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Crayola
Faber Castell AG
Flair Pens
Hindustan Pencils Pvt. Ltd.
Koh i noor Hardtmuth AS
Kokuyo Camlin Ltd
Linc Pen and Plastics Ltd.
Luxor
MITSUBISHI PENCIL Co. Ltd.
Montblanc
PARKER
PILOT Corp.
PLUS Corp.
Shanghai M and G Stationery Inc.
Societe BIC
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LSH
The writing and marking instruments market is forecasted to grow by USD 13202.9 million during 2024-2029, accelerating at a CAGR of 7.7% during the forecast period. The report on the writing and marking instruments market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of E-commerce for writing and marking instruments, rising popularity of multi-utility writing instruments, and increase in customization and personalization of pens.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 6.9%
CAGR 7.7%
Incremental Value $13202.9 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's writing and marking instruments market is segmented as below:
By Distribution Channel
By Application
Students
Working professionals
Institutions
By Material
Plastic
Wood
Metal
Recycled materials
By Geographical Landscape
APAC
Europe
North America
South America
Middle East and Africa
This study identifies the rising number of mergers and acquisitions among writing and marking instruments companies as one of the prime reasons driving the writing and marking instruments market growth during the next few years. Also, growing popularity of writing instruments as fashion stationery and expansion of artistic and calligraphy writing tools industry will lead to sizable demand in the market.
The report on the writing and marking instruments market covers the following areas:
Writing And Marking Instruments Market sizing
Writing And Marking Instruments Market forecast
Writing And Marking Instruments Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading writing and marking instruments market vendors that include Caran d Ache, Crayola, Faber Castell AG, Flair Pens, Hamilton Pens, Hindustan Pencils Pvt. Ltd., Koh i noor Hardtmuth AS, Kokuyo Camlin Ltd, Linc Pen and Plastics Ltd., Luxor, MITSUBISHI PENCIL Co. Ltd., Montblanc, PARKER, Pen Co. of America, PILOT Corp., PLUS Corp., Schwanhausser Industrie Holding GmbH and Co. KG, Shanghai M and G Stationery Inc., Societe BIC, and Staedtler Mars GmbH and Co. KG. Also, the writing and marking instruments market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Material
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Writing And Marking Instruments Market 2019 - 2023
Historic Market Size - Data Table on Global Writing And Marking Instruments Market 2019 - 2023 ($ million)
5.2 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.4 Material segment analysis 2019 - 2023
Historic Market Size - Material Segment 2019 - 2023 ($ million)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on global writing and marking instruments market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
8.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
8.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ million)
Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ million)
Data Table on Online - Market size and forecast 2024-2029 ($ million)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Students - Market size and forecast 2024-2029
Chart on Students - Market size and forecast 2024-2029 ($ million)
Data Table on Students - Market size and forecast 2024-2029 ($ million)
Chart on Students - Year-over-year growth 2024-2029 (%)
Data Table on Students - Year-over-year growth 2024-2029 (%)
9.4 Working professionals - Market size and forecast 2024-2029
Chart on Working professionals - Market size and forecast 2024-2029 ($ million)
Data Table on Working professionals - Market size and forecast 2024-2029 ($ million)
Chart on Working professionals - Year-over-year growth 2024-2029 (%)
Data Table on Working professionals - Year-over-year growth 2024-2029 (%)
9.5 Institutions - Market size and forecast 2024-2029
Chart on Institutions - Market size and forecast 2024-2029 ($ million)
Data Table on Institutions - Market size and forecast 2024-2029 ($ million)
Chart on Institutions - Year-over-year growth 2024-2029 (%)
Data Table on Institutions - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by Material
10.1 Market segments
Chart on Material - Market share 2024-2029 (%)
Data Table on Material - Market share 2024-2029 (%)
10.2 Comparison by Material
Chart on Comparison by Material
Data Table on Comparison by Material
10.3 Plastic - Market size and forecast 2024-2029
Chart on Plastic - Market size and forecast 2024-2029 ($ million)
Data Table on Plastic - Market size and forecast 2024-2029 ($ million)
Chart on Plastic - Year-over-year growth 2024-2029 (%)
Data Table on Plastic - Year-over-year growth 2024-2029 (%)
10.4 Wood - Market size and forecast 2024-2029
Chart on Wood - Market size and forecast 2024-2029 ($ million)
Data Table on Wood - Market size and forecast 2024-2029 ($ million)
Chart on Wood - Year-over-year growth 2024-2029 (%)
Data Table on Wood - Year-over-year growth 2024-2029 (%)
10.5 Metal - Market size and forecast 2024-2029
Chart on Metal - Market size and forecast 2024-2029 ($ million)
Data Table on Metal - Market size and forecast 2024-2029 ($ million)
Chart on Metal - Year-over-year growth 2024-2029 (%)
Data Table on Metal - Year-over-year growth 2024-2029 (%)
10.6 Recycled materials - Market size and forecast 2024-2029
Chart on Recycled materials - Market size and forecast 2024-2029 ($ million)
Data Table on Recycled materials - Market size and forecast 2024-2029 ($ million)
Chart on Recycled materials - Year-over-year growth 2024-2029 (%)
Data Table on Recycled materials - Year-over-year growth 2024-2029 (%)
10.7 Market opportunity by Material
Market opportunity by Material ($ million)
Data Table on Market opportunity by Material ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.9 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.10 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.11 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
12.12 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
12.13 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.14 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.15 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
12.17 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
15.2 Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 Crayola
Crayola - Overview
Crayola - Product / Service
Crayola - Key offerings
SWOT
15.5 Faber Castell AG
Faber Castell AG - Overview
Faber Castell AG - Product / Service
Faber Castell AG - Key offerings
SWOT
15.6 Flair Pens
Flair Pens - Overview
Flair Pens - Product / Service
Flair Pens - Key offerings
SWOT
15.7 Hindustan Pencils Pvt. Ltd.
Hindustan Pencils Pvt. Ltd. - Overview
Hindustan Pencils Pvt. Ltd. - Product / Service
Hindustan Pencils Pvt. Ltd. - Key offerings
SWOT
15.8 Koh i noor Hardtmuth AS
Koh i noor Hardtmuth AS - Overview
Koh i noor Hardtmuth AS - Product / Service
Koh i noor Hardtmuth AS - Key offerings
SWOT
15.9 Kokuyo Camlin Ltd
Kokuyo Camlin Ltd - Overview
Kokuyo Camlin Ltd - Product / Service
Kokuyo Camlin Ltd - Key offerings
SWOT
15.10 Linc Pen and Plastics Ltd.
Linc Pen and Plastics Ltd. - Overview
Linc Pen and Plastics Ltd. - Product / Service
Linc Pen and Plastics Ltd. - Key offerings
SWOT
15.11 Luxor
Luxor - Overview
Luxor - Product / Service
Luxor - Key offerings
SWOT
15.12 MITSUBISHI PENCIL Co. Ltd.
MITSUBISHI PENCIL Co. Ltd. - Overview
MITSUBISHI PENCIL Co. Ltd. - Business segments
MITSUBISHI PENCIL Co. Ltd. - Key offerings
MITSUBISHI PENCIL Co. Ltd. - Segment focus
SWOT
15.13 Montblanc
Montblanc - Overview
Montblanc - Product / Service
Montblanc - Key offerings
SWOT
15.14 PARKER
PARKER - Overview
PARKER - Product / Service
PARKER - Key offerings
SWOT
15.15 PILOT Corp.
PILOT Corp. - Overview
PILOT Corp. - Product / Service
PILOT Corp. - Key offerings
SWOT
15.16 PLUS Corp.
PLUS Corp. - Overview
PLUS Corp. - Product / Service
PLUS Corp. - Key offerings
SWOT
15.17 Shanghai M and G Stationery Inc.
Shanghai M and G Stationery Inc. - Overview
Shanghai M and G Stationery Inc. - Product / Service
Shanghai M and G Stationery Inc. - Key offerings
SWOT
15.18 Societe BIC
Societe BIC - Overview
Societe BIC - Product / Service
Societe BIC - Key offerings
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
16.5 Data procurement
16.6 Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations