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한글목차
소매업 생성형 AI시장은 2024-2029년에 38억 4,670만 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 40.5%를 보일 것으로 예측됩니다.
세계의 소매업용 생성형 AI(Generative AI) 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 초개인화 및 고객 경험 향상, 업무 효율성 및 비용 절감 추구, 고도의 AI 및 기술 접근성의 민주화가 필수적입니다.
시장 범위
기준 연도
2025년
종료 연도
2029년
예측 기간
2025-2029년
성장 모멘텀
가속
전년대비
30.7%
CAGR
40.5%
증가액
38억 4,670만 달러
본 조사는 업계 주요 참여자들의 의견을 포함하여 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석에 따른 부문, 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 있습니다.
이번 조사에서는 향후 몇 년 동안 소매업에서 생성형 AI 시장의 성장을 가속하는 주요 요인 중 하나로 몰입형 및 양방향 상거래를 실현하는 멀티모달 AI의 부상을 꼽았습니다. 또한, 도메인 특화 및 전문화된 모델로의 전환, 책임감 있는 AI, 설명가능성, 편향성 완화에 대한 강조가 강화되면서 시장의 큰 수요로 이어질 것입니다.
목차
제1장 주요 요약
시장 개요
제2장 Technavio 분석
가격, 수명주기, 고객 구입 바스켓, 채택 비율, 구입 기준 분석
인풋의 중요성과 차별화 요인
혼란 요인
성장 촉진요인과 과제의 영향
제3장 시장 구도
시장 생태계
시장 특징
밸류체인 분석
제4장 시장 규모
시장의 정의
시장 부문 분석
시장 규모(2024년)
시장 전망(2024-2029년)
제5장 Five Forces 분석
Five Forces 요약
바이어의 교섭력
공급 기업의 교섭력
신규 진출업체의 위협
대체품의 위협
경쟁 위협
시장 현황
제6장 시장 세분화 : 플랫폼별
시장 부문
비교 : 플랫폼별
E-Commerce 플랫폼 : 시장 규모와 예측(2024-2029년)
옴니채널 소매업체 : 시장 규모와 예측(2024-2029년)
오프라인 매장 : 시장 규모와 예측(2024-2029년)
시장 기회 : 플랫폼별
제7장 시장 세분화 : 기술별
시장 부문
비교 : 기술별
NLP : 시장 규모와 예측(2024-2029년)
컴퓨터 비전 : 시장 규모와 예측(2024-2029년)
멀티모달 AI : 시장 규모와 예측(2024-2029년)
LLM : 시장 규모와 예측(2024-2029년)
강화학습 : 시장 규모와 예측(2024-2029년)
시장 기회 : 기술별
제8장 시장 세분화 : 용도별
시장 부문
비교 : 용도별
퍼스널라이제이션 및 고객 경험 : 시장 규모와 예측(2024-2029년)
재고 및 공급망 최적화 : 시장 규모와 예측(2024-2029년)
컨텐츠 생성 : 시장 규모와 예측(2024-2029년)
고객 지원 : 시장 규모와 예측(2024-2029년)
기타 : 시장 규모와 예측(2024-2029년)
시장 기회 : 용도별
제9장 고객 상황
고객 상황 개요
제10장 지역별 상황
지역별 세분화
지역별 비교
북미 : 시장 규모와 예측(2024-2029년)
아시아태평양 : 시장 규모와 예측(2024-2029년)
유럽 : 시장 규모와 예측(2024-2029년)
남미 : 시장 규모와 예측(2024-2029년)
중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
미국 : 시장 규모와 예측(2024-2029년)
캐나다 : 시장 규모와 예측(2024-2029년)
중국 : 시장 규모와 예측(2024-2029년)
인도 : 시장 규모와 예측(2024-2029년)
영국 : 시장 규모와 예측(2024-2029년)
독일 : 시장 규모와 예측(2024-2029년)
일본 : 시장 규모와 예측(2024-2029년)
프랑스 : 시장 규모와 예측(2024-2029년)
호주 : 시장 규모와 예측(2024-2029년)
브라질 : 시장 규모와 예측(2024-2029년)
시장 기회 : 지역 상황별
제11장 성장 촉진요인, 과제, 기회 및 성장 억제요인
시장 성장 촉진요인
시장이 해결해야 할 과제
성장 촉진요인과 과제의 영향
시장 기회와 성장 억제요인
제12장 경쟁 구도
개요
경쟁 구도
파괴적 혁신 상황
업계 리스크
제13장 경쟁 분석
기업 개요
기업 순위 지수
기업의 시장 포지셔닝
A Mad Street Den
Adobe Inc.
Amazon Web Services Inc.
Constructor
COVEO
Dynamic Yield Ltd.
Google LLC
HIVERY
Lily AI
Microsoft Corp.
Salesforce Inc.
Shopify Inc.
Stylumia Intelligence Technology Pvt Ltd
Syte
Zebra Technologies Corp.
제14장 부록
LSH
영문 목차
영문목차
The generative AI in retail market is forecasted to grow by USD 3,846.7 mn during 2024-2029, accelerating at a CAGR of 40.5% during the forecast period. The report on the generative AI in retail market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative for hyper-personalization and enhanced customer experience, pursuit of operational efficiency and cost reduction, and democratization of advanced AI and technological accessibility.
Market Scope
Base Year
2025
End Year
2029
Series Year
2025-2029
Growth Momentum
Accelerate
YOY 2025
30.7%
CAGR
40.5%
Incremental Value
$3,846.7 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's generative AI in retail market is segmented as below:
By Platform
E-commerce platforms
Omnichannel retailers
Brick-and-mortar stores
By Technology
NLP
Computer vision
Multimodal AI
LLMs
Reinforcement learning
By Application
Personalization and customer experience
Inventory and supply chain optimization
Content generation
Customer support
Others
By Geographical Landscape
North America
APAC
Europe
South America
Middle East and Africa
This study identifies the rise of multimodal AI for immersive and interactive commerce as one of the prime reasons driving the generative AI in retail market growth during the next few years. Also, shift toward domain-specific fine-tuning and specialized models and growing emphasis on responsible AI, explainability, and bias mitigation will lead to sizable demand in the market.
The report on the generative AI in retail market covers the following areas:
generative AI In Retail Market sizing
generative AI In Retail Market forecast
generative AI In Retail Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in retail market vendors that include A Mad Street Den, Adobe Inc., Amazon Web Services Inc., Constructor, COVEO, Dynamic Yield Ltd., Google LLC, HIVERY, Klevu, Lily AI, Microsoft Corp., Persado Holdings PLC, Salesforce Inc., Shopify Inc., Stylumia Intelligence Technology Pvt Ltd, Syte, Zebra Technologies Corp., and Zeta Global Holdings Corp.. Also, the generative AI in retail market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Platform
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
6 Market Segmentation by Platform
6.1 Market segments
Chart on Platform - Market share 2024-2029 (%)
Data Table on Platform - Market share 2024-2029 (%)
6.2 Comparison by Platform
Chart on Comparison by Platform
Data Table on Comparison by Platform
6.3 E-commerce platforms - Market size and forecast 2024-2029
Chart on E-commerce platforms - Market size and forecast 2024-2029 ($ million)
Data Table on E-commerce platforms - Market size and forecast 2024-2029 ($ million)
Chart on E-commerce platforms - Year-over-year growth 2024-2029 (%)
Data Table on E-commerce platforms - Year-over-year growth 2024-2029 (%)
6.4 Omnichannel retailers - Market size and forecast 2024-2029
Chart on Omnichannel retailers - Market size and forecast 2024-2029 ($ million)
Data Table on Omnichannel retailers - Market size and forecast 2024-2029 ($ million)
Chart on Omnichannel retailers - Year-over-year growth 2024-2029 (%)
Data Table on Omnichannel retailers - Year-over-year growth 2024-2029 (%)
6.5 Brick-and-mortar stores - Market size and forecast 2024-2029
Chart on Brick-and-mortar stores - Market size and forecast 2024-2029 ($ million)
Data Table on Brick-and-mortar stores - Market size and forecast 2024-2029 ($ million)
Chart on Brick-and-mortar stores - Year-over-year growth 2024-2029 (%)
Data Table on Brick-and-mortar stores - Year-over-year growth 2024-2029 (%)
6.6 Market opportunity by Platform
Market opportunity by Platform ($ million)
Data Table on Market opportunity by Platform ($ million)
7 Market Segmentation by Technology
7.1 Market segments
Chart on Technology - Market share 2024-2029 (%)
Data Table on Technology - Market share 2024-2029 (%)
7.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
7.3 NLP - Market size and forecast 2024-2029
Chart on NLP - Market size and forecast 2024-2029 ($ million)
Data Table on NLP - Market size and forecast 2024-2029 ($ million)
Chart on NLP - Year-over-year growth 2024-2029 (%)
Data Table on NLP - Year-over-year growth 2024-2029 (%)
7.4 Computer vision - Market size and forecast 2024-2029
Chart on Computer vision - Market size and forecast 2024-2029 ($ million)
Data Table on Computer vision - Market size and forecast 2024-2029 ($ million)
Chart on Computer vision - Year-over-year growth 2024-2029 (%)
Data Table on Computer vision - Year-over-year growth 2024-2029 (%)
7.5 Multimodal AI - Market size and forecast 2024-2029
Chart on Multimodal AI - Market size and forecast 2024-2029 ($ million)
Data Table on Multimodal AI - Market size and forecast 2024-2029 ($ million)
Chart on Multimodal AI - Year-over-year growth 2024-2029 (%)
Data Table on Multimodal AI - Year-over-year growth 2024-2029 (%)
7.6 LLMs - Market size and forecast 2024-2029
Chart on LLMs - Market size and forecast 2024-2029 ($ million)
Data Table on LLMs - Market size and forecast 2024-2029 ($ million)
Chart on LLMs - Year-over-year growth 2024-2029 (%)
Data Table on LLMs - Year-over-year growth 2024-2029 (%)
7.7 Reinforcement learning - Market size and forecast 2024-2029
Chart on Reinforcement learning - Market size and forecast 2024-2029 ($ million)
Data Table on Reinforcement learning - Market size and forecast 2024-2029 ($ million)
Chart on Reinforcement learning - Year-over-year growth 2024-2029 (%)
Data Table on Reinforcement learning - Year-over-year growth 2024-2029 (%)
7.8 Market opportunity by Technology
Market opportunity by Technology ($ million)
Data Table on Market opportunity by Technology ($ million)
8 Market Segmentation by Application
8.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
8.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
8.3 Personalization and customer experience - Market size and forecast 2024-2029
Chart on Personalization and customer experience - Market size and forecast 2024-2029 ($ million)
Data Table on Personalization and customer experience - Market size and forecast 2024-2029 ($ million)
Chart on Personalization and customer experience - Year-over-year growth 2024-2029 (%)
Data Table on Personalization and customer experience - Year-over-year growth 2024-2029 (%)
8.4 Inventory and supply chain optimization - Market size and forecast 2024-2029
Chart on Inventory and supply chain optimization - Market size and forecast 2024-2029 ($ million)
Data Table on Inventory and supply chain optimization - Market size and forecast 2024-2029 ($ million)
Chart on Inventory and supply chain optimization - Year-over-year growth 2024-2029 (%)
Data Table on Inventory and supply chain optimization - Year-over-year growth 2024-2029 (%)
8.5 Content generation - Market size and forecast 2024-2029
Chart on Content generation - Market size and forecast 2024-2029 ($ million)
Data Table on Content generation - Market size and forecast 2024-2029 ($ million)
Chart on Content generation - Year-over-year growth 2024-2029 (%)
Data Table on Content generation - Year-over-year growth 2024-2029 (%)
8.6 Customer support - Market size and forecast 2024-2029
Chart on Customer support - Market size and forecast 2024-2029 ($ million)
Data Table on Customer support - Market size and forecast 2024-2029 ($ million)
Chart on Customer support - Year-over-year growth 2024-2029 (%)
Data Table on Customer support - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
10.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
10.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
10.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
10.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
10.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
10.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
10.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
10.9 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
10.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
10.11 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
10.12 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
10.13 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
10.14 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
10.15 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
10.16 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
10.17 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
10.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation