-high-definition content, AVC technology now supports 4K and 8K resolutions. This enhances video quality and improves the viewing experience across multiple platforms.
Integration of Cloud Services: AVC is being integrated into cloud services to enable scalable solutions for video streaming and storage. This will allow content delivery on demand, improving accessibility across a variety of devices and network conditions.
Enhanced Hardware Acceleration: Hardware acceleration technologies are continuously improving, which enhances the efficiency of AVC encoding and decoding. These advancements lead to faster processing and higher efficiency, enabling real-time video applications and high-quality streaming.
Improved Interoperability: Increased interoperability between AVC and other video standards and codecs is becoming a key focus. This development ensures compatibility across different platforms and devices, allowing seamless delivery of content and enhancing the user experience.
These factors are expected to influence the AVC market by improving video quality, efficiency, and integration with emerging technologies. Higher resolution, cloud services, and hardware acceleration will continue to be key areas of focus that drive growth and enhance overall performance in AVC systems.
Strategic Growth Opportunities for Advanced Video Coding Market
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Advanced Video Coding Market Driver and Challenges
Various drivers and challenges are influencing the growth and development of the advanced video coding market.
The factors driving the advanced video coding market include:
Technological Advancements: Innovations in AVC technology drive market growth. These innovations include improved compression algorithms and support for higher resolutions, which enhance the quality and efficiency of videos, helping to meet the increasing demand for high-definition content.
Rising Demand for High-Quality Video: The growing consumer demand for high-definition and ultra-high-definition video content fuels the adoption of AVC. Efficient coding solutions are expected to deliver superior video experiences.
Increasing Streaming Platforms: Emerging online streaming services are opening significant opportunities for AVC technology. As a result, streaming platforms extensively use AVC to deliver better video quality at low bandwidths, which supports the growing trend of digital media consumption.
Increased Utilization of Intelligent Devices: The high usage of intelligent devices, such as smartphones and smart TVs, creates a demand for AVC technology. These devices rely on AVC to ensure high-quality playback and effective compression.
Expansion of Cloud-Based Video Services: The growth of cloud-based video services has made new integrations of AVC possible. Cloud services use AVC for scalable video streaming, storage, and the increasing volume of online video content.
Challenges in the advanced video coding market include:
High Implementation Costs: The cost of developing and implementing sophisticated AVC solutions is a barrier to their widespread adoption. It raises the question of whether the investment is justified by the benefits of improved video quality and efficiency.
Complex Integration: Integrating AVC into existing systems and platforms can be challenging. Ensuring compatibility and seamless operation with other video standards and codecs is a significant issue.
Evolving Standards and Technologies: The rapid evolution of video standards and technologies creates uncertainty. There is a continual challenge to keep up with industry developments by modifying AVC solutions to meet new standards.
These drivers and challenges influence growth opportunities and, in turn, market dynamics that shape the AVC market. While the growing demand for high-quality videos supports market growth, high costs, integration complexities, and evolving standards are challenges that must be addressed for successful market development.
List of Advanced Video Coding Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies advanced video coding companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the advanced video coding companies profiled in this report include-
Apple
Cisco Systems
Google
Microsoft
Intel
Amazon
Sony
Samsung Electronics
Huawei Technologies
Broadcom
Advanced Video Coding by Segment
The study includes a forecast for the global advanced video coding by type, application, and region.
Advanced Video Coding Market by Type [Analysis by Value from 2018 to 2030]:
H.264/MPEG-4 AVC
H.265/HEVC
VP9
AV1
Others
Advanced Video Coding Market by Application [Analysis by Value from 2018 to 2030]:
Video Streaming
Broadcasting
Video Conferencing
Surveillance
Others
Advanced Video Coding Market by Region [Analysis by Value from 2018 to 2030]:
North America
Europe
Asia Pacific
The Rest of the World
Country Wise Outlook for the Advanced Video Coding Market
The AVC market has been experiencing rapid growth due to the increasing demand for high-definition content and advancements in streaming technology. Key innovations in codec technologies, further improvements in compression efficiency, and the rise of 4K and 8K content are driving the market forward. Additionally, hardware and software developments are shaping the performance and penetration of AVC.
United States: In the U.S., various developments in AVC technology aim to streamline and perfect video streaming and broadcast quality. Notable developments include the integration of AVC into emerging platforms for better video delivery and support for higher resolutions like 4K and 8K. Innovations in software encoding and decoding improve compression efficiency, reduce bandwidth usage, and enhance the viewer experience.
China: Demand for high-quality video content has been booming in China, which is experiencing some of the fastest growth in the adoption of AVC. Key developments include the deployment of AVC into major streaming services and digital media platforms, which efficiently handle high-definition video. Furthermore, R&D investments in AVC technologies are focused on supporting the growth of China's digital entertainment and smart TV markets.
Germany: Germany is also advancing in AVC, particularly for broadcast and streaming solutions. Embedding AVC into next-generation broadcasting standards and enhancing compression algorithms are some of the recent developments in Germany. Interoperability and efficiency in AVC implementations, especially for HD and UHD video content delivered to both consumer and professional sectors, are other areas in which Germany is prioritizing interest.
India: The Indian market is increasingly adopting AVC across both consumer and professional sectors. Recent developments in the sector include the rollout of various AVC technologies for mobile video streaming and digital broadcasting. Growing investments in AVC are underway to support emerging technologies, such as virtual reality and 4K content, driven by the surge in digital media consumption.
Japan: Japan is the leading innovator in AVC technology, with recent developments focusing on video quality and streaming capacity. Noteworthy developments include the application of AVC to high-definition broadcasting and smart devices. Other areas of focus include the integration of AVC with next-generation video standards and the enhancement of AVC algorithms for better performance and low latency in live streaming and video-on-demand services.
Features of the Global Advanced Video Coding Market
Market Size Estimates: Advanced video coding market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Advanced video coding market size by type, application, and region in terms of value ($B).
Regional Analysis: Advanced video coding market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the advanced video coding market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the advanced video coding market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
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This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the advanced video coding market by type (h.264/mpeg-4 avc, h.265/hevc, vp9, av1, and others), application (video streaming, broadcasting, video conferencing, surveillance, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
Table of Contents
1. Executive Summary
2. Global Advanced Video Coding Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2018 to 2030
3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Advanced Video Coding Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Advanced Video Coding Market by Type
3.3.1: H.264/MPEG-4 AVC
3.3.2: H.265/HEVC
3.3.3: VP9
3.3.4: AV1
3.3.5: Others
3.4: Global Advanced Video Coding Market by Application
3.4.1: Video Streaming
3.4.2: Broadcasting
3.4.3: Video Conferencing
3.4.4: Surveillance
3.4.5: Others
4. Market Trends and Forecast Analysis by Region from 2018 to 2030
4.1: Global Advanced Video Coding Market by Region
4.2: North American Advanced Video Coding Market
4.2.1: North American Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
4.2.2: North American Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others
4.3: European Advanced Video Coding Market
4.3.1: European Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
4.3.2: European Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others
4.4: APAC Advanced Video Coding Market
4.4.1: APAC Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
4.4.2: APAC Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others
4.5: ROW Advanced Video Coding Market
4.5.1: ROW Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
4.5.2: ROW Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Advanced Video Coding Market by Type
6.1.2: Growth Opportunities for the Global Advanced Video Coding Market by Application
6.1.3: Growth Opportunities for the Global Advanced Video Coding Market by Region
6.2: Emerging Trends in the Global Advanced Video Coding Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Advanced Video Coding Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Advanced Video Coding Market