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한글목차
게임용 생성형 AI 시장은 2024-2029년에 78억 5,020만 달러 증가하고, 예측기간 중 CAGR은 39.2%로 성장할 것으로 예측됩니다. 게임용 생성형 AI 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다.
이 시장은 하이퍼소닉화된 역동적인 게임 경험에 대한 수요 증가, 게임 개발 주기 단축 및 비용 효율화의 필요성, AI 모델의 급속한 발전과 개발 플랫폼에 대한 접근성 확대에 힘입어 성장세를 보이고 있습니다.
시장 범위
기준연도
2025년
종료연도
2029년
예측 기간
2025-2029년
성장 모멘텀
가속
전년대비
36.3%
CAGR
39.2%
증가액
78억 5,020만 달러
본 조사는 업계 주요 참여자들의 의견을 포함하여 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다.
이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역 분석에 따른 부문, 벤더 현황 등이 수록되어 있습니다.
보고서에는 과거 데이터와 예측 데이터가 있습니다.
이 보고서는 향후 수년간 게임내 생성형 AI 시장의 성장을 가속할 주요 요인 중 하나로 동적 AI 컴패니언과 영구적인 비기업 캐릭터의 등장을 꼽았습니다.
또한 핵심 게임 개발 엔진과 플랫폼에 생성형 AI가 깊숙이 통합되고, 종합적인 컨텐츠 제작과 참신한 인터랙션을 위한 멀티모달 AI의 보급이 시장의 큰 수요로 이어질 것으로 예측됩니다.
목차
제1장 개요
시장 개요
제2장 Technavio 분석
가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
인풋의 중요성과 차별화의 요인
혼란의 요인
촉진요인과 과제의 영향
제3장 시장 구도
시장 에코시스템
시장의 특징
밸류체인 분석
제4장 시장 규모
시장의 정의
시장 부문 분석
시장 규모 2024년
시장 전망 2024-2029년
제5장 Five Forces 분석
Five Forces 요약
바이어의 교섭력
공급 기업의 교섭력
신규 진출업체의 위협
대체품의 위협
경쟁의 위협
시장 현황
제6장 시장 세분화 : 배포별
시장 부문
비교 : 배포별
온프레미스 : 시장 규모와 예측 2024-2029년
클라우드 : 시장 규모와 예측 2024-2029년
시장 기회 : 배포별
제7장 시장 세분화 : 장르별
시장 부문
비교 : 장르별
액션·어드벤처 : 시장 규모와 예측 2024-2029년
RPG : 시장 규모와 예측 2024-2029년
시뮬레이션 : 시장 규모와 예측 2024-2029년
기타 : 시장 규모와 예측 2024-2029년
시장 기회 : 장르별
제8장 시장 세분화 : 최종사용자별
시장 부문
비교 : 최종사용자별
게임 스튜디오 : 시장 규모와 예측 2024-2029년
개발자 : 시장 규모와 예측 2024-2029년
아티스트 : 시장 규모와 예측 2024-2029년
플레이어 : 시장 규모와 예측 2024-2029년
시장 기회 : 최종사용자별
제9장 고객 상황
고객 상황 개요
제10장 지역별 상황
세분화 : 지역별
비교 : 지역별
북미 : 시장 규모와 예측 2024-2029년
아시아태평양 : 시장 규모와 예측 2024-2029년
유럽 : 시장 규모와 예측 2024-2029년
남미 : 시장 규모와 예측 2024-2029년
중동 및 아프리카 : 시장 규모와 예측 2024-2029년
미국 : 시장 규모와 예측 2024-2029년
중국 : 시장 규모와 예측 2024-2029년
독일 : 시장 규모와 예측 2024-2029년
영국 : 시장 규모와 예측 2024-2029년
한국 : 시장 규모와 예측 2024-2029년
캐나다 : 시장 규모와 예측 2024-2029년
일본 : 시장 규모와 예측 2024-2029년
인도 : 시장 규모와 예측 2024-2029년
프랑스 : 시장 규모와 예측 2024-2029년
호주 : 시장 규모와 예측 2024-2029년
시장 기회 : 지역 상황별
제11장 촉진요인·과제·기회·억제요인
시장 성장 촉진요인
시장이 해결해야 할 과제
촉진요인과 과제의 영향
시장의 기회·억제요인
제12장 경쟁 구도
개요
경쟁 구도
혼란 상황
업계의 리스크
제13장 경쟁 분석
기업 개요
기업 순위 지수
기업의 시장 포지셔닝
Character.AI
Charisma Entertainment Ltd.
DEEPMOTION INC.
Electronic Arts Inc.
Epic Games Inc.
Inworld AI
Kinetix
Microsoft Corp.
Modl.ai
OpenAI
Promethean AI, Inc.
Runway AI, Inc.
Ubisoft Entertainment SA
Unity Technologies Inc.
Zibra AI, Inc.
제14장 부록
KSA
영문 목차
영문목차
The generative ai in gaming market is forecasted to grow by USD 7,850.2 mn during 2024-2029, accelerating at a CAGR of 39.2% during the forecast period. The report on the generative ai in gaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for hyper personalized and dynamic gaming experiences, imperative for accelerated and cost efficient game development cycles, and rapid advancements in ai models and broadened accessibility of development platforms.
Market Scope
Base Year
2025
End Year
2029
Series Year
2025-2029
Growth Momentum
Accelerate
YOY 2025
36.3%
CAGR
39.2%
Incremental Value
$7,850.2 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's generative ai in gaming market is segmented as below:
By Deployment
On-premises
Cloud
By Genre
Action and adventure
RPG
Simulation
Others
By End-user
Game Studios
Developers
Artists
Players
By Geographical Landscape
North America
APAC
Europe
South America
Middle East and Africa
This study identifies the rise of dynamic ai companions and persistent non player characters as one of the prime reasons driving the generative ai in gaming market growth during the next few years. Also, deep integration of generative ai into core game development engines and platforms and proliferation of multimodal ai for holistic content creation and novel interactions will lead to sizable demand in the market.
The report on the generative ai in gaming market covers the following areas:
Generative AI In Gaming Market sizing
Generative AI In Gaming Market forecast
Generative AI In Gaming Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative ai in gaming market vendors that include Character.AI, Charisma Entertainment Ltd., DEEPMOTION INC., Electronic Arts Inc., Epic Games Inc., Inworld AI, Kinetix, Latent Technology, Luma AI, Masterpiece Studio, Microsoft Corp., Modl.ai, OpenAI, Promethean AI, Inc., Runway AI Inc., Series Entertainment Inc., Ubisoft Entertainment SA, Unity Technologies Inc., and Zibra AI, Inc.. Also, the generative ai in gaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by Genre
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
6 Market Segmentation by Deployment
6.1 Market segments
Chart on Deployment - Market share 2024-2029 (%)
Data Table on Deployment - Market share 2024-2029 (%)
6.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
6.3 On-premises - Market size and forecast 2024-2029
Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Chart on On-premises - Year-over-year growth 2024-2029 (%)
Data Table on On-premises - Year-over-year growth 2024-2029 (%)
6.4 Cloud - Market size and forecast 2024-2029
Chart on Cloud - Market size and forecast 2024-2029 ($ million)
Data Table on Cloud - Market size and forecast 2024-2029 ($ million)
Chart on Cloud - Year-over-year growth 2024-2029 (%)
Data Table on Cloud - Year-over-year growth 2024-2029 (%)
6.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
7 Market Segmentation by Genre
7.1 Market segments
Chart on Genre - Market share 2024-2029 (%)
Data Table on Genre - Market share 2024-2029 (%)
7.2 Comparison by Genre
Chart on Comparison by Genre
Data Table on Comparison by Genre
7.3 Action and adventure - Market size and forecast 2024-2029
Chart on Action and adventure - Market size and forecast 2024-2029 ($ million)
Data Table on Action and adventure - Market size and forecast 2024-2029 ($ million)
Chart on Action and adventure - Year-over-year growth 2024-2029 (%)
Data Table on Action and adventure - Year-over-year growth 2024-2029 (%)
7.4 RPG - Market size and forecast 2024-2029
Chart on RPG - Market size and forecast 2024-2029 ($ million)
Data Table on RPG - Market size and forecast 2024-2029 ($ million)
Chart on RPG - Year-over-year growth 2024-2029 (%)
Data Table on RPG - Year-over-year growth 2024-2029 (%)
7.5 Simulation - Market size and forecast 2024-2029
Chart on Simulation - Market size and forecast 2024-2029 ($ million)
Data Table on Simulation - Market size and forecast 2024-2029 ($ million)
Chart on Simulation - Year-over-year growth 2024-2029 (%)
Data Table on Simulation - Year-over-year growth 2024-2029 (%)
7.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
7.7 Market opportunity by Genre
Market opportunity by Genre ($ million)
Data Table on Market opportunity by Genre ($ million)
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Game Studios - Market size and forecast 2024-2029
Chart on Game Studios - Market size and forecast 2024-2029 ($ million)
Data Table on Game Studios - Market size and forecast 2024-2029 ($ million)
Chart on Game Studios - Year-over-year growth 2024-2029 (%)
Data Table on Game Studios - Year-over-year growth 2024-2029 (%)
8.4 Developers - Market size and forecast 2024-2029
Chart on Developers - Market size and forecast 2024-2029 ($ million)
Data Table on Developers - Market size and forecast 2024-2029 ($ million)
Chart on Developers - Year-over-year growth 2024-2029 (%)
Data Table on Developers - Year-over-year growth 2024-2029 (%)
8.5 Artists - Market size and forecast 2024-2029
Chart on Artists - Market size and forecast 2024-2029 ($ million)
Data Table on Artists - Market size and forecast 2024-2029 ($ million)
Chart on Artists - Year-over-year growth 2024-2029 (%)
Data Table on Artists - Year-over-year growth 2024-2029 (%)
8.6 Players - Market size and forecast 2024-2029
Chart on Players - Market size and forecast 2024-2029 ($ million)
Data Table on Players - Market size and forecast 2024-2029 ($ million)
Chart on Players - Year-over-year growth 2024-2029 (%)
Data Table on Players - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
10.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
10.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
10.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
10.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
10.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
10.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
10.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
10.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
10.10 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
10.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
10.12 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
10.13 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
10.14 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
10.15 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
10.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
10.17 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
10.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Character.AI
Character.AI - Overview
Character.AI - Product / Service
Character.AI - Key offerings
SWOT
13.5 Charisma Entertainment Ltd.
Charisma Entertainment Ltd. - Overview
Charisma Entertainment Ltd. - Product / Service
Charisma Entertainment Ltd. - Key offerings
SWOT
13.6 DEEPMOTION INC.
DEEPMOTION INC. - Overview
DEEPMOTION INC. - Product / Service
DEEPMOTION INC. - Key offerings
SWOT
13.7 Electronic Arts Inc.
Electronic Arts Inc. - Overview
Electronic Arts Inc. - Product / Service
Electronic Arts Inc. - Key offerings
SWOT
13.8 Epic Games Inc.
Epic Games Inc. - Overview
Epic Games Inc. - Product / Service
Epic Games Inc. - Key offerings
SWOT
13.9 Inworld AI
Inworld AI - Overview
Inworld AI - Product / Service
Inworld AI - Key offerings
SWOT
13.10 Kinetix
Kinetix - Overview
Kinetix - Product / Service
Kinetix - Key offerings
SWOT
13.11 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
13.12 Modl.ai
Modl.ai - Overview
Modl.ai - Product / Service
Modl.ai - Key offerings
SWOT
13.13 OpenAI
OpenAI - Overview
OpenAI - Product / Service
OpenAI - Key offerings
SWOT
13.14 Promethean AI, Inc.
Promethean AI, Inc. - Overview
Promethean AI, Inc. - Product / Service
Promethean AI, Inc. - Key offerings
SWOT
13.15 Runway AI, Inc.
Runway AI, Inc. - Overview
Runway AI, Inc. - Product / Service
Runway AI, Inc. - Key offerings
SWOT
13.16 Ubisoft Entertainment SA
Ubisoft Entertainment SA - Overview
Ubisoft Entertainment SA - Business segments
Ubisoft Entertainment SA - Key news
Ubisoft Entertainment SA - Key offerings
Ubisoft Entertainment SA - Segment focus
SWOT
13.17 Unity Technologies Inc.
Unity Technologies Inc. - Overview
Unity Technologies Inc. - Product / Service
Unity Technologies Inc. - Key news
Unity Technologies Inc. - Key offerings
SWOT
13.18 Zibra AI, Inc.
Zibra AI, Inc. - Overview
Zibra AI, Inc. - Product / Service
Zibra AI, Inc. - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
