Global Digital Marketing Spending Market 2026-2030
상품코드:1937206
리서치사:TechNavio
발행일:2026년 02월
페이지 정보:영문 314 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 디지털 마케팅 지출 시장은 2025년부터 2030년까지 4,476억 달러 증가하고, 예측 기간 동안 CAGR은 9.4%로 예측됩니다.
세계의 디지털 마케팅 지출 시장에 대해 조사분석했으며, 시장 규모와 예측, 동향, 성장요인, 과제, 25개 벤더 분석 등의 정보를 전해드립니다.
본 보고서는 현재 시장 상황, 최신 동향 및 촉진요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 시장은 디지털 광고 생태계에 대한 AI 통합, 소매 미디어 네트워크의 확산, 소셜 커머스 플랫폼의 급격한 증가에 의해 주도되고 있습니다.
본 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.
시장 범위
기준 연도
2026년
종료 연도
2030년
예측 기간
2026-2030년
성장 모멘텀
가속
전년비 2026년
8.6%
CAGR
9.4%
증가액
4,476억 달러
이번 조사에서 향후 몇 년 동안 세계 디지털 마케팅 지출 시장의 성장을 주도할 주요 요인 중 하나는 프라이버시를 최우선으로 하는 광고 기법의 부상으로 꼽혔습니다. 또한, 숏폼 동영상 컨텐츠의 우위와 크리에이터 주도형 및 인플루언서 마케팅 생태계의 확장은 시장에서 상당한 수요를 창출할 것으로 예상됩니다.
목차
제1장 주요 요약
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 용도별
제9장 시장 세분화 : 유형별
제10장 시장 세분화 : 가격 체계별
제11장 고객 상황
제12장 지역별 상황
제13장 촉진요인, 과제, 기회
제14장 경쟁 구도
제15장 경쟁 분석
제16장 부록
KSM
영문 목차
영문목차
The global digital marketing spending market is forecasted to grow by USD 447.6 bn during 2025-2030, accelerating at a CAGR of 9.4% during the forecast period. The report on the global digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of AI into digital advertising ecosystems, proliferation of retail media networks, surge in social commerce platforms.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Market Scope
Base Year
2026
End Year
2030
Series Year
2026-2030
Growth Momentum
Accelerate
YOY 2026
8.6%
CAGR
9.4%
Incremental Value
$447.6 bn
Technavio's global digital marketing spending market is segmented as below:
By Application
Mobile devices
Desktops
By Type
Search ads
Display ads
Social media
E-mail marketing
Others
By Pricing Scheme
Cost-per-click
Cost-per-mille
Cost-per-action
Others
Geography
APAC
China
Japan
India
South Korea
Australia
Indonesia
North America
US
Canada
Mexico
Europe
Germany
UK
France
Italy
The Netherlands
Spain
South America
Brazil
Colombia
Argentina
Middle East and Africa
UAE
South Africa
Turkey
Rest of World (ROW)
This study identifies the rise of privacy first advertising approaches as one of the prime reasons driving the global digital marketing spending market growth during the next few years. Also, dominance of short form video content and expansion of creator led and influencer marketing ecosystems will lead to sizable demand in the market.
The report on the global digital marketing spending market covers the following areas:
Global digital marketing spending market sizing
Global digital marketing spending market forecast
Global digital marketing spending market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital marketing spending market vendors that include Accenture Plc, Acquia Inc., Act On Software Inc., ActiveCampaign LLC, Adobe Inc., Alibaba Group Holding Ltd., Amazon.com Inc., ByteDance Ltd., Dentsu Group Inc., Disruptive Advertising Inc., Google LLC, HubSpot Inc., IBM Corp., Intuit Inc., Meta Platforms Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE. Also, the global digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Pricing Scheme
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges
3 Market Landscape
3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
5.1 Global Digital Marketing Spending Market 2020 - 2024
Historic Market Size - Data Table on Global Digital Marketing Spending Market 2020 - 2024 ($ billion)
