한글목차

디지털 마케팅 지출 시장은 2024-2029년 3,651억 달러, 예측 기간 동안 CAGR 8.5%로 성장할 것으로 예상됩니다.

세계의 디지털 마케팅 지출 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 포함한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 온라인 쇼핑으로의 소비자 행동 변화, 여러 부문에 걸친 디지털 혁신, 모바일 기기를 통한 디지털 마케팅 소프트웨어의 가용성 확대에 의해 주도되고 있습니다.

이 보고서는 향후 몇 년간 디지털 마케팅 지출 시장의 성장을 촉진할 주요 요인 중 하나로 음성 검색 최적화 및 음성 기반 광고의 확대를 꼽았습니다. 또한 증강현실(AR)과 가상현실(VR)의 마케팅 캠페인 통합과 광고 교환 플랫폼의 증가도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 Technavio 분석

• 가격·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
• 인풋의 중요성과 차별화 요인
• 혼란 요인
• 성장 촉진요인과 과제의 영향

제3장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모 2024
• 시장 전망 2024-2029

제5장 시장 규모 실적

• 디지털 마케팅 지출 세계 시장 2019-2023
• 용도별 부문 분석 2019-2023
• 유형별 부문 분석 2019-2023
• 지역별 부문 분석 2019-2023
• 국가별 부문 분석 2019-2023

제6장 정성 분석

• AI의 영향 : 디지털 마케팅 지출 세계 시장

제7장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제8장 시장 세분화 : 용도별

• 시장 부문
• 비교 : 용도별
• 모바일 디바이스 : 시장 규모와 예측 2024-2029
• 데스크톱 : 시장 규모와 예측 2024-2029
• 시장 기회 : 용도별

제9장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• 검색 광고 : 시장 규모와 예측 2024-2029
• 디스플레이 광고 : 시장 규모와 예측 2024-2029
• 소셜 미디어 : 시장 규모와 예측 2024-2029
• 이메일 마케팅 : 시장 규모와 예측 2024-2029
• 기타 : 시장 규모와 예측 2024-2029
• 시장 기회 : 유형별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 아시아태평양 : 시장 규모와 예측 2024-2029
• 북미 : 시장 규모와 예측 2024-2029
• 유럽 : 시장 규모와 예측 2024-2029
• 남미 : 시장 규모와 예측 2024-2029
• 중동 및 아프리카 : 시장 규모와 예측 2024-2029
• 미국 : 시장 규모와 예측 2024-2029
• 중국 : 시장 규모와 예측 2024-2029
• 영국 : 시장 규모와 예측 2024-2029
• 인도 : 시장 규모와 예측 2024-2029
• 일본 : 시장 규모와 예측 2024-2029
• 캐나다 : 시장 규모와 예측 2024-2029
• 프랑스 : 시장 규모와 예측 2024-2029
• 독일 : 시장 규모와 예측 2024-2029
• 브라질 : 시장 규모와 예측 2024-2029
• 이탈리아 : 시장 규모와 예측 2024-2029
• 시장 기회 : 지역 상황별

제12장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Alphabet Inc.
• Coalition Technologies LLC
• Dentsu Group Inc.
• Disruptive Advertising Inc.
• Ignite Visibility LLC
• L7 Creative
• Meta Platforms Inc.
• Microsoft Corp.
• Perfect Search Media
• Power Digital Marketing
• RAPP
• Silverback Strategies Inc.
• ThinkNow Research
• Thrive Internet Marketing Agency
• X Corp.

제15장 부록

영문목차

Digital Marketing Spending Market 2025-2029

The digital marketing spending market is forecasted to grow by USD 365.1 bn during 2024-2029, accelerating at a CAGR of 8.5% during the forecast period. The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, digital transformation across multiple sectors, and expanding availability of digital marketing software through mobile devices.

Technavio's digital marketing spending market is segmented as below:

By Application

• Mobile devices
• Desktops

By Type

• Search ads
• Display ads
• Social media
• E-mail marketing
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the expansion of voice search optimization and voice-activated advertising as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, integration of augmented reality (AR) and virtual reality (VR) into marketing campaigns and increasing number of ad-exchange platforms will lead to sizable demand in the market.

The report on the digital marketing spending market covers the following areas:

• Digital Marketing Spending Market sizing
• Digital Marketing Spending Market forecast
• Digital Marketing Spending Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., L7 Creative, Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., ThinkNow Research, Thrive Internet Marketing Agency, Verizon Communications Inc., WebFX, and X Corp.. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Digital Marketing Spending Market 2019 - 2023
  • Historic Market Size - Data Table on Global Digital Marketing Spending Market 2019 - 2023 ($ billion)
• 5.2 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on global digital marketing spending market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

• 8.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 8.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 8.3 Mobile devices - Market size and forecast 2024-2029
  • Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
• 8.4 Desktops - Market size and forecast 2024-2029
  • Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
  • Chart on Desktops - Year-over-year growth 2024-2029 (%)
  • Data Table on Desktops - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 Search ads - Market size and forecast 2024-2029
  • Chart on Search ads - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Search ads - Market size and forecast 2024-2029 ($ billion)
  • Chart on Search ads - Year-over-year growth 2024-2029 (%)
  • Data Table on Search ads - Year-over-year growth 2024-2029 (%)
• 9.4 Display ads - Market size and forecast 2024-2029
  • Chart on Display ads - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Display ads - Market size and forecast 2024-2029 ($ billion)
  • Chart on Display ads - Year-over-year growth 2024-2029 (%)
  • Data Table on Display ads - Year-over-year growth 2024-2029 (%)
• 9.5 Social media - Market size and forecast 2024-2029
  • Chart on Social media - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Social media - Market size and forecast 2024-2029 ($ billion)
  • Chart on Social media - Year-over-year growth 2024-2029 (%)
  • Data Table on Social media - Year-over-year growth 2024-2029 (%)
• 9.6 E-mail marketing - Market size and forecast 2024-2029
  • Chart on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
  • Data Table on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
  • Chart on E-mail marketing - Year-over-year growth 2024-2029 (%)
  • Data Table on E-mail marketing - Year-over-year growth 2024-2029 (%)
• 9.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.11 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.15 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 14.5 Coalition Technologies LLC
  • Coalition Technologies LLC - Overview
  • Coalition Technologies LLC - Product / Service
  • Coalition Technologies LLC - Key offerings
  • SWOT
• 14.6 Dentsu Group Inc.
  • Dentsu Group Inc. - Overview
  • Dentsu Group Inc. - Business segments
  • Dentsu Group Inc. - Key offerings
  • Dentsu Group Inc. - Segment focus
  • SWOT
• 14.7 Disruptive Advertising Inc.
  • Disruptive Advertising Inc. - Overview
  • Disruptive Advertising Inc. - Product / Service
  • Disruptive Advertising Inc. - Key offerings
  • SWOT
• 14.8 Ignite Visibility LLC
  • Ignite Visibility LLC - Overview
  • Ignite Visibility LLC - Product / Service
  • Ignite Visibility LLC - Key offerings
  • SWOT
• 14.9 L7 Creative
  • L7 Creative - Overview
  • L7 Creative - Product / Service
  • L7 Creative - Key offerings
  • SWOT
• 14.10 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Product / Service
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • SWOT
• 14.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.12 Perfect Search Media
  • Perfect Search Media - Overview
  • Perfect Search Media - Product / Service
  • Perfect Search Media - Key offerings
  • SWOT
• 14.13 Power Digital Marketing
  • Power Digital Marketing - Overview
  • Power Digital Marketing - Product / Service
  • Power Digital Marketing - Key offerings
  • SWOT
• 14.14 RAPP
  • RAPP - Overview
  • RAPP - Key offerings
  • SWOT
• 14.15 Silverback Strategies Inc.
  • Silverback Strategies Inc. - Overview
  • Silverback Strategies Inc. - Product / Service
  • Silverback Strategies Inc. - Key offerings
  • SWOT
• 14.16 ThinkNow Research
  • ThinkNow Research - Overview
  • ThinkNow Research - Product / Service
  • ThinkNow Research - Key offerings
  • SWOT
• 14.17 Thrive Internet Marketing Agency
  • Thrive Internet Marketing Agency - Overview
  • Thrive Internet Marketing Agency - Product / Service
  • Thrive Internet Marketing Agency - Key offerings
  • SWOT
• 14.18 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations