한글목차

인증 및 브랜드 보호 동향과 예측

세계 인증 및 브랜드 보호 시장은 2024년부터 2030년까지 8.5%의 CAGR을 기록하며 2030년까지 약 55억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 제품 및 브랜드 무결성 보호의 필요성 증가, 소비자의 안전과 만족에 대한 관심 증가, 정부의 위조 방지 관련 법규 강화 등입니다. 세계 인증 및 브랜드 보호 시장의 미래는 전자, 제약, 자동차, 식품, 음료, 의류, 명품, 화장품 시장에서의 비지니스 기회와 함께 유망합니다.

인증 및 브랜드 보호 시장 인사이트

Lucintel은 QR코드가 제품 인증을 위한 편리하고 다재다능한 솔루션을 제공하고, 소비자가 스마트폰을 통해 제품의 진위 여부를 쉽게 확인할 수 있기 때문에 예측 기간 동안에도 가장 큰 부문을 차지할 것으로 예상했습니다.

북미 지역에서는 많은 기업들이 독자적인 인증 및 브랜드 보호 기술 개발에 많은 노력과 자원을 투입하고 있으며, 이 지역에는 큰 경쟁자가 존재하고 거대한 소비자 기반이 존재하기 때문에 이러한 기술 혁신이 촉진되어 예측 기간 동안 북미가 가장 큰 지역으로 남을 것으로 예상됩니다.

이 보고서는 다음과 같은 11가지 주요 질문에 답하고 있습니다:

• Q.1. 시장 부문 중 가장 유망하고 성장성이 높은 기회는 무엇인가?
• Q.2. 어떤 부문이 더 빠른 속도로 성장할 것이며, 그 이유는 무엇인가?
• Q.3. 향후 성장이 가속화될 것으로 예상되는 지역과 그 이유는?
• Q.4. 시장 역학에 영향을 미치는 주요 요인은 무엇인가? 시장의 주요 과제와 비지니스 리스크는 무엇인가?
• Q.5. 이 시장에서의 비지니스 리스크와 경쟁 위협은 무엇인가?
• Q.6. 이 시장의 새로운 트렌드와 그 이유는?
• Q.7. 시장에서의 고객 수요 변화에는 어떤 것들이 있는가?
• Q.8. 이 시장의 새로운 발전과 그 발전을 주도하고 있는 기업은?
• Q.9. 이 시장의 주요 기업은? 주요 기업들은 사업 성장을 위해 어떤 전략적 노력을 기울이고 있는가?
• Q.10. 이 시장의 경쟁 제품에는 어떤 것들이 있으며, 소재 및 제품 대체에 따른 시장 점유율 하락의 위협은 어느 정도인가?
• Q.11. 지난 5년간 어떤 M&A가 이루어졌고, 업계에 어떤 영향을 미쳤는가?

목차

제1장 주요 요약

제2장 세계 인증 및 브랜드 보호 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 성장 촉진요인과 과제

제3장 2018년부터 2030년까지 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 인증 및 브랜드 보호 시장 동향(2018-2023년)과 예측(2024-2030년)
• 기술별 세계의 인증 및 브랜드 보호 시장
  • 오버트
  • 코버트
  • 디지털
  • 포렌식
• 제공별 세계의 인증 및 브랜드 보호 시장
  • 보안 라벨과 잉크
  • 홀로그램
  • 바코드
  • RFID/NFC
  • 인증 칩
  • QR코드
• 용도별 세계 인증 및 브랜드 보호 시장
  • 일렉트로닉스
  • 의약품
  • 자동차
  • 식품·음료
  • 의류
  • 고급품
  • 화장품
  • 기타

제4장 2018년부터 2030년까지 지역별 시장 동향과 예측 분석

• 지역별 세계의 인증 및 브랜드 보호 시장
• 북미의 인증 및 브랜드 보호 시장
• 유럽의 인증 및 브랜드 보호 시장
• 아시아태평양의 인증 및 브랜드 보호 시장
• 기타 지역의 인증 및 브랜드 보호 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영상 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략적 분석

• 성장 기회 분석
  • 기술별 세계의 인증 및 브랜드 보호 시장 성장 기회
  • 제공별 세계의 인증 및 브랜드 보호 시장 성장 기회
  • 용도별 세계 인증 및 브랜드 보호 시장 성장 기회
  • 지역별 세계의 인증 및 브랜드 보호 시장 성장 기회
• 세계의 인증 및 브랜드 보호 시장의 새로운 동향
• 전략적 분석
  • 신제품의 개발
  • 세계의 인증 및 브랜드 보호 시장 능력 확대
  • 세계의 인증 및 브랜드 보호 시장 합병, 인수, 합작투자
  • 인증과 라이선싱

제7장 유력 기업의 기업 개요

• Authentix
• Brady
• Avery Dennison
• WiseKey
• Infineon
• Centro Grafico
• Sunchemicals

영문목차

Authentication and Brand Protection Trends and Forecast

The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets. The global global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030 with a CAGR of 8.5% from 2024 to 2030. The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

A more than 150-page report is developed to help in your business decisions.

Authentication and Brand Protection by Segment

The study includes a forecast for the global authentication and brand protection by technology, offering, application, and region.

Authentication and Brand Protection Market by Technology [Shipment Analysis by Value from 2018 to 2030]:

• Overt
• Covert
• Digital
• Forensic

Authentication and Brand Protection Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

• Security Labels and Inks
• Holograms
• Barcodes
• RFID/NFC
• Authentication Chips
• QR codes

Authentication and Brand Protection Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Electronics
• Pharmaceuticals
• Automobile
• Food & Beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Authentication and Brand Protection Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Authentication and Brand Protection Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies authentication and brand protection companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the authentication and brand protection companies profiled in this report include-

• Authentix
• Brady
• Avery Dennison
• Wisekey
• Infineon
• Centro Grafico
• Sunchemicals

Authentication and Brand Protection Market Insights

Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Features of the Global Global Authentication and Brand Protection Market

Market Size Estimates: Authentication and brand protection market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Authentication and brand protection market size by technology, offering, application, and region in terms of value ($B).

Regional Analysis: Authentication and brand protection market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different technology, offering, application, and regions for the authentication and brand protection market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the authentication and brand protection market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the authentication and brand protection market size?

Answer: The global authentication and brand protection market is expected to reach an estimated $5.5 billion by 2030.

Q.2 What is the growth forecast for authentication and brand protection market?

Answer: The global authentication and brand protection market is expected to grow with a CAGR of 8.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the authentication and brand protection market?

Answer: The major drivers for this market are growing imperative to ensure the protection of product and brand integrity, increased emphasis on consumer safety and satisfaction, and rising government enforcement of anti-counterfeiting laws and regulations.

Q4. What are the major segments for authentication and brand protection market?

Answer: The future of the global global authentication and brand protection market looks promising with opportunities in the electronics, pharmaceutical, automobile, food & beverage, apparel, luxury goods, and cosmetic markets.

Q5. Who are the key authentication and brand protection market companies?

Answer: Some of the key authentication and brand protection companies are as follows:

• Authentix
• Brady
• Avery Dennison
• Wisekey
• Infineon
• Centro Grafico
• Sunchemicals

Q6. Which authentication and brand protection market segment will be the largest in future?

Answer: Lucintel forecasts that QR codes will remain the largest segment over the forecast period because it provides a convenient and versatile solutions for authenticating products, allowing consumers to easily verify the authenticity of the product using their smartphones.

Q7. In authentication and brand protection market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period because of numerous companies in North America are dedicating their efforts and resources to the development of distinctive authentication and brand protection technologies, as well as, the region benefits from the presence of significant competitors and a vast consumer base, driving this innovation.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the authentication and brand protection market by technology (overt, covert, digital, and forensic), offering (security labels and inks, holograms, barcodes, RFID/NFC, authentication chips, and QR codes), application (electronics, pharmaceuticals, automobile, food & beverage, apparel, luxury goods, cosmetics, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Authentication and Brand Protection Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Authentication and Brand Protection Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Authentication and Brand Protection Market by Technology
  • 3.3.1: Overt
  • 3.3.2: Covert
  • 3.3.3: Digital
  • 3.3.4: Forensic
• 3.4: Global Authentication and Brand Protection Market by Offering
  • 3.4.1: Security labels and inks
  • 3.4.2: Holograms
  • 3.4.3: Barcodes
  • 3.4.4: RFID/NFC
  • 3.4.5: Authentication Chips
  • 3.4.6: QR codes
• 3.5: Global Authentication and Brand Protection Market by Application
  • 3.5.1: Electronics
  • 3.5.2: Pharmaceuticals
  • 3.5.3: Automobile
  • 3.5.4: Food & beverage
  • 3.5.5: Apparel
  • 3.5.6: Luxury Goods
  • 3.5.7: Cosmetics
  • 3.5.8: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Authentication and Brand Protection Market by Region
• 4.2: North American Authentication and Brand Protection Market
  • 4.2.1: North American Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
  • 4.2.2: North American Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
• 4.3: European Authentication and Brand Protection Market
  • 4.3.1: European Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
  • 4.3.2: European Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
• 4.4: APAC Authentication and Brand Protection Market
  • 4.4.1: APAC Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
  • 4.4.2: APAC Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others
• 4.5: ROW Authentication and Brand Protection Market
  • 4.5.1: ROW Authentication and Brand Protection Market by Offering: Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR codes
  • 4.5.2: ROW Authentication and Brand Protection Market by Application: Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Authentication and Brand Protection Market by Technology
  • 6.1.2: Growth Opportunities for the Global Authentication and Brand Protection Market by Offering
  • 6.1.3: Growth Opportunities for the Global Authentication and Brand Protection Market by Application
  • 6.1.4: Growth Opportunities for the Global Authentication and Brand Protection Market by Region
• 6.2: Emerging Trends in the Global Authentication and Brand Protection Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Authentication and Brand Protection Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Authentication and Brand Protection Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Authentix
• 7.2: Brady
• 7.3: Avery Dennison
• 7.4: WiseKey
• 7.5: Infineon
• 7.6: Centro Grafico
• 7.7: Sunchemicals