세계의 글루텐 프리 제품 시장은 CAGR 8.66%로 확대되어 2025년 119억 1,700만 달러에서 2030년까지 180억 5,200만 달러로 성장할 것으로 예측됩니다.
글루텐 프리 제품 시장은 세리악병의 유병률 상승과 보다 건강한 라이프스타일을 요구하는 소비자의 선호도가 높아짐에 따라 강력한 성장을 이루고 있습니다. 글루텐 프리 제품은 글루텐 알레르기 및 세리악병 환자에게 필수적이며, 콜레스테롤 수치 개선, 소화기계 건강 증진, 에너지 증가 등 기타 건강상의 이점을 제공합니다. 시리얼, 베이커리 및 기타 식품 카테고리에 이르는 이러한 제품은 다양한 지역에서 인기를 끌고 있습니다. 그러나 높은 비용과 제한된 제품 인지도가 시장 확대의 주요 과제가 되었습니다.
시장 성장 촉진요인
글루텐 프리 제품 시장의 주요 촉진요인은 세리악병 및 기타 글루텐 관련 알레르기의 이환율 증가입니다. 이러한 질병의 진단이 증가함에 따라 글루텐 프리 식품에 대한 수요는 특히 의료 시스템의 진보 된 선진 시장에서 계속 성장하고 있습니다. 게다가, 건강한 식생활에 대한 소비자의 의식 증가도 시장 성장을 뒷받침하고 있습니다. 소화기능의 개선이나 에너지 레벨의 향상 등의 이점이 인식되기 때문에 의료상의 필요가 없는 소비자의 사이에서도, 보다 광범위한 건강 동향의 일환으로서 글루텐 프리 제품을 요구하는 경향이 강해지고 있습니다. 이러한 건강 지향 식생활로의 변화는 다양한 인구층과 지역까지 시장을 확대하고 있습니다.
시장 성장 억제요인
글루텐 프리 제품 시장은 주로 글루텐 프리 시리얼과 베이커리 제품의 비용이 높다는 두드러진 장애물에 직면 해 있습니다. 이러한 제품은 종종 특수 원료 및 제조 공정을 필요로 하며 비용에 민감한 소비자의 발을 끌어내는 비용이 많이 드는 가격으로 이어집니다. 게다가, 글루텐 프리 제품과 그 이점에 대한 낮은 인지도는 특히 글루텐 관련 질병에 대한 교육이 널리 보급되지 않는 신흥 경제국에서 시장 침투를 제한합니다. 시장의 지속적인 성장을 위해서는 비용 최적화와 타겟팅된 소비자 교육을 통해 이러한 과제를 해결하는 것이 필수적입니다.
The Global Gluten-Free Products Market is expected to grow from USD 11.917 billion in 2025 to USD 18.052 billion in 2030, at a CAGR of 8.66%.
The global gluten-free products market is experiencing robust growth, driven by the increasing prevalence of celiac disease and growing consumer preference for healthier lifestyles. Gluten-free products, essential for individuals with gluten allergies or celiac disease, offer additional health benefits such as improved cholesterol levels, enhanced digestive health, and increased energy. These products, spanning cereals, bakery items, and other food categories, are gaining traction across diverse regions. However, high costs and limited product awareness pose significant challenges to market expansion.
Market Drivers
The primary driver of the gluten-free products market is the rising incidence of celiac disease and other gluten-related allergies, necessitating specialized diets for affected individuals. As diagnoses of these conditions increase, demand for gluten-free foods continues to grow, particularly in developed markets with advanced healthcare systems. Additionally, growing consumer awareness of healthy eating practices is fueling market growth. Consumers are increasingly seeking gluten-free products as part of broader wellness trends, even among those without medical necessities, due to perceived benefits like improved digestion and energy levels. This shift toward health-conscious diets is expanding the market across various demographics and regions.
Market Restraints
The gluten-free products market faces notable obstacles, primarily the high cost of gluten-free cereals and bakery products. These products often require specialized ingredients and manufacturing processes, leading to premium pricing that can deter cost-sensitive consumers. Additionally, a lack of widespread awareness about gluten-free products and their benefits limits market penetration, particularly in emerging economies where education on gluten-related disorders is less prevalent. Addressing these challenges through cost optimization and targeted consumer education will be critical for sustained market growth.
Market Segmentation
By Product Type
The gluten-free products market includes a wide range of offerings, with cereals and bakery products dominating due to their prominence in daily diets. Gluten-free breads, pastas, and snacks are particularly popular, catering to both medical needs and lifestyle preferences. The market also encompasses beverages and other processed foods, with innovation driving product diversification to meet consumer demand for variety and convenience.
By Geography
North America and Europe lead the gluten-free products market, driven by high awareness of celiac disease, robust healthcare systems, and strong consumer demand for health-oriented foods. The Asia-Pacific region is emerging as a growth hub, with rising disposable incomes and increasing awareness of gluten-related health issues in countries like India and China. Developing regions are expected to see accelerated growth as consumer education and product availability improve.
Key Industry Players
Major players in the gluten-free products market include The Kraft Heinz Company, General Mills, Kellonova, Pinnacle Foods Inc., The Hain Celestial Group, Inc., Genius Foods Ltd., Freedom Foods Group Limited (Arnott Group), Warburtons Limited, Dr. Schar AG, Conagra Brands, Inc., Barilla G. e R. Fratelli S.p.A, and Boulder Brands, Inc. These companies are focusing on product innovation and expanding their gluten-free portfolios to capture growing market demand.
The gluten-free products market is poised for growth, driven by the increasing prevalence of celiac disease and consumer demand for healthier diets. Despite challenges like high costs and limited awareness, the market's outlook remains positive, particularly in regions with rising health consciousness. Industry players must prioritize affordability and education to fully capitalize on the growing demand for gluten-free products.
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Gluten-Free Products Market Segmentation:
The Gluten-free products market has been analyzed through the following segments: