세계의 어린이용 자전거 시장 : 규모, 점유율, 동향 분석 보고서 - 유형별, 연령층별, 판매 채널별, 지역별 전망과 예측(2024-2031년)
Global Kids Bicycle Market Size, Share & Trends Analysis Report By Type, By Age Group (6 to 8 years, 8 to 15 years, 4 to 6 years, and 3 to 4 years), By Sales Channel (Offline, and Online), By Regional Outlook and Forecast, 2024 - 2031
상품코드:1548637
리서치사:KBV Research
발행일:2024년 08월
페이지 정보:영문 192 Pages
라이선스 & 가격 (부가세 별도)
한글목차
어린이용 자전거 시장 규모는 예측 기간 동안 8.9%의 연평균 복합 성장률(CAGR)로 시장 성장할 전망이며, 2031년까지 249억 달러에 달할 것으로 예상됩니다.
또한 어린이는 자연스럽게 친구와 동료를 역할 모델과 영감의 근원으로 존경합니다. 그들의 사회적 그룹 내에서 인기있는 활동과 취미는 종종 그들의 관심과 욕망에 큰 영향을 미칩니다. 이 역학은 사이클링의 맥락에서 특히 두드러집니다. 자전거가 아이의 친구들 사이에서 인기있는 활동이되면, 참여하고자 하는 그들의 욕구에 큰 영향을 미칠 수있는 파급 효과를 창출합니다. 그러므로 이 동료 주도의 사이클링에 대한 관심은 어린이용 자전거 시장의 성장을 가속하는데 중요한 역할을 합니다.
그러나 부모는 무엇보다도 어린이의 안전을 우선시하고, 사고, 부상, 교통사고에 대한 두려움으로부터 자녀에게 자전거를 타도록 권유하는 것을 상당히 망설일 수 있습니다. 이 불안은 직접적이고 간접적인 경험과 자전거를 타는 것과 관련된 잠재적 위험을 돋보이게 하는 놀라운 통계 모두에서 발생합니다. 자전거와 관련된 사고는 적절한 자전거 인프라 부족, 높은 교통 밀도, 불충분한 안전 대책 등 다양한 요인에 의해 발생하는 경우가 많습니다. 많은 도시 지역에서는 전용 자전거 레인이 없으므로 미성년자는 자동차와 도로를 공유해야 하며 사고 가능성이 높아집니다. 따라서 안전 우려는 어린이용 자전거 시장의 성장에 큰 장벽이 되고 있습니다.
유형 전망
유형에 근거하여, 시장은 배터리식 및 기존형으로 분할됩니다. 기존형 부문은 2023년 시장에서 78%의 수익 점유율을 획득했습니다. 기존형 자전거는 자녀에게 균형과 협력의 기본 기술을 제공하고 체력을 촉진하면서 고전적인 어린 시절의 필수품으로 간주되는 경우가 많습니다. 이 제품은 합리적인 가격이므로 더 광범위한 소비자가 사용할 수 있습니다. 또한 간단한 디자인으로 유지 보수가 쉽고 내구성이 보장되며 어린이를 위한 오래 지속되는 옵션을 찾고있는 부모에게 매력적입니다.
연령대의 전망
연령대에 따라 시장은 3-4세, 4-6세, 6-8세, 8-15세로 분류됩니다. 8-15세 부문은 2023년 시장에서 14%의 수익 점유율을 기록했습니다. 이 연령층의 아이는 독립심과 모험심이 있어, 레크리에이션 활동, 스포츠, 나아가 통근에도 대응하는 자전거를 요구하는 경우가 많습니다. 이 부문을 위해 설계된 자전거는 일반적으로 더 정교하고 여러 기어, 서스펜션 시스템, 산악 자전거 및 BMX를 포함한 다양한 라이딩 스타일을 허용하는 특수 타이어와 같은 고급 구성 요소를 갖추고 있습니다.
판매 채널 전망
판매 채널별로 볼 때 시장은 온라인과 오프라인으로 나뉩니다. 오프라인 부문은 2023년 시장 수익 점유율의 81%를 차지했습니다. 부모는 자전거를 실제로보고 시승하고 안전과 편안함의 기준을 충족하는지 확인할 수 있는 실제 상점에서 자전거를 구입하는 것을 선호합니다. 지식이 풍부한 직원이 있으면 자녀의 특정 요구에 맞는 전문적인 지침을 제공하여 구매 경험을 향상시킬 수 있습니다.
지역별 전망
지역별로 보면 시장은 북미, 유럽, 아시아태평양, 라틴아메리카, 중동, 아프리카에 걸쳐 분석되고 있습니다. 아시아태평양 부문은 2023년 시장에서 36%의 수익 점유율을 획득했습니다. 이 지역에는 상당한 수의 어린 아이를 포함하여 상당히 크게 확대된 인구가 살고 있습니다. 그 결과, 어린이용 자전거의 소비자 기반이 상당히 있습니다. 중국과 인도와 같은 국가에서는 급속한 도시화와 경제 성장으로 가처분 소득이 증가했으며, 가족은 아이들의 레크리에이션과 발달을 위한 제품에 더 많은 투자를 할 수 있게 되었습니다.
목차
제1장 시장 범위 및 조사 방법
시장의 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 요람
주요 하이라이트
제3장 시장 개요
서문
개요
시장구성 및 시나리오
시장에 영향을 미치는 주요 요인
시장 성장 촉진요인
시장 성장 억제요인
시장 기회
시장의 과제
Porter's Five Forces 분석
제4장 세계 시장 : 유형별
세계의 종래 시장 : 지역별
세계의 전지 구동 시장 : 지역별
제5장 세계 시장 : 연령층별
세계의 3-4세 시장 : 지역별
세계의 4-6세 시장 : 지역별
세계의 6-8세 시장 : 지역별
세계의 8-15세 시장 : 지역별
제6장 세계 시장 : 판매 채널별
세계의 오프라인 시장 : 지역별
세계의 온라인 마켓 : 지역별
제7장 세계 시장 : 지역별
북미
북미 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
유럽 시장 : 국가별
독일
영국
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
아시아태평양 시장 : 국가별
중국
일본
인도
한국
싱가포르
말레이시아
기타 아시아태평양
라틴아메리카, 중동 및 아프리카
라틴아메리카, 중동 및 아프리카 시장 : 국가별
브라질
아르헨티나
아랍에미리트(UAE)
사우디아라비아
남아프리카
나이지리아
기타 라틴아메리카, 중동 및 아프리카
제8장 기업 프로파일
Strider Sports International, Inc
Guardian Bikes
Islabikes
Alta Cycling Group
Haro Bikes
Huffy Corporation
Trek Bicycle Corporation
SCOTT Sports SA
Frog Bikes Limited
Woom Bikes
제9장 어린이용 자전거 시장에서의 성공 필수 조건
AJY
영문 목차
영문목차
The Global Kids Bicycle Market size is expected to reach $24.9 billion by 2031, rising at a market growth of 8.9% CAGR during the forecast period.
European countries, particularly in Northern and Western Europe, have long histories of promoting cycling as recreational and practical transportation. The German government's commitment to cycling is further underscored by initiatives such as the National Cycling Plan (NRVP) 2020, which aims to promote cycling through improved infrastructure and safety measures. The "Bike to School" program also encourages children to cycle to school by providing safe routes and educational resources. Hence, the Europe segment acquired more than 1/4th revenue share in the market in 2023. This cultural entrenchment is supported by extensive cycling infrastructure, including dedicated bike lanes, cycling paths, and traffic-calmed residential areas, which make cycling safe and accessible for children.
Popular TV shows and movies often depict children riding bicycles as part of their everyday activities. These portrayals can range from adventurous scenes where children explore their neighborhoods on bikes to heartwarming moments of family bonding during a bike ride. Such representations make cycling look fun and exciting and normalize it as a regular part of childhood. This perception can drive their interest in cycling, as they want to participate in what is popular and engaging within their peer groups. Hence, such influence will aid in the growth of the market.
Moreover, Children naturally look up to their friends and peers as role models and sources of inspiration. The activities and hobbies that are popular within their social circles often have a significant impact on their interests and desires. This dynamic is especially apparent in the context of cycling. When cycling becomes a popular activity among a child's friends, it creates a ripple effect that can significantly influence their desire to participate. Thus, this peer-driven interest in cycling plays a significant role in propelling the growth of the kids bicycle market.
However, Parents prioritize their children's safety above all else, and the fear of accidents, injuries, and traffic-related incidents can significantly deter them from encouraging their children to ride bicycles. This apprehension stems from both direct and indirect experiences, as well as alarming statistics that highlight the potential dangers associated with cycling. Accidents involving bicycles often occur due to various factors, including lack of proper cycling infrastructure, high traffic density, and inadequate safety measures. The absence of dedicated bike lanes in numerous urban areas necessitates that minors share the road with motor vehicles, thereby increasing the probability of accidents. Hence, safety concerns are a significant barrier to the growth of the kids bicycle market.
Type Outlook
Based on type, the market is bifurcated into battery operated and conventional. The conventional segment garnered 78% revenue share in the market in 2023. Conventional bicycles are often seen as a classic childhood staple, providing children with essential skills in balance and coordination while promoting physical fitness. The affordability of these products makes them accessible to a wider spectrum of consumers, and their straightforward design guarantees easy maintenance and durability, which is appealing to parents who are seeking long-lasting options for their children.
Age Group Outlook
On the basis of age group, the market is classified into 3 to 4 years, 4 to 6 years, 6 to 8 years, and 8 to 15 years. The 8 to 15 years segment recorded 14% revenue share in the market in 2023. Children in this age group are more independent and adventurous, often seeking bicycles that cater to recreational activities, sports, and even commuting. The bicycles designed for this segment are typically more sophisticated, featuring advanced components such as multiple gears, suspension systems, and specialized tires that allow for various riding styles, including mountain biking and BMX.
Sales Channel Outlook
By sales channel, the market is divided into online and offline. The offline segment witnessed 81% revenue share in the market in 2023. Parents prefer to buy bicycles from brick-and-mortar stores where they can see and test the bikes, ensuring they meet safety and comfort standards. The presence of knowledgeable staff provides expert guidance tailored to the child's specific needs, enhancing the purchasing experience.
Regionally Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 36% revenue share in the market in 2023. The region is home to a substantial and expanding population, which includes a substantial number of small children. Consequently, there is a substantial consumer base for children's bicycles. Rapid urbanization and economic growth in countries like China and India have increased disposable incomes, enabling families to invest more in recreational and developmental products for their children.
List of Key Companies Profiled
Strider Sports International, Inc.
Guardian Bikes
Islabikes
Alta Cycling Group
Haro Bikes
Huffy Corporation
Trek Bicycle Corporation
SCOTT Sports SA
Frog Bikes Limited
Woom Bikes
Global Kids Bicycle Market Report Segmentation
By Type
Conventional
Battery Operated
By Age Group
6 to 8 years
8 to 15 years
4 to 6 years
3 to 4 years
By Sales Channel
Offline
Online
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Kids Bicycle Market, by Type
1.4.2 Global Kids Bicycle Market, by Age Group
1.4.3 Global Kids Bicycle Market, by Sales Channel
1.4.4 Global Kids Bicycle Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Kids Bicycle Market by Type
4.1 Global Conventional Market by Region
4.2 Global Battery Operated Market by Region
Chapter 5. Global Kids Bicycle Market by Age Group
5.1 Global 6 to 8 years Market by Region
5.2 Global 8 to 15 years Market by Region
5.3 Global 4 to 6 years Market by Region
5.4 Global 3 to 4 years Market by Region
Chapter 6. Global Kids Bicycle Market by Sales Channel
6.1 Global Offline Market by Region
6.2 Global Online Market by Region
Chapter 7. Global Kids Bicycle Market by Region
7.1 North America Kids Bicycle Market
7.1.1 North America Kids Bicycle Market by Type
7.1.1.1 North America Conventional Market by Country
7.1.1.2 North America Battery Operated Market by Country
7.1.2 North America Kids Bicycle Market by Age Group
7.1.2.1 North America 6 to 8 years Market by Country
7.1.2.2 North America 8 to 15 years Market by Country
7.1.2.3 North America 4 to 6 years Market by Country
7.1.2.4 North America 3 to 4 years Market by Country
7.1.3 North America Kids Bicycle Market by Sales Channel
7.1.3.1 North America Offline Market by Country
7.1.3.2 North America Online Market by Country
7.1.4 North America Kids Bicycle Market by Country
7.1.4.1 US Kids Bicycle Market
7.1.4.1.1 US Kids Bicycle Market by Type
7.1.4.1.2 US Kids Bicycle Market by Age Group
7.1.4.1.3 US Kids Bicycle Market by Sales Channel
7.1.4.2 Canada Kids Bicycle Market
7.1.4.2.1 Canada Kids Bicycle Market by Type
7.1.4.2.2 Canada Kids Bicycle Market by Age Group
7.1.4.2.3 Canada Kids Bicycle Market by Sales Channel
7.1.4.3 Mexico Kids Bicycle Market
7.1.4.3.1 Mexico Kids Bicycle Market by Type
7.1.4.3.2 Mexico Kids Bicycle Market by Age Group
7.1.4.3.3 Mexico Kids Bicycle Market by Sales Channel
7.1.4.4 Rest of North America Kids Bicycle Market
7.1.4.4.1 Rest of North America Kids Bicycle Market by Type
7.1.4.4.2 Rest of North America Kids Bicycle Market by Age Group
7.1.4.4.3 Rest of North America Kids Bicycle Market by Sales Channel
7.2 Europe Kids Bicycle Market
7.2.1 Europe Kids Bicycle Market by Type
7.2.1.1 Europe Conventional Market by Country
7.2.1.2 Europe Battery Operated Market by Country
7.2.2 Europe Kids Bicycle Market by Age Group
7.2.2.1 Europe 6 to 8 years Market by Country
7.2.2.2 Europe 8 to 15 years Market by Country
7.2.2.3 Europe 4 to 6 years Market by Country
7.2.2.4 Europe 3 to 4 years Market by Country
7.2.3 Europe Kids Bicycle Market by Sales Channel
7.2.3.1 Europe Offline Market by Country
7.2.3.2 Europe Online Market by Country
7.2.4 Europe Kids Bicycle Market by Country
7.2.4.1 Germany Kids Bicycle Market
7.2.4.1.1 Germany Kids Bicycle Market by Type
7.2.4.1.2 Germany Kids Bicycle Market by Age Group
7.2.4.1.3 Germany Kids Bicycle Market by Sales Channel
7.2.4.2 UK Kids Bicycle Market
7.2.4.2.1 UK Kids Bicycle Market by Type
7.2.4.2.2 UK Kids Bicycle Market by Age Group
7.2.4.2.3 UK Kids Bicycle Market by Sales Channel
7.2.4.3 France Kids Bicycle Market
7.2.4.3.1 France Kids Bicycle Market by Type
7.2.4.3.2 France Kids Bicycle Market by Age Group
7.2.4.3.3 France Kids Bicycle Market by Sales Channel
7.2.4.4 Russia Kids Bicycle Market
7.2.4.4.1 Russia Kids Bicycle Market by Type
7.2.4.4.2 Russia Kids Bicycle Market by Age Group
7.2.4.4.3 Russia Kids Bicycle Market by Sales Channel
7.2.4.5 Spain Kids Bicycle Market
7.2.4.5.1 Spain Kids Bicycle Market by Type
7.2.4.5.2 Spain Kids Bicycle Market by Age Group
7.2.4.5.3 Spain Kids Bicycle Market by Sales Channel
7.2.4.6 Italy Kids Bicycle Market
7.2.4.6.1 Italy Kids Bicycle Market by Type
7.2.4.6.2 Italy Kids Bicycle Market by Age Group
7.2.4.6.3 Italy Kids Bicycle Market by Sales Channel
7.2.4.7 Rest of Europe Kids Bicycle Market
7.2.4.7.1 Rest of Europe Kids Bicycle Market by Type
7.2.4.7.2 Rest of Europe Kids Bicycle Market by Age Group
7.2.4.7.3 Rest of Europe Kids Bicycle Market by Sales Channel
7.3 Asia Pacific Kids Bicycle Market
7.3.1 Asia Pacific Kids Bicycle Market by Type
7.3.1.1 Asia Pacific Conventional Market by Country
7.3.1.2 Asia Pacific Battery Operated Market by Country
7.3.2 Asia Pacific Kids Bicycle Market by Age Group
7.3.2.1 Asia Pacific 6 to 8 years Market by Country
7.3.2.2 Asia Pacific 8 to 15 years Market by Country
7.3.2.3 Asia Pacific 4 to 6 years Market by Country
7.3.2.4 Asia Pacific 3 to 4 years Market by Country
7.3.3 Asia Pacific Kids Bicycle Market by Sales Channel
7.3.3.1 Asia Pacific Offline Market by Country
7.3.3.2 Asia Pacific Online Market by Country
7.3.4 Asia Pacific Kids Bicycle Market by Country
7.3.4.1 China Kids Bicycle Market
7.3.4.1.1 China Kids Bicycle Market by Type
7.3.4.1.2 China Kids Bicycle Market by Age Group
7.3.4.1.3 China Kids Bicycle Market by Sales Channel
7.3.4.2 Japan Kids Bicycle Market
7.3.4.2.1 Japan Kids Bicycle Market by Type
7.3.4.2.2 Japan Kids Bicycle Market by Age Group
7.3.4.2.3 Japan Kids Bicycle Market by Sales Channel
7.3.4.3 India Kids Bicycle Market
7.3.4.3.1 India Kids Bicycle Market by Type
7.3.4.3.2 India Kids Bicycle Market by Age Group
7.3.4.3.3 India Kids Bicycle Market by Sales Channel
7.3.4.4 South Korea Kids Bicycle Market
7.3.4.4.1 South Korea Kids Bicycle Market by Type
7.3.4.4.2 South Korea Kids Bicycle Market by Age Group
7.3.4.4.3 South Korea Kids Bicycle Market by Sales Channel
7.3.4.5 Singapore Kids Bicycle Market
7.3.4.5.1 Singapore Kids Bicycle Market by Type
7.3.4.5.2 Singapore Kids Bicycle Market by Age Group
7.3.4.5.3 Singapore Kids Bicycle Market by Sales Channel
7.3.4.6 Malaysia Kids Bicycle Market
7.3.4.6.1 Malaysia Kids Bicycle Market by Type
7.3.4.6.2 Malaysia Kids Bicycle Market by Age Group
7.3.4.6.3 Malaysia Kids Bicycle Market by Sales Channel
7.3.4.7 Rest of Asia Pacific Kids Bicycle Market
7.3.4.7.1 Rest of Asia Pacific Kids Bicycle Market by Type
7.3.4.7.2 Rest of Asia Pacific Kids Bicycle Market by Age Group
7.3.4.7.3 Rest of Asia Pacific Kids Bicycle Market by Sales Channel
7.4 LAMEA Kids Bicycle Market
7.4.1 LAMEA Kids Bicycle Market by Type
7.4.1.1 LAMEA Conventional Market by Country
7.4.1.2 LAMEA Battery Operated Market by Country
7.4.2 LAMEA Kids Bicycle Market by Age Group
7.4.2.1 LAMEA 6 to 8 years Market by Country
7.4.2.2 LAMEA 8 to 15 years Market by Country
7.4.2.3 LAMEA 4 to 6 years Market by Country
7.4.2.4 LAMEA 3 to 4 years Market by Country
7.4.3 LAMEA Kids Bicycle Market by Sales Channel
7.4.3.1 LAMEA Offline Market by Country
7.4.3.2 LAMEA Online Market by Country
7.4.4 LAMEA Kids Bicycle Market by Country
7.4.4.1 Brazil Kids Bicycle Market
7.4.4.1.1 Brazil Kids Bicycle Market by Type
7.4.4.1.2 Brazil Kids Bicycle Market by Age Group
7.4.4.1.3 Brazil Kids Bicycle Market by Sales Channel
7.4.4.2 Argentina Kids Bicycle Market
7.4.4.2.1 Argentina Kids Bicycle Market by Type
7.4.4.2.2 Argentina Kids Bicycle Market by Age Group
7.4.4.2.3 Argentina Kids Bicycle Market by Sales Channel
7.4.4.3 UAE Kids Bicycle Market
7.4.4.3.1 UAE Kids Bicycle Market by Type
7.4.4.3.2 UAE Kids Bicycle Market by Age Group
7.4.4.3.3 UAE Kids Bicycle Market by Sales Channel
7.4.4.4 Saudi Arabia Kids Bicycle Market
7.4.4.4.1 Saudi Arabia Kids Bicycle Market by Type
7.4.4.4.2 Saudi Arabia Kids Bicycle Market by Age Group
7.4.4.4.3 Saudi Arabia Kids Bicycle Market by Sales Channel
7.4.4.5 South Africa Kids Bicycle Market
7.4.4.5.1 South Africa Kids Bicycle Market by Type
7.4.4.5.2 South Africa Kids Bicycle Market by Age Group
7.4.4.5.3 South Africa Kids Bicycle Market by Sales Channel
7.4.4.6 Nigeria Kids Bicycle Market
7.4.4.6.1 Nigeria Kids Bicycle Market by Type
7.4.4.6.2 Nigeria Kids Bicycle Market by Age Group
7.4.4.6.3 Nigeria Kids Bicycle Market by Sales Channel
7.4.4.7 Rest of LAMEA Kids Bicycle Market
7.4.4.7.1 Rest of LAMEA Kids Bicycle Market by Type
7.4.4.7.2 Rest of LAMEA Kids Bicycle Market by Age Group
7.4.4.7.3 Rest of LAMEA Kids Bicycle Market by Sales Channel
Chapter 8. Company Profiles
8.1 Strider Sports International, Inc.
8.1.1 Company Overview
8.1.2 SWOT Analysis
8.2 Guardian Bikes
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Islabikes
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 Alta Cycling Group
8.4.1 Company Overview
8.4.2 SWOT Analysis
8.5 Haro Bikes
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Huffy Corporation
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Trek Bicycle Corporation
8.7.1 Company Overview
8.8 SCOTT Sports SA
8.8.1 Company Overview
8.9 Frog Bikes Limited
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Partnerships, Collaborations, and Agreements:
8.9.3 SWOT Analysis
8.10. Woom Bikes
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Geographical Expansions:
8.10.3 SWOT Analysis
Chapter 9. Winning Imperatives for Kids Bicycle Market