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Aakash Educational Services Ltd.
ArborBridge
BenchPrep
C2 Educational System Inc.
Cengage Learning Holdings II Inc.
Club Z Inc.
FIITJEE Ltd.
Graham Holdings Co.
John Wiley and Sons Inc.
Manhattan Review Inc.
Pearson Plc
Revolution Prep LLC
Sylvan Learning LLC
TPR Education LLC
USATestprep LLC
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The test preparation market is forecasted to grow by USD 53.84 billion during 2024-2029, accelerating at a CAGR of 7% during the forecast period. The report on the test preparation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of analytical tools in test preparations, increasing emphasis on online mode of test preparation, and globally rising demand for test preparation services.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 6.5%
CAGR 7%
Incremental Value $53.84 bn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's test preparation market is segmented as below:
By Learning Method
Blended learning
Online learning
By Product
University exams
Certifications exams
High school exams
Elementary exams
Others
By Geographical Landscape
North America
APAC
Europe
South America
Middle East and Africa
This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market growth during the next few years. Also, rising emphasis on private tutoring and increase in mergers and acquisitions activities and number of startups will lead to sizable demand in the market.
The report on the test preparation market covers the following areas:
Test Preparation Market sizing
Test Preparation Market forecast
Test Preparation Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market vendors that include Aakash Educational Services Ltd., ArborBridge, BenchPrep, C2 Educational System Inc., Cengage Learning Holdings II Inc., CL Educate Ltd., Club Z Inc., FIITJEE Ltd., Graham Holdings Co., Huntington Mark LLC, Imagine Learning LLC, John Wiley and Sons Inc., Manhattan Review Inc., McGraw Hill LLC, Pearson PLC, Revolution Prep LLC, Sylvan Learning LLC, Tata Sons Pvt. Ltd., TPR Education LLC, and USATestprep LLC. Also, the test preparation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Learning Method
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Test Preparation Market 2019 - 2023
Historic Market Size - Data Table on Global Test Preparation Market 2019 - 2023 ($ billion)
5.2 Learning Method segment analysis 2019 - 2023
Historic Market Size - Learning Method Segment 2019 - 2023 ($ billion)
5.3 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI impact on global test preparation market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Learning Method
8.1 Market segments
Chart on Learning Method - Market share 2024-2029 (%)
Data Table on Learning Method - Market share 2024-2029 (%)
8.2 Comparison by Learning Method
Chart on Comparison by Learning Method
Data Table on Comparison by Learning Method
8.3 Blended learning - Market size and forecast 2024-2029
Chart on Blended learning - Market size and forecast 2024-2029 ($ billion)
Data Table on Blended learning - Market size and forecast 2024-2029 ($ billion)
Chart on Blended learning - Year-over-year growth 2024-2029 (%)
Data Table on Blended learning - Year-over-year growth 2024-2029 (%)
8.4 Online learning - Market size and forecast 2024-2029
Chart on Online learning - Market size and forecast 2024-2029 ($ billion)
Data Table on Online learning - Market size and forecast 2024-2029 ($ billion)
Chart on Online learning - Year-over-year growth 2024-2029 (%)
Data Table on Online learning - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Learning Method
Market opportunity by Learning Method ($ billion)
Data Table on Market opportunity by Learning Method ($ billion)
9 Market Segmentation by Product
9.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
9.3 University exams - Market size and forecast 2024-2029
Chart on University exams - Market size and forecast 2024-2029 ($ billion)
Data Table on University exams - Market size and forecast 2024-2029 ($ billion)
Chart on University exams - Year-over-year growth 2024-2029 (%)
Data Table on University exams - Year-over-year growth 2024-2029 (%)
9.4 Certifications exams - Market size and forecast 2024-2029
Chart on Certifications exams - Market size and forecast 2024-2029 ($ billion)
Data Table on Certifications exams - Market size and forecast 2024-2029 ($ billion)
Chart on Certifications exams - Year-over-year growth 2024-2029 (%)
Data Table on Certifications exams - Year-over-year growth 2024-2029 (%)
9.5 High school exams - Market size and forecast 2024-2029
Chart on High school exams - Market size and forecast 2024-2029 ($ billion)
Data Table on High school exams - Market size and forecast 2024-2029 ($ billion)
Chart on High school exams - Year-over-year growth 2024-2029 (%)
Data Table on High school exams - Year-over-year growth 2024-2029 (%)
9.6 Elementary exams - Market size and forecast 2024-2029
Chart on Elementary exams - Market size and forecast 2024-2029 ($ billion)
Data Table on Elementary exams - Market size and forecast 2024-2029 ($ billion)
Chart on Elementary exams - Year-over-year growth 2024-2029 (%)
Data Table on Elementary exams - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Product
Market opportunity by Product ($ billion)
Data Table on Market opportunity by Product ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.10 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.11 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.13 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.14 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.15 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
14.2 Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Aakash Educational Services Ltd.
Aakash Educational Services Ltd. - Overview
Aakash Educational Services Ltd. - Product / Service
Aakash Educational Services Ltd. - Key offerings
SWOT
14.5 ArborBridge
ArborBridge - Overview
ArborBridge - Product / Service
ArborBridge - Key offerings
SWOT
14.6 BenchPrep
BenchPrep - Overview
BenchPrep - Product / Service
BenchPrep - Key offerings
SWOT
14.7 C2 Educational System Inc.
C2 Educational System Inc. - Overview
C2 Educational System Inc. - Product / Service
C2 Educational System Inc. - Key offerings
SWOT
14.8 Cengage Learning Holdings II Inc.
Cengage Learning Holdings II Inc. - Overview
Cengage Learning Holdings II Inc. - Business segments
Cengage Learning Holdings II Inc. - Key offerings
Cengage Learning Holdings II Inc. - Segment focus
SWOT
14.9 Club Z Inc.
Club Z Inc. - Overview
Club Z Inc. - Product / Service
Club Z Inc. - Key offerings
SWOT
14.10 FIITJEE Ltd.
FIITJEE Ltd. - Overview
FIITJEE Ltd. - Product / Service
FIITJEE Ltd. - Key offerings
SWOT
14.11 Graham Holdings Co.
Graham Holdings Co. - Overview
Graham Holdings Co. - Business segments
Graham Holdings Co. - Key offerings
Graham Holdings Co. - Segment focus
SWOT
14.12 John Wiley and Sons Inc.
John Wiley and Sons Inc. - Overview
John Wiley and Sons Inc. - Business segments
John Wiley and Sons Inc. - Key offerings
John Wiley and Sons Inc. - Segment focus
SWOT
14.13 Manhattan Review Inc.
Manhattan Review Inc. - Overview
Manhattan Review Inc. - Product / Service
Manhattan Review Inc. - Key offerings
SWOT
14.14 Pearson Plc
Pearson Plc - Overview
Pearson Plc - Business segments
Pearson Plc - Key news
Pearson Plc - Key offerings
Pearson Plc - Segment focus
SWOT
14.15 Revolution Prep LLC
Revolution Prep LLC - Overview
Revolution Prep LLC - Product / Service
Revolution Prep LLC - Key offerings
SWOT
14.16 Sylvan Learning LLC
Sylvan Learning LLC - Overview
Sylvan Learning LLC - Product / Service
Sylvan Learning LLC - Key offerings
SWOT
14.17 TPR Education LLC
TPR Education LLC - Overview
TPR Education LLC - Product / Service
TPR Education LLC - Key offerings
SWOT
14.18 USATestprep LLC
USATestprep LLC - Overview
USATestprep LLC - Product / Service
USATestprep LLC - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
15.5 Data procurement
15.6 Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations