한글목차

스포츠 스폰서십 시장은 2024-2029년간 266억 달러 확대되고, 예측 기간 동안 6.3%의 연평균 복합 성장률(CAGR)로 성장할 것으로 예상됩니다.

세계의 스포츠 스폰서십(Sports Sponsorship) 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 스포츠 스폰서십 지출 증가, 새로운 스포츠 리그의 출현, 스포츠 산업 및 국제 스포츠 이벤트의 급속한 성장에 의해 주도되고 있습니다.

이 보고서는 향후 몇 년동안 스포츠 스폰서십 시장의 성장을 가속하는 주요 요인 중 하나로 스포츠 스폰서십에 대한 분석이 주목받고 있는 것을 꼽았습니다. 또한, 스포츠 스폰서십의 기술 통합과 스포츠 이벤트에서 팬존의 인기가 높아지는 것도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 Technavio 분석

• 가격·수명주기·고객 구입 바스켓·채택 비율·구입 기준 분석
• 인풋의 중요성과 차별화 요인
• 혼란 요인
• 성장 촉진요인과 과제의 영향

제3장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제4장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2024년)
• 시장 전망(2024-2029년)

제5장 시장 규모 실적

• 세계의 스포츠 스폰서십 시장(2019-2023년)
• 유형별 분석(2019-2023년)
• 용도별 분석(2019-2023년)
• 지역별 분석(2019-2023년)
• 국가별 분석(2019-2023년)

제6장 정성 분석

• AI의 영향 : 세계의 스포츠 스폰서십 시장

제7장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제8장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• 표지 : 시장 규모와 예측(2024-2029년)
• 디지털 액티베이션 : 시장 규모와 예측(2024-2029년)
• 클럽 및 회장 활성화 : 시장 규모와 예측(2024-2029년)
• 기타 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 유형별

제9장 시장 세분화 : 용도별

• 시장 부문
• 비교 : 용도별
• 경쟁 스폰서 : 시장 규모와 예측(2024-2029년)
• 트레이닝 스폰서십 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 용도별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2024-2029년)
• 유럽 : 시장 규모와 예측(2024-2029년)
• 아시아태평양 : 시장 규모와 예측(2024-2029년)
• 남미 : 시장 규모와 예측(2024-2029년)
• 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
• 미국 : 시장 규모와 예측(2024-2029년)
• 독일 : 시장 규모와 예측(2024-2029년)
• 일본 : 시장 규모와 예측(2024-2029년)
• 중국 : 시장 규모와 예측(2024-2029년)
• 캐나다 : 시장 규모와 예측(2024-2029년)
• 영국 : 시장 규모와 예측(2024-2029년)
• 프랑스 : 시장 규모와 예측(2024-2029년)
• 인도 : 시장 규모와 예측(2024-2029년)
• 이탈리아 : 시장 규모와 예측(2024-2029년)
• 브라질 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 지역 상황별

제12장 성장 촉진요인, 과제, 기회 및 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회와 성장 억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Adidas AG
• Anheuser Busch InBev SA NV
• Electronic Arts Inc.
• Etihad Airways PJSC
• Hero MotoCorp Ltd.
• HX Entertainment Ltd.
• Hyundai Motor Co.
• MACRON SPA
• Nike Inc.
• PUMA SE
• Qatar Airways Group Q.C.S.C.
• Red Bull GmbH
• Rolex SA
• Samsung Electronics Co. Ltd.
• The Coca Cola Co.

제15장 부록

영문목차

The sports sponsorship market is forecasted to grow by $ 26.6 bn during 2024-2029, accelerating at a CAGR of 6.3% during the forecast period. The report on the sports sponsorship market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sports sponsorship spending, emergence of new sports leagues, and rapid growth of sports industry and international sporting events.

Technavio's sports sponsorship market is segmented as below:

By Type

• Signage
• Digital activation
• Club and venue activation
• Others

By Application

• Competition sponsorship
• Training sponsorship

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the analytics gaining prominence in sports sponsorship as one of the prime reasons driving the sports sponsorship market growth during the next few years. Also, technological integration in sports sponsorship and growing popularity of fan zones in sports events will lead to sizable demand in the market.

The report on the sports sponsorship market covers the following areas:

• Sports Sponsorship Market sizing
• Sports Sponsorship Market forecast
• Sports Sponsorship Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sports sponsorship market vendors that include Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd., HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co.. Also, the sports sponsorship market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Sports Sponsorship Market 2019 - 2023
  • Historic Market Size - Data Table on Global Sports Sponsorship Market 2019 - 2023 ($ billion)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Sports Sponsorship Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Signage - Market size and forecast 2024-2029
  • Chart on Signage - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Signage - Market size and forecast 2024-2029 ($ billion)
  • Chart on Signage - Year-over-year growth 2024-2029 (%)
  • Data Table on Signage - Year-over-year growth 2024-2029 (%)
• 8.4 Digital activation - Market size and forecast 2024-2029
  • Chart on Digital activation - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Digital activation - Market size and forecast 2024-2029 ($ billion)
  • Chart on Digital activation - Year-over-year growth 2024-2029 (%)
  • Data Table on Digital activation - Year-over-year growth 2024-2029 (%)
• 8.5 Club and venue activation - Market size and forecast 2024-2029
  • Chart on Club and venue activation - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Club and venue activation - Market size and forecast 2024-2029 ($ billion)
  • Chart on Club and venue activation - Year-over-year growth 2024-2029 (%)
  • Data Table on Club and venue activation - Year-over-year growth 2024-2029 (%)
• 8.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Competition sponsorship - Market size and forecast 2024-2029
  • Chart on Competition sponsorship - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Competition sponsorship - Market size and forecast 2024-2029 ($ billion)
  • Chart on Competition sponsorship - Year-over-year growth 2024-2029 (%)
  • Data Table on Competition sponsorship - Year-over-year growth 2024-2029 (%)
• 9.4 Training sponsorship - Market size and forecast 2024-2029
  • Chart on Training sponsorship - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Training sponsorship - Market size and forecast 2024-2029 ($ billion)
  • Chart on Training sponsorship - Year-over-year growth 2024-2029 (%)
  • Data Table on Training sponsorship - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.10 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.11 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key news
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
  • SWOT
• 14.5 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Product / Service
  • Anheuser Busch InBev SA NV - Key offerings
  • SWOT
• 14.6 Electronic Arts Inc.
  • Electronic Arts Inc. - Overview
  • Electronic Arts Inc. - Product / Service
  • Electronic Arts Inc. - Key offerings
  • SWOT
• 14.7 Etihad Airways PJSC
  • Etihad Airways PJSC - Overview
  • Etihad Airways PJSC - Product / Service
  • Etihad Airways PJSC - Key offerings
  • SWOT
• 14.8 Hero MotoCorp Ltd.
  • Hero MotoCorp Ltd. - Overview
  • Hero MotoCorp Ltd. - Product / Service
  • Hero MotoCorp Ltd. - Key offerings
  • SWOT
• 14.9 HX Entertainment Ltd.
  • HX Entertainment Ltd. - Overview
  • HX Entertainment Ltd. - Product / Service
  • HX Entertainment Ltd. - Key offerings
  • SWOT
• 14.10 Hyundai Motor Co.
  • Hyundai Motor Co. - Overview
  • Hyundai Motor Co. - Business segments
  • Hyundai Motor Co. - Key news
  • Hyundai Motor Co. - Key offerings
  • Hyundai Motor Co. - Segment focus
  • SWOT
• 14.11 MACRON SPA
  • MACRON SPA - Overview
  • MACRON SPA - Product / Service
  • MACRON SPA - Key offerings
  • SWOT
• 14.12 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key news
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 14.13 PUMA SE
  • PUMA SE - Overview
  • PUMA SE - Business segments
  • PUMA SE - Key news
  • PUMA SE - Key offerings
  • PUMA SE - Segment focus
  • SWOT
• 14.14 Qatar Airways Group Q.C.S.C.
  • Qatar Airways Group Q.C.S.C. - Overview
  • Qatar Airways Group Q.C.S.C. - Product / Service
  • Qatar Airways Group Q.C.S.C. - Key offerings
  • SWOT
• 14.15 Red Bull GmbH
  • Red Bull GmbH - Overview
  • Red Bull GmbH - Product / Service
  • Red Bull GmbH - Key offerings
  • SWOT
• 14.16 Rolex SA
  • Rolex SA - Overview
  • Rolex SA - Product / Service
  • Rolex SA - Key offerings
  • SWOT
• 14.17 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 14.18 The Coca Cola Co.
  • The Coca Cola Co. - Overview
  • The Coca Cola Co. - Business segments
  • The Coca Cola Co. - Key news
  • The Coca Cola Co. - Key offerings
  • The Coca Cola Co. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations