한글목차

백화점 시장은 2024-2029년에 552억 달러 증가하고, 예측기간 중 CAGR은 5.1%로 성장할 것으로 예측됩니다.

백화점 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 도시화와 가처분 소득 증가, 브랜드 제휴 및 독점 제품 라인, 다양성에 대한 소비자 수요 증가에 의해 주도되고 있습니다.

본 조사는 업계의 주요 참가자로부터의 인풋을 포함한 1차 정보와 2차 정보의 객관적인 조합을 사용하여 시행했습니다. 리포트에는 주요 기업의 분석과 함께 종합적 시장 규모 데이터, 지역 분석에 의한 부문, 벤더 구도가 포함되어 있습니다. 리포트에는 과거 데이터와 예측 데이터가 있습니다.

이번 조사에서는 향후 수년간 백화점 시장의 성장을 가속할 주요 요인 중 하나로 체험형 소매업에 대한 집중을 꼽았습니다. 또한 유연한 매장 형태와 지속가능성 및 윤리적 관행으로의 전환은 시장의 큰 수요로 이어질 것입니다.

목차

제1장 개요

• 시장 개요

제2장 Technavio 분석

• 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
• 인풋의 중요성과 차별화의 요인
• 혼란의 요인
• 촉진요인과 과제의 영향

제3장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2024
• 시장 전망 2024-2029

제5장 시장 규모 실적

• 세계의 백화점 시장 2019-2023
• 유형 부문 분석 2019-2023
• 제품 부문 분석 2019-2023
• 지역별 부문 분석 2019-2023
• 국가별 부문 분석 2019-2023

제6장 정성 분석

• 미국 관세의 영향 분석 : 세계의 백화점 시장

제7장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제8장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• 메인라인 스토어 : 시장 규모와 예측 2024-2029
• 할인점 : 시장 규모와 예측 2024-2029
• 전문점 : 시장 규모와 예측 2024-2029
• 전자 백화점 : 시장 규모와 예측 2024-2029
• 시장 기회 : 유형별

제9장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• 하드라인 및 소프트라인 : 시장 규모와 예측 2024-2029
• 의류와 액세서리 : 시장 규모와 예측 2024-2029
• 일용 소비재 : 시장 규모와 예측 2024-2029
• 시장 기회 : 제품별

제10장 고객 상황

• 고객 상황의 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2024-2029
• 유럽 : 시장 규모와 예측 2024-2029
• 아시아태평양 : 시장 규모와 예측 2024-2029
• 중동 및 아프리카 : 시장 규모와 예측 2024-2029
• 남미 : 시장 규모와 예측 2024-2029
• 미국 : 시장 규모와 예측 2024-2029
• 중국 : 시장 규모와 예측 2024-2029
• 영국 : 시장 규모와 예측 2024-2029
• 독일 : 시장 규모와 예측 2024-2029
• 캐나다 : 시장 규모와 예측 2024-2029
• 프랑스 : 시장 규모와 예측 2024-2029
• 일본 : 시장 규모와 예측 2024-2029
• 인도 : 시장 규모와 예측 2024-2029
• 이탈리아 : 시장 규모와 예측 2024-2029
• 한국 : 시장 규모와 예측 2024-2029
• 시장 기회 : 지역 상황별

제12장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계의 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• AEON CO. LTD.
• David Jones Pty Ltd
• El Corte Ingles SA
• El Puerto de Liverpool
• Galeries Lafayette
• ISETAN MITSUKOSHI
• Kohls Inc
• Le Bon Marche
• Macys Inc.
• Marks and Spencer Group plc
• Neiman Marcus Group Ltd. LLC
• Nordstrom Inc.
• Reliance Retail Ltd.
• The KaDeWe Group GmbH
• Wesfarmers Ltd.

제15장 부록

영문목차

The department stores market is forecasted to grow by USD 55.2 bn during 2024-2029, accelerating at a CAGR of 5.1% during the forecast period. The report on the department stores market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by urbanization and rising disposable income, brand partnerships and exclusive product lines, and growing consumer demand for variety.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's department stores market is segmented as below:

By Type

• Mainline store
• Discount store
• Specialty store
• E-department stores

By Product

• Hardline and softline
• Apparel and accessories
• FMCG

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the focus on experiential retailing as one of the prime reasons driving the department stores market growth during the next few years. Also, shift toward flexible store formats and sustainability and ethical practices will lead to sizable demand in the market.

The report on the department stores market covers the following areas:

• Department Stores Market sizing
• Department Stores Market forecast
• Department Stores Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading department stores market vendors that include AEON CO. LTD., Cencosud, David Jones Pty Ltd, Dillards Inc,, El Corte Ingles SA, El Puerto de Liverpool, Galeries Lafayette, ISETAN MITSUKOSHI, Kohls Inc, Le Bon Marche, Macys Inc., Marks and Spencer Group plc, Myer Holdings Ltg, Neiman Marcus Group Ltd. LLC, Nordstrom Inc., Penney IP LLC, Reliance Retail Ltd., The KaDeWe Group GmbH, Transform SR Holding Management LLC, and Wesfarmers Ltd.. Also, the department stores market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Department Stores Market 2019 - 2023
  • Historic Market Size - Data Table on Global Department Stores Market 2019 - 2023 ($ billion)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.3 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact Analysis of U.S. Tariffs on Global Department Stores Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Mainline store - Market size and forecast 2024-2029
  • Chart on Mainline store - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mainline store - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mainline store - Year-over-year growth 2024-2029 (%)
  • Data Table on Mainline store - Year-over-year growth 2024-2029 (%)
• 8.4 Discount store - Market size and forecast 2024-2029
  • Chart on Discount store - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Discount store - Market size and forecast 2024-2029 ($ billion)
  • Chart on Discount store - Year-over-year growth 2024-2029 (%)
  • Data Table on Discount store - Year-over-year growth 2024-2029 (%)
• 8.5 Specialty store - Market size and forecast 2024-2029
  • Chart on Specialty store - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Specialty store - Market size and forecast 2024-2029 ($ billion)
  • Chart on Specialty store - Year-over-year growth 2024-2029 (%)
  • Data Table on Specialty store - Year-over-year growth 2024-2029 (%)
• 8.6 E-department stores - Market size and forecast 2024-2029
  • Chart on E-department stores - Market size and forecast 2024-2029 ($ billion)
  • Data Table on E-department stores - Market size and forecast 2024-2029 ($ billion)
  • Chart on E-department stores - Year-over-year growth 2024-2029 (%)
  • Data Table on E-department stores - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

9 Market Segmentation by Product

• 9.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 9.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 9.3 Hardline and softline - Market size and forecast 2024-2029
  • Chart on Hardline and softline - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Hardline and softline - Market size and forecast 2024-2029 ($ billion)
  • Chart on Hardline and softline - Year-over-year growth 2024-2029 (%)
  • Data Table on Hardline and softline - Year-over-year growth 2024-2029 (%)
• 9.4 Apparel and accessories - Market size and forecast 2024-2029
  • Chart on Apparel and accessories - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Apparel and accessories - Market size and forecast 2024-2029 ($ billion)
  • Chart on Apparel and accessories - Year-over-year growth 2024-2029 (%)
  • Data Table on Apparel and accessories - Year-over-year growth 2024-2029 (%)
• 9.5 FMCG - Market size and forecast 2024-2029
  • Chart on FMCG - Market size and forecast 2024-2029 ($ billion)
  • Data Table on FMCG - Market size and forecast 2024-2029 ($ billion)
  • Chart on FMCG - Year-over-year growth 2024-2029 (%)
  • Data Table on FMCG - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.13 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.17 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 AEON CO. LTD.
  • AEON CO. LTD. - Overview
  • AEON CO. LTD. - Business segments
  • AEON CO. LTD. - Key offerings
  • AEON CO. LTD. - Segment focus
  • SWOT
• 14.5 David Jones Pty Ltd
  • David Jones Pty Ltd - Overview
  • David Jones Pty Ltd - Product / Service
  • David Jones Pty Ltd - Key offerings
  • SWOT
• 14.6 El Corte Ingles SA
  • El Corte Ingles SA - Overview
  • El Corte Ingles SA - Product / Service
  • El Corte Ingles SA - Key offerings
  • SWOT
• 14.7 El Puerto de Liverpool
  • El Puerto de Liverpool - Overview
  • El Puerto de Liverpool - Product / Service
  • El Puerto de Liverpool - Key offerings
  • SWOT
• 14.8 Galeries Lafayette
  • Galeries Lafayette - Overview
  • Galeries Lafayette - Product / Service
  • Galeries Lafayette - Key offerings
  • SWOT
• 14.9 ISETAN MITSUKOSHI
  • ISETAN MITSUKOSHI - Overview
  • ISETAN MITSUKOSHI - Product / Service
  • ISETAN MITSUKOSHI - Key offerings
  • SWOT
• 14.10 Kohls Inc
  • Kohls Inc - Overview
  • Kohls Inc - Product / Service
  • Kohls Inc - Key news
  • Kohls Inc - Key offerings
  • SWOT
• 14.11 Le Bon Marche
  • Le Bon Marche - Overview
  • Le Bon Marche - Product / Service
  • Le Bon Marche - Key offerings
  • SWOT
• 14.12 Macys Inc.
  • Macys Inc. - Overview
  • Macys Inc. - Product / Service
  • Macys Inc. - Key news
  • Macys Inc. - Key offerings
  • SWOT
• 14.13 Marks and Spencer Group plc
  • Marks and Spencer Group plc - Overview
  • Marks and Spencer Group plc - Business segments
  • Marks and Spencer Group plc - Key offerings
  • Marks and Spencer Group plc - Segment focus
  • SWOT
• 14.14 Neiman Marcus Group Ltd. LLC
  • Neiman Marcus Group Ltd. LLC - Overview
  • Neiman Marcus Group Ltd. LLC - Product / Service
  • Neiman Marcus Group Ltd. LLC - Key offerings
  • SWOT
• 14.15 Nordstrom Inc.
  • Nordstrom Inc. - Overview
  • Nordstrom Inc. - Product / Service
  • Nordstrom Inc. - Key offerings
  • SWOT
• 14.16 Reliance Retail Ltd.
  • Reliance Retail Ltd. - Overview
  • Reliance Retail Ltd. - Product / Service
  • Reliance Retail Ltd. - Key offerings
  • SWOT
• 14.17 The KaDeWe Group GmbH
  • The KaDeWe Group GmbH - Overview
  • The KaDeWe Group GmbH - Product / Service
  • The KaDeWe Group GmbH - Key offerings
  • SWOT
• 14.18 Wesfarmers Ltd.
  • Wesfarmers Ltd. - Overview
  • Wesfarmers Ltd. - Product / Service
  • Wesfarmers Ltd. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations