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모바일 보안 시장 규모, 점유율, 동향 분석 : 제공별, 솔루션 유형별, 서비스 유형별, 운영체제별, 도입별, 기업 규모별, 업계별, 지역별 전망 및 예측(2023-2030년)
Global Mobile Security Market Size, Share & Trends Analysis Report By Offering, By Solution Type, By Services Type, By Operating System, By Deployment, By Enterprise Size, By Vertical, By Regional Outlook and Forecast, 2023 - 2030
상품코드 : 1450627
리서치사 : KBV Research
발행일 : 2024년 02월
페이지 정보 : 영문 437 Pages
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한글목차

모바일 보안 시장 규모는 2030년까지 335억 달러에 달할 것으로 예상되고 있으며, 예측 기간 중 19.5%의 CAGR로 시장 성장이 전망됩니다.

KBV Cardinal matrix에 나타난 분석을 기반으로 합니다. Cisco Systems, Inc.와 Broadcom, Inc.는 이 시장의 선구자입니다. 예를 들어 2019년 11월 브로드컴은 시만텍(Symantec Corporation)의 기업 보안 사업부 인수를 완료했습니다. 이 사업부는 앞으로 브로드컴내 시만텍 기업 사업부로 운영될 예정이며, Art Gilliland가 수석 부사장 겸 총괄 책임자로 임명되었습니다.

시장 성장 요인

BYOD 환경은 다양한 제조업체, 모델, 운영체제를 포함한 다양한 디바이스 생태계가 특징인 경우가 많습니다. 이러한 다양성은 기업 네트워크와 데이터에 액세스하는 수많은 디바이스의 관리와 보안의 복잡성을 증가시킵니다. 이 솔루션은 안티바이러스, 안티멀웨어, 위협 탐지 기능 등 엔드포인트 보호 기능을 제공하여 악의적인 공격으로부터 디바이스를 보호합니다. 따라서 이러한 측면은 향후 수년간 모바일 보안에 대한 수요를 증가시킬 것입니다.

또한 모바일 악성코드에는 특히 스마트폰 및 태블릿을 표적으로 삼도록 설계된 다양한 유형의 악성 소프트웨어가 포함되어 있습니다. 이 솔루션은 고급 악성코드 탐지 알고리즘, 동작 분석 및 시그니처 기반 탐지를 채택하여 기기가 손상되거나 기밀 정보가 도난당하기 전에 악성 코드를 식별하고 무력화시킵니다. 이러한 측면은 향후 수년간 시장에서 수요를 증가시킬 것입니다.

시장 성장 억제요인

강력한 보안 조치와 원활한 사용자 경험 사이의 미묘한 균형은 이러한 솔루션을 개발할 때 항상 고민해야 하는 과제입니다. 그러나 빈번하고 성가신 업데이트 프롬프트는 사용자의 활동을 방해하고 좌절감을 유발할 수 있습니다. 개발자는 불편을 주지 않으면서도 빠른 업데이트를 유도할 수 있는 방법을 찾아야 합니다. 따라서 이러한 측면은 향후 수년간 모바일 보안에 대한 수요를 감소시킬 수 있습니다.

목차

제1장 시장 범위와 조사 방법

제2장 시장 요약

제3장 시장 개요

제4장 경쟁 분석 - 세계

제5장 세계의 모바일 보안 시장 : 제공별

제6장 세계의 모바일 보안 시장 : 운영체제별

제7장 세계의 모바일 보안 시장 : 도입별

제8장 세계의 모바일 보안 시장 : 기업 규모별

제9장 세계의 모바일 보안 시장 : 업계별

제10장 세계의 모바일 보안 시장 : 지역별

제11장 기업 개요

제12장 모바일 보안 시장의 성공 필수 조건

KSA
영문 목차

영문목차

The Global Mobile Security Market size is expected to reach $33.5 billion by 2030, rising at a market growth of 19.5% CAGR during the forecast period.

The widespread adoption of mobile devices, including smartphones and tablets, is a characteristic feature of North America. Consequently, the North America segment captured $2,935.2 million revenue in the market in 2022. The region is home to numerous tech companies, startups, and research institutions that actively contribute to developing and advancing solutions. Thus, these aspects will boost the demand in the segment.

The major strategies followed by the market participants are Mergers & Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2021, Cisco Systems, Inc. announced the acquisition of Kenna Security, Inc. Cisco believes this integration will revolutionize the collaboration between security and IT teams, leading to a reduction in the attack surface and quicker detection and response times. Additionally, In April, 2020, Infineon Technologies AG acquired Cypress Semiconductor Corporation. This addition strengthens Infineon's focus on structural growth drivers and expands its range of applications, accelerating profitable growth.

Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. and Broadcom, Inc. are the forerunners in the Market. For Instance, In November, 2019, Broadcom Inc. has finalized its acquisition of Symantec Corporation's Enterprise Security business. This division will now operate as the Symantec Enterprise division within Broadcom, with Art Gilliland appointed as SVP and General Manager.

Market Growth Factors

BYOD environments often feature a diverse ecosystem of devices, including various makes, models, and operating systems. This diversity increases the complexity of managing and securing numerous devices accessing corporate networks and data. The solutions provide endpoint protection, including antivirus, anti-malware, and threat detection capabilities, to safeguard devices against malicious attacks. Thus, these aspects will boost the demand for mobile security in the coming years.

Additionally, Mobile malware includes various types of malicious software specifically designed to target smartphones and tablets. The solutions employ advanced malware detection algorithms, behavioral analysis, and signature-based detection to identify and neutralize malicious code before it can compromise the device or steal sensitive information. Owing to these aspects, the market will witness increased demand in the upcoming years.

Market Restraining Factors

The delicate balance between robust security measures and a seamless user experience is a perennial challenge in developing these solutions. However, frequent and intrusive update prompts can disrupt user activities and lead to frustration. Developers need to find ways to encourage prompt updates without causing inconvenience. Thus, these aspects can reduce the demand for mobile security in the upcoming years.

By Offering Analysis

Based on offering, the market is segmented into solution and services. The solution segment held 70.13% revenue share in the market in 2022. With the increasing use of mobile applications, securing them has become crucial. Mobile Application Security solutions include app scanning, code analysis, and behavioral monitoring to identify and mitigate vulnerabilities and malicious activities.

By Solution Analysis

The solution segment is further segmented into network security, data security & encryption, web security, identity & access management, endpoint security, application security, and others. The network security segment held the 27.86% revenue share in the market in 2022. Mobile VPNs establish secure and encrypted connections for mobile devices over public networks, ensuring the confidentiality and integrity of data transmitted between the device and the corporate network.

By Services Analysis

The services segment is bifurcated into professional services and managed services. The professional services recorded the 67.48% revenue share in the market in 2022. Professionals conduct a thorough assessment of an organization's mobile security risks, identifying vulnerabilities and providing recommendations for mitigation. Consultants assist in designing a robust architecture tailored to the organization's needs, ensuring a holistic and effective security framework.

By Operating System Analysis

Based on operating system, the market is divided into Android, iOS, and others. In 2022, the iOS segment witnessed a 36.14% revenue share in the market. Many enterprises adopt iOS devices for their employees due to the perceived security advantages Apple's ecosystem offers. iOS devices are often preferred in corporate environments where stringent security measures are essential. Apple is known for providing regular and timely software updates for iOS devices.

By Deployment Analysis

Based on deployment, the market is segmented into on-premise and cloud. The on-premise segment held the 56.5% revenue share in the market in 2022. With on-premise deployment, organizations have complete control over their data. This can be particularly important for businesses that handle sensitive information and have regulatory or compliance requirements that necessitate strict control over data storage and processing.

By Enterprise Size Analysis

By enterprise size, the market is bifurcated into large enterprises and small & medium enterprises. The small and medium enterprises segment 38.38% the maximum revenue share in the market in 2022. The solutions for SMEs need to be cost-effective and aligned with budget constraints. These businesses may not have the financial resources for extensive security investments, so solutions that provide a balance between affordability and effectiveness are crucial.

By Vertical Analysis

Based on vertical, the market is divided into BFSI, retail, government & defense, IT & telecom, healthcare & lifesciences, manufacturing, energy & utilities, and others. In 2022, the BFSI segment witnessed a 20.39% revenue share in the market. Financial institutions, especially banks, have undergone a significant digital transformation, with a growing emphasis on mobile banking services.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment acquired a 27.61% revenue share in the market. The Asia Pacific region has experienced rapid and widespread adoption of smartphones. Countries like China, India, South Korea, and Japan have become significant contributors to the global smartphone industry.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Mobile Security Market Report Segmentation

By Offering

By Operating System

By Deployment

By Enterprise Size

By Vertical

By Geography

Table of Contents

Chapter 1.Market Scope & Methodology

Chapter 2.Market at a Glance

Chapter 3.Market Overview

Chapter 4.Competition Analysis - Global

Chapter 5.Global Mobile Security Market by Offering

Chapter 6.Global Mobile Security Market by Operating System

Chapter 7.Global Mobile Security Market by Deployment

Chapter 8.Global Mobile Security Market by Enterprise Size

Chapter 9.Global Mobile Security Market by Vertical

Chapter 10.Global Mobile Security Market by Region

Chapter 11.Company Profiles

Chapter 12.Winning Imperatives of Mobile Security Market

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