세계의 건포도 시장은 CAGR 4.35%로 확대되어 2025년 178억 3,400만 달러에서 2030년까지 220억 6,500만 달러로 성장할 것으로 예측됩니다.
건포도 시장은 건포도 건강 효과에 대한 소비자 의식 증가와 라이프 스타일 동향의 진화에 견인되어 꾸준한 성장을 이루려고합니다. 선진국과 개발도상국 모두 가처분소득이 증가하고 있어 편리성과 영양가의 높이가 평가되고 있는 영양이 풍부한 말린 과일, 특히 건포도에 대한 수요가 높아지고 있습니다. 시장은 식음료 분야에서의 용도 확대에 의해 지원되고 있지만, 가격 변동이나 규제의 복잡성과 같은 과제는 여전히 남아 있습니다. 건강 지향 소비와 혁신적인 유통 전략에 중점을 두면 시장이 지속적으로 확대됩니다.
시장 성장 촉진요인
첫 번째 촉진요인은 항산화 물질이 풍부하고 소화기계와 심장혈관계의 건강을 지원하는 등 건포도의 건강상의 이점에 대한 인식이 높아지고 있는 것이며, 보다 건강한 식생활을 요구하는 세계의 동향과 일치하고 있습니다. 가처분 소득 증가에 힘입어 라이프 스타일 변화로 인해 건조 과일은 편리하고 영양가있는 간식과 요리 재료로 소비량이 증가하고 있습니다. 이러한 경향은 특히 신흥국에서 두드러지며, 도시화와 생활수준의 향상이 고급 식품 수요를 견인하고 있습니다. 제빵, 과자류, 건강 지향 스낵 과자 등에서 건포도의 다용도성은 소비자가 자연스럽고 가공도가 낮은 옵션을 요구하고 있기 때문에 시장 성장을 더욱 가속화하고 있습니다.
The Dried Grapes Market is expected to grow from USD 17.834 billion in 2025 to USD 22.065 billion in 2030, at a CAGR of 4.35%.
The dried grapes market, encompassing raisins, is poised for steady growth, driven by increasing consumer awareness of their health benefits and evolving lifestyle trends. Rising disposable incomes in both developed and developing nations are boosting demand for nutrient-rich dried fruits, particularly raisins, which are valued for their convenience and nutritional value. The market is supported by expanding applications in food and beverage sectors, though challenges such as price volatility and regulatory complexities persist. The focus on health-conscious consumption and innovative distribution strategies positions the market for sustained expansion.
Market Drivers
The primary driver is the growing recognition of dried grapes' health benefits, including their rich antioxidant content and support for digestive and cardiovascular health, aligning with global trends toward healthier diets. Changing lifestyles, fueled by rising disposable incomes, have increased consumption of dried fruits as convenient, nutrient-dense snacks and ingredients in culinary applications. This trend is particularly pronounced in developing economies, where urbanization and improved living standards drive demand for premium food products. The versatility of dried grapes in baking, confectionery, and health-focused snacks further amplifies market growth, as consumers seek natural, minimally processed options.
Market Segmentation
The market is segmented by type, distribution channel, and geography. By type, it includes conventional and organic dried grapes, with organic varieties gaining traction due to consumer preference for sustainable and chemical-free products. Distribution channels are categorized into grade A (premium, high-quality raisins for direct consumption and premium products) and grade B (used in industrial applications like baking and snacks). Geographically, the market spans North America, South America, Europe, the Middle East and Africa, and Asia Pacific. Demand varies based on regional dietary habits and economic growth, with Asia Pacific showing significant potential due to rising health awareness and expanding middle-class populations in countries like India and China.
Industry Analysis
Porter's Five Forces model evaluates competitive dynamics, analyzing supplier power, buyer influence, and market rivalry. An industry value chain analysis identifies key players in cultivation, processing, and distribution, highlighting their roles in ensuring quality and market reach. The regulatory framework, including food safety standards and organic certification requirements, is critical for maintaining consumer trust and market stability. Compliance with these regulations supports the growing demand for organic dried grapes while addressing environmental and quality concerns.
Competitive Landscape
Key players focus on product innovation, such as developing organic and specialty raisin varieties, and strategic partnerships to enhance market presence. The vendor matrix categorizes companies as leaders, followers, challengers, or niche players based on their strategies, with an emphasis on quality differentiation and sustainable sourcing. Investments in branding and eco-friendly packaging further strengthen competitive positions, catering to health-conscious and environmentally aware consumers.
Challenges
Price volatility due to fluctuating raw material costs and climatic impacts on grape production poses a significant challenge. Additionally, navigating complex regulatory requirements, particularly for organic certifications, and ensuring consistent quality across diverse markets require robust supply chain management and investment.
The dried grapes market is set for steady growth, driven by health-conscious consumer trends, rising disposable incomes, and the versatility of raisins in food applications. Asia Pacific and North America are key growth regions, fueled by dietary shifts and economic development. While price and regulatory challenges persist, innovation in organic varieties and sustainable practices will be critical for sustaining market momentum. The focus on quality and strategic distribution ensures the market's strong potential across global regions.
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Different segments covered under the dried grapes market report are as below: