말과 스포츠 베팅 시장은 2024-2029년에 2억 5,200만 달러, 예측 기간 중 CAGR은 11.4%로 성장할 것으로 예측됩니다.
말과 스포츠 베팅 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.
현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 디지털 연결 증가, 말과 스포츠 베팅의 합법화, 가처분 소득 증가 등이 시장을 주도하고 있습니다.
| 시장 범위 |
| 기준연도 |
2025 |
| 종료연도 |
2029 |
| 예측 기간 |
2025-2029 |
| 성장 모멘텀 |
가속 |
| 전년대비 2025년 |
9.9% |
| CAGR |
11.4% |
| 증분액 |
2억 5,200만 달러 |
이 보고서는 향후 수년간 말과 스포츠 베팅 시장의 성장을 가속하는 주요 요인 중 하나로 AI와 머신러닝의 채택이 증가하고 있는 것을 꼽았습니다. 또한 시장 통합에 대한 관심 증가와 e-sports의 인기 상승은 시장의 큰 수요로 이어질 것입니다.
목차
제1장 개요
제2장 Technavio 분석
- 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
- 인풋의 중요성과 차별화의 요인
- 혼란의 요인
- 촉진요인과 과제의 영향
제3장 시장 구도
제4장 시장 규모
- 시장 정의
- 시장 부문 분석
- 시장 규모 2024
- 시장 전망 2024-2029
제5장 시장 규모 실적
- 세계의 말과 스포츠 베팅 시장 2019-2023
- 플랫폼 부문 분석 2019-2023
- 유형 부문 분석 2019-2023
- 지역별 부문 분석 2019-2023
- 국가별 부문 분석 2019-2023
제6장 정성 분석
- AI의 영향 : 세계의 말과 스포츠 베팅 시장
제7장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 현황
제8장 시장 세분화 : 플랫폼별
- 시장 부문
- 비교 : 플랫폼별
- 오프라인 베팅 : 시장 규모와 예측 2024-2029
- 온라인 베팅 : 시장 규모와 예측 2024-2029
- 시장 기회 : 플랫폼별
제9장 시장 세분화 : 유형별
- 시장 부문
- 비교 : 유형별
- 고정 배당률 내기 : 시장 규모와 예측 2024-2029
- 교환 베팅 : 시장 규모와 예측 2024-2029
- 라이브 베팅 : 시장 규모와 예측 2024-2029
- e-sports 베팅 : 시장 규모와 예측 2024-2029
- 기타 : 시장 규모와 예측 2024-2029
- 시장 기회 : 유형별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 유럽 : 시장 규모와 예측 2024-2029
- 아시아태평양 : 시장 규모와 예측 2024-2029
- 북미 : 시장 규모와 예측 2024-2029
- 남미 : 시장 규모와 예측 2024-2029
- 중동 및 아프리카 : 시장 규모와 예측 2024-2029
- 영국 : 시장 규모와 예측 2024-2029
- 중국 : 시장 규모와 예측 2024-2029
- 이탈리아 : 시장 규모와 예측 2024-2029
- 미국 : 시장 규모와 예측 2024-2029
- 독일 : 시장 규모와 예측 2024-2029
- 일본 : 시장 규모와 예측 2024-2029
- 인도 : 시장 규모와 예측 2024-2029
- 브라질 : 시장 규모와 예측 2024-2029
- 사우디아라비아 : 시장 규모와 예측 2024-2029
- 캐나다 : 시장 규모와 예측 2024-2029
- 시장 기회 : 지역 상황별
제12장 촉진요인·과제·기회·억제요인
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 촉진요인과 과제의 영향
- 시장의 기회·억제요인
제13장 경쟁 구도
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Bet365Group Ltd.
- BetOnline
- Betsson AB
- Caesars Entertainment Inc.
- Churchill Downs Inc.
- DraftKings Inc.
- Entain Plc
- Flutter Entertainment Plc
- Kindred Group Plc
- MGM Resorts International
- PENN Entertainment Inc.
- Sportech Plc
- The Betway Group
- The Hong Kong Jockey Club
제15장 부록
KSA
The horse and sports betting market is forecasted to grow by USD 252 mn during 2024-2029, accelerating at a CAGR of 11.4% during the forecast period. The report on the horse and sports betting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing digital connectivity, legalization of horse and sports betting, and increasing disposable incomes.
| Market Scope |
|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 9.9% |
| CAGR | 11.4% |
| Incremental Value | $252 mn |
Technavio's horse and sports betting market is segmented as below:
By Platform
- Offline betting
- Online betting
By Type
- Fixed odds wagering
- Exchange betting
- Live betting
- esports betting
- Others
By Geographical Landscape
- Europe
- APAC
- North America
- South America
- Middle East and Africa
This study identifies the increasing adoption of ai and machine learning as one of the prime reasons driving the horse and sports betting market growth during the next few years. Also, growing focus on market consolidation and growing popularity of esports will lead to sizable demand in the market.
The report on the horse and sports betting market covers the following areas:
- Horse And Sports Betting Market sizing
- Horse And Sports Betting Market forecast
- Horse And Sports Betting Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading horse and sports betting market vendors that include 888 Holdings Plc, Abudantia BV, Bet365 Group Ltd., BetOnline, Betsson AB, Caesars Entertainment Inc., Chancier BV, Churchill Downs Inc., DraftKings Inc., Entain Plc, Flutter Entertainment Plc, Kindred Group Plc, MGM Resorts International, Parimatch, PENN Entertainment Inc., Sportech Plc, SportsBetting.ag, The Betway Group, The Hong Kong Jockey Club, and Webis Holdings Plc. Also, the horse and sports betting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Horse And Sports Betting Market 2019 - 2023
- Historic Market Size - Data Table on Global Horse And Sports Betting Market 2019 - 2023 ($ million)
- 5.2 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ million)
- 5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 AI Impact on Global Horse and Sports Betting Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Platform
- 8.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
- 8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 8.3 Offline betting - Market size and forecast 2024-2029
- Chart on Offline betting - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline betting - Market size and forecast 2024-2029 ($ million)
- Chart on Offline betting - Year-over-year growth 2024-2029 (%)
- Data Table on Offline betting - Year-over-year growth 2024-2029 (%)
- 8.4 Online betting - Market size and forecast 2024-2029
- Chart on Online betting - Market size and forecast 2024-2029 ($ million)
- Data Table on Online betting - Market size and forecast 2024-2029 ($ million)
- Chart on Online betting - Year-over-year growth 2024-2029 (%)
- Data Table on Online betting - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Platform
- Market opportunity by Platform ($ million)
- Data Table on Market opportunity by Platform ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Fixed odds wagering - Market size and forecast 2024-2029
- Chart on Fixed odds wagering - Market size and forecast 2024-2029 ($ million)
- Data Table on Fixed odds wagering - Market size and forecast 2024-2029 ($ million)
- Chart on Fixed odds wagering - Year-over-year growth 2024-2029 (%)
- Data Table on Fixed odds wagering - Year-over-year growth 2024-2029 (%)
- 9.4 Exchange betting - Market size and forecast 2024-2029
- Chart on Exchange betting - Market size and forecast 2024-2029 ($ million)
- Data Table on Exchange betting - Market size and forecast 2024-2029 ($ million)
- Chart on Exchange betting - Year-over-year growth 2024-2029 (%)
- Data Table on Exchange betting - Year-over-year growth 2024-2029 (%)
- 9.5 Live betting - Market size and forecast 2024-2029
- Chart on Live betting - Market size and forecast 2024-2029 ($ million)
- Data Table on Live betting - Market size and forecast 2024-2029 ($ million)
- Chart on Live betting - Year-over-year growth 2024-2029 (%)
- Data Table on Live betting - Year-over-year growth 2024-2029 (%)
- 9.6 esports betting - Market size and forecast 2024-2029
- Chart on esports betting - Market size and forecast 2024-2029 ($ million)
- Data Table on esports betting - Market size and forecast 2024-2029 ($ million)
- Chart on esports betting - Year-over-year growth 2024-2029 (%)
- Data Table on esports betting - Year-over-year growth 2024-2029 (%)
- 9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.8 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.10 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.11 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.16 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 11.17 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 888 Holdings Plc
- 888 Holdings Plc - Overview
- 888 Holdings Plc - Business segments
- 888 Holdings Plc - Key offerings
- 888 Holdings Plc - Segment focus
- SWOT
- 14.5 Bet365 Group Ltd.
- Bet365 Group Ltd. - Overview
- Bet365 Group Ltd. - Product / Service
- Bet365 Group Ltd. - Key offerings
- SWOT
- 14.6 BetOnline
- BetOnline - Overview
- BetOnline - Product / Service
- BetOnline - Key offerings
- SWOT
- 14.7 Betsson AB
- Betsson AB - Overview
- Betsson AB - Product / Service
- Betsson AB - Key offerings
- SWOT
- 14.8 Caesars Entertainment Inc.
- Caesars Entertainment Inc. - Overview
- Caesars Entertainment Inc. - Business segments
- Caesars Entertainment Inc. - Key offerings
- Caesars Entertainment Inc. - Segment focus
- SWOT
- 14.9 Churchill Downs Inc.
- Churchill Downs Inc. - Overview
- Churchill Downs Inc. - Business segments
- Churchill Downs Inc. - Key offerings
- Churchill Downs Inc. - Segment focus
- SWOT
- 14.10 DraftKings Inc.
- DraftKings Inc. - Overview
- DraftKings Inc. - Business segments
- DraftKings Inc. - Key offerings
- DraftKings Inc. - Segment focus
- SWOT
- 14.11 Entain Plc
- Entain Plc - Overview
- Entain Plc - Business segments
- Entain Plc - Key offerings
- Entain Plc - Segment focus
- SWOT
- 14.12 Flutter Entertainment Plc
- Flutter Entertainment Plc - Overview
- Flutter Entertainment Plc - Business segments
- Flutter Entertainment Plc - Key offerings
- Flutter Entertainment Plc - Segment focus
- SWOT
- 14.13 Kindred Group Plc
- Kindred Group Plc - Overview
- Kindred Group Plc - Business segments
- Kindred Group Plc - Key offerings
- Kindred Group Plc - Segment focus
- SWOT
- 14.14 MGM Resorts International
- MGM Resorts International - Overview
- MGM Resorts International - Business segments
- MGM Resorts International - Key offerings
- MGM Resorts International - Segment focus
- SWOT
- 14.15 PENN Entertainment Inc.
- PENN Entertainment Inc. - Overview
- PENN Entertainment Inc. - Business segments
- PENN Entertainment Inc. - Key offerings
- PENN Entertainment Inc. - Segment focus
- SWOT
- 14.16 Sportech Plc
- Sportech Plc - Overview
- Sportech Plc - Product / Service
- Sportech Plc - Key offerings
- SWOT
- 14.17 The Betway Group
- The Betway Group - Overview
- The Betway Group - Product / Service
- The Betway Group - Key offerings
- SWOT
- 14.18 The Hong Kong Jockey Club
- The Hong Kong Jockey Club - Overview
- The Hong Kong Jockey Club - Product / Service
- The Hong Kong Jockey Club - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
