애플리케이션 플랫폼 시장 규모, 점유율, 산업 분석 보고서 : 유형별, 조직 규모별, 지역별, 전망 및 예측(2025-2032년)
Global Application Platform Market Size, Share & Industry Analysis Report By Type (Software and Services), By Organization Size (Large Enterprises and Small & Medium-Sized Enterprises (SMEs)), By Regional Outlook and Forecast, 2025 - 2032
상품코드:1910796
리서치사:KBV Research
발행일:2026년 01월
페이지 정보:영문 418 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 애플리케이션 플랫폼 시장 규모는 예측 기간 동안 CAGR 6.2%로 성장이 예상되고, 2032년까지 346억 2,000만 달러에 달할 것으로 전망되고 있습니다.
주요 하이라이트 :
2024년 기준에서 북미 시장이 세계의 애플리케이션 플랫폼 시장을 주도해, 같은 해의 수익 점유율은 38.46%를 차지했습니다.
미국의 시장은 북미에서 주도적 우위를 유지하고 2032년까지 95억 1,000만 달러 규모에 도달할 것으로 예측됩니다.
유형별로 소프트웨어 부문은 유럽 시장을 주도했으며 2024년에는 66.33%의 수익 점유율을 차지했습니다.
조직 규모별로는 대기업 부문이 아시아태평양 시장을 주도할 것으로 예상되며 2032년까지 60.71%의 수익 점유율을 전망하고 있습니다.
애플리케이션 플랫폼 시장은 기업이 디지털 애플리케이션을 효율적으로 구축, 관리, 배포 및 확장할 수 있도록 지원하는 소프트웨어 및 클라우드 기반 플랫폼을 포함합니다. 이러한 진화는 다양한 산업 전반에 걸친 광범위한 디지털 전환에 의해 주도되었으며, 맞춤형 사내 소프트웨어 개발을 클라우드 기반의 재사용 가능하고 플랫폼 중심의 모델로 전환시켰습니다. 클라우드 컴퓨팅, 플랫폼 서비스(PaaS), 정부 클라우드 정책 및 서비스의 성장은 이러한 전환을 강화하여 신속한 제공, 확장성, 인프라 복잡성 감소를 가능하게 했습니다. 현대 플랫폼은 이제 마이크로서비스 및 클라우드 네이티브 아키텍처, 하이브리드 또는 멀티 클라우드 환경, 로우코드/노코드 개발을 지원하여 기업 IT 현대화와 디지털 서비스 제공을 위한 전략적 자산이 되었습니다.
애플리케이션 플랫폼은 이제 AI, 분석, 자동화, 보안을 핵심 서비스에 직접 통합합니다. 노코드 및 로우코드 도구는 애플리케이션 개발을 민주화하여 비즈니스 사용자와 시민 개발자가 최소한의 기술 전문성으로 워크플로, 앱, 대시보드를 구축할 수 있게 합니다. 마이크로소프트, 구글, AWS와 같은 시장 선도 기업들은 생태계 확장, AI 기반 기능, 전략적 파트너십, 강력한 개발자 커뮤니티를 통해 경쟁하는 반면, 지역 벤더들은 산업별 맞춤형 솔루션으로 차별화를 꾀하고 있습니다. 경쟁은 생태계 강점, 혁신, 규정 준수, 그리고 대규모로 지능적이고 민첩하며 안전한 디지털 플랫폼을 제공할 수 있는 역량을 중심으로 이루어집니다.
KBV Cardinal matrix- 애플리케이션 플랫폼 시장 경쟁 분석
KBV Cardinal matrix를 기반으로 한 분석에 따르면 Microsoft는 애플리케이션 플랫폼 시장의 선두주자입니다. 2023년 5월, 마이크로소프트 코퍼레이션은 코딩 경험 없이도 기업이 애플리케이션을 제작할 수 있도록 지원하는 스타트업 빌더.ai와 파트너십을 체결했습니다. 이번 제휴를 통해 마이크로소프트는 고객이 자사 AI 어시스턴트 나타샤(Natasha)를 포함한 빌더.ai 플랫폼에서 비즈니스 앱을 제작할 수 있도록 지원하고, 해당 플랫폼을 팀즈(Teams) 영상 및 채팅 소프트웨어에 통합할 계획입니다. 지멘스 AG, SAP SE, IBM 코퍼레이션 등은 애플리케이션 플랫폼 시장의 주요 혁신 기업들입니다.
목차
제1장 시장 범위와 조사 방법
시장의 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 개관
주요 하이라이트
제3장 시장 개요
소개
개요
시장구성과 시나리오
시장에 영향을 미치는 주요 요인
시장 성장 촉진요인
시장 성장 억제요인
시장 기회
시장의 과제
제4장 시장 동향 : 애플리케이션 플랫폼 시장
제5장 경쟁 : 애플리케이션 플랫폼 시장
제6장 시장 통합 : 애플리케이션 플랫폼 시장
제7장 주요 고객 기준 : 애플리케이션 플랫폼 시장
제8장 밸류체인 분석 : 애플리케이션 플랫폼 시장
제9장 경쟁 분석 : 세계
KBV Cardinal Matrix
최근 산업 전체의 전략적 전개
파트너십, 협업 및 계약
제품 출시 및 제품 확대
인수와 합병
시장 점유율 분석(2024년)
주요 성공 전략
주요 전략
주요 전략적 움직임
Porter's Five Forces 분석
제10장 제품 라이프사이클 : 애플리케이션 플랫폼 시장
제11장 세계의 애플리케이션 플랫폼 시장 : 유형별
세계의 소프트웨어 시장 : 지역별
세계의 서비스 시장 : 지역별
제12장 세계의 애플리케이션 플랫폼 시장 : 조직 규모별
세계의 대기업 시장 : 지역별
세계의 중소기업 시장 : 지역별
제13장 세계의 애플리케이션 플랫폼 시장 : 지역별
북미
시장에 영향을 미치는 주요 요인
북미의 애플리케이션 플랫폼 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
시장에 영향을 미치는 주요 요인
유럽의 애플리케이션 플랫폼 시장 : 국가별
독일
영국
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
시장에 영향을 미치는 주요 요인
아시아태평양의 애플리케이션 플랫폼 시장 : 국가별
중국
일본
인도
한국
싱가포르
말레이시아
기타 아시아태평양
라틴아메리카, 중동 및 아프리카
시장에 영향을 미치는 주요 요인
라틴아메리카, 중동, 아프리카의 애플리케이션 플랫폼 시장 : 국가별
브라질
아르헨티나
아랍에미리트(UAE)
사우디아라비아
남아프리카
나이지리아
기타 라틴아메리카, 중동 및 아프리카
제14장 기업 프로파일
Microsoft Corporation
Salesforce, Inc
IBM Corporation
SAP SE
Oracle Corporation
Pegasystems, Inc
ServiceNow, Inc
Siemens AG(Mendix)
Appian Corporation
Progress Software Corporation
OutSystems
제15장 성공 요인 : 애플리케이션 플랫폼 시장
HBR
영문 목차
영문목차
The Global Application Platform Market size is expected to reach $34.62 billion by 2032, rising at a market growth of 6.2% CAGR during the forecast period.
Key Highlights:
The North America market dominated Global Application Platform Market in 2024, accounting for a 38.46% revenue share in 2024.
The U.S. market is projected to maintain its leadership in North America, reaching a market size of USD 9.51 billion by 2032.
Among the Type, the Software segment dominated the Europe market, contributing a revenue share of 66.33% in 2024.
In terms of Organization Size, Large Enterprises segment are expected to lead the Asia Pacific market, with a projected revenue share of 60.71% by 2032.
The application platform market includes software and cloud-based platforms that allow enterprises to build, manage, deploy, and scale digital applications efficiently. The evolution has been driven by widespread digital transformation across various sectors, shifting development for bespoke, in-house software toward cloud-based, reusable, and platform-driven models. The growth of cloud computing, platform-as-a-service (PaaS), and government cloud policies and offerings has strengthened this transformation, allowing fast delivery, scalability, and reduced infrastructure complexity. Modern platforms now support microservices and cloud-native architectures, hybrid or multi-cloud environments, and low-code/no-code development, making them strategic assets for enterprise IT modernization and digital service delivery.
Application platforms now integrate AI, analytics, automation, and security directly into their core services. No-code and low-code tools are democratizing application development, enabling business users and citizen developers to build workflows, apps, and dashboards with minimal technical expertise. Market leaders like Microsoft, Google, and AWS compete through ecosystem expansion, AI-enabled capabilities, strategic partnerships, and strong developer communities, while local vendors differentiate through industry-focused solutions. Competition centers on ecosystem strength, innovation, compliance, and the capability to deliver intelligent, agile, and secure digital platforms at scale.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2024, Siemens partnered with FPT Software to enhance the availability of its low-code platform, Mendix, in the South Korean and Japanese markets. As a designated reseller and delivery partner, FPT Software will leverage Mendix's capabilities to provide rapid application development and deployment services, enabling clients to achieve faster time-to-market and reduced software development costs. This collaboration aims to drive digital transformation for businesses, particularly in the finance and manufacturing sectors, while strengthening the partnership between Siemens and FPT Software. Moreover, In January, 2024, Siemens came into partnership with Amazon Web Services (AWS) to integrate Amazon Bedrock into its Mendix low-code platform, democratizing generative AI in software development. This collaboration empowers businesses to create and upgrade applications without programming expertise, addressing skilled labor shortages and accelerating digitalization. With Mendix's robust low-code capabilities and AWS's advanced AI technologies, companies can enhance competitiveness, resilience, and sustainability across various sectors.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Application Platform Market. In May, 2023, Microsoft Corporation partnered with Builder.ai, a startup that helps companies make applications without any coding experience. Following this partnership, Microsoft aims to enable clients to create business apps on the platform, Builder.ai which includes Natasha, its own AI assistant, into its Teams video and chat software. Companies such as Siemens AG, SAP SE, IBM Corporation are some of the key innovators in Application Platform Market.
COVID 19 Impact Analysis
The COVID-19 pandemic impacted the application platform market, especially at first, when businesses put off or canceled planned IT investments in favor of keeping their operations going in the short term. Budget problems in industries like retail, manufacturing, hospitality, travel, and transportation made demand even lower, especially for small and medium-sized businesses. Remote working conditions, limited access to the site, and a lack of skilled IT workers made it hard to carry out and deploy projects, which caused delays and higher costs. At the same time, problems in the supply chain and a lack of workers made it harder for vendors to develop, test, and deliver products and services. Smaller providers had even more trouble running their businesses. Even though sectors like BFSI and healthcare were relatively stable, uneven demand across end-use industries caused temporary market instability and slowed growth before it started to stabilize again. Thus, the COVID-19 pandemic had a negative impact on the market.
Market Share Analysis
Type Outlook
Based on Type, the market is segmented into Software and Services. The services segment acquired 34% revenue share in the market in 2024. The services segment of the application platform market is centered around offering professional and managed solutions that support the deployment, maintenance, and optimization of application platforms. This includes consulting services, system integration, training, support, and managed services that help organizations maximize the value of their application investments.
Organization Size Outlook
Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium-Sized Enterprises (SMEs). The small & medium-sized enterprises (SMEs) segment acquired 38% revenue share in the market in 2024. The small and medium-sized enterprises (SMEs) segment of the application platform market focuses on organizations that are more agile, with moderate IT infrastructure and resource constraints compared to larger counterparts. SMEs often seek application platforms that offer simplicity, cost-effectiveness, and ease of implementation, enabling them to adopt technology without significant disruption to ongoing operations.
Regional Outlook
Based On The application platform market is anticipated to grow at a significant rate in the North America and Europe regions. This is because of strong cloud adoption, advanced digital infrastructure, and early uptake of AI-enabled, low-code, and cloud-native technologies. North America is leading the market because of the presence of major platform providers like AWS, Google, and Microsoft, along with strong enterprise and government demand for secure, scalable, and compliant application platforms. High investments in digital transformation across industries like healthcare, BFSI, retail, and public services further supports the expansion. Furthermore, the Europe application platform market is projected to capture substantial market share supported by increasing adoption of platform-as-a-service and low-code tools, and robust enterprise digitization, especially in regulatory bodies and government.
In the Asia Pacific and LAMEA region, the application platform market is estimated to experience prominent growth during the forecast period. The market is driven by expanding cloud infrastructure, rapid digitalization, and rising adoption of mobile and cloud-native applications. Asia Pacific is witnessing strong demand from SMEs and large enterprises seeking cost-effective and agile platforms to support digital services, fintech, e-commerce, and smart government initiatives. The increase of low-code/no-code platforms is especially impactful in this region because of developer skills gaps and the requirement for faster application deployment. Moreover, the LAMEA application platform market is also growing. The market is driven by rising cloud adoption, gradual IT modernization, and digital government programs. Also, enhancing connectivity, growing awareness of platform-based development, and cloud investments by hyperscalers are some of the elements leading to market growth.
Market Competition and Attributes
The application platform market is always changing and driven by new ideas. Providers try to stand out by making their products easier to use, more flexible, and better at working with other systems. Competition is focused on providing adaptable, scalable environments that accommodate various development frameworks and enable smooth deployment. Competitive pressures force constant improvements in features, developer experience, support services, and partnerships with other companies in the ecosystem. To stand out, market participants focus on flexibility, customization, and performance. At the same time, changing customer needs and new technologies keep competition strong across all segments and use cases.
Recent Strategies Deployed in the Market
Oct-2024: OutSystems integrates generative AI into its low-code platform with the launch of Mentor, a digital worker designed to assist companies in the entire software development lifecycle. Mentor provides AI-driven app generation, optimization, and automated quality checks, all within a centralized governance structure. By leveraging generative AI, OutSystems aims to accelerate application development, from ideation and prototyping to full-scale development, allowing teams to enhance productivity and ensure high-quality outcomes.
Jul-2023: OutSystems partnered with Collabera Digital to accelerate digital transformation initiatives in the Philippines. Collabera Digital has established a Low Code Centre of Excellence to gain expertise in the OutSystems platform, enabling faster app development, seamless integration, scalable solutions, and enhanced user experiences.
Jun-2023: Microsoft launched multiple Viva Connections experiences to enhance employee engagement and customization within organizations. This initiative enables businesses to create tailored platforms for different employee groups, streamlining access to relevant resources and tools. By integrating these experiences with SharePoint home site management, Microsoft empowers companies to centralize app administration while addressing diverse employee needs, ultimately fostering productivity and engagement in a hybrid work environment.
Jun-2023: OutSystems formed a partnership with PETRONAS Digital Sdn Bhd, the digital arm of PETRONAS, to accelerate the use of low-code app development within the PETRONAS Group. The partnership will leverage OutSystems' low-code platform to promote the Citizen Developer Program, empowering non-developers to create applications.
May-2022: Pegasystems acquired Everflow, an intuitive process mining software company, to enhance its hyperautomation solution. This acquisition allows Pega to help clients identify and address hidden process inefficiencies that impact operations. By integrating Everflow's capabilities with Pega's AI-powered decisioning and workflow automation, the combined solution will enable real-time process optimization, ultimately improving customer and employee experiences.
Apr-2022: Mendix formed a partnership with Atos to expand their collaboration in leveraging low-code development for digital transformation and decarbonization across industries. This agreement enables Atos to utilize the Mendix platform to accelerate hyper-automation, modernize infrastructure, and improve processes in sectors such as manufacturing, retail, and finance. The partnership strengthens Atos' commitment to delivering world-class low-code solutions globally, enhancing efficiency and time-to-market for businesses seeking sustainable growth.
List of Key Companies Profiled
Microsoft Corporation
Salesforce, Inc.
IBM Corporation
Oracle Corporation
SAP SE
Siemens AG (Mendix)
Pegasystems, Inc.
ServiceNow, Inc.
Appian Corporation
Progress Software Corporation
OutSystems
Global Application Platform Market Report Segmentation
By Type
Software
Services
By Organization Size
Large Enterprises
Small & Medium-Sized Enterprises (SMEs)
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Application Platform Market, by Type
1.4.2 Global Application Platform Market, by Organization Size
1.4.3 Global Application Platform Market, by Geography
