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CocoMoco Kids
Engino.net Ltd.
Fat Brain Toys LLC
Johnco
Learning Resources Ltd.
LEGO System AS
Mattel Inc.
Melissa and Doug
My Luxeve Pty Ltd.
Oriental Trading Co.
Pegasus
Ravensburger AG
Sphero Inc.
Technybirds
VTech Holdings Ltd.
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LSH
The educational toys market is forecasted to grow by USD 26,335.8 mn during 2024-2029, accelerating at a CAGR of 11.5% during the forecast period. The report on the educational toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for smart toys, increased emphasis on stem toys, and increasing number of investments in market in focus.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 9.4%
CAGR 11.5%
Incremental Value $26,335.8 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's educational toys market is segmented as below:
By Age Group
0-4 years
4-8 years
Above 8 years
By Product
Academic toys
Cognitive toys
Motor skill toys
Other toys
By Distribution Channel
By Geographical Landscape
APAC
North America
Europe
Middle East and Africa
South America
This study identifies the rise in green toys as one of the prime reasons driving the educational toys market growth during the next few years. Also, emergence of 3d printing in toy manufacturing and increased emphasis on stream toys will lead to sizable demand in the market.
The report on the educational toys market covers the following areas:
Educational Toys Market sizing
Educational Toys Market forecast
Educational Toys Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading educational toys market vendors that include All Star Learning Inc., CocoMoco Kids, Engino.net Ltd., Fat Brain Toys LLC, HABA USA, Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd., Oriental Trading Co., Ozo EDU Inc., Pegasus, Ravensburger AG, Sphero Inc., Technybirds, and VTech Holdings Ltd.. Also, the educational toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Age Group
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Educational Toys Market 2019 - 2023
Historic Market Size - Data Table on Global Educational Toys Market 2019 - 2023 ($ million)
5.2 Age Group segment analysis 2019 - 2023
Historic Market Size - Age Group Segment 2019 - 2023 ($ million)
5.3 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.4 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Age Group
8.1 Market segments
Chart on Age Group - Market share 2024-2029 (%)
Data Table on Age Group - Market share 2024-2029 (%)
8.2 Comparison by Age Group
Chart on Comparison by Age Group
Data Table on Comparison by Age Group
0-4 years - Market size and forecast 2024-2029
Chart on 0-4 years - Market size and forecast 2024-2029 ($ million)
Data Table on 0-4 years - Market size and forecast 2024-2029 ($ million)
Chart on 0-4 years - Year-over-year growth 2024-2029 (%)
Data Table on 0-4 years - Year-over-year growth 2024-2029 (%)
4-8 years - Market size and forecast 2024-2029
Chart on 4-8 years - Market size and forecast 2024-2029 ($ million)
Data Table on 4-8 years - Market size and forecast 2024-2029 ($ million)
Chart on 4-8 years - Year-over-year growth 2024-2029 (%)
Data Table on 4-8 years - Year-over-year growth 2024-2029 (%)
8.5 Above 8 years - Market size and forecast 2024-2029
Chart on Above 8 years - Market size and forecast 2024-2029 ($ million)
Data Table on Above 8 years - Market size and forecast 2024-2029 ($ million)
Chart on Above 8 years - Year-over-year growth 2024-2029 (%)
Data Table on Above 8 years - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Age Group
Market opportunity by Age Group ($ million)
Data Table on Market opportunity by Age Group ($ million)
9 Market Segmentation by Product
9.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
9.3 Academic toys - Market size and forecast 2024-2029
Chart on Academic toys - Market size and forecast 2024-2029 ($ million)
Data Table on Academic toys - Market size and forecast 2024-2029 ($ million)
Chart on Academic toys - Year-over-year growth 2024-2029 (%)
Data Table on Academic toys - Year-over-year growth 2024-2029 (%)
9.4 Cognitive toys - Market size and forecast 2024-2029
Chart on Cognitive toys - Market size and forecast 2024-2029 ($ million)
Data Table on Cognitive toys - Market size and forecast 2024-2029 ($ million)
Chart on Cognitive toys - Year-over-year growth 2024-2029 (%)
Data Table on Cognitive toys - Year-over-year growth 2024-2029 (%)
9.5 Motor skill toys - Market size and forecast 2024-2029
Chart on Motor skill toys - Market size and forecast 2024-2029 ($ million)
Data Table on Motor skill toys - Market size and forecast 2024-2029 ($ million)
Chart on Motor skill toys - Year-over-year growth 2024-2029 (%)
Data Table on Motor skill toys - Year-over-year growth 2024-2029 (%)
9.6 Other toys - Market size and forecast 2024-2029
Chart on Other toys - Market size and forecast 2024-2029 ($ million)
Data Table on Other toys - Market size and forecast 2024-2029 ($ million)
Chart on Other toys - Year-over-year growth 2024-2029 (%)
Data Table on Other toys - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
10 Market Segmentation by Distribution Channel
10.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
10.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
10.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ million)
Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
10.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ million)
Data Table on Online - Market size and forecast 2024-2029 ($ million)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.4 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.7 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.11 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.12 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
12.13 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.14 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.15 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
12.17 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
15.2 Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 CocoMoco Kids
CocoMoco Kids - Overview
CocoMoco Kids - Product / Service
CocoMoco Kids - Key offerings
SWOT
15.5 Engino.net Ltd.
Engino.net Ltd. - Overview
Engino.net Ltd. - Product / Service
Engino.net Ltd. - Key offerings
SWOT
15.6 Fat Brain Toys LLC
Fat Brain Toys LLC - Overview
Fat Brain Toys LLC - Product / Service
Fat Brain Toys LLC - Key offerings
SWOT
15.7 Johnco
Johnco - Overview
Johnco - Product / Service
Johnco - Key offerings
SWOT
15.8 Learning Resources Ltd.
Learning Resources Ltd. - Overview
Learning Resources Ltd. - Product / Service
Learning Resources Ltd. - Key offerings
SWOT
15.9 LEGO System AS
LEGO System AS - Overview
LEGO System AS - Product / Service
LEGO System AS - Key news
LEGO System AS - Key offerings
SWOT
15.10 Mattel Inc.
Mattel Inc. - Overview
Mattel Inc. - Business segments
Mattel Inc. - Key news
Mattel Inc. - Key offerings
Mattel Inc. - Segment focus
SWOT
15.11 Melissa and Doug
Melissa and Doug - Overview
Melissa and Doug - Product / Service
Melissa and Doug - Key offerings
SWOT
15.12 My Luxeve Pty Ltd.
My Luxeve Pty Ltd. - Overview
My Luxeve Pty Ltd. - Product / Service
My Luxeve Pty Ltd. - Key offerings
SWOT
15.13 Oriental Trading Co.
Oriental Trading Co. - Overview
Oriental Trading Co. - Product / Service
Oriental Trading Co. - Key offerings
SWOT
15.14 Pegasus
Pegasus - Overview
Pegasus - Product / Service
Pegasus - Key offerings
SWOT
15.15 Ravensburger AG
Ravensburger AG - Overview
Ravensburger AG - Product / Service
Ravensburger AG - Key news
Ravensburger AG - Key offerings
SWOT
15.16 Sphero Inc.
Sphero Inc. - Overview
Sphero Inc. - Product / Service
Sphero Inc. - Key news
Sphero Inc. - Key offerings
SWOT
15.17 Technybirds
Technybirds - Overview
Technybirds - Product / Service
Technybirds - Key offerings
SWOT
15.18 VTech Holdings Ltd.
VTech Holdings Ltd. - Overview
VTech Holdings Ltd. - Business segments
VTech Holdings Ltd. - Key news
VTech Holdings Ltd. - Key offerings
VTech Holdings Ltd. - Segment focus
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
16.5 Data procurement
16.6 Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations