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세계의 비콘 관리 소프트웨어 시장 : 규모, 점유율, 동향 분석(전개방식별, 기술별, 소프트웨어별, 최종사용자별, 통합 기능별, 지역별), 전망, 예측
Global Beacons Management Software Market Size, Share & Industry Analysis Report By Deployment Model, By Technology, By Software, By End-User, By Integration Capability, By Regional Outlook and Forecast, 2025 - 2032
상품코드 : 1768569
리서치사 : KBV Research
발행일 : 2025년 06월
페이지 정보 : 영문 456 Pages
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한글목차

비콘 관리 소프트웨어 시장 규모는 예측 기간 동안 13.4%의 연평균 복합 성장률(CAGR)로 성장하여 2032년까지 81억 6,000만 달러에 달할 것으로 예상되고 있습니다.

COVID-19 팬데믹은 비콘 관리 소프트웨어 시장의 성장을 크게 저해했습니다. 팬데믹의 피크 동안 소매점, 호텔, 이벤트 시설 등 비콘 기술에 의존하고 있던 많은 기업들이 폐쇄를 강요당하거나 엄격한 수용 인원 제한 하에서 운영을 규제받기도 했습니다. 그 결과 비콘 관리 소프트웨어를 포함한 신기술에 대한 투자는 우선순위가 낮아지거나 연기되었습니다. 따라서 신규 도입과 업그레이드가 크게 느려졌고 시장 확대에 직접적인 영향을 미쳤습니다. 이와 같이 COVID-19 팬데믹은 시장에 악영향을 미쳤습니다.

시장 성장 요인

소매업과 접객 업계에서는 고객과의 관계가 급격히 변화하고 있습니다. 이는 주로 개인화된 컨텍스트 경험에 대한 수요 증가로 인한 것입니다. 비콘을 활용한 위치 정보 서비스(LBS)를 통해 기업은 타겟팅된 프로모션, 실시간 알림, 실내 네비게이션, 원활한 체크인/체크아웃 경험 등 시설 내 고객의 정확한 위치에 맞게 맞춤형 서비스를 제공할 수 있습니다.

게다가 물류, 제조, 의료, 운수 등 업계에서는 자산을 실시간으로 추적하고 운영 워크플로우를 최적화할 수 있는 능력이 필수적입니다.

시장 성장 억제요인

그러나 개인정보가 점점 일반화되면서 데이터 프라이버시와 사용자의 동의에 대한 우려는 시장에 큰 제약이 되고 있습니다. 비콘은 Bluetooth Low Energy(BLE)를 사용하여 주변 장치(주로 스마트폰)를 감지하고 통신함으로써 위치 정보 서비스, 푸시 알림 또는 이동 패턴 추적을 제공합니다.

밸류체인 분석

비콘 관리 소프트웨어 시장의 밸류체인은 혁신적인 이용 사례와 기술적 실현 가능성을 탐구하는 연구 개발(R&D)과 개념화로 시작됩니다. 소프트웨어 개발 및 플랫폼 엔지니어링 단계에서는 SDK와 관리 플랫폼이 구축됩니다. 다음으로 하드웨어 통합 및 테스트를 통해 소프트웨어와 비콘 장치 간의 호환성과 성능을 확인할 수 있습니다. 데이터 분석 및 성능 모니터링은 사용자 참여, 신호 강도 및 사용자 행동을 실시간으로 추적하는 데 필수적입니다.

목차

제1장 시장의 범위와 분석 수법

제2장 시장 개관

제3장 시장 개요

제4장 경쟁 분석 : 세계 시장

제5장 비콘 관리 소프트웨어 시장의 밸류체인

제6장 주요 고객 기준 : 비콘 관리 소프트웨어 시장

제7장 세계의 비콘 관리 소프트웨어 시장 : 전개방식별

제8장 세계의 비콘 관리 소프트웨어 시장 : 기술별

제9장 세계의 비콘 관리 소프트웨어 시장 : 소프트웨어별

제10장 세계의 비콘 관리 소프트웨어 시장 : 최종사용자별

제11장 세계의 비콘 관리 소프트웨어 시장 : 통합 기능별

제12장 세계의 비콘 관리 소프트웨어 시장 : 지역별

제13장 기업 프로파일

제14장 비콘 관리 소프트웨어 시장의 필수 성공 조건

CSM
영문 목차

영문목차

The Global Beacons Management Software Market size is expected to reach $8.16 billion by 2032, rising at a market growth of 13.4% CAGR during the forecast period.

In this sector, beacon management software is widely adopted by retailers to create personalized shopping experiences, improve store navigation, and drive customer engagement through targeted promotions and in-store notifications. The technology is also leveraged for gathering valuable customer data, which assists retailers in understanding shopping behaviors, optimizing store layouts, and increasing sales opportunities. By implementing beacon management solutions, retailers can efficiently manage large numbers of beacons across various locations, automate marketing campaigns, and seamlessly integrate these tools with their existing customer relationship management systems. Thus, the retail segment procured 35% revenue share in the market in 2024.

COVID 19 Impact Analysis

The COVID-19 pandemic significantly hampered the growth of the Beacons Management Software Market. During the height of the pandemic, many businesses that typically relied on beacon technology-such as retail stores, hotels, and event venues-were forced to either shut down or operate under strict capacity limits. As a result, investments in new technology, including beacons management software, were deprioritized or postponed. This led to a considerable slowdown in new deployments and upgrades, directly impacting market expansion. Thus, the COVID-19 pandemic had negative impact on the market.

Market Growth Factors

The retail and hospitality sectors have witnessed a dramatic transformation in how they engage with customers, primarily driven by the increasing demand for personalized, context-aware experiences. Location-based services (LBS) powered by beacons enable businesses to deliver targeted promotions, real-time notifications, indoor navigation, and seamless check-in/out experiences-all tailored to the customer's precise location within a venue.

Additionally, across industries such as logistics, manufacturing, healthcare, and transportation, the ability to track assets in real time and optimize operational workflows is critical. Beacons play a pivotal role by attaching equipment, vehicles, tools, or even personnel, enabling organizations to monitor locations, movements, and usage patterns with remarkable precision. This real-time visibility directly translates into improved resource utilization, reduced losses, and streamlined processes.

Market Restraining Factors

However, in an era where personal information is increasingly commoditized, concerns over data privacy and user consent have become a formidable restraint for the market. Beacons function by detecting and communicating with nearby devices-often smartphones-using Bluetooth Low Energy (BLE) to deliver location-based services, push notifications, or track movement patterns. While these capabilities can enhance operational efficiency and user experience, they also inherently involve the collection and processing of sensitive personal data.

Value Chain Analysis

The value chain of the Beacons Management Software Market begins with Research & Development (R&D) and Conceptualization, where innovative use cases and technical feasibility are explored. This is followed by Software Development & Platform Engineering, where core applications, SDKs, and management platforms are built. Next, Hardware Integration and Testing ensures compatibility and performance between software and beacon devices. Afterward, Deployment, Installation & Configuration takes place to enable location-based functionalities at physical sites. Data Analytics & Performance Monitoring is critical for tracking engagement, signal strength, and user behavior in real time. Marketing, Sales & Distribution then promote the solutions to industries like retail, transportation, and events. Finally, After-Sales Support & Software Upgrades ensure long-term reliability through system updates, client support, and feedback loops that inform future R&D efforts.

By Deployment Model Outlook

Based on deployment model, the market is characterized into cloud-based and on-premises. The on-premises segment procured 47% revenue share in the market in 2024. This segment is favoured by organizations that require higher levels of data security, control, and compliance with regulatory standards. On-premises deployment allows companies to keep sensitive information within their internal networks, reducing risks associated with external threats. It is especially preferred by sectors such as government, healthcare, and finance, where stringent data privacy regulations apply.

Technology Outlook

On the basis of technology, the market is classified into Bluetooth low energy (BLE), Wi-Fi, and ultra wideband (UWB). The ultra-wideband (UWB) segment held 11% revenue share in the market in 2024. UWB is known for its high precision in location tracking and its ability to transmit data over short distances with minimal interference. This technology is increasingly being adopted in applications that require high accuracy, such as indoor navigation, asset management, and industrial automation.

Software Outlook

By software, the market is divided into location tracking, analytics & reporting, push notifications, and campaign management. The campaign management held 16% revenue share in the market in 2024. This segment caters to organizations looking to plan, execute, and monitor targeted marketing campaigns using beacons technology. Campaign management solutions enable businesses to automate workflows, segment audiences, and track campaign performance, leading to more effective marketing initiatives.

Integration Capability

Based on integration capability, the market is segmented into API integration, mobile SDK integration, and third-party software integration. The third-party software integration segment held 21% revenue share in the market in 2024. This segment addresses the need for interoperability with various business tools such as customer relationship management (CRM), marketing automation, and analytics platforms. By integrating beacon management software with third-party applications, organizations can centralize operations, improve data visibility, and enhance the overall value derived from their digital ecosystems.

End User Outlook

On the basis of the end-user, the market is classified into retail, healthcare, transportation & logistics, hospitality, and others. The transportation & logistics segment attained 16% revenue share in the market in 2024. In this domain, beacon management solutions are primarily used to streamline logistics operations, monitor the movement of goods, and enhance fleet management. By integrating beacon technology, companies can achieve real-time tracking of shipments, containers, and vehicles throughout the supply chain, reducing the risk of loss or theft. The software assists logistics providers in maintaining accurate inventory records, improving route optimization, and ensuring timely deliveries.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 36% revenue share in the market in 2024. This region has seen widespread adoption of beacon management software, driven by the presence of advanced digital infrastructure and a high concentration of technology-oriented enterprises. Organizations in North America are leveraging beacon solutions for applications across retail, healthcare, transportation, and other industries. The growing focus on enhancing customer experience, streamlining business operations, and adopting location-based technologies has significantly contributed to market growth in this region.

List of Key Companies Profiled

Global Beacons Management Software Market Report Segmentation

By Deployment Model

By Technology

By Software

By End-User

By Integration Capability

By Geography

Table of Contents

Chapter 1. Market Scope & Methodology

Chapter 2. Market at a Glance

Chapter 3. Market Overview

Chapter 4. Competition Analysis - Global

Chapter 5. Value chain of Beacons Management Software Market

Chapter 6. Key Customer Criteria - Beacons Management Software Market

Chapter 7. Global Beacons Management Software Market by Deployment Model

Chapter 8. Global Beacons Management Software Market by Technology

Chapter 9. Global Beacons Management Software Market by Software

Chapter 10. Global Beacons Management Software Market by End-User

Chapter 11. Global Beacons Management Software Market by Integration Capability

Chapter 12. Global Beacons Management Software Market by Region

Chapter 13. Company Profiles

Chapter 14. Winning Imperatives of Beacons Management Software Market

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