한글목차

리테일 애널리틱스 트렌드와 전망

리테일 애널리틱스 시장의 미래는 머천다이징 분석, 가격 분석, 고객 분석, 판촉 분석 및 계획, 수율 분석, 재고 분석 용도의 비즈니스 기회로 유망합니다. 리테일 애널리틱스 시장은 2024년부터 2030년까지 20.0%의 CAGR로 2030년까지 약 215억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 데이터 시각화를 위한 대시보드 수요 증가, 소매업의 클라우드 기반 서비스 채택 증가, 인더스트리 4.0의 급속한 확장입니다.

리테일 애널리틱스 시장 인사이트

Lucintel은 구매, 공급망 관리, 판매 및 마케팅, 매장 운영, 고객 관리 등 소매 밸류체인 전반에 걸쳐 더 나은 통찰력을 창출하는 소매업체에 대한 수요가 증가함에 따라 운영 부문이 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상하고 있습니다. 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상합니다.

재고 분석은 재고 상품을 모니터링하고 업무 절차를 개선하기 위해 충분한 재고를 확보해야 할 필요성이 증가함에 따라 계속해서 가장 큰 부문이 될 것입니다.

북미는 이커머스 분야의 급격한 성장, 소매 업계의 고급 분석 기술 도입, 이 지역의 전통 있는 기업들의 존재 등으로 인해 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상됩니다.

이 보고서는 다음과 같은 11가지 주요 질문에 대한 답변을 담고 있습니다.

• Q.1. 시장 부문 중 가장 유망하고 성장성이 높은 기회는 무엇인가?
• Q.2. 어떤 부문이 더 빠른 속도로 성장할 것이며, 그 이유는 무엇인가?
• Q.3. 향후 성장이 가속화될 것으로 예상되는 지역과 그 이유는?
• Q.4. 시장 역학에 영향을 미치는 주요 요인은? 시장의 주요 과제와 비즈니스 리스크는 무엇인가?
• Q.5.이 시장에서의 비즈니스 리스크와 경쟁 위협은 무엇인가?
• Q.6.이 시장의 새로운 트렌드와 그 이유는?
• Q.7. 시장에서의 고객 수요 변화에는 어떤 것들이 있는가?
• Q.8.이 시장의 새로운 발전과 그 발전을 주도하고 있는 기업은?
• Q.9.이 시장의 주요 기업은? 주요 기업들은 사업 성장을 위해 어떤 전략적 노력을 기울이고 있는가?
• Q.10.이 시장의 경쟁 제품에는 어떤 것들이 있으며, 소재 및 제품 대체에 따른 시장 점유율 하락의 위협은 어느 정도인가?
• Q.11. 지난 5년간 어떤 M&A가 이루어졌고, 업계에 어떤 영향을 미쳤는가?

목차

제1장 주요 요약

제2장 세계의 소매 애널리틱스 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 촉진요인과 과제

제3장 2018년부터 2030년까지 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 소매 애널리틱스 시장 동향(2018-2023년)과 예측(2024-2030년)
• 비즈니스 기능별 세계의 소매 애널리틱스 시장
  • 마케팅 및 판매
  • 재무
  • 오퍼레이션
  • 인사
• 컴포넌트별 세계의 소매 애널리틱스 시장
  • 솔루션
  • 서비스
• 용도별 세계의 소매 애널리틱스 시장
  • 머천다이징 분석
  • 가격 분석
  • 고객 애널리틱스
  • 판촉 분석 및 계획
  • 수량 분석
  • 재고 분석
  • 기타

제4장 2018년부터 2030년까지 지역별 시장 동향과 예측 분석

• 지역별 세계의 소매 애널리틱스 시장
• 북미의 소매 애널리틱스 시장
• 유럽의 소매 애널리틱스 시장
• 아시아태평양의 소매 애널리틱스 시장
• 기타 지역의 소매 애널리틱스 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영상 통합
• Porter의 Five Forces 분석

제6장 성장 기회와 전략적 분석

• 성장 기회 분석
  • 비즈니스 기능별 세계 소매 애널리틱스 시장 성장 기회
  • 컴포넌트별 세계의 소매 애널리틱스 시장 성장 기회
  • 용도별 세계의 소매 애널리틱스 시장 성장 기회
  • 세계의 소매 애널리틱스 시장 지역 성장 기회
• 세계 소매 애널리틱스 시장의 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 소매 애널리틱스 시장 능력 확대
  • 세계의 소매 애널리틱스 시장 합병, 인수, 합작투자
  • 인증과 라이선싱

제7장 유력 기업 - 기업 개요

• Microsoft
• IBM
• Oracle
• Salesforce
• SAP
• AWS
• SAS Institute
• Qlik
• Manthan
• Bridgei2i
• MicroStrategy

영문목차

Retail Analytic Trends and Forecast

The future of the retail analytic market looks promising with opportunities in the merchandising analysis, pricing analysis, customer analytic, promotional analysis and planning, yield analysis, and inventory analysis applications. The retail analytic market is expected to reach an estimated $21.5 billion by 2030 with a CAGR of 20.0% from 2024 to 2030. The major drivers for this market are growing demand for dashboards for data visualization, increasing adoption of cloud-based services among retails ,and rapid expansion of industry 4.0.

A more than 150-page report is developed to help in your business decisions.

Retail Analytic by Segment

The study includes a forecast for the global retail analytic by business function, component, application, and region.

Retail Analytic Market by Business Function [Shipment Analysis by Value from 2018 to 2030]:

• Marketing and Sales
• Finance
• Operations
• Human Resources

Retail Analytic Market by Component [Shipment Analysis by Value from 2018 to 2030]:

• Solution
• Service

Retail Analytic Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Merchandising Analysis
• Pricing Analysis
• Customer Analytic
• Promotional Analysis and Planning
• Yield Analysis
• Inventory Analysis
• Others

Retail Analytic Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Retail Analytic Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies retail analytic companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the retail analytic companies profiled in this report include-

• Microsoft
• IBM
• Oracle
• Salesforce
• SAP
• Aws
• SAS Institute
• Qlik
• Manthan
• Bridgei2I
• Microstrategy

Retail Analytic Market Insights

Lucintel forecast that operations is expected to witness highest growth over the forecast period due to increasing demand for retailers to produce better insights throughout the whole retail value chain, such as purchasing, supply chain management, sales and marketing, store operations, and customer management.

Inventory analysis will remain the largest segment due to growing need to monitor stocked goods and ensure sufficient inventory in order to improve business procedures.

North America is expected to witness highest growth over the forecast period due to rapid growth in e-commerce sector, significant adoption of advanced analytical technology among retails, and presence of well-established organizations in the region.

Features of the Retail Analytic Market

Market Size Estimates: Retail analytic market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Retail analytic market size by various segments, such as by business function, component, application, and region. in terms of value ($B).

Regional Analysis: Retail analytic market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different business function, component, application, and region.s for the retail analytic market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the retail analytic market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1. What is the retail analytic market size?

Answer: The global retail analytic market is expected to reach an estimated $21.5 billion by 2030.

Q.2. What is the growth forecast for retail analytic market?

Answer: The global retail analytic market is expected to grow with a CAGR of 20.0% from 2024 to 2030.

Q.3. What are the major drivers influencing the growth of the retail analytic market?

Answer: The major drivers for this market are growing demand for dashboards for data visualization, increasing adoption of cloud-based services among retails, and rapid expansion of industry 4.0 .

Q.4. What are the major segments for retail analytic market?

Answer: The future of the retail analytic market looks promising with opportunities in the merchandising analysis, pricing analysis, customer analytic, promotional analysis and planning, yield analysis, and inventory analysis applications.

Q.5. Who are the key retail analytic market companies?

Answer: Some of the key retail analytic companies are as follows:

• Microsoft
• IBM
• Oracle
• Salesforce
• SAP
• Aws
• SAS Institute
• Qlik
• Manthan
• Bridgei2I
• Microstrategy

Q.6. Which retail analytic market segment will be the largest in future?

Answer: Lucintel forecast that operations is expected to witness highest growth over the forecast period due to increasing demand for retailers to produce better insights throughout the whole retail value chain, such as purchasing, supply chain management, sales and marketing, store operations, and customer management.

Q.7. In retail analytic market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to witness highest growth over the forecast period due to rapid growth in e-commerce sector, significant adoption of advanced analytical technology among retails, and presence of well-established organizations in the region.

Q.8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the retail analytic market by business function (marketing and sales, finance, operations, and human resources), component (solution and service), application (merchandising analysis, pricing analysis, customer analytic, promotional analysis and planning, yield analysis, inventory analysis, and others), and region. (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Retail Analytic Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Retail Analytic Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Retail Analytic Market by Business Function
  • 3.3.1: Marketing and Sales
  • 3.3.2: Finance
  • 3.3.3: Operations
  • 3.3.4: Human Resources
• 3.4: Global Retail Analytic Market by Component
  • 3.4.1: Solution
  • 3.4.2: Service
• 3.5: Global Retail Analytic Market by Application
  • 3.5.1: Merchandising Analysis
  • 3.5.2: Pricing Analysis
  • 3.5.3: Customer Analytic
  • 3.5.4: Promotional Analysis and Planning
  • 3.5.5: Yield Analysis
  • 3.5.6: Inventory Analysis
  • 3.5.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Retail Analytic Market by Region
• 4.2: North American Retail Analytic Market
  • 4.2.1: North American Retail Analytic Market by Business Function: Marketing and Sales, Finance, Operations, and Human Resources
  • 4.2.2: North American Retail Analytic Market by Application: Merchandising Analysis, Pricing Analysis, Customer Analytic, Promotional Analysis and Planning, Yield Analysis, Inventory Analysis, and Others
• 4.3: European Retail Analytic Market
  • 4.3.1: European Retail Analytic Market by Business Function: Marketing and Sales, Finance, Operations, and Human Resources
  • 4.3.2: European Retail Analytic Market by Application: Merchandising Analysis, Pricing Analysis, Customer Analytic, Promotional Analysis and Planning, Yield Analysis, Inventory Analysis, and Others
• 4.4: APAC Retail Analytic Market
  • 4.4.1: APAC Retail Analytic Market by Business Function: Marketing and Sales, Finance, Operations, and Human Resources
  • 4.4.2: APAC Retail Analytic Market by Application: Merchandising Analysis, Pricing Analysis, Customer Analytic, Promotional Analysis and Planning, Yield Analysis, Inventory Analysis, and Others
• 4.5: ROW Retail Analytic Market
  • 4.5.1: ROW Retail Analytic Market by Business Function: Marketing and Sales, Finance, Operations, and Human Resources
  • 4.5.2: ROW Retail Analytic Market by Application: Merchandising Analysis, Pricing Analysis, Customer Analytic, Promotional Analysis and Planning, Yield Analysis, Inventory Analysis, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Retail Analytic Market by Business Function
  • 6.1.2: Growth Opportunities for the Global Retail Analytic Market by Component
  • 6.1.3: Growth Opportunities for the Global Retail Analytic Market by Application
  • 6.1.4: Growth Opportunities for the Global Retail Analytic Market Region
• 6.2: Emerging Trends in the Global Retail Analytic Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Retail Analytic Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Retail Analytic Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Microsoft
• 7.2: IBM
• 7.3: Oracle
• 7.4: Salesforce
• 7.5: SAP
• 7.6: AWS
• 7.7: SAS Institute
• 7.8: Qlik
• 7.9: Manthan
• 7.10: Bridgei2i
• 7.11: MicroStrategy