클라우드 비디오 스토리지 시장 규모, 점유율 및 동향 분석 보고서 : 배포별, 용도별, 지역별, 전망 및 예측(2024-2031년)
Global Cloud Video Storage Market Size, Share & Trends Analysis Report By Deployment (Public, Private and Hybrid) By Application, By Regional Outlook and Forecast, 2024 - 2031
상품코드:1472599
리서치사:KBV Research
발행일:2024년 04월
페이지 정보:영문 236 Pages
라이선스 & 가격 (부가세 별도)
한글목차
클라우드 비디오 스토리지 시장 규모는 예측 기간 동안 17.5%의 연평균 복합 성장률(CAGR)로 성장하여 2031년까지 356억 달러에 달할 것으로 예상됩니다.
KBV Cardinal Matrix에 제시된 분석에 따르면 Google LLC와 Microsoft Corporation은 클라우드 비디오 스토리지의 선구자이며, 2023년 9월, Amazon Web Services, Inc. Anthropic과 파트너십을 체결했습니다. 이 파트너십을 통해 Amazon Web Services, Inc.는 업계 최고의 기술과 보안 생성 인공지능(AI) 전문 지식을 결합하여 Anthropic의 향후 기본 모델의 발전을 촉진하고 AWS 고객에 대한 광범위한 액세스를 보장할 것입니다. Web Services, Inc., VMware, Inc., Huawei Technologies Co., Ltd.와 같은 회사는 클라우드 비디오 스토리지 시장의 주요 혁신 기업 중 일부입니다.
시장 성장 요인
기업과 조직은 보안을 강화하고 시설, 자산 및 업무를 모니터링하기 위해 비디오 감시 시스템을 사용하는 경우가 증가하고 있습니다. 보안 위협이 증가함에 따라 기업 및 조직은 보안을 강화할 수 있는 방법을 모색하고 있습니다.
또한, 마케팅 업계에서는 동영상 컨텐츠로의 전환이 크게 일어나고 있으며, 전 세계 마케팅 전문가의 절반이 마케팅 목적으로 페이스북 동영상을 사용하고 있습니다. 또한 TikTok과 YouTube는 마케팅 동영상으로 유명한 플랫폼입니다. 이처럼 다양한 플랫폼에서 동영상 컨텐츠 제작이 증가함에 따라 클라우드 동영상 스토리지 솔루션에 대한 수요가 크게 증가하고 있습니다.
시장 성장 억제요인
조직, 특히 기밀성이 높은 비디오 컨텐츠를 다루는 조직은 데이터 유출 및 무단 액세스를 우려하여 클라우드 도입을 주저하는 경우가 많습니다. 클라우드 도입을 주저하는 이유는 데이터가 클라우드에 저장되면 물리적으로 조직의 통제 하에 있지 않기 때문에 데이터 보안 및 프라이버시 문제가 발생하기 때문입니다.
시장의 주요 기업들은 시장에서 경쟁력을 유지하기 위해 다양하고 혁신적인 제품으로 경쟁하고 있습니다. 위 그림은 시장의 주요 기업 중 일부가 공유하는 수익의 비율을 보여줍니다. 시장의 주요 기업들은 다양한 산업 수요를 충족시키기 위해 다양한 전략을 채택하고 있습니다. 시장의 주요 개발 전략은 파트너십과 협업입니다.
The Global Cloud Video Storage Market size is expected to reach $35.6 billion by 2031, rising at a market growth of 17.5% CAGR during the forecast period.
The demand for cloud video storage in the IT & telecom sector is propelled by the sector's increasing reliance on remote work, data security compliance requirements, scalability and flexibility needs, innovation, and the pursuit of competitive advantage. Thus, the IT & telecom segment captured 23.8% revenue share in the market 2023. Cloud video storage provides the scalability and flexibility needed to accommodate the sector's evolving storage needs without significant upfront investment in hardware.
The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2023, Google LLC came into partnership with Salesforce Inc., an American cloud-based software company. Through this partnership, Google LLC aims to provide customers with enhanced bidirectional integrations, enabling them to combine context from both Salesforce and Google Workspace seamlessly. Additionally, this integration will encompass various Google Workspace tools such as Google Calendar, Docs, Meet, Gmail, and more. In February 2024, Dell Technologies, Inc. came into partnership with Nokia Corporation, a Finnish multinational telecommunication, information technology, and consumer electronics corporation. Through this partnership, Dell would develop open network architectures within the telecommunications ecosystem and explore private 5G applications for businesses.
Based on the Analysis presented in the KBV Cardinal matrix; Google LLC and Microsoft Corporation are the forerunners in the Cloud Video Storage. In September, 2023, Amazon Web Services, Inc. came into partnership with Anthropic, an American artificial intelligence startup company. Through this partnership, Amazon Web Services, Inc. would combine their industry-leading technology and expertise in secure generative artificial intelligence (AI) to expedite the advancement of Anthropic's forthcoming foundational models, ensuring broad accessibility to AWS customers. Companies such as Amazon Web Services, Inc. VMware, Inc., and Huawei Technologies Co., Ltd. are some of the key innovators in Cloud Video Storage Market.
Market Growth Factors
Businesses and organizations increasingly use video surveillance systems to enhance security and monitor their premises, assets, and operations. With increasing security threats, businesses and organizations seek ways to enhance security measures.
Additionally, the marketing industry has experienced a significant shift towards video content, with half the marketing professionals worldwide using videos on Facebook for marketing purposes. Additionally, TikTok and YouTube are well-known platforms for marketing videos. Thus, the rise in video content creation across various platforms has significantly increased the demand for cloud video storage solutions.
Market Restraining Factors
Organizations, especially those dealing with sensitive video content, often hesitate to adopt it due to fears of data breaches and unauthorized access. This reluctance stems from the fact that once data is stored in the cloud, it is no longer physically under the organization's control, raising concerns about the security and privacy of their data.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
By Deployment Analysis
Based on deployment, the market is characterized into public, private, and hybrid. The hybrid segment procured 28.2% growth rate in the market in 2023. Organizations can store their video content across public cloud services and private, on-premises infrastructure in a hybrid cloud video storage setup.
By Application Analysis
On the basis of application, the market is classified into BFSI, IT & telecom, government, manufacturing, energy & utilities, healthcare & life sciences, retail & consumer goods, media & entertainment, and others. The BFSI segment recorded 16.4% revenue share in the cloud video storage market in 2023. BFSI institutions increasingly use video content to engage customers, provide personalized services, and deliver financial education.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 27.9% revenue share in the market in 2023. Rapid digital transformation is occurring in a number of Asia-Pacific nations, resulting in a surge in the implementation of cloud technologies.
Market Competition and Attributes
The market for cloud video storage is fiercely competitive, with key players such as Amazon Web Services (AWS), Google LLC, Microsoft Corporation, IBM Corporation, for market share. These providers offer a range of solutions tailored to the needs of consumers and businesses, competing on attributes such as scalability, reliability, cost-effectiveness, security, performance, and integration.
Recent Strategies Deployed in the Market
Apr-2024: Alibaba Cloud unveiled its "Alibaba Cloud Spring", updated pricing strategy for international customers. This new approach includes significant price reductions of up to 59% on core public cloud products, specifically for services hosted in Alibaba Cloud's international data centers located outside of mainland China.
Feb-2024: Dell Technologies, Inc. came into partnership with Nokia Corporation, a Finnish multinational telecommunication, information technology, and consumer electronics corporation. Through this partnership, Dell would develop open network architectures within the telecommunications ecosystem and explore private 5G applications for businesses.
Nov-2023: VMware, Inc. unveiled a next-generation architecture for VMware Cloud on AWS, leveraging an Amazon EC2 M7i bare-metal instance equipped with customized 4th Gen Intel(R) Xeon(R) Scalable processors (known as Sapphire Rapids). Additionally, combining this diskless instance with scalable and flexible storage choices will empower customers to align with application and infrastructure needs more effectively.
Nov-2023: Huawei introduces two new all-flash storage products to advocate for the widespread adoption of all-flash storage across diverse scenarios. These products are tailored to assist customers in constructing data centres that are both efficient and dependable.
Nov-2023: Amazon Web Services, Inc. came into partnership with Salesforce Inc, an American cloud-based software company. Through this partnership, Amazon Web Services, Inc. would simplify the development of trusted AI applications, provide intelligent, data-driven CRM experiences, and introduce Salesforce products to the AWS Marketplace.
Oct-2023: Microsoft Corporation came into partnership with Submittable, software company in Missoula, Montana. Through this partnership, Microsoft Corporation would provide leading grant making and corporate social responsibility solutions across Microsoft's array of cloud services.
