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Any Lab Test Now Inc.
Color Health Inc.
Direct Laboratory Services LLC
EasyDNA
Everlywell Inc.
Genesis Healthcare Co.
Konica Minolta Inc.
Laboratory Corp. of America Holdings
MyMedLab Inc.
Myriad Genetics Inc.
Quest Diagnostics Inc.
VERITAS INTERCONTINENTAL
Walk In Lab LLC.
WellnessFX
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The direct to consumer laboratory testing market is forecasted to grow by $ 20844.4 mn during 2024-2029, accelerating at a CAGR of 36.3% during the forecast period. The report on the direct to consumer laboratory testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by convenience and accessibility of dtc laboratory testing, increased disposable income, and rising geriatric population.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 33.9%
CAGR 36.3%
Incremental Value $20844.4 mn
Technavio's direct to consumer laboratory testing market is segmented as below:
By Type
Blood
Urine
Saliva
Others
By Application
Routine clinical testing
Diabetes testing
Genetic testing
Thyroid stimulating hormone testing
Others
By Geographical Landscape
North America
Europe
Asia
Rest of World (ROW)
This study identifies the increased internet penetration fuels market growth as one of the prime reasons driving the direct to consumer laboratory testing market growth during the next few years. Also, advances in technology used in testing kits and robust growth of healthcare industry will lead to sizable demand in the market.
The report on the direct to consumer laboratory testing market covers the following areas:
Direct To Consumer Laboratory Testing Market sizing
Direct To Consumer Laboratory Testing Market forecast
Direct To Consumer Laboratory Testing Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading direct to consumer laboratory testing market vendors that include 23andMe Holding Co., Any Lab Test Now Inc., Color Health Inc., DecodeME Partnership, Direct Laboratory Services LLC, EasyDNA, Everlywell Inc., Genesis Healthcare Co., International Biosciences, Konica Minolta Inc., Laboratory Corp. of America Holdings, LetsGetChecked, MyMedLab Inc., Myriad Genetics Inc., Quest Diagnostics Inc., Sonora Quest Laboratories, Ulta Lab Tests LLC, VERITAS INTERCONTINENTAL, Walk In Lab LLC., and WellnessFX. Also, the direct to consumer laboratory testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Direct To Consumer Laboratory Testing Market 2019 - 2023
Historic Market Size - Data Table on Global Direct To Consumer Laboratory Testing Market 2019 - 2023 ($ million)
5.2 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.3 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on the Global Direct to Consumer Laboratory Testing Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
8.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
8.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
8.3 Blood - Market size and forecast 2024-2029
Chart on Blood - Market size and forecast 2024-2029 ($ million)
Data Table on Blood - Market size and forecast 2024-2029 ($ million)
Chart on Blood - Year-over-year growth 2024-2029 (%)
Data Table on Blood - Year-over-year growth 2024-2029 (%)
8.4 Urine - Market size and forecast 2024-2029
Chart on Urine - Market size and forecast 2024-2029 ($ million)
Data Table on Urine - Market size and forecast 2024-2029 ($ million)
Chart on Urine - Year-over-year growth 2024-2029 (%)
Data Table on Urine - Year-over-year growth 2024-2029 (%)
8.5 Saliva - Market size and forecast 2024-2029
Chart on Saliva - Market size and forecast 2024-2029 ($ million)
Data Table on Saliva - Market size and forecast 2024-2029 ($ million)
Chart on Saliva - Year-over-year growth 2024-2029 (%)
Data Table on Saliva - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Application
9.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
9.3 Routine clinical testing - Market size and forecast 2024-2029
Chart on Routine clinical testing - Market size and forecast 2024-2029 ($ million)
Data Table on Routine clinical testing - Market size and forecast 2024-2029 ($ million)
Chart on Routine clinical testing - Year-over-year growth 2024-2029 (%)
Data Table on Routine clinical testing - Year-over-year growth 2024-2029 (%)
9.4 Diabetes testing - Market size and forecast 2024-2029
Chart on Diabetes testing - Market size and forecast 2024-2029 ($ million)
Data Table on Diabetes testing - Market size and forecast 2024-2029 ($ million)
Chart on Diabetes testing - Year-over-year growth 2024-2029 (%)
Data Table on Diabetes testing - Year-over-year growth 2024-2029 (%)
9.5 Genetic testing - Market size and forecast 2024-2029
Chart on Genetic testing - Market size and forecast 2024-2029 ($ million)
Data Table on Genetic testing - Market size and forecast 2024-2029 ($ million)
Chart on Genetic testing - Year-over-year growth 2024-2029 (%)
Data Table on Genetic testing - Year-over-year growth 2024-2029 (%)
9.6 Thyroid stimulating hormone testing - Market size and forecast 2024-2029
Chart on Thyroid stimulating hormone testing - Market size and forecast 2024-2029 ($ million)
Data Table on Thyroid stimulating hormone testing - Market size and forecast 2024-2029 ($ million)
Chart on Thyroid stimulating hormone testing - Year-over-year growth 2024-2029 (%)
Data Table on Thyroid stimulating hormone testing - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 Asia - Market size and forecast 2024-2029
Chart on Asia - Market size and forecast 2024-2029 ($ million)
Data Table on Asia - Market size and forecast 2024-2029 ($ million)
Chart on Asia - Year-over-year growth 2024-2029 (%)
Data Table on Asia - Year-over-year growth 2024-2029 (%)
11.6 Rest of World (ROW) - Market size and forecast 2024-2029
Chart on Rest of World (ROW) - Market size and forecast 2024-2029 ($ million)
Data Table on Rest of World (ROW) - Market size and forecast 2024-2029 ($ million)
Chart on Rest of World (ROW) - Year-over-year growth 2024-2029 (%)
Data Table on Rest of World (ROW) - Year-over-year growth 2024-2029 (%)
11.7 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.8 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.9 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.11 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.13 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.14 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
11.15 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.16 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.17 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
14.2 Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
23andMe Holding Co.
23andMe Holding Co. - Overview
23andMe Holding Co. - Business segments
23andMe Holding Co. - Key offerings
23andMe Holding Co. - Segment focus
SWOT
14.5 Any Lab Test Now Inc.
Any Lab Test Now Inc. - Overview
Any Lab Test Now Inc. - Product / Service
Any Lab Test Now Inc. - Key offerings
SWOT
14.6 Color Health Inc.
Color Health Inc. - Overview
Color Health Inc. - Product / Service
Color Health Inc. - Key offerings
SWOT
14.7 Direct Laboratory Services LLC
Direct Laboratory Services LLC - Overview
Direct Laboratory Services LLC - Product / Service
Direct Laboratory Services LLC - Key offerings
SWOT
14.8 EasyDNA
EasyDNA - Overview
EasyDNA - Product / Service
EasyDNA - Key offerings
SWOT
14.9 Everlywell Inc.
Everlywell Inc. - Overview
Everlywell Inc. - Product / Service
Everlywell Inc. - Key offerings
SWOT
14.10 Genesis Healthcare Co.
Genesis Healthcare Co. - Overview
Genesis Healthcare Co. - Product / Service
Genesis Healthcare Co. - Key offerings
SWOT
14.11 Konica Minolta Inc.
Konica Minolta Inc. - Overview
Konica Minolta Inc. - Business segments
Konica Minolta Inc. - Key news
Konica Minolta Inc. - Key offerings
Konica Minolta Inc. - Segment focus
SWOT
14.12 Laboratory Corp. of America Holdings
Laboratory Corp. of America Holdings - Overview
Laboratory Corp. of America Holdings - Business segments
Laboratory Corp. of America Holdings - Key news
Laboratory Corp. of America Holdings - Key offerings
Laboratory Corp. of America Holdings - Segment focus
SWOT
14.13 MyMedLab Inc.
MyMedLab Inc. - Overview
MyMedLab Inc. - Product / Service
MyMedLab Inc. - Key offerings
SWOT
14.14 Myriad Genetics Inc.
Myriad Genetics Inc. - Overview
Myriad Genetics Inc. - Product / Service
Myriad Genetics Inc. - Key news
Myriad Genetics Inc. - Key offerings
SWOT
14.15 Quest Diagnostics Inc.
Quest Diagnostics Inc. - Overview
Quest Diagnostics Inc. - Business segments
Quest Diagnostics Inc. - Key offerings
Quest Diagnostics Inc. - Segment focus
SWOT
14.16 VERITAS INTERCONTINENTAL
VERITAS INTERCONTINENTAL - Overview
VERITAS INTERCONTINENTAL - Product / Service
VERITAS INTERCONTINENTAL - Key offerings
SWOT
14.17 Walk In Lab LLC.
Walk In Lab LLC. - Overview
Walk In Lab LLC. - Product / Service
Walk In Lab LLC. - Key offerings
SWOT
14.18 WellnessFX
WellnessFX - Overview
WellnessFX - Product / Service
WellnessFX - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
15.5 Data procurement
15.6 Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations