한글목차

행동인터넷의 동향과 예측

세계의 행동인터넷 시장은 2024-2030년의 CAGR이 23.6%로, 2030년까지 추정 13억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 분석 목적 사용자 행동 모델을 개발하기 위해 기업이 데이터를 활용하는 동향이 강해지고 있는 것, AI, ML, 증강현실 등 다양한 기술의 통합이 진행되고 있는 것, 전 세계에서 E-Commerce 산업이 현저하게 성장하고 있는 것입니다. 세계의 행동인터넷 시장의 미래는 BFSI, 통신과 IT, 미디어와 엔터테인먼트, 소매와 E-Commerce, 헬스케어, 제조업 각 시장에서의 기회로 유망시되고 있습니다.

행동인터넷 시장 인사이트

Lucintel은 전 세계에 중소기업의 수가 많기 때문에 예측 기간 중 중소기업이 보다 큰 부문을 유지할 것으로 예측하고 있습니다.

이 시장내에서 BFSI는 명세서 작성 및 애플리케이션 자동 통지를 가능하게 하기 위해 필요한 사용자 센시티브 데이터의 양이 증가하고 있으므로 최대 부문을 유지할 것으로 생각됩니다.

북미는 IoT와 클라우드 플랫폼의 채택이 증가하고 있는 것과 이 지역에 대기업 IT·통신 기업이 진출하고 있는 것으로 인해 예측 기간 중에도 최대 지역을 유지할 것으로 생각됩니다.

자주 묻는 질문

Q1.시장 규모는?

A1.세계의 행동인터넷 시장은 2030년까지 추정 13억 달러에 달할 것으로 예상되고 있습니다.

Q2.시장의 성장 예측은?

A2.세계의 행동인터넷 시장은 2024-2030년 23.6%의 CAGR로 성장할 것으로 예측됩니다.

Q3.시장의 성장에 영향을 미치는 주요 촉진요인은?

A3.이 시장의 주요 촉진요인은 기업이 분석 목적으로 사용자 행동 모델을 개발하기 위해 데이터를 활용하는 동향이 강해지고 있는 것, AI, ML, 증강현실 등 다양한 기술의 통합이 진행되고 있는 것, 전 세계에서 E-Commerce 산업이 현저하게 성장하고 있는 것입니다.

Q4.시장의 주요 부문은?

A4.행동인터넷 시장의 미래는 BFSI, 통신과 IT, 미디어와 엔터테인먼트, 소매와 E-Commerce, 헬스케어, 제조업 각 시장에서의 기회로 유망시되고 있습니다.

Q5.시장의 주요 기업은?

A5.주요 행동인터넷 기업은 다음과 같습니다.

• Aware
• Traceable
• Guardian Analytics
• Vertical Systems
• Trifacta

Q6.향후 최대가 되는 시장 부문은?

응답 : Lucintel은 세계에 중소기업의 수가 많기 때문에 예측 기간 중 중소기업이 보다 큰 부문을 유지할 것으로 예측하고 있습니다.

Q7.시장에서 향후 5년간 최대가 될 것으로 예상되는 지역은?

A6.북미는 IoT나 클라우드 플랫폼의 도입이 진행되고 있는 것, 또한 이 지역에 대형 IT와 통신 기업이 진출하고 있는 것으로 인해 예측 기간 중에도 최대 지역을 유지할 것입니다.

Q8.리포트의 커스터마이즈는 가능한가?

A8.네, Lucintel은 추가 비용 없이 10%의 커스터마이즈를 제공합니다.

목차

제1장 주요 요약

제2장 세계의 행동인터넷 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계의 촉진요인과 과제

제3장 2018-2030년의 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 행동인터넷 시장 동향(2018-2023년)과 예측(2024-2030년)
• 기업 규모별 세계 행동인터넷 시장
  • 중소기업(SME)
  • 대기업
• 애플리케이션별 세계 행동인터넷 시장
  • 광고 캠페인
  • 디지털 마케팅
  • 컨텐츠 전송
  • 브랜드 프로모션
  • 기타
• 최종 사용별 세계 행동인터넷 시장
  • BFSI
  • 통신과 IT
  • 미디어와 엔터테인먼트
  • 관광과 여행
  • 소매와 E-Commerce
  • 헬스케어
  • 제조업
  • 기타

제4장 2018-2030년의 지역별 시장 동향과 예측 분석

• 지역별 세계의 행동인터넷 시장
• 북미의 행동인터넷 시장
• 유럽의 행동인터넷 시장
• 아시아태평양의 행동인터넷 시장
• 기타 지역의 행동인터넷 시장

제5장 경쟁의 분석

• 제품 포트폴리오 분석
• 운영상 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략적 분석

• 성장 기회 분석
  • 기업 규모별 세계 행동인터넷 시장의 성장 기회
  • 애플리케이션별 세계 행동인터넷 시장의 성장 기회
  • 최종 사용별 세계 행동인터넷 시장의 성장 기회
  • 지역별 세계의 행동인터넷 시장의 성장 기회
• 세계의 행동인터넷 시장에서 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 행동인터넷 시장의 능력 확대
  • 세계의 행동인터넷 시장에서의 합병, 인수, 합병사업
  • 인증과 라이선싱

제7장 유력 기업의 기업 개요

• Aware
• Traceable
• Guardian Analytics
• Vertical Systems
• Trifacta

영문목차

Internet of Behavior Trends and Forecast

The future of the global internet of behavior market looks promising with opportunities in the BFSI, telecom & IT, media & entertainment, retail & e-commerce, healthcare, and manufacturing markets. The global internet of behavior market is expected to reach an estimated $1.3 billion by 2030 with a CAGR of 23.6% from 2024 to 2030. The major drivers for this market are the increasing trend of companies utilizing data to develop user behavior models for analytical purposes, rising integration of various technologies, such as AI, ML, and augmented reality, and significantly growing e-commerce industry across the globe.

A more than 150-page report is developed to help in your business decisions.

Internet of Behavior by Segment

The study includes a forecast for the global internet of behavior by enterprise size, application, end use, and region.

Internet of Behavior Market by Enterprise Size [Shipment Analysis by Value from 2018 to 2030]:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

Internet of Behavior Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Advertising Campaign
• Digital Marketing
• Content Delivery
• Brand Promotion
• Others

Internet of Behavior Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

• BFSI
• Telecom & IT
• Media & Entertainment
• Tourism & Travel
• Retail & eCommerce
• Healthcare
• Manufacturing
• Others

Internet of Behavior Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Internet of Behavior Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies internet of behavior companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the internet of behavior companies profiled in this report include-

• Aware
• Traceable
• Guardian Analytics
• Vertical Systems
• Trifacta

Internet of Behavior Market Insights

Lucintel forecasts that small & medium enterprises will remain the larger segment over the forecast period due to the high number of SMEs around the world.

Within this market, BFSI will remain the largest segment due to increasing amount of user-sensitive data, which is needed to generate statements and enable automatic notifications in applications.

North America will remain the largest region over the forecast period due to the increasing adoption of IoT and cloud platforms and presence of leading IT & telecom companies in the region.

Features of the Global Internet of Behavior Market

Market Size Estimates: Internet of behavior market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Internet of behavior market size by enterprise size, application, end use, and region in terms of value ($B).

Regional Analysis: Internet of behavior market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different enterprise sizes, applications, end uses, and regions for the internet of behavior market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the internet of behavior market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the internet of behavior market size?

Answer: The global internet of behavior market is expected to reach an estimated $1.3 billion by 2030.

Q2. What is the growth forecast for internet of behavior market?

Answer: The global internet of behavior market is expected to grow with a CAGR of 23.6% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the internet of behavior market?

Answer: The major drivers for this market are the increasing trend of companies utilizing data to develop user behavior models for analytical purposes, rising integration of various technologies, such as AI, ML, and augmented reality, and significantly growing e-commerce industry across the globe.

Q4. What are the major segments for internet of behavior market?

Answer: The future of the internet of behavior market looks promising with opportunities in the BFSI, telecom & IT, media & entertainment, retail & e-commerce, healthcare, and manufacturing markets.

Q5. Who are the key internet of behavior market companies?

Answer: Some of the key internet of behavior companies are as follows.

• Aware
• Traceable
• Guardian Analytics
• Vertical Systems
• Trifacta

Q6. Which internet of behavior market segment will be the largest in future?

Answer:Lucintel forecasts that small & medium enterprises will remain the larger segment over the forecast period due to the high number of SMEs around the world.

Q7. In internet of behavior market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to the increasing adoption of IoT and cloud platforms and presence of leading IT & telecom companies in the region.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the internet of behavior market by enterprise size (small & medium enterprises (SMEs) and large enterprises), application (advertising campaign, digital marketing, content delivery, brand promotion, and others), end use (BFSI, telecom & IT, media & entertainment, tourism & travel, retail & ecommerce, healthcare, manufacturing, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Internet of Behavior Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Internet of Behavior Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Internet of Behavior Market by Enterprise Size
  • 3.3.1: Small & Medium Enterprises (SMEs)
  • 3.3.2: Large Enterprises
• 3.4: Global Internet of Behavior Market by Application
  • 3.4.1: Advertising Campaign
  • 3.4.2: Digital Marketing
  • 3.4.3: Content Delivery
  • 3.4.4: Brand Promotion
  • 3.4.5: Others
• 3.5: Global Internet of Behavior Market by End Use
  • 3.5.1: BFSI
  • 3.5.2: Telecom & IT
  • 3.5.3: Media & Entertainment
  • 3.5.4: Tourism & Travel
  • 3.5.5: Retail & eCommerce
  • 3.5.6: Healthcare
  • 3.5.7: Manufacturing
  • 3.5.8: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Internet of Behavior Market by Region
• 4.2: North American Internet of Behavior Market
  • 4.2.2: North American Internet of Behavior Market by End Use: BFSI, Telecom & IT, Media & Entertainment, Tourism & Travel, Retail & eCommerce, Healthcare, Manufacturing, and Others
• 4.3: European Internet of Behavior Market
  • 4.3.1: European Internet of Behavior Market by Enterprise Size: Small & Medium Enterprises (SMEs) and Large Enterprises
  • 4.3.2: European Internet of Behavior Market by End Use: BFSI, Telecom & IT, Media & Entertainment, Tourism & Travel, Retail & eCommerce, Healthcare, Manufacturing, and Others
• 4.4: APAC Internet of Behavior Market
  • 4.4.1: APAC Internet of Behavior Market by Enterprise Size: Small & Medium Enterprises (SMEs) and Large Enterprises
  • 4.4.2: APAC Internet of Behavior Market by End Use: BFSI, Telecom & IT, Media & Entertainment, Tourism & Travel, Retail & eCommerce, Healthcare, Manufacturing, and Others
• 4.5: ROW Internet of Behavior Market
  • 4.5.1: ROW Internet of Behavior Market by Enterprise Size: Small & Medium Enterprises (SMEs) and Large Enterprises
  • 4.5.2: ROW Internet of Behavior Market by End Use: BFSI, Telecom & IT, Media & Entertainment, Tourism & Travel, Retail & eCommerce, Healthcare, Manufacturing, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Internet of Behavior Market by Enterprise Size
  • 6.1.2: Growth Opportunities for the Global Internet of Behavior Market by Application
  • 6.1.3: Growth Opportunities for the Global Internet of Behavior Market by End Use
  • 6.1.4: Growth Opportunities for the Global Internet of Behavior Market by Region
• 6.2: Emerging Trends in the Global Internet of Behavior Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Internet of Behavior Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Internet of Behavior Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Aware
• 7.2: Traceable
• 7.3: Guardian Analytics
• 7.4: Vertical Systems
• 7.5: Trifacta