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Global TV and Movie Merchandise Market 2025-2029
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The TV and movie merchandise market is forecasted to grow by USD 137.4 billion during 2024-2029, accelerating at a CAGR of 11.2% during the forecast period. The report on the TV and movie merchandise market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth of E-commerce platforms, increase in number of mobile applications, and success of TV shows and movies.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 20259.2%
CAGR11.2%
Incremental Value$137.4 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's TV and movie merchandise market is segmented as below:

By Application

By Product

By Age Group

By Geographical Landscape

This study identifies the entertainment companies capitalizing on merchandise sales as one of the prime reasons driving the TV and movie merchandise market growth during the next few years. Also, 3d printing of merchandise and re-release, remake and sequels of classic TV shows and movies will lead to sizable demand in the market.

The report on the TV and movie merchandise market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading TV and movie merchandise market vendors that include 41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., AT and T Inc., Banijay Group, Comcast Corp., Grindstore Ltd., Hasbro Inc., LEGO System AS, Mattel Inc., Netflix Inc., Paramount Global, RTL Group SA, Sony Pictures Entertainment Inc., Striker Entertainment LLC, The Walt Disney Co., Warner Bros. Entertainment Inc., WildBrain Ltd., and World Wrestling Entertainment Inc.. Also, the TV and movie merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Application

9 Market Segmentation by Product

10 Market Segmentation by Age Group

11 Customer Landscape

12 Geographic Landscape

13 Drivers, Challenges, and Opportunity/Restraints

14 Competitive Landscape

15 Competitive Analysis

16 Appendix

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