세계 치과 감염 관리 시장 규모는 2033년까지 6.52%의 CAGR을 나타낼 것으로 예상됩니다. 치과 질환의 유병률 증가, 미적 감각의 향상, 규제 기준의 변화로 인한 치과 치료 증가가 시장 성장을 가속하고 있습니다.
이 보고서는 세계 치과 감염 관리(Dental Infections Control) 시장을 조사했으며, 시장 개요, 시장 분석, 기업 프로파일 등의 종합적인 정보를 제공합니다.
목차
제1장 보고서 개요
제2장 주요 요약
제3장 시장 개요
- 주요 조사 결과
- 시장 역학
- 시장 성장 촉진요인
- 시장 성장 억제요인
- 시장 기회
- COVID-19의 영향 분석
- Porter의 Five Forces 분석
- 공급 기업의 교섭력
- 바이어의 교섭력
- 경쟁 기업간 경쟁 관계
- 대체품의 위협
- 신규 진출업체의 위협
- PEST 분석
제4장 치과 감염 관리 시장 분석 : 제품 유형별
- 주요 조사 결과
- 제품 유형 부문 : 시장의 매력 지수
- 치과 감염 관리 시장 규모 추정과 예측 : 제품 유형별
- 장비
- 소모품 및 일회용 제품
- 덴탈 유닛 워터 라인(DUWL) 관리 제품
- 타액 배출 장비
- 개인보호장비(PPE)
- 세정 및 멸균 소모품
- 기타 소모품
제5장 치과 감염 관리 시장 분석 : 최종사용자별
- 주요 조사 결과
- 최종사용자 부문 : 시장의 매력 지수
- 치과 감염 관리 시장 규모 추정과 예측 : 최종사용자별
- 병원
- 치과 클리닉
- 치과 기공소
- 기타
제6장 치과 감염 관리 시장 분석 : 지역별
- 주요 조사 결과
- 시장 규모 추정과 예측 : 지역별
제7장 북미의 치과 감염 관리 시장 분석
제8장 유럽의 치과 감염 관리 시장 분석
제9장 아시아태평양의 치과 감염 관리 시장 분석
제10장 라틴아메리카의 치과 감염 관리 시장 분석
제11장 중동 및 아프리카의 치과 감염 관리 시장 분석
제12장 기업 개요
- 경쟁 구도(2022년)
- 전략 전망
- Envista
- Dentsply Sirona
- GC Orthodontics
- Henry Schein
- 3M
- Patterson Companies
- Coltene Holdings AG
- Medicom
- Steris Corporation
- DENTALEZ, Inc.
제13장 결론과 추천 사항
- 결론
- 시장 진출기업을 위한 추천 사항
- 지역 기업과의 전략적 협력을 통한 신흥 시장 중점화
- 고객 관계 강화에 의한 주요 이해관계자와의 협력
- 멀티 브랜드 전략 활용
LSH 23.06.27
The global Dental Infection Control market is projected to grow at a CAGR of 6.52% by 2033.
“The Dental Infection Control Market Report 2023-2033”: This report will prove invaluable to leading firms striving for new revenue pockets if they wish to better understand the industry and its underlying dynamics. It will be useful for companies that would like to expand into different industries or to expand their existing operations in a new region.
Rising Prevalence of Dental Issues and Evolving Regulatory Standards Fueling Market Growth
Key driving factors propelling the dental infection control market encompasses an increase in dental procedures owing to the rising prevalence of dental issues, aesthetic consciousness, and the transformation of regulatory standards. In the face of a global rise in dental problems such as root canal infections, cavities, and periodontal diseases, there has been a significant surge in the demand for dental infection control products. Initiatives by governments to ensure adequate dental care, particularly for vulnerable groups, further amplify this demand. The trend towards aesthetic dentistry, driven by societal emphasis on physical appearance, has led to an increase in the requirement for stringent sterilization protocols, thereby further boosting the market.
Simultaneously, with an aging global population, the need for high-quality dental infection control has escalated. Older individuals typically face more dental issues, necessitating professional treatment and further stimulating the demand for dental infection control products.
Post-COVID-19, the transformation of regulations and standards has notably accelerated the dental infection control market's growth. Regulatory bodies such as the American Dental Association (ADA) and Centers for Disease Control and Prevention (CDC) have introduced new infection control regulations, mandating the use of advanced sterilization procedures and PPE in all dental practices. This shift has resulted in a remarkable surge in the demand for high-standard infection control products. As the world navigates the post-pandemic era, these factors collectively promise to continue fueling market growth.
Shortage of Trained Professionals and Resistance Adoption of New Technologies Could Impede Market Expansion
The dental infection control market is likely to face certain headwinds, including a lack of trained professionals and resistance to the adoption of new technologies. The effective usage of dental infection control products requires specific skills and knowledge, especially when dealing with sophisticated equipment and processes for infection control. A shortage of trained professionals can lead to less stringent infection control practices, negatively affecting the demand for such products. Simultaneously, resistance to adopting new technologies is another major hindrance to market growth. Many dental practices, particularly smaller ones, are often reluctant to invest in advanced infection control technologies due to concerns about costs and the need for specialized training. This resistance is not limited to any region but is a widespread issue, leading to the continued use of less effective but more familiar infection control methods. Counteracting this resistance will require companies to offer comprehensive training and demonstrate the long-term cost-effectiveness of these advanced products.
What Questions Should You Ask before Buying a Market Research Report?
- How is the Dental Infection Control market evolving?
- What is driving and restraining the Dental Infection Control market?
- How will each Dental Infection Control submarket segment grow over the forecast period and how much revenue will these submarkets account for in 2033?
- How will the market shares for each Dental Infection Control submarket develop from 2023 to 2033?
- What will be the main driver for the overall market from 2023 to 2033?
- Will leading Dental Infection Control markets broadly follow the macroeconomic dynamics, or will individual national markets outperform others?
- How will the market shares of the national markets change by 2033 and which geographical region will lead the market in 2033?
- Who are the leading players and what are their prospects over the forecast period?
- What are the Dental Infection Control projects for these leading companies?
- How will the industry evolve during the period between 2023 and 2033? What are the implications of Dental Infection Control projects taking place now and over the next 10 years?
- Is there a greater need for product commercialisation to further scale the Dental Infection Control market?
- Where is the Dental Infection Control market heading and how can you ensure you are at the forefront of the market?
- What are the best investment options for new product and service lines?
- What are the key prospects for moving companies into a new growth path and C-suite?
You need to discover how this will impact the Dental Infection Control market today, and over the next 10 years:
- Our 250+ page report provides 100 tables and 148 charts/graphs exclusively to you
- The report highlights key lucrative areas in the industry so you can target them - NOW
- It contains in-depth analysis of global, regional and national sales and growth
- It highlights for you the key successful trends, changes and revenue projections made by your competitors.
This report tells you TODAY how the Dental Infection Control market will develop in the next 10 years, and in line with the variations in COVID-19 economic recession and bounce. This market is more critical now than at any point over the last 10 years.
Forecasts to 2033 and other analyses reveal commercial prospects
- In addition to revenue forecasting to 2033, our new study provides you with recent results, growth rates, and market shares
- You will find original analyses, with business outlooks and developments
- Discover qualitative analyses (including market dynamics, drivers, opportunities, restraints and challenges), cost structure, impact of rising Dental Infection Control prices and recent developments.
This report includes data analysis and invaluable insight into how COVID-19 will affect the industry and your company. Four COVID-19 recovery patterns and their impact, namely, ""V" ", "L", "W" and "U" are discussed in this report.
Segments Covered in the Report:
By Product Type
- Equipment
- Ultrasonic Cleaning Units
- Sterilization Equipment
- Other Equipment
- Consumables and Single-Use Products
- Dental Unit Waterline (DUWL) Management Products
- Saliva Ejectors
- Personal Protective Equipment (PPE)
- Cleaning and Sterilization Consumables
- Other Consumables
By End-User
- Hospitals
- Dental Clinics
- Dental Laboratories
- Other End-Users
In addition to the revenue predictions for the overall world market and segments, you will also find revenue forecasts for five regional and 23 leading national markets:
North America
Europe
- Germany
- UK
- France
- Spain
- Italy
- Russia
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of Latin America
MEA
- GCC
- South Africa
- Rest of MEA
The report also includes profiles and for some of the leading companies in the Dental Infection Control Market, 2023 to 2033, with a focus on this segment of these companies' operations.
Leading companies and the potential for market growth:
- Envista
- Dentsply Sirona
- GC Orthodontics
- Henry Schein
- 3M
|
- Coltene
- Patterson Companies
- Medicom
- Steris Corporation
- DENTALEZ, Inc
|
Overall global revenue for Dental Infection Control Market, 2023 to 2033 in terms of value the market will surpass US$ 1,838.5 million in 2023, our work calculates. We predict strong revenue growth through to 2033. Our work identifies which organizations hold the greatest potential. Discover their capabilities, progress, and commercial prospects, helping you stay ahead.
How will the Dental Infection Control Market, 2023 to 2033 report help you?
In summary, our 250+ page report provides you with the following knowledge:
- Revenue forecasts to 2033 for Dental Infection Control Market, 2023 to 2033 Market, with forecasts for product type, and end-user, each forecast at a global and regional level - discover the industry's prospects, finding the most lucrative places for investments and revenues.
- Revenue forecasts to 2033 for five regional and 23 key national markets - See forecasts for the Dental Infection Control Market, 2023 to 2033 market in North America, Europe, Asia-Pacific, Latin America, and MEA. Also forecasted is the market in the US, Canada, Mexico, Brazil, Germany, France, UK, Italy, China, India, Japan, and Australia among other prominent economies.
- Prospects for established firms and those seeking to enter the market - including company profiles for 10 of the major companies involved in the Dental Infection Control Market, 2023 to 2033.
Find quantitative and qualitative analyses with independent predictions. Receive information that only our report contains, staying informed with invaluable business intelligence.
Information found nowhere else
With our new report, you are less likely to fall behind in knowledge or miss out on opportunities. See how our work could benefit your research, analyses, and decisions. Our study is for everybody needing commercial analyses for the Dental Infection Control Market, 2023 to 2033, market-leading companies. You will find data, trends and predictions.
Table of Contents
1 Report Overview
- 1.1 Objectives of the Study
- 1.2 Introduction to Dental Infection Control Market
- 1.3 What This Report Delivers
- 1.4 Why You Should Read This Report
- 1.5 Key Questions Answered by This Analytical Report
- 1.6 Who is This Report for?
- 1.7 Methodology
- 1.7.1 Market Definitions
- 1.7.2 Market Evaluation & Forecasting Methodology
- 1.7.3 Data Validation
- 1.7.3.1 Primary Research
- 1.7.3.2 Secondary Research
- 1.8 Frequently Asked Questions (FAQs)
- 1.9 Associated Reports
- 1.10 About
2 Executive Summary
3 Market Overview
- 3.1 Key Findings
- 3.2 Market Dynamics
- 3.2.1 Market Driving Factors
- 3.2.1.1 Technological Advancements in Dentistry
- 3.2.1.2 Increasing Demand for Dental Procedures Due to Increasing Prevalence of Dental Issues and Aesthetic Consciousness
- 3.2.1.3 The Transformation of Regulations and Standards
- 3.2.2 Market Restraining Factors
- 3.2.2.1 High Costs
- 3.2.2.2 Lack of Awareness
- 3.2.2.3 Limited Access to Dental Care
- 3.2.2.4 Lack of Trained Professionals
- 3.2.2.5 Resistance to Adoption of New Technologies
- 3.2.3 Market Opportunities
- 3.2.3.1 Flourishing Medical Tourism
- 3.2.3.2 Rising Demand for Cosmetic Procedures
- 3.2.3.3 Growth in Emerging Markets
- 3.3 COVID-19 Impact Analysis
- 3.4 Porter's Five Forces Analysis
- 3.4.1 Bargaining Power of Suppliers
- 3.4.2 Bargaining Power of Buyers
- 3.4.3 Competitive Rivalry
- 3.4.4 Threat from Substitutes
- 3.4.5 Threat of New Entrants
- 3.5 PEST Analysis
4 Dental Infection Control Market Analysis by Product Type
- 4.1 Key Findings
- 4.2 Indication Segment: Market Attractiveness Index
- 4.3 Dental Infection Control Market Size Estimation and Forecast by Product Type
- 4.4 Equipment
- 4.4.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.4.2 Market Share by Region, 2023 & 2033 (%)
- 4.4.3 Ultrasonic Cleaning Units
- 4.4.3.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.4.3.2 Market Share by Region, 2023 & 2033 (%)
- 4.4.4 Sterilization Equipment
- 4.4.4.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.4.4.2 Market Share by Region, 2023 & 2033 (%)
- 4.4.5 Other Equipment
- 4.4.5.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.4.5.2 Market Share by Region, 2023 & 2033 (%)
- 4.5 Consumables and Single-Use Products
- 4.5.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.5.2 Market Share by Region, 2023 & 2033 (%)
- 4.5.3 Dental Unit Waterline (DUWL) Management Products
- 4.5.3.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.5.3.2 Market Share by Region, 2023 & 2033 (%)
- 4.5.4 Saliva Ejectors
- 4.5.4.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.5.4.2 Market Share by Region, 2023 & 2033 (%)
- 4.5.5 Personal Protective Equipment (PPE)
- 4.5.5.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.5.5.2 Market Share by Region, 2023 & 2033 (%)
- 4.5.6 Cleaning and Sterilization Consumables
- 4.5.6.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.5.6.2 Market Share by Region, 2023 & 2033 (%)
- 4.5.7 Other Consumables
- 4.5.7.1 Market Size by Region, 2023-2033 (US$ Million)
- 4.5.7.2 Market Share by Region, 2023 & 2033 (%)
5 Dental Infection Control Market Analysis by End-User
- 5.1 Key Findings
- 5.2 Indication Segment: Market Attractiveness Index
- 5.3 Dental Infection Control Market Size Estimation and Forecast by End-User
- 5.4 Hospitals
- 5.4.1 Market Size by Region, 2023-2033 (US$ Million)
- 5.4.2 Market Share by Region, 2023 & 2033 (%)
- 5.5 Dental Clinics
- 5.5.1 Market Size by Region, 2023-2033 (US$ Million)
- 5.5.2 Market Share by Region, 2023 & 2033 (%)
- 5.6 Dental Laboratories
- 5.6.1 Market Size by Region, 2023-2033 (US$ Million)
- 5.6.2 Market Share by Region, 2023 & 2033 (%)
- 5.7 Other End-Users
- 5.7.1 Market Size by Region, 2023-2033 (US$ Million)
- 5.7.2 Market Share by Region, 2023 & 2033 (%)
6 Dental Infection Control Market Analysis by Region
- 6.1 Key Findings
- 6.2 Regional Market Size Estimation and Forecast
7 North America Dental Infection Control Market Analysis
- 7.1 Key Findings
- 7.2 North America Dental Infection Control Market Attractiveness Index
- 7.3 North America Dental Infection Control Market by Country, 2023, 2028 & 2033 (US$ Million)
- 7.4 North America Dental Infection Control Market Size Estimation and Forecast by Country
- 7.5 North America Dental Infection Control Market Size Estimation and Forecast by Product Type
- 7.5.1 North America Dental Infection Control Market Size Estimation and Forecast by Product Type - Equipment
- 7.5.2 North America Dental Infection Control Market Size Estimation and Forecast by Product Type - Consumables and Single-Use Products
- 7.6 North America Dental Infection Control Market Size Estimation and Forecast by End-users
- 7.7 U.S. Dental Infection Control Market Analysis
- 7.8 Canada Dental Infection Control Market Analysis
8 Europe Dental Infection Control Market Analysis
- 8.1 Key Findings
- 8.2 Europe Dental Infection Control Market Attractiveness Index
- 8.3 Europe Dental Infection Control Market by Country, 2023, 2028 & 2033 (US$ Million)
- 8.4 Europe Dental Infection Control Market Size Estimation and Forecast by Country
- 8.5 Europe Dental Infection Control Market Size Estimation and Forecast by Product Type
- 8.5.1 Europe Dental Infection Control Market Size Estimation and Forecast by Product Type - Equipment
- 8.5.2 Europe Dental Infection Control Market Size Estimation and Forecast by Product Type - Consumables and Single-Use Products
- 8.6 Europe Dental Infection Control Market Size Estimation and Forecast by End-users
- 8.7 Germany Dental Infection Control Market Analysis
- 8.8 France Dental Infection Control Market Analysis
- 8.9 UK Dental Infection Control Market Analysis
- 8.10 Italy Dental Infection Control Market Analysis
- 8.11 Spain Dental Infection Control Market Analysis
- 8.12 Russia Dental Infection Control Market Analysis
- 8.13 Rest of Europe Dental Infection Control Market Analysis
9 Asia Pacific Dental Infection Control Market Analysis
- 9.1 Key Findings
- 9.2 Asia Pacific Dental Infection Control Market Attractiveness Index
- 9.3 Asia Pacific Dental Infection Control Market by Country, 2023, 2028 & 2033 (US$ Million)
- 9.4 Asia Pacific Dental Infection Control Market Size Estimation and Forecast by Country
- 9.5 Asia Pacific Dental Infection Control Market Size Estimation and Forecast by Product Type
- 9.5.1 Asia Pacific Dental Infection Control Market Size Estimation and Forecast by Product Type - Equipment
- 9.5.2 Asia Pacific Dental Infection Control Market Size Estimation and Forecast by Product Type - Consumables and Single-Use Products
- 9.6 Asia Pacific Dental Infection Control Market Size Estimation and Forecast by End-users
- 9.7 Japan Dental Infection Control Market Analysis
- 9.8 China Dental Infection Control Market Analysis
- 9.9 India Dental Infection Control Market Analysis
- 9.10 Australia Dental Infection Control Market Analysis
- 9.11 South Korea Dental Infection Control Market Analysis
- 9.12 Rest of Asia Pacific Dental Infection Control Market Analysis
10 Latin America Dental Infection Control Market Analysis
- 10.1 Key Findings
- 10.2 Latin America Dental Infection Control Market Attractiveness Index
- 10.3 Latin America Dental Infection Control Market by Country, 2023, 2028 & 2033 (US$ Million)
- 10.4 Latin America Dental Infection Control Market Size Estimation and Forecast by Country
- 10.5 Latin America Dental Infection Control Market Size Estimation and Forecast by Product Type
- 10.5.1 Latin America Dental Infection Control Market Size Estimation and Forecast by Product Type - Equipment
- 10.5.2 Latin America Dental Infection Control Market Size Estimation and Forecast by Product Type - Consumables and Single-Use Products
- 10.6 Latin America Dental Infection Control Market Size Estimation and Forecast by End-users
- 10.7 Brazil Dental Infection Control Market Analysis
- 10.8 Mexico Dental Infection Control Market Analysis
- 10.9 Argentina Dental Infection Control Market Analysis
- 10.10 Colombia Dental Infection Control Market Analysis
- 10.11 Rest of Latin America Dental Infection Control Market Analysis
11 Middle East and Africa Dental Infection Control Market Analysis
- 11.1 Key Findings
- 11.2 Middle East and Africa Dental Infection Control Market Attractiveness Index
- 11.3 Middle East and Africa Dental Infection Control Market by Country, 2023, 2028 & 2033 (US$ Million)
- 11.4 Middle East and Africa Dental Infection Control Market Size Estimation and Forecast by Country
- 11.5 Middle East and Africa Dental Infection Control Market Size Estimation and Forecast by Product Type
- 11.5.1 Middle East and Africa Dental Infection Control Market Size Estimation and Forecast by Product Type - Equipment
- 11.5.2 Middle East and Africa Dental Infection Control Market Size Estimation and Forecast by Product Type - Consumables and Single-Use Products
- 11.6 Middle East and Africa Dental Infection Control Market Size Estimation and Forecast by End-users
- 11.7 GCC Dental Infection Control Market Analysis
- 11.8 South Africa Dental Infection Control Market Analysis
- 11.9 Rest of MEA Dental Infection Control Market Analysis
12 Company Profiles
- 12.1 Competitive Landscape, 2022
- 12.2 Strategic Outlook
- 12.3 Envista
- 12.3.1 Company Snapshot
- 12.3.2 Company Overview
- 12.3.3 Financial Analysis
- 12.3.3.1 Net Revenue, 2017-2022
- 12.3.3.2 R&D, 2017-2022
- 12.3.3.3 Regional Market Shares, 2022
- 12.3.3.4 Segment Market Shares, 2022
- 12.3.4 Product Benchmarking
- 12.3.5 Strategic Outlook
- 12.4 Dentsply Sirona
- 12.4.1 Company Snapshot
- 12.4.2 Company Overview
- 12.4.3 Financial Analysis
- 12.4.3.1 Net Revenue, 2017-2022
- 12.4.3.2 R&D, 2017-2022
- 12.4.3.3 Regional Market Shares, 2022
- 12.4.3.4 Segment Market Shares, 2022
- 12.4.4 Product Benchmarking
- 12.4.5 Strategic Outlook
- 12.5 GC Orthodontics
- 12.5.1 Company Snapshot
- 12.5.2 Company Overview
- 12.5.3 Financial Analysis
- 12.5.4 Product Benchmarking
- 12.5.5 Strategic Outlook
- 12.6 Henry Schein
- 12.6.1 Company Snapshot
- 12.6.2 Company Overview
- 12.6.3 Financial Analysis
- 12.6.3.1 Net Revenue, 2017-2022
- 12.6.3.2 R&D, 2017-2022
- 12.6.3.3 Regional Market Shares, 2022
- 12.6.3.4 Segment Market Shares, 2022
- 12.6.4 Product Benchmarking
- 12.6.5 Strategic Outlook
- 12.7 3M
- 12.7.1 Company Snapshot
- 12.7.2 Company Overview
- 12.7.3 Financial Analysis
- 12.7.3.1 Net Revenue, 2017-2022
- 12.7.3.2 R&D, 2017-2022
- 12.7.3.3 Regional Market Shares, 2022
- 12.7.3.4 Segment Market Shares, 2022
- 12.7.4 Product Benchmarking
- 12.7.5 Strategic Outlook
- 12.8 Patterson Companies
- 12.8.1 Company Snapshot
- 12.8.2 Company Overview
- 12.8.3 Financial Analysis
- 12.8.3.1 Net Revenue, 2017-2022
- 12.8.3.2 Regional Market Shares, 2022
- 12.8.3.3 Segment Market Shares, 2022
- 12.8.3.4 Segment Market Shares, Dental, 2022
- 12.8.4 Product Benchmarking
- 12.8.5 Strategic Outlook
- 12.9 Coltene Holdings AG
- 12.9.1 Company Snapshot
- 12.9.2 Company Overview
- 12.9.3 Financial Analysis
- 12.9.3.1 Net Revenue, 2017-2022
- 12.9.3.2 Regional Market Shares, 2022
- 12.9.3.3 Segment Market Shares, 2022
- 12.9.4 Product Benchmarking
- 12.9.5 Strategic Outlook
- 12.10 Medicom
- 12.10.1 Company Snapshot
- 12.10.2 Company Overview
- 12.10.3 Financial Analysis
- 12.10.4 Product Benchmarking
- 12.10.5 Strategic Outlook
- 12.11 Steris Corporation
- 12.11.1 Company Snapshot
- 12.11.2 Company Overview
- 12.11.3 Financial Analysis
- 12.11.3.1 Net Revenue, 2017-2022
- 12.11.3.2 Regional Market Shares, 2022
- 12.11.3.3 Segment Market Shares, 2022
- 12.11.4 Product Benchmarking
- 12.11.5 Strategic Outlook
- 12.12 DENTALEZ, Inc.
- 12.12.1 Company Snapshot
- 12.12.2 Company Overview
- 12.12.3 Financial Analysis
- 12.12.4 Product Benchmarking
- 12.12.5 Strategic Outlook
13 Conclusion and Recommendations
- 13.1 Concluding Remarks from
- 13.2 Recommendations for Market Players
- 13.2.1 Focus on Emerging Markets via Strategic Collaborations with Regional Players
- 13.2.2 Foster Customer Relationships and Collaborate with Key Stakeholders
- 13.2.3 Leveraging Multi-brand Strategy
