한글목차

모바일 인게이지먼트 동향 및 예측

세계 모바일 인게이지먼트 시장은 2024년부터 2030년까지의 CAGR이 35.0%로, 2030년에는 예상 883억 달러에 달할 것으로 예측되고 있습니다. 이 시장의 주요 촉진 요인은 세계에서 스마트폰의 보급이 진행되고 디지털 지갑의 도입이 확대되고 있다는 것입니다. 세계 모바일 인게이지먼트 시장의 미래는 은행, 금융서비스와 보험, 가전과 액세서리, 의류와 양말 및 액세서리, FMCG, 소매 및 전자상거래 시장에 비즈니스 기회가 있으며 유망시되고 있습니다.

모바일 인게이지먼트 시장 인사이트

Lucintel은 다양한 공급업체의 제품과 서비스를 소비자에게 전달하는 광고 전술이 증가함에 따라 푸시 알림이 예측 기간 동안 가장 높은 성장을 이룰 것으로 예측됩니다.

이 시장에서 소매 및 전자상거래 업계는 가장 큰 부문로 계속될 것입니다.

아시아태평양 지역은 다양한 온라인 소매업이 존재하기 때문에 예측 기간 동안 가장 높은 성장이 예상됩니다.

이 보고서는 다음 11가지 주요 질문에 답변합니다.

• Q.1. 시장 부문 중 가장 유망하고 고성장하는 기회는 무엇인가?
• Q.2. 어떤 부문이 더 빠른 속도로 성장하는지, 그리고 그 이유는?
• Q.3. 앞으로 성장이 가속될 것으로 보이는 지역과 그 이유는?
• Q.4. 시장 역학에 영향을 미치는 주요 요인은? 시장의 주요 과제와 비즈니스 리스크는?
• Q.5. 이 시장에서의 비즈니스 리스크와 경쟁 위협은?
• Q.6. 이 시장에서의 새로운 동향과 그 이유는?
• Q.7. 시장에서 고객 수요 변화에는 어떤 것이 있는가?
• Q.8. 이 시장에서의 새로운 개발과 그 개발을 리드하고 있는 기업은?
• Q.9.이 시장의 주요 기업은? 주요 기업은 사업 성장을 위해 어떤 전략적 노력을 추진하고 있는가?
• Q.10. 이 시장에서 경쟁 제품은 어떠한 것이며, 재료 및 제품의 대체로 인한 시장 점유율 저하의 위협은 어느 정도입니까?
• Q.11. 지난 5년간 어떠한 M&A가 수행되었고 업계에 어떤 영향을 미쳤는가?

목차

제1장 주요 요약

제2장 세계의 모바일 인게이지먼트 시장 : 시장 역학

• 서문, 배경, 분류
• 공급망
• 업계의 촉진 요인과 과제

제3장 2018년부터 2030년까지 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 모바일 인게이지먼트 시장 동향(2018-2023년)과 예측(2024-2030년)
• 세계 모바일 인게이지먼트 시장의 제공 제품별
  • 플랫폼
  • 서비스
• 전개별 세계의 모바일 인게이지먼트 시장
  • 온프레미스
  • 온클라우드
• 솔루션별 세계의 모바일 인게이지먼트 시장
  • SMS와 MMS
  • 푸시 알림
  • 인앱 메시징
  • 이메일
  • 앱/웹 컨텐츠
  • 기타
• 최종 용도 업계별 세계의 모바일 인게이지먼트 시장
  • BFSI
  • 가정용 전자제품 및 부속품
  • 일용 소비재
  • 의류, 양말, 액세서리(AFA)
  • 소매 및 전자상거래
  • 기타

제4장 2018년부터 2030년까지 지역별 시장 동향과 예측 분석

• 지역별 세계의 모바일 인게이지먼트 시장
• 북미의 모바일 인게이지먼트 시장
• 유럽의 모바일 인게이지먼트 시장
• 아시아태평양의 모바일 인게이지먼트 시장
• 기타 지역의 모바일 인게이지먼트 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영상의 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략적 분석

• 성장 기회 분석
  • 제공 제품별 세계의 모바일 인게이지먼트 시장의 성장 기회
  • 전개별 세계의 모바일 인게이지먼트 시장의 성장 기회
  • 솔루션별 세계 모바일 인게이지먼트 시장의 성장 기회
  • 최종 용도 업계별 세계의 모바일 인게이지먼트 시장의 성장 기회
  • 세계의 모바일 인게이지먼트 시장 지역의 성장 기회
• 세계의 모바일 인게이지먼트 시장의 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 모바일 인게이지먼트 시장의 능력 확대
  • 세계의 모바일 인게이지먼트 시장에서의 합병, 인수, 합작 사업
  • 인증 및 라이선싱

제7장 유력 기업의 기업 프로파일

• Adobe
• IBM
• Key Innovators
• Appboy
• Followanalytics
• Leanplum
• 오라클
• Urban Airship
• Webtrekk

영문목차

Mobile Engagement Trends and Forecast

The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets. The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030 with a CAGR of 35.0% from 2024 to 2030. The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

A more than 150-page report is developed to help in your business decisions.

Mobile Engagement by Segment

The study includes a forecast for the global mobile engagement by offering, deployment, solution, end use industry, and region.

Mobile Engagement Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

• Platform
• Services

Mobile Engagement Market by Deployment [Shipment Analysis by Value from 2018 to 2030]:

• On-Premises
• On-Cloud

Mobile Engagement Market by Solution [Shipment Analysis by Value from 2018 to 2030]:

• SMS & MMS
• Push Notification
• In-App Messaging
• E-mail
• App/Web Content
• Others

Mobile Engagement Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

• BFSI
• Consumer Electronics and Accessories
• FMCG
• Apparel, Footwear, and Accessories (AFA)
• Retail & Ecommerce
• Others

Mobile Engagement Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Mobile Engagement Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile engagement companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile engagement companies profiled in this report include-

• Adobe
• Ibm
• Key Innovators
• Appboy
• Followanalytics
• Leanplum
• Oracle
• Urban Airship
• Webtrekk

Mobile Engagement Market Insights

Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Within this market, retail & ecommerce industry will remain the largest segment.

APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Features of the Global Mobile Engagement Market

Market Size Estimates: Mobile engagement market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Mobile engagement market size by various segments, such as by offering, deployment, solution, end use industry, and region. in terms of value ($B).

Regional Analysis: Mobile engagement market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different offering, deployment, solution, end use industry, and region.s for the mobile engagement market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the mobile engagement market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1. What is the mobile engagement market size?

Answer: The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030.

Q.2. What is the growth forecast for mobile engagement market?

Answer: The global mobile engagement market is expected to grow with a CAGR of 35.0% from 2024 to 2030

Q.3. What are the major drivers influencing the growth of the mobile engagement market?

Answer: The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

Q.4. What are the major segments for mobile engagement market?

Answer: The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets.

Q.5. Who are the key mobile engagement market companies?

Answer: Some of the key mobile engagement companies are as follows:

• Adobe
• IBM
• Key Innovators
• Appboy
• Followanalytics
• Leanplum
• Oracle
• Urban Airship
• Webtrekk

Q.6. Which mobile engagement market segment will be the largest in future?

Answer: Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Q.7. In mobile engagement market, which region is expected to be the largest in next 5 years?

Answer: APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Q.8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the mobile engagement market by offering (platform and services), deployment (on-premises and on-cloud), solution (SMS & MMS, push notification, in-app messaging, E-mail, app/web content, and others), end use industry (BFSI, consumer electronics and accessories, FMCG, apparel, footwear, and accessories (AFA), retail & ecommerce, others ), and region. (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Engagement Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Mobile Engagement Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Mobile Engagement Market by Offering
  • 3.3.1: Platform
  • 3.3.2: Services
• 3.4: Global Mobile Engagement Market by Deployment
  • 3.4.1: On-Premises
  • 3.4.2: On-Cloud
• 3.5: Global Mobile Engagement Market by Solution
  • 3.5.1: SMS & MMS
  • 3.5.2: Push Notification
  • 3.5.3: In-App Messaging
  • 3.5.4: E-mail
  • 3.5.5: App/Web Content
  • 3.5.6: Others
• 3.6: Global Mobile Engagement Market by End Use Industry
  • 3.6.1: BFSI
  • 3.6.2: Consumer Electronics and Accessories
  • 3.6.3: FMCG
  • 3.6.4: Apparel, Footwear, and Accessories (AFA)
  • 3.6.5: Retail & Ecommerce
  • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Mobile Engagement Market by Region
• 4.2: North American Mobile Engagement Market
  • 4.2.1: North American Mobile Engagement Market by Offering: Platform and Services
  • 4.2.4: North American Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
• 4.3: European Mobile Engagement Market
  • 4.3.1: European Mobile Engagement Market by Offering: Platform and Services
  • 4.3.2: European Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
• 4.4: APAC Mobile Engagement Market
  • 4.4.1: APAC Mobile Engagement Market by Offering: Platform and Services
  • 4.4.2: APAC Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
• 4.5: ROW Mobile Engagement Market
  • 4.5.1: ROW Mobile Engagement Market by Offering: Platform and Services
  • 4.5.2: ROW Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Mobile Engagement Market by Offering
  • 6.1.2: Growth Opportunities for the Global Mobile Engagement Market by Deployment
  • 6.1.3: Growth Opportunities for the Global Mobile Engagement Market by Solution
  • 6.1.4: Growth Opportunities for the Global Mobile Engagement Market by End Use Industry
  • 6.1.5: Growth Opportunities for the Global Mobile Engagement Market Region
• 6.2: Emerging Trends in the Global Mobile Engagement Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Mobile Engagement Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Engagement Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Adobe
• 7.2: IBM
• 7.3: Key Innovators
• 7.4: Appboy
• 7.5: Followanalytics
• 7.6: Leanplum
• 7.7: Oracle
• 7.8: Urban Airship
• 7.9: Webtrekk