세계의 화장지 시장 규모는 2024-2029년 동안 88억 7,890만 달러로 성장할 것으로 예상되며 예측 기간 동안 4.4%의 CAGR로 가속화 될 것으로 예상됩니다. 본 보고서에서는 화장지 시장의 전체적인 분석, 시장 규모 및 예측, 동향, 성장 동인 및 과제뿐만 아니라 약 25개 공급업체에 대한 공급업체 분석도 제공합니다.
이 보고서는 현재 시장 시나리오, 최신 동향 및 동인, 전반적인 시장 환경에 관한 최신 분석을 제공합니다. 이 시장은 건강 및 위생에 대한 관심 증가, 공급업체의 연구 개발 투자 증가, 주요 경쟁업체의 다양한 마케팅 및 홍보 전략 채택에 의해 주도되고 있습니다.
| 시장 범위 |
| 기준연도 |
2025년 |
| 종료연도 |
2029년 |
| 예측 기간 |
2025-2029년 |
| 성장 모멘텀 |
가속 |
| 전년대비(2025년) |
4.3% |
| CAGR |
4.4% |
| 증분 가치 |
88억 7,890만 달러 |
본 조사는 업계의 주요 참여자의 입력을 포함하여 기본 및 보조 정보의 객관적인 조합을 사용하여 수행되었습니다. 이 보고서에는 주요 기업에 대한 분석 외에도 포괄적 인 시장 규모 데이터, 지역 분석 및 공급 업체 환경이있는 부문이 포함되어 있습니다. 보고서에는 과거 및 예측 데이터가 있습니다.
본 조사에서는 향후 몇 년 동안 화장지 시장 성장을 이끄는 주요 원인 중 하나로 공급 업체의 지속 가능한 제조 채택을 식별합니다. 또한 개발도상국의 수요 증가와 공급업체의 개인 위생에 대한 인식 증가는 시장에서 상당한 수요로 이어질 것입니다.
목차
제1장 주요 요약
제2장 Technavio 분석
- 가격 감도, 수명 주기, 고객 구입 장바구니, 채택율 및 구입 기준의 분석
- 입력의 중요성과 차별화의 요인
- 혁신의 요인
- 성장 촉진요인과 과제의 영향
제3장 시장 상황
제4장 시장 규모
- 시장의 정의
- 시장 부문 분석
- 시장 규모(2024년)
- 시장 전망(2024-2029년)
제5장 시장 규모 실적
- 세계의 화장지 시장(2019-2023년)
- 유통 채널 부문 분석(2019-2023년)
- 최종 사용자 부문 분석(2019-2023년)
- 지역 부문 분석(2019-2023년)
- 국가 부문 분석(2019-2023년)
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 구매자의 협상력
- 공급기업의 협상력
- 신규 참가업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시황
제8장 시장 세분화 : 유통 채널별
- 시장 부문
- 비교 : 유통 채널별
- 오프라인 : 시장 규모와 예측(2024-2029년)
- 온라인 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 유통 채널별
제9장 시장 세분화: 최종 사용자별
- 시장 부문
- 비교 : 최종 사용자별
- 주택 : 시장 규모와 예측(2024-2029년)
- 상업 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 최종 사용자별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 북미 : 시장 규모와 예측(2024-2029년)
- 유럽 : 시장 규모와 예측(2024-2029년)
- 아시아태평양 : 시장 규모와 예측(2024-2029년)
- 남미 : 시장 규모와 예측(2024-2029년)
- 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
- 미국 : 시장 규모와 예측(2024-2029년)
- 중국 : 시장 규모와 예측(2024-2029년)
- 캐나다 : 시장 규모와 예측(2024-2029년)
- 독일 : 시장 규모와 예측(2024-2029년)
- 인도 : 시장 규모와 예측(2024-2029년)
- 이탈리아 : 시장 규모와 예측(2024-2029년)
- 일본 : 시장 규모와 예측(2024-2029년)
- 영국 : 시장 규모와 예측(2024-2029년)
- 프랑스 : 시장 규모와 예측(2024-2029년)
- 브라질 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 지역 정세별
제12장 시장 분석
- 시장 성장 촉진요인
- 시장의 과제
- 성장 촉진요인 및 과제의 영향
- 시장의 기회 및 억제요인
제13장 경쟁 구도
제14장 경쟁 분석
- 기업 프로파일
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Caprice Paper Products Pty Ltd.
- Cascades Inc.
- Empresas CMPC SA
- Essity AB
- Hengan International Group Co. Ltd.
- Kimberly Clark Corp.
- Koch Industries Inc.
- Kruger Inc.
- Naturelle Consumer Products LTD.
- Orchids
- Seventh Generation Inc.
- Sofidel Group
- The Procter and Gamble Co.
- Unilever PLC
- Velvet CARE sp. z oo
제15장 부록
HBR
The toilet paper market is forecasted to grow by USD 8878.9 mn during 2024-2029, accelerating at a CAGR of 4.4% during the forecast period. The report on the toilet paper market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing concerns about health and hygiene, increasing research and development investments by vendors, and adoption of multiple marketing and promotional strategies by key competitors.
| Market Scope |
|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 4.3% |
| CAGR | 4.4% |
| Incremental Value | $8878.9 mn |
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's toilet paper market is segmented as below:
By Distribution Channel
By End-user
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the adoption of sustainable manufacturing by vendors as one of the prime reasons driving the toilet paper market growth during the next few years. Also, growing demand from developing nations and increasing awareness for personal hygiene by vendors will lead to sizable demand in the market.
The report on the toilet paper market covers the following areas:
- Toilet Paper Market sizing
- Toilet Paper Market forecast
- Toilet Paper Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toilet paper market vendors that include Asia Pulp and Paper APP Sinar Mas, Caprice Paper Products Pty Ltd., Cascades Inc., Clearwater Paper Corp., Empresas CMPC S.A., Essity AB, Hengan International Group Co. Ltd., Kimberly Clark Corp., Koch Industries Inc., Kruger Inc., Matera Paper Co. Inc., Naturelle Consumer Products LTD., Orchids, Seventh Generation Inc., Sofidel Group, The Procter and Gamble Co., Traidcraft, Unilever PLC, Velvet CARE sp. z o.o., and WEPA Hygieneprodukte GmbH. Also, the toilet paper market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Toilet Paper Market 2019 - 2023
- Historic Market Size - Data Table on Global Toilet Paper Market 2019 - 2023 ($ million)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The AI impact on global toilet paper market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Residential - Market size and forecast 2024-2029
- Chart on Residential - Market size and forecast 2024-2029 ($ million)
- Data Table on Residential - Market size and forecast 2024-2029 ($ million)
- Chart on Residential - Year-over-year growth 2024-2029 (%)
- Data Table on Residential - Year-over-year growth 2024-2029 (%)
- 9.4 Commercial - Market size and forecast 2024-2029
- Chart on Commercial - Market size and forecast 2024-2029 ($ million)
- Data Table on Commercial - Market size and forecast 2024-2029 ($ million)
- Chart on Commercial - Year-over-year growth 2024-2029 (%)
- Data Table on Commercial - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.13 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Caprice Paper Products Pty Ltd.
- Caprice Paper Products Pty Ltd. - Overview
- Caprice Paper Products Pty Ltd. - Product / Service
- Caprice Paper Products Pty Ltd. - Key offerings
- SWOT
- 14.5 Cascades Inc.
- Cascades Inc. - Overview
- Cascades Inc. - Business segments
- Cascades Inc. - Key offerings
- Cascades Inc. - Segment focus
- SWOT
- 14.6 Empresas CMPC S.A.
- Empresas CMPC S.A. - Overview
- Empresas CMPC S.A. - Business segments
- Empresas CMPC S.A. - Key offerings
- Empresas CMPC S.A. - Segment focus
- SWOT
- 14.7 Essity AB
- Essity AB - Overview
- Essity AB - Business segments
- Essity AB - Key offerings
- Essity AB - Segment focus
- SWOT
- 14.8 Hengan International Group Co. Ltd.
- Hengan International Group Co. Ltd. - Overview
- Hengan International Group Co. Ltd. - Business segments
- Hengan International Group Co. Ltd. - Key offerings
- Hengan International Group Co. Ltd. - Segment focus
- SWOT
- 14.9 Kimberly Clark Corp.
- Kimberly Clark Corp. - Overview
- Kimberly Clark Corp. - Business segments
- Kimberly Clark Corp. - Key news
- Kimberly Clark Corp. - Key offerings
- Kimberly Clark Corp. - Segment focus
- SWOT
- 14.10 Koch Industries Inc.
- Koch Industries Inc. - Overview
- Koch Industries Inc. - Product / Service
- Koch Industries Inc. - Key offerings
- SWOT
- 14.11 Kruger Inc.
- Kruger Inc. - Overview
- Kruger Inc. - Product / Service
- Kruger Inc. - Key offerings
- SWOT
- 14.12 Naturelle Consumer Products LTD.
- Naturelle Consumer Products LTD. - Overview
- Naturelle Consumer Products LTD. - Product / Service
- Naturelle Consumer Products LTD. - Key offerings
- SWOT
- 14.13 Orchids
- Orchids - Overview
- Orchids - Product / Service
- Orchids - Key offerings
- SWOT
- 14.14 Seventh Generation Inc.
- Seventh Generation Inc. - Overview
- Seventh Generation Inc. - Product / Service
- Seventh Generation Inc. - Key offerings
- SWOT
- 14.15 Sofidel Group
- Sofidel Group - Overview
- Sofidel Group - Product / Service
- Sofidel Group - Key offerings
- SWOT
- 14.16 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus
- SWOT
- 14.17 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus
- SWOT
- 14.18 Velvet CARE sp. z o.o.
- Velvet CARE sp. z o.o. - Overview
- Velvet CARE sp. z o.o. - Product / Service
- Velvet CARE sp. z o.o. - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
