한글목차

팟캐스트 광고의 동향과 예측

세계의 팟캐스트 광고 시장은 2024-2030년 CAGR 14.9%로 성장할 것으로 예측됩니다. 이 시장의 주요 촉진요인은 팟캐스팅 업계에서 인플루언서 마케팅 전략의 채택 증가, 프로그래매틱 광고 구매의 이용 동향 증가 및 문맥 광고의 중시 증가입니다. 세계의 팟캐스트 광고 시장의 미래는 BFSI, 미디어와 엔터테인먼트, 소매, IT와 통신, 헬스케어, 자동차 시장에 기회가 있으며, 유망시되고 있습니다.

팟캐스트 광고 시장 인사이트

Lucintel의 예측에서는 호스트 리드 광고는 시청자와의 보다 순수하고 개인적 연결을 확립하는데 도움이 되므로 예측 기간 중에도 최대 부문을 유지할 것입니다.

이 시장에서 BFSI는 팟캐스트 광고가 잠재 고객과의 신뢰와 신용을 확립하는데 도움이 되므로 최대 부문을 유지할 것으로 생각됩니다.

북미는 최신 기술의 보급과 성숙한 시청자층의 존재에 의해 예측 기간 중 최대 지역을 유지할 것입니다.

자주 묻는 질문

Q1.시장의 성장 예측은?

A1.세계의 팟캐스트 광고 시장은 2024-2030년 CAGR 14.9%로 성장할 것으로 예측되고 있습니다.

Q2.시장의 성장에 영향을 미치는 주요 촉진요인은?

A2.이 시장의 주요 촉진요인은 팟캐스팅 업계에서 인플루언서 마케팅 전략의 채택 증가, 프로그래매틱 광고 구매의 이용 동향 증가 및 문맥 광고의 중시 증가입니다.

Q3.시장의 주요 부문은?

A3.팟캐스트 광고 시장의 미래는 BFSI, 미디어와 엔터테인먼트, 소매, IT와 통신, 헬스케어, 자동차 시장의 기회로 유망시되고 있습니다.

Q4.시장의 주요 기업은?

A4.팟캐스트 광고의 주요 기업은 다음과 같습니다.

• Advertisecast
• Amazon
• Acast
• Audacy
• Liberated Syndication

Q5.향후 최대가 되는 시장 부문은?

A5.Lucintel은 호스트 리드 광고는 시청자와의 보다 순수하고 개인적 연결을 확립하는데 도움이 되므로 예측 기간 중 최대 부문을 유지할 것으로 예측하고 있습니다.

Q6.시장에서 향후 5년간 최대가 될 것으로 예상되는 지역은?

A6.북미는 최신 기술의 보급과 성숙한 시청자층의 존재에 의해 예측 기간 중에도 최대 지역을 유지합니다.

Q7.리포트의 커스터마이즈는 가능한가?

A7.네, Lucintel은 추가 비용 없이 10%의 커스터마이즈를 제공합니다.

목차

제1장 주요 요약

제2장 세계의 팟캐스트 광고 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계의 촉진요인과 과제

제3장 2018-2030년의 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 팟캐스트 광고 시장 동향(2018-2023)과 예측(2024-2030)
• 광고 유형별 세계 팟캐스트 광고 시장
  • 프리롤 광고
  • 호스트 리드 광고
  • 제공된 광고
• 캠페인 유형별 세계 팟캐스트 광고 시장
  • 브랜드 인지도 광고
  • 다이렉트 리스폰스 광고
  • 브랜드 컨텐츠 광고
• 컨텐츠 장르별 세계 팟캐스트 광고 시장
  • 뉴스와 정치
  • 사회와 문화
  • 코미디
  • 스포츠
  • 기타
• 최종 사용별 세계 팟캐스트 광고 시장
  • BFSI
  • 미디어와 엔터테인먼트
  • 소매
  • IT와 통신
  • 헬스케어
  • 자동차
  • 기타

제4장 2018-2030년의 지역별 시장 동향과 예측 분석

• 지역별 세계의 팟캐스트 광고 시장
• 북미의 팟캐스트 광고 시장
• 유럽의 팟캐스트 광고 시장
• 아시아태평양의 팟캐스트 광고 시장
• 기타 지역의 팟캐스트 광고 시장

제5장 경쟁의 분석

• 제품 포트폴리오 분석
• 운영상 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략적 분석

• 성장 기회 분석
  • 광고 유형별 세계 팟캐스트 광고 시장의 성장 기회
  • 캠페인 유형별 세계 팟캐스트 광고 시장의 성장 기회
  • 컨텐츠 장르별 세계 팟캐스트 광고 시장의 성장 기회
  • 최종 사용별 세계 팟캐스트 광고 시장의 성장 기회
  • 지역별 세계의 팟캐스트 광고 시장의 성장 기회
• 세계의 팟캐스트 광고 시장의 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 팟캐스트 광고 시장 용량 확대
  • 세계의 팟캐스트 광고 시장에서의 합병, 인수, 합병사업
  • 인증과 라이선싱

제7장 유력 기업의 기업 개요

• AdvertiseCast
• Amazon
• Acast
• Audacy
• Liberated Syndication

영문목차

Podcast Advertising Trends and Forecast

The future of the global podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets. The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030. The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

A more than 150-page report is developed to help in your business decisions.

Podcast Advertising by Segment

The study includes a forecast for the global podcast advertising by ad type, campaign type, content genre, end use, and region.

Podcast Advertising Market by Ad Type [Shipment Analysis by Value from 2018 to 2030]:

• Pre-Rolls Ads
• Host-Read Ads
• Supplied Ads

Podcast Advertising Market by Campaign Type [Shipment Analysis by Value from 2018 to 2030]:

• Brand Awareness Ad
• Direct Response Ad
• Branded Content

Podcast Advertising Market by Content Genre [Shipment Analysis by Value from 2018 to 2030]:

• News and Politics
• Society & Culture
• Comedy
• Sports
• Others

Podcast Advertising Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

• BFSI
• Media & Entertainment
• Retail
• IT & Telecommunication
• Healthcare
• Automotive
• Others

Podcast Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Podcast Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies podcast advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the podcast advertising companies profiled in this report include-

• Advertisecast
• Amazon
• Acast
• Audacy
• Liberated Syndication

Podcast Advertising Market Insights

Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience.

Within this market, BFSI will remain the largest segment as podcast advertising helps in establishing trust and credibility with potential customers.

North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Features of the Global Podcast Advertising Market

Market Size Estimates: Podcast advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Podcast advertising market size by various segments, such as by ad type, campaign type, content genre, end use, and region in terms of value ($B).

Regional Analysis: Podcast advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different ad types, campaign types, content genre, end uses, and regions for the podcast advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the podcast advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the growth forecast for podcast advertising market?

Answer: The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030.

Q2. What are the major drivers influencing the growth of the podcast advertising market?

Answer: The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

Q3. What are the major segments for podcast advertising market?

Answer: The future of the podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets.

Q4. Who are the key podcast advertising market companies?

Answer: Some of the key podcast advertising companies are as follows.

• Advertisecast
• Amazon
• Acast
• Audacy
• Liberated Syndication

Q5. Which podcast advertising market segment will be the largest in future?

Answer: Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience..

Q6. In podcast advertising market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Q7. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the podcast advertising market by ad type (pre-rolls ads, host-read ads, and supplied ads), campaign type (brand awareness ad, direct response ad, and branded content), content genre (news and politics, society & culture, comedy, sports, and others), end use (BFSI, media & entertainment, retail, IT & telecommunication, healthcare, automotive, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Podcast Advertising Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Podcast Advertising Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Podcast Advertising Market by Ad Type
  • 3.3.1: Pre-Rolls Ads
  • 3.3.2: Host-Read Ads
  • 3.3.3: Supplied Ads
• 3.4: Global Podcast Advertising Market by Campaign Type
  • 3.4.1: Brand Awareness Ad
  • 3.4.2: Direct Response Ad
  • 3.4.3: Branded Content
• 3.5: Global Podcast Advertising Market by Content Genre
  • 3.5.1: News and Politics
  • 3.5.2: Society & Culture
  • 3.5.3: Comedy
  • 3.5.4: Sports
  • 3.5.5: Others
• 3.6: Global Podcast Advertising Market by End Use
  • 3.6.1: BFSI
  • 3.6.2: Media & Entertainment
  • 3.6.3: Retail
  • 3.6.4: IT & Telecommunication
  • 3.6.5: Healthcare
  • 3.6.6: Automotive
  • 3.6.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Podcast Advertising Market by Region
• 4.2: North American Podcast Advertising Market
  • 4.2.2: North American Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
• 4.3: European Podcast Advertising Market
  • 4.3.1: European Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
  • 4.3.2: European Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
• 4.4: APAC Podcast Advertising Market
  • 4.4.1: APAC Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
  • 4.4.2: APAC Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
• 4.5: ROW Podcast Advertising Market
  • 4.5.1: ROW Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
  • 4.5.2: ROW Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Podcast Advertising Market by Ad Type
  • 6.1.2: Growth Opportunities for the Global Podcast Advertising Market by Campaign Type
  • 6.1.3: Growth Opportunities for the Global Podcast Advertising Market by Content Genre
  • 6.1.4: Growth Opportunities for the Global Podcast Advertising Market by End Use
  • 6.1.5: Growth Opportunities for the Global Podcast Advertising Market by Region
• 6.2: Emerging Trends in the Global Podcast Advertising Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Podcast Advertising Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Podcast Advertising Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: AdvertiseCast
• 7.2: Amazon
• 7.3: Acast
• 7.4: Audacy
• 7.5: Liberated Syndication