한글목차

와인 시장은 2024-2029년간 1,671억 달러 확대되고, 예측 기간 동안 연평균 5%의 성장률을 나타낼 것으로 예상됩니다.

세계의 와인 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 세계 와인 시장에서 온라인 판매 채널의 확산, 신흥국 및 식품 산업에서 와인의 사용 및 수요 증가, 와인의 건강 효과에 대한 인식 증가 등이 시장을 주도하고 있습니다.

본 조사에서는 향후 몇 년간 와인 시장의 성장을 견인할 주요 요인 중 하나로 PB(Private Brand)의 부상을 꼽았습니다. 또한, 면세점에서 유기농 및 천연 와인의 가용성 증가와 중국 내 와인 수요 증가도 시장 수요 증가로 이어질 것으로 예상됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 Technavio 분석

• 가격·수명주기·고객 구입 바스켓·채택 비율·구입 기준 분석
• 인풋의 중요성과 차별화 요인
• 혼란 요인
• 성장 촉진요인과 과제의 영향

제3장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제4장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2024년)
• 시장 전망(2024-2029년)

제5장 시장 규모 실적

• 세계의 와인 시장(2019-2023년)
• 유통 채널별 분석(2019-2023년)
• 제품별 분석(2019-2023년)
• 지역별 분석(2019-2023년)
• 국가별 분석(2019-2023년)

제6장 정성 분석

• AI의 영향 : 세계의 와인 시장

제7장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제8장 시장 세분화 : 유통 채널별

• 시장 부문
• 비교 : 유통 채널별
• 오프트레이드 : 시장 규모와 예측(2024-2029년)
• 온트레이드 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 유통 채널별

제9장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• 레드 : 시장 규모와 예측(2024-2029년)
• 알코올 강화 : 시장 규모와 예측(2024-2029년)
• 화이튼 : 시장 규모와 예측(2024-2029년)
• 스파클링 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 제품별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 유럽 : 시장 규모와 예측(2024-2029년)
• 아시아태평양 : 시장 규모와 예측(2024-2029년)
• 북미 : 시장 규모와 예측(2024-2029년)
• 남미 : 시장 규모와 예측(2024-2029년)
• 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
• 미국 : 시장 규모와 예측(2024-2029년)
• 독일 : 시장 규모와 예측(2024-2029년)
• 중국 : 시장 규모와 예측(2024-2029년)
• 일본 : 시장 규모와 예측(2024-2029년)
• 프랑스 : 시장 규모와 예측(2024-2029년)
• 영국 : 시장 규모와 예측(2024-2029년)
• 캐나다 : 시장 규모와 예측(2024-2029년)
• 인도 : 시장 규모와 예측(2024-2029년)
• 이탈리아 : 시장 규모와 예측(2024-2029년)
• 브라질 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 지역 상황별

제12장 성장 촉진요인, 과제, 기회 및 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회와 성장 억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Accolade Wines Australia Ltd.
• Bronco Wine Co.
• Casella Wines Pty. Ltd.
• Castel Freres
• Charlie and Echo
• Delicato Family Wines
• Deutsch Family Wine and Spirits
• E. and J. Gallo Winery
• Emiliana Organic Vineyards
• Harris Organic Wines
• Jackson Family Wines Inc.
• King Estate Winery
• Pernod Ricard SA
• The Wine Group LLC
• Treasury Wine Estates Ltd.

제15장 부록

영문목차

The wine market is forecasted to grow by $ 167.1 bn during 2024-2029, accelerating at a CAGR of 5% during the forecast period. The report on the wine market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by online sales channels gaining traction in global wine market, increasing use and demand for wine in emerging economies and food industry, and growing awareness of health benefits from wine.

Technavio's wine market is segmented as below:

By Distribution Channel

• Off-trade
• On-trade

By Product

• Red
• Fortified
• White
• Sparkling

By Geographical Landscape

• Europe
• APAC
• North America
• South America
• Middle East and Africa

This study identifies the increasing prominence of private-label brands as one of the prime reasons driving the wine market growth during the next few years. Also, rise in availability of organic and natural wines through duty-free retail stores and rising demand for wine in china will lead to sizable demand in the market.

The report on the wine market covers the following areas:

• Wine Market sizing
• Wine Market forecast
• Wine Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading wine market vendors that include Accolade Wines Australia Ltd., Boisset Family Estates, Bronco Wine Co., Casella Wines Pty. Ltd., Castel Freres, Charlie and Echo, Concha y Toro, Delicato Family Wines, Deutsch Family Wine and Spirits, E. and J. Gallo Winery, Emiliana Organic Vineyards, Harris Organic Wines, Inglenook, Jackson Family Wines Inc., King Estate Winery, Les Domaines Barons de Rothschild Lafite, Pernod Ricard SA, The Wine Group LLC, and Treasury Wine Estates Ltd.. Also, the wine market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Wine Market 2019 - 2023
  • Historic Market Size - Data Table on Global Wine Market 2019 - 2023 ($ billion)
• 5.2 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
• 5.3 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI in global wine market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 8.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 8.3 Off-trade - Market size and forecast 2024-2029
  • Chart on Off-trade - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
  • Chart on Off-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
• 8.4 On-trade - Market size and forecast 2024-2029
  • Chart on On-trade - Market size and forecast 2024-2029 ($ billion)
  • Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
  • Chart on On-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on On-trade - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)
  • Data Table on Market opportunity by Distribution Channel ($ billion)

9 Market Segmentation by Product

• 9.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 9.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 9.3 Red - Market size and forecast 2024-2029
  • Chart on Red - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Red - Market size and forecast 2024-2029 ($ billion)
  • Chart on Red - Year-over-year growth 2024-2029 (%)
  • Data Table on Red - Year-over-year growth 2024-2029 (%)
• 9.4 Fortified - Market size and forecast 2024-2029
  • Chart on Fortified - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Fortified - Market size and forecast 2024-2029 ($ billion)
  • Chart on Fortified - Year-over-year growth 2024-2029 (%)
  • Data Table on Fortified - Year-over-year growth 2024-2029 (%)
• 9.5 White - Market size and forecast 2024-2029
  • Chart on White - Market size and forecast 2024-2029 ($ billion)
  • Data Table on White - Market size and forecast 2024-2029 ($ billion)
  • Chart on White - Year-over-year growth 2024-2029 (%)
  • Data Table on White - Year-over-year growth 2024-2029 (%)
• 9.6 Sparkling - Market size and forecast 2024-2029
  • Chart on Sparkling - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Sparkling - Market size and forecast 2024-2029 ($ billion)
  • Chart on Sparkling - Year-over-year growth 2024-2029 (%)
  • Data Table on Sparkling - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.5 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.12 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.14 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Accolade Wines Australia Ltd.
  • Accolade Wines Australia Ltd. - Overview
  • Accolade Wines Australia Ltd. - Product / Service
  • Accolade Wines Australia Ltd. - Key offerings
  • SWOT
• 14.5 Bronco Wine Co.
  • Bronco Wine Co. - Overview
  • Bronco Wine Co. - Product / Service
  • Bronco Wine Co. - Key offerings
  • SWOT
• 14.6 Casella Wines Pty. Ltd.
  • Casella Wines Pty. Ltd. - Overview
  • Casella Wines Pty. Ltd. - Product / Service
  • Casella Wines Pty. Ltd. - Key offerings
  • SWOT
• 14.7 Castel Freres
  • Castel Freres - Overview
  • Castel Freres - Product / Service
  • Castel Freres - Key offerings
  • SWOT
• 14.8 Charlie and Echo
  • Charlie and Echo - Overview
  • Charlie and Echo - Product / Service
  • Charlie and Echo - Key offerings
  • SWOT
• 14.9 Delicato Family Wines
  • Delicato Family Wines - Overview
  • Delicato Family Wines - Product / Service
  • Delicato Family Wines - Key offerings
  • SWOT
• 14.10 Deutsch Family Wine and Spirits
  • Deutsch Family Wine and Spirits - Overview
  • Deutsch Family Wine and Spirits - Product / Service
  • Deutsch Family Wine and Spirits - Key offerings
  • SWOT
• 14.11 E. and J. Gallo Winery
  • E. and J. Gallo Winery - Overview
  • E. and J. Gallo Winery - Product / Service
  • E. and J. Gallo Winery - Key offerings
  • SWOT
• 14.12 Emiliana Organic Vineyards
  • Emiliana Organic Vineyards - Overview
  • Emiliana Organic Vineyards - Product / Service
  • Emiliana Organic Vineyards - Key offerings
  • SWOT
• 14.13 Harris Organic Wines
  • Harris Organic Wines - Overview
  • Harris Organic Wines - Product / Service
  • Harris Organic Wines - Key offerings
  • SWOT
• 14.14 Jackson Family Wines Inc.
  • Jackson Family Wines Inc. - Overview
  • Jackson Family Wines Inc. - Product / Service
  • Jackson Family Wines Inc. - Key offerings
  • SWOT
• 14.15 King Estate Winery
  • King Estate Winery - Overview
  • King Estate Winery - Product / Service
  • King Estate Winery - Key offerings
  • SWOT
• 14.16 Pernod Ricard SA
  • Pernod Ricard SA - Overview
  • Pernod Ricard SA - Product / Service
  • Pernod Ricard SA - Key news
  • Pernod Ricard SA - Key offerings
  • SWOT
• 14.17 The Wine Group LLC
  • The Wine Group LLC - Overview
  • The Wine Group LLC - Product / Service
  • The Wine Group LLC - Key offerings
  • SWOT
• 14.18 Treasury Wine Estates Ltd.
  • Treasury Wine Estates Ltd. - Overview
  • Treasury Wine Estates Ltd. - Business segments
  • Treasury Wine Estates Ltd. - Key news
  • Treasury Wine Estates Ltd. - Key offerings
  • Treasury Wine Estates Ltd. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations