Global Sports Streaming Platform Market Size, Share & Trends Analysis Report By Device Type, By Sport Type, By Regional Outlook and Forecast, 2024 - 2031
Culver Max Entertainment Pvt Ltd.(Sony Pictures Networks India Private Limited)(Sony Corporation)
Amazoncom, Inc.
Hulu, LLC(The Walt Disney Company)
DAZN Limited
FuboTV Inc
Peacock TV, LLC
Paramount Plus
Apple, Inc(Apple TV)
beIN Media Group LLC
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The Global Sports Streaming Platform Market size is expected to reach $72.29 billion by 2031, rising at a market growth of 12.2% CAGR during the forecast period.
The North America segment garnered 34% revenue share in the market in 2023. The region is home to some of the most valuable and widely followed sports leagues worldwide, including the NFL, NBA, MLB, and NHL, contributing significantly to the demand for streaming services. Consumers in the U.S. and Canada are quick to adopt new technologies, and the growing trend of cord-cutting has further accelerated the shift from traditional cable TV to digital streaming.
The increasing demand for on-demand content is significantly transforming the landscape of sports broadcasting. In contrast to traditional television, which adheres to rigid schedules and limited viewing flexibility, sports streaming platforms offer users the freedom to access content at their convenience. Hence, sports organizations and broadcasters are investing heavily in digital infrastructure and exclusive streaming rights to meet this evolving demand, solidifying the role of on-demand content as a cornerstone of the modern sports entertainment industry.
Additionally, since smartphones are used by billions of people globally, they have become the main platform for consuming content, including live and on-demand sports. The convenience of streaming matches on the go has reshaped consumer behavior, making digital access to sports content more of a necessity than a luxury. Thus, as smartphone penetration continues to rise, especially in underserved markets, its impact on the growth and evolution of the sports streaming industry will only become more profound.
However, Major sports events such as the FIFA World Cup, IPL, NBA, and the Olympics are considered premium content and often involve fierce bidding wars among broadcasters. These rights are typically secured by large, well-funded media corporations that can afford to pay exorbitant sums for exclusive access. Hence, this fragmentation, fueled by costly licensing agreements, acts as a barrier to seamless sports viewing experiences and hampers the overall expansion of the sports streaming industry.
Driving and Restraining Factors
Drivers * Rising Demand for On-Demand Content
Surge in Smartphone and Internet Penetration
Rapid Growth of OTT Platforms
Restraints * High Licensing and Broadcasting Costs
Limited Internet Penetration and Bandwidth Issues
Opportunities * Rise of Esports and Niche Sports
Increasing Experience of Streaming Platforms Through Technological Advancements
Challenges * Substantial Piracy and Illegal Streaming Challenges
Fragmented Content Across Platforms
Device Type Outlook
Based on device type, the market is classified into smartphones & tablets, smart TVs & set-top boxes, and PCs & laptops. The smart TVs & set-top boxes segment procured 37% revenue share in the market in 2023. Smart TVs have become central to in-home entertainment as consumers increasingly adopt smart home ecosystems. These devices offer features like built-in streaming apps (e.g., ESPN, Hotstar, DAZN), voice control, and access to 4K or UHD resolution, which elevate the experience of watching live sports.
Sport Type Outlook
On the basis of sport type, the market is divided into football/soccer, basketball, cricket, tennis, baseball, and others. The basketball segment recorded 17% revenue share in the market in 2023. The basketball segment thrives on its fast-paced gameplay, star-driven appeal, and wide international following, particularly in North America, China, and Europe. Major leagues like the NBA have embraced digital-first strategies, offering exclusive online content, social media engagement, and streaming partnerships that appeal to tech-savvy audiences.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 29% revenue share in the market in 2023. Countries such as India, China, Japan, and Australia are seeing explosive growth in digital content consumption, with sports being a major contributor. Events like the Indian Premier League (IPL), cricket World Cups, and regional football leagues attract millions of online viewers.
Sports Streaming Platform Market Coverage:
Report Attribute Details
Market size value in 2023 USD 29.43 Billion
Market size forecast in 2031 USD 72.29 Billion
Base Year 2023
Historical period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 12.2% from 2024 to 2031
Number of Pages 208
Tables 290
Report Coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter's 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments Covered Device Type, Sport Type, Region
Country Scope * North America (US, Canada, Mexico, and Rest of North America)
Europe (Germany, UK, France, Russia, Spain, Netherlands, and Rest of Europe)
Asia Pacific (Japan, China, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included Google LLC (Youtube, LLC), Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation), Amazon.com, Inc., Hulu, LLC (The Walt Disney Company), DAZN Limited, FuboTV Inc., Peacock TV, LLC (NBCUniversal Media, LLC), Paramount Plus, Apple, Inc. (Apple TV), and beIN Media Group
List of Key Companies Profiled
Google LLC (Youtube, LLC)
Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation)
Amazon.com, Inc.
Hulu, LLC (The Walt Disney Company)
DAZN Limited
FuboTV Inc.
Peacock TV, LLC (NBCUniversal Media, LLC)
Paramount Plus
Apple, Inc. (Apple TV)
beIN Media Group
Global Sports Streaming Platform Market Report Segmentation
By Device Type
Smartphones & Tablets
Smart TVs & Set-top Boxes
PCs & Laptops
By Sport Type
Football/Soccer
Basketball
Cricket
Tennis
Baseball
Other Sport Type
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Sports Streaming Platform Market, by Device Type
1.4.2 Global Sports Streaming Platform Market, by Sport Type
1.4.3 Global Sports Streaming Platform Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis
Chapter 5. Global Sports Streaming Platform Market by Device Type
5.1 Global Smartphones & Tablets Market by Region
5.2 Global Smart TVs & Set-top Boxes Market by Region
5.3 Global PCs & Laptops Market by Region
Chapter 6. Global Sports Streaming Platform Market by Sport Type
6.1 Global Football/Soccer Market by Region
6.2 Global Basketball Market by Region
6.3 Global Cricket Market by Region
6.4 Global Tennis Market by Region
6.5 Global Baseball Market by Region
6.6 Global Other Sport Type Market by Region
Chapter 7. Global Sports Streaming Platform Market by Region
7.1 North America Sports Streaming Platform Market
7.1.1 North America Sports Streaming Platform Market by Device Type
7.1.1.1 North America Smartphones & Tablets Market by Country
7.1.1.2 North America Smart TVs & Set-top Boxes Market by Country
7.1.1.3 North America PCs & Laptops Market by Country
7.1.2 North America Sports Streaming Platform Market by Sport Type
7.1.2.1 North America Football/Soccer Market by Country
7.1.2.2 North America Basketball Market by Country
7.1.2.3 North America Cricket Market by Country
7.1.2.4 North America Tennis Market by Country
7.1.2.5 North America Baseball Market by Country
7.1.2.6 North America Other Sport Type Market by Country
7.1.3 North America Sports Streaming Platform Market by Country
7.1.3.1 US Sports Streaming Platform Market
7.1.3.1.1 US Sports Streaming Platform Market by Device Type
7.1.3.1.2 US Sports Streaming Platform Market by Sport Type
7.1.3.2 Canada Sports Streaming Platform Market
7.1.3.2.1 Canada Sports Streaming Platform Market by Device Type
7.1.3.2.2 Canada Sports Streaming Platform Market by Sport Type
7.1.3.3 Mexico Sports Streaming Platform Market
7.1.3.3.1 Mexico Sports Streaming Platform Market by Device Type
7.1.3.3.2 Mexico Sports Streaming Platform Market by Sport Type
7.1.3.4 Rest of North America Sports Streaming Platform Market
7.1.3.4.1 Rest of North America Sports Streaming Platform Market by Device Type
7.1.3.4.2 Rest of North America Sports Streaming Platform Market by Sport Type
7.2 Europe Sports Streaming Platform Market
7.2.1 Europe Sports Streaming Platform Market by Device Type
7.2.1.1 Europe Smartphones & Tablets Market by Country
7.2.1.2 Europe Smart TVs & Set-top Boxes Market by Country
7.2.1.3 Europe PCs & Laptops Market by Country
7.2.2 Europe Sports Streaming Platform Market by Sport Type
7.2.2.1 Europe Football/Soccer Market by Country
7.2.2.2 Europe Basketball Market by Country
7.2.2.3 Europe Cricket Market by Country
7.2.2.4 Europe Tennis Market by Country
7.2.2.5 Europe Baseball Market by Country
7.2.2.6 Europe Other Sport Type Market by Country
7.2.3 Europe Sports Streaming Platform Market by Country
7.2.3.1 Germany Sports Streaming Platform Market
7.2.3.1.1 Germany Sports Streaming Platform Market by Device Type
7.2.3.1.2 Germany Sports Streaming Platform Market by Sport Type
7.2.3.2 UK Sports Streaming Platform Market
7.2.3.2.1 UK Sports Streaming Platform Market by Device Type
7.2.3.2.2 UK Sports Streaming Platform Market by Sport Type
7.2.3.3 France Sports Streaming Platform Market
7.2.3.3.1 France Sports Streaming Platform Market by Device Type
7.2.3.3.2 France Sports Streaming Platform Market by Sport Type
7.2.3.4 Russia Sports Streaming Platform Market
7.2.3.4.1 Russia Sports Streaming Platform Market by Device Type
7.2.3.4.2 Russia Sports Streaming Platform Market by Sport Type
7.2.3.5 Spain Sports Streaming Platform Market
7.2.3.5.1 Spain Sports Streaming Platform Market by Device Type
7.2.3.5.2 Spain Sports Streaming Platform Market by Sport Type
7.2.3.6 Italy Sports Streaming Platform Market
7.2.3.6.1 Italy Sports Streaming Platform Market by Device Type
7.2.3.6.2 Italy Sports Streaming Platform Market by Sport Type
7.2.3.7 Rest of Europe Sports Streaming Platform Market
7.2.3.7.1 Rest of Europe Sports Streaming Platform Market by Device Type
7.2.3.7.2 Rest of Europe Sports Streaming Platform Market by Sport Type
7.3 Asia Pacific Sports Streaming Platform Market
7.3.1 Asia Pacific Sports Streaming Platform Market by Device Type
7.3.1.1 Asia Pacific Smartphones & Tablets Market by Country
7.3.1.2 Asia Pacific Smart TVs & Set-top Boxes Market by Country
7.3.1.3 Asia Pacific PCs & Laptops Market by Country
7.3.2 Asia Pacific Sports Streaming Platform Market by Sport Type
7.3.2.1 Asia Pacific Football/Soccer Market by Country
7.3.2.2 Asia Pacific Basketball Market by Country
7.3.2.3 Asia Pacific Cricket Market by Country
7.3.2.4 Asia Pacific Tennis Market by Country
7.3.2.5 Asia Pacific Baseball Market by Country
7.3.2.6 Asia Pacific Other Sport Type Market by Country
7.3.3 Asia Pacific Sports Streaming Platform Market by Country
7.3.3.1 China Sports Streaming Platform Market
7.3.3.1.1 China Sports Streaming Platform Market by Device Type
7.3.3.1.2 China Sports Streaming Platform Market by Sport Type
7.3.3.2 Japan Sports Streaming Platform Market
7.3.3.2.1 Japan Sports Streaming Platform Market by Device Type
7.3.3.2.2 Japan Sports Streaming Platform Market by Sport Type
7.3.3.3 India Sports Streaming Platform Market
7.3.3.3.1 India Sports Streaming Platform Market by Device Type
7.3.3.3.2 India Sports Streaming Platform Market by Sport Type
7.3.3.4 South Korea Sports Streaming Platform Market
7.3.3.4.1 South Korea Sports Streaming Platform Market by Device Type
7.3.3.4.2 South Korea Sports Streaming Platform Market by Sport Type