텔레프레전스 장비 시장 규모, 점유율, 동향 분석 : 제품별, 최종 용도별, 유형별, 지역별 전망, 예측(2024-2031년)
Global Telepresence Equipment Market Size, Share & Trends Analysis Report By Product, By End Use, By Type, By Regional Outlook and Forecast, 2024 - 2031
상품코드:1580630
리서치사:KBV Research
발행일:2024년 10월
페이지 정보:영문 228 Pages
라이선스 & 가격 (부가세 별도)
한글목차
텔레프레전스 장비 시장 규모는 예측 기간 중 5.3%의 CAGR로 시장 성장하며, 2031년까지 50억 달러에 달할 것으로 예상되고 있습니다.
그러나 높은 비용으로 인해 기업 부문을 제외한 다른 산업 분야의 조직은 투자를 정당화하기 어렵습니다. 학교, 의료 시설, 정부 기관은 텔레프레전스의 이점을 누릴 수 있지만, 예산이 한정되어 있는 경우가 많기 때문에 이러한 투자를 하기가 쉽지 않습니다. 그 결과, 텔레프레전스 시스템은 여전히 대기업이 쉽게 접근할 수 있는 시스템이며, 잠재적인 시장의 상당 부분이 미개척 상태로 남아있습니다. 따라서 가격이 너무 높으면 도입이 제한될 뿐만 아니라 시장의 성장 궤도도 둔화될 수밖에 없습니다.
제품 전망
제품을 기준으로 시장은 2D 텔레프레전스와 3D 홀로그램 텔레프레전스로 나뉘며, 2D 텔레프레전스 부문은 2023년 시장에서 72%의 매출 점유율을 차지했으며, 2D 텔레프레전스 시스템은 더 저렴하고 구현이 용이해 가상 커뮤니케이션과 협업을 강화하고자 하는 기업에게 인기가 있습니다. 커뮤니케이션과 협업을 강화하고자 하는 기업에게 인기가 있습니다. 고품질 비디오 및 오디오 상호 작용을 제공할 수 있으므로 특히 하이브리드 작업 및 원격 근무에서 기업, 교육 기관 및 의료 시설에서 신뢰할 수 있는 솔루션이 되고 있습니다.
유형별 전망
유형별로 시장은 멀티코덱 텔레프레전스, 개인 텔레프레전스, 몰입형 텔레프레전스, 룸 기반 텔레프레전스로 분류됩니다. 몰입형 텔레프레전스 부문은 2023년 시장에서 29%의 매출 점유율을 차지할 것으로 예상됩니다. 이러한 증가는 현실적이고 매우 인터랙티브한 가상 커뮤니케이션 경험에 대한 수요에 기인합니다. 몰입형 텔레프레전스 시스템은 대면 상호작용을 시뮬레이션하여 높은 수준의 참여도를 제공하며, 기업 회의실, 정부 회의, 첨단 관심을 끄는 이벤트에서 인기를 얻고 있습니다.
최종 용도 전망
최종 용도별로 보면 시장은 중소기업, 중견기업, 대기업으로 나뉩니다. 중견기업 부문은 2023년 시장에서 29%의 매출 점유율을 차지할 것으로 예상됩니다. 예산을 관리하면서 커뮤니케이션 기능을 강화하고자 하는 중견기업은 텔레프레전스 솔루션 도입을 늘리고 있습니다. 멀티코덱 및 룸 기반 텔레프레전스 시스템의 유연성과 비용 효율성은 이 부문에 매력적이며, 대규모 기업 솔루션의 높은 비용 부담 없이 협업을 촉진할 수 있습니다.
지역 전망
지역별로 시장은 북미, 유럽, 아시아태평양, 라틴아메리카, 중동 및 아프리카로 분석되었습니다. 북미 부문은 2023년 시장에서 36%의 매출 점유율을 차지할 것으로 예상됩니다. 기술 인프라, 광범위한 원격 근무 채택, 이 지역의 주요 시장 진출기업의 존재는 이 지역 시장의 성장을 이끄는 주요 요인입니다. 북미 기업, 특히 대기업은 고품질의 가상 회의 및 협업을 촉진하기 위해 텔레프레전스 기술을 일찍부터 채택해 왔습니다.
The Global Telepresence Equipment Market size is expected to reach $5.0 billion by 2031, rising at a market growth of 5.3% CAGR during the forecast period.
European businesses, particularly in healthcare, education, and government sectors, have leveraged telepresence technology to improve operational efficiency and support virtual collaborations. Therefore, the Europe segment acquired 31% revenue share in the market in 2023. European countries, known for their strong focus on digital transformation and sustainability, have increasingly adopted telepresence systems to reduce travel and enhance remote communication. This growing emphasis on innovative communication tools has contributed to the significant market share captured by the Europe region.
The need for seamless communication across geographically dispersed teams has intensified. In industries where global collaboration is essential, such as technology, consulting, and finance, the ability to maintain real-time interactions has proven to be a critical success factor. Telepresence equipment offers a genuine meeting experience by enabling the instantaneous sharing of documents and presentations, as well as high-definition video and audio. Additionally, Telepresence systems go beyond basic video conferencing by offering advanced tools like high-resolution imaging, which is crucial for remote diagnoses and treatment. For example, in dermatology, telepresence equipment allows doctors to examine high-definition images of a patient's skin condition, facilitating accurate diagnosis without needing an in-person visit. This capability is especially important in regions with limited access to specialized healthcare. Therefore, the shift toward telehealth and remote consultations, combined with growing investments in healthcare technology, suggests that telepresence will remain a crucial tool in modern healthcare.
However, the high costs also make it difficult for organizations in industries outside the corporate sector to justify the investment. Schools, healthcare facilities, and government agencies may benefit from telepresence but often have limited budgets, making such investments challenging. As a result, telepresence systems remain more accessible to large enterprises, leaving a significant portion of the potential market untapped. Hence, the steep prices not only restrict adoption but also slow down the market's growth trajectory.
Product Outlook
Based on product, the market is bifurcated into 2D telepresence and 3D holographic telepresence. The 2D telepresence segment garnered 72% revenue share in the market in 2023. 2D telepresence systems are more affordable and easier to implement, making them popular for companies seeking to enhance virtual communication and collaboration. Their ability to offer high-quality video and audio interactions has made them a go-to solution for enterprises, educational institutions, and healthcare facilities, especially in hybrid work and remote operations.
Type Outlook
On the basis of type, the market is classified into multi-codec telepresence, personal telepresence, immersive telepresence, and room-based telepresence. The immersive telepresence segment acquired 29% revenue share in the market in 2023. This increase can be attributed to the demand for virtual communication experiences that are both realistic and extremely interactive. Immersive telepresence systems offer an advanced level of engagement by simulating face-to-face interactions, making them popular in corporate boardrooms, government meetings, and high-profile events.
End Use Outlook
By end use, the market is divided into small enterprises, medium enterprise, and large enterprise. The medium enterprise segment garnered 29% revenue share in the market in 2023. Medium-sized businesses striving to enhance communication capabilities while managing budgets have increasingly adopted telepresence solutions. The flexibility and cost-effectiveness of multi-codec and room-based telepresence systems have appealed to this segment, enabling them to boost collaboration without the high cost associated with large enterprise solutions.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 36% revenue share in the market in 2023. The technological infrastructure, widespread remote work adoption, and the presence of major market participants in the region are the primary factors driving the growth of the regional market. North American businesses, especially large enterprises, have been early adopters of telepresence technology to facilitate high-quality virtual meetings and collaborations.
Recent Strategies Deployed in the Market
Apr-2024: Enghouse Video partnered with SONIFI Health to enhance telehealth in hospitals by integrating its VidyoRooms technology with SONIFI's interactive TV systems. This collaboration aims to improve patient outcomes and reduce costs by providing high-quality video conferencing for healthcare providers.
Mar-2024: Cisco has introduced new collaboration devices, such as the AI-powered Cisco Board Pro G2 and Desk Phone 9800 Series, designed to enhance hybrid work experiences. These products feature advanced video capabilities and personalized productivity tools, ensuring seamless integration with Microsoft Teams for effective remote collaboration.
Jan-2024: Microsoft Corporation and Cisco, and Samsung have collaborated to enhance hybrid meeting experiences with integrated video solutions for Cisco Room Series. Featuring Microsoft Teams Rooms with Front Row and Samsung's advanced displays, the partnership aims to provide seamless, inclusive collaboration for all participants.
Dec-2023: Cisco Systems, Inc. has expanded its product offerings for small and medium businesses (SMBs) in Asia-Pacific by launching networking and security solutions, including the Catalyst(TM) switches and Meraki MX. This expansion enhances network connectivity and security, supporting digital transformation and potentially increasing the adoption of telepresence solutions through improved infrastructure and management.
Oct-2023: Zoom introduced new hybrid work solutions at Zoomtopia, enhancing collaboration through features like name tags, dynamic layouts, visitor management, and workspace reservation. These innovations aim to improve employee engagement and productivity in flexible work environments, fostering better teamwork.
List of Key Companies Profiled
VGo Communications, Inc. (Vecna Technologies, Inc.)
