머스타드 시장은 예측 기간 동안 5.81%의 복합 연간 성장률로, 2019년 53억 200만 달러로 평가되었고, 2025년에는 74억 4,200만 달러 규모에 이를 것으로 예측됩니다. 식음료 산업, 퍼스널케어, 화장품 및 의약품 업계에서 널리 사용되는 머스타드 씨앗의 용도로 인해 더 높은 성장을 목격하고 있습니다. 이익 및 기타 식용유의 대안으로 수요가 증가함에 따라 큰 성장을 기록할 것으로 예측됩니다. 시장은 현재 머스타드 소스에 대한 수요 증가로 인해 식음료 산업이 주도하고 있으며, 화장품 산업은 천연 특성 때문에 그 뒤를 잇고 있습니다. 수단은 현재 머스타드의 주요 생산국이자 수출국이기도 합니다.
주요 동향
머스타드 제품의 장점
세계 머스타드 수요가 증가하고 있는데는 여러가지 이유가 있습니다. 수에 비해 설탕과 염분이 적기 때문에 건강상의 이점이 많이 있습니다. 겨자는 또한 많은 식품에서 향료 및 방부제로 사용됩니다. 옐로우 소스는 유화와 안정이 뛰어나므로 테이블 머스타드에 자주 사용됩니다. 겨자 채소는 수프에 첨가되어 겨울철에 섭취할 수 있는 건강한 영양 제품으로 인기가 높습니다. 또한 육류 제품의 부패 방지에도 도움이 됩니다.
머스타드씨의 수입 증가
식음료 업계에서는 딥 소스, 마요네즈, 테이블 머스타드를 생산하기 위한 머스타드 씨앗에 대한 수요가 높습니다. 브라질, 폴란드, 루마니아, 스위스는 머스타드 씨앗의 주요 수입국입니다. 머스타드 오일과 머스타드 씨앗은 세계 시장에서 상당한 수요가 있습니다.
가장 높은 성장을 기록하는 아시아태평양
소득 상승과 다양한 건강 식품에 대한 큰 욕구로 아시아태평양의 머스타드 시장은 눈부신 성장을 이루고 있습니다. 인도와 중국은 수단을 제외하면 머스타드 씨앗의 주요 수출국입니다. 유럽은 머스타드 페이스트와 오일에 대한 수요가 높기 때문에 머스타드 씨앗에 중요한 시장입니다.
유통 및 용도 채널
머스타드 시장에서 홀 시드, 파우더, 오일, 페이스트는 큰 수익을 올리고 성장하고 있습니다. 머스타드 소스와 딥은 많은 음식에 사용됩니다. 소매점, 도매 시장, 농산물 시장, 제과점, 온라인 소매점으로 세분화할 수 있습니다. 그 중에서도 소매점의 판매 점유율은 큽니다.
머스타드 시장의 도전
신흥 국가에서는 머스타드 재배와 관련하여 심각한 우려가 있습니다. 농가는 씨앗의 품질을 떨어 뜨릴 수 있습니다. 그렇다면 저장 시설이 부족하기 때문에 저장에 어려움이 있습니다. 머스타드 산업의 주요 관심사 중 하나는 제품의 품질을 저하시키는 불순물 혼입입니다.
경쟁 인사이트
이 업계에는 Backwoods Mustard Company, Mustard and Co, Woeber Mustard Manufacturing Company, Unilever, Boer's Head Brand 등, 5개의 중요한 기업이 있습니다. 그들은 시장을 통합하고 있어, 그들을 추월하는 것은 쉽지 않습니다.
The global mustard market is expected to grow at a compound annual growth rate of 5.81% over the forecast period to reach a market size of US$7.442 billion in 2025 from US$5.302 billion in 2019. The market is currently witnessing higher growth because of the applications of the mustard seeds that are widely used in the food and beverage industry, personal care, cosmetics, and pharmaceutical industry. Furthermore, the demand for mustard seeds is expected to register significant growth due to its increasing demand for cooking and as a replacement for other cooking oils. The market is currently led by the food and beverage industry because of an increase in the demand for mustard sauce and it is followed by the cosmetics industry because of its natural properties. Sudan currently is the leading producer and exporter of mustard and it is followed by India, Ethiopia, and China. With their increasing demand, mustard has become one of the imperative commercial and cultivated crops in Canada and Europe.
Key Trends
Benefits of Mustard Product
There are a lot of reasons for the increase in the demand for mustard worldwide. With the different consumer choices and preferences, taste and eating behavior are increasing the demand for mustard condiment sauces demand. There are a lot of health benefits that mustard sauce provides because it contains less sugar and salt as compared to other sauces. It can be added to any food products such as Burgers, sandwiches, Hot dogs, and others. Mustard is also used as a flavoring agent and preservative in many food products. Yellow sauce is highly used to make table mustard as it has excellent emulsifying and stabilizing qualities. Mustard greens are highly popular as it is added to soups and makes a healthy nutritious product that can be consumed in winters. It also helps in preventing the spoilage of meat products. Mustard seeds are widely popular in cosmetic industries as they act as a hydrating agent, are used for natural scrubbing, and help in hair growth and preservation.
Increased Imports of Mustard Seeds
There is a huge demand in the food and beverage industry for mustard seeds from which dip sauce, mayonnaise, table mustards can be produced. The yellow mustard sauce has been registering a higher demand as compared to honey mustard, spicy brown because of its use as a flavoring agent in various food dishes. Germany, Brazil, Poland, Romania, and Switzerland are the leading importer of mustard seeds. Mustard oil and Mustard seeds have a substantial demand in the global market. Imports of mustard oil and herbs have also increased because of its therapeutic benefits.
Asia-Pacific Region to Register Highest Growth
With the rising income and a great desire for various healthier food products, Asia- Pacific is seeing impressive growth in the mustard market. India and China are two of the leading exporters of mustard seeds apart from Sudan. Mustard Condiments Sauces are highly popular among millennials. Europe is a significant market for mustard seeds because of a higher demand for mustard paste and oil. Furthermore, Europe is also a leading producer of mustard seeds that is increasing the overall revenue. Canada is also registering a higher growth.
Distribution and Application Channel
Whole seeds, powder, oil, and paste have significant revenue and growth in the mustard market. The mustard sauce and dips are used with a lot of food products. The oil is used for cooking and cosmetic purposes. The distribution is divided into direct and indirect segments. It can be further segmented into retail stores, wholesale markets, farmers market, confectionery stores, and online retail. Retail has a substantial share of revenue among others. Online retail is expected to increase because of the advancement in technology and with the introduction of various social media applications. There are a lot of private and government-based schemes that allow a small farmer, producer, and retailer to connect directly with the consumer online.
Challenges in the Mustard Market
There is a vital concern in developing countries regarding the cultivation of mustard. Farmers sometimes get a lower quality of seeds. Insect pets cause considerable damage which causes a lot of damage and decreases the yield of mustard crops. Fungal diseases and weeds cause a lot of damage if not controlled. The harvest crops have a storage challenge because of the lack of storage facilities in developing countries. One of the considerable concerns in the mustard industry is adulteration which reduces the quality of the product. There are other social challenges as it is difficult to change consumer eating behavior. Despite that, the mustard market continues to grow.
Competitive Insights
The industry has 5 significant and substantial players such as Backwoods Mustard Company, Mustard and Co, Woeber Mustard Manufacturing Company, Unilever, and Boer's Head Brand. They have consolidated the market and it is not easier to overtake them. The global market is highly fragmented as it is unorganized, and the local players are leading the market. There are a lot of incentives that the government provides to local farmers and producers. Due to that, it is not easier for new outside players to penetrate the market.
Market Segmentation: