한글목차

고등교육 시험 및 평가 시장은 2024-2029년 75억 7,040만 달러로 예측되며, 예측 기간 동안 6.6%의 CAGR로 성장할 것으로 예상됩니다.

고등교육 시험 및 평가 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 포함한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 교육 기관의 형성적 평가로의 전환, 엄격한 입학 절차, 맞춤형 학습에 대한 수요 증가가 시장을 주도하고 있습니다.

이 보고서는 교육 기술의 역할이 진화하는 것이 향후 몇 년 동안 고등교육 시험 및 평가 시장의 성장을 촉진하는 주요 요인 중 하나라고 분석했습니다. 또한, 디지털 배지의 채택이 증가하고 형성적 학습 도구에 대한 중요성이 높아짐에 따라 이 시장에서 큰 수요가 발생할 것으로 예상됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 Technavio 분석

• 가격 민감도·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
• 인풋의 중요성과 차별화 요인
• 디스럽션 요인
• 성장 촉진요인과 과제의 영향

제3장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모(2024년)
• 시장 전망(2024-2029년)

제5장 시장 규모 실적

• 고등교육 시험 및 평가 세계 시장(2019-2023년)
• 제품별 부문 분석(2019-2023년)
• 최종사용자별 부문 분석(2019-2023년)
• 지역별 부문 분석(2019-2023년)
• 국가별 부문 분석(2019-2023년)

제6장 정성 분석

• AI의 영향 : 고등교육 시험 및 평가 세계 시장

제7장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제8장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• 학술적 : 시장 규모와 예측(2024-2029년)
• 비학술적 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 제품별

제9장 시장 세분화 : 최종사용자별

• 시장 부문
• 비교 : 최종사용자별
• 교육기관 : 시장 규모와 예측(2024-2029년)
• 대학 : 시장 규모와 예측(2024-2029년)
• 연수기관 : 시장 규모와 예측(2024-2029년)
• 기타 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 최종사용자별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2024-2029년)
• 유럽 : 시장 규모와 예측(2024-2029년)
• 아시아태평양 : 시장 규모와 예측(2024-2029년)
• 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
• 남미 : 시장 규모와 예측(2024-2029년)
• 미국 : 시장 규모와 예측(2024-2029년)
• 독일 : 시장 규모와 예측(2024-2029년)
• 중국 : 시장 규모와 예측(2024-2029년)
• 캐나다 : 시장 규모와 예측(2024-2029년)
• 인도 : 시장 규모와 예측(2024-2029년)
• 프랑스 : 시장 규모와 예측(2024-2029년)
• 영국 : 시장 규모와 예측(2024-2029년)
• 일본 : 시장 규모와 예측(2024-2029년)
• 이탈리아 : 시장 규모와 예측(2024-2029년)
• 브라질 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 지역 상황별

제12장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 디스럽션 상황
• 업계 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Apperson Inc.
• Aptech Ltd.
• Coursera Inc.
• Educational Testing Service
• Gradeup Assignment
• Harver B.V.
• LearningRx Inc.
• McGraw Hill LLC
• Mercer LLC
• Mindlogicx
• Oxford Learning Centers Inc.
• Pearson Plc
• Scantron Inc.
• The Training Box Ltd.
• Turning Technologies LLC.

제15장 부록

영문목차

The higher education testing and assessment market is forecasted to grow by $ 7570.4 mn during 2024-2029, accelerating at a CAGR of 6.6% during the forecast period. The report on the higher education testing and assessment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by transition of educational institutions to formative assessment, rigorous process of admission, and rising demand for customized learning.

Technavio's higher education testing and assessment market is segmented as below:

By Product

• Academic
• Non-academic

By End-user

• Educational institutions
• Universities
• Training organizations
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the evolving role of educational technologies as one of the prime reasons driving the higher education testing and assessment market growth during the next few years. Also, increasing adoption of digital badges and increasing emphasis on formative learning tools will lead to sizable demand in the market.

The report on the higher education testing and assessment market covers the following areas:

• Higher Education Testing And Assessment Market sizing
• Higher Education Testing And Assessment Market forecast
• Higher Education Testing And Assessment Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading higher education testing and assessment market vendors that include Apperson Inc., Aptech Ltd., Coursera Inc., Educational Testing Service, Gradeup Assignment, Harver B.V., LearningRx Inc., McGraw Hill LLC, Mercer LLC, Mindlogicx, Ntalents, Oxford Learning Centers Inc., Pearson Plc, Scantron Inc., The Training Box Ltd., Turning Technologies LLC., Wheebox, and ZandaX. Also, the higher education testing and assessment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Higher Education Testing And Assessment Market 2019 - 2023
  • Historic Market Size - Data Table on Global Higher Education Testing And Assessment Market 2019 - 2023 ($ million)
• 5.2 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ million)
• 5.3 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on The Global Higher Education Testing and Assessment Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

• 8.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 8.3 Academic - Market size and forecast 2024-2029
  • Chart on Academic - Market size and forecast 2024-2029 ($ million)
  • Data Table on Academic - Market size and forecast 2024-2029 ($ million)
  • Chart on Academic - Year-over-year growth 2024-2029 (%)
  • Data Table on Academic - Year-over-year growth 2024-2029 (%)
• 8.4 Non-academic - Market size and forecast 2024-2029
  • Chart on Non-academic - Market size and forecast 2024-2029 ($ million)
  • Data Table on Non-academic - Market size and forecast 2024-2029 ($ million)
  • Chart on Non-academic - Year-over-year growth 2024-2029 (%)
  • Data Table on Non-academic - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 9.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 9.3 Educational institutions - Market size and forecast 2024-2029
  • Chart on Educational institutions - Market size and forecast 2024-2029 ($ million)
  • Data Table on Educational institutions - Market size and forecast 2024-2029 ($ million)
  • Chart on Educational institutions - Year-over-year growth 2024-2029 (%)
  • Data Table on Educational institutions - Year-over-year growth 2024-2029 (%)
• 9.4 Universities - Market size and forecast 2024-2029
  • Chart on Universities - Market size and forecast 2024-2029 ($ million)
  • Data Table on Universities - Market size and forecast 2024-2029 ($ million)
  • Chart on Universities - Year-over-year growth 2024-2029 (%)
  • Data Table on Universities - Year-over-year growth 2024-2029 (%)
• 9.5 Training organizations - Market size and forecast 2024-2029
  • Chart on Training organizations - Market size and forecast 2024-2029 ($ million)
  • Data Table on Training organizations - Market size and forecast 2024-2029 ($ million)
  • Chart on Training organizations - Year-over-year growth 2024-2029 (%)
  • Data Table on Training organizations - Year-over-year growth 2024-2029 (%)
• 9.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.12 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.13 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.14 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.15 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Apperson Inc.
  • Apperson Inc. - Overview
  • Apperson Inc. - Product / Service
  • Apperson Inc. - Key offerings
  • SWOT
• 14.5 Aptech Ltd.
  • Aptech Ltd. - Overview
  • Aptech Ltd. - Product / Service
  • Aptech Ltd. - Key offerings
  • SWOT
• 14.6 Coursera Inc.
  • Coursera Inc. - Overview
  • Coursera Inc. - Business segments
  • Coursera Inc. - Key news
  • Coursera Inc. - Key offerings
  • Coursera Inc. - Segment focus
  • SWOT
• 14.7 Educational Testing Service
  • Educational Testing Service - Overview
  • Educational Testing Service - Product / Service
  • Educational Testing Service - Key offerings
  • SWOT
• 14.8 Gradeup Assignment
  • Gradeup Assignment - Overview
  • Gradeup Assignment - Product / Service
  • Gradeup Assignment - Key offerings
  • SWOT
• 14.9 Harver B.V.
  • Harver B.V. - Overview
  • Harver B.V. - Product / Service
  • Harver B.V. - Key offerings
  • SWOT
• 14.10 LearningRx Inc.
  • LearningRx Inc. - Overview
  • LearningRx Inc. - Product / Service
  • LearningRx Inc. - Key offerings
  • SWOT
• 14.11 McGraw Hill LLC
  • McGraw Hill LLC - Overview
  • McGraw Hill LLC - Product / Service
  • McGraw Hill LLC - Key news
  • McGraw Hill LLC - Key offerings
  • SWOT
• 14.12 Mercer LLC
  • Mercer LLC - Overview
  • Mercer LLC - Product / Service
  • Mercer LLC - Key offerings
  • SWOT
• 14.13 Mindlogicx
  • Mindlogicx - Overview
  • Mindlogicx - Product / Service
  • Mindlogicx - Key offerings
  • SWOT
• 14.14 Oxford Learning Centers Inc.
  • Oxford Learning Centers Inc. - Overview
  • Oxford Learning Centers Inc. - Product / Service
  • Oxford Learning Centers Inc. - Key offerings
  • SWOT
• 14.15 Pearson Plc
  • Pearson Plc - Overview
  • Pearson Plc - Business segments
  • Pearson Plc - Key news
  • Pearson Plc - Key offerings
  • Pearson Plc - Segment focus
  • SWOT
• 14.16 Scantron Inc.
  • Scantron Inc. - Overview
  • Scantron Inc. - Product / Service
  • Scantron Inc. - Key offerings
  • SWOT
• 14.17 The Training Box Ltd.
  • The Training Box Ltd. - Overview
  • The Training Box Ltd. - Product / Service
  • The Training Box Ltd. - Key offerings
  • SWOT
• 14.18 Turning Technologies LLC.
  • Turning Technologies LLC. - Overview
  • Turning Technologies LLC. - Product / Service
  • Turning Technologies LLC. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations