바닥 패드 시장은 2024-2029년 1억 1,640만 달러, 예측 기간 동안 CAGR은 6.6%로 예측됩니다.
세계의 바닥 패드 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.
현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 깨끗한 환경에 대한 소비자의 인식 증가, 비주거 분야의 건설 증가, 헬스케어 분야의 바닥 패드 수요 증가에 의해 주도되고 있습니다.
| 시장 범위 |
| 기준 연도 |
2025년 |
| 종료 연도 |
2029년 |
| 예측 기간 |
2025-2029년 |
| 성장 모멘텀 |
가속 |
| 전년 대비 2025년 |
5.3% |
| CAGR |
6.6% |
| 증분 금액 |
1억 1,640만 달러 |
이 보고서는 향후 몇 년 동안 바닥 패드 시장의 성장을 촉진하는 주요 요인 중 하나로 바닥 패드의 기술적 진보를 꼽았습니다. 또한, 녹색 청소 기술의 출현과 자동 바닥 청소기의 채택 증가는 시장의 큰 수요로 이어질 것입니다.
목차
제1장 주요 요약
제2장 Technavio 분석
- 가격·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
- 인풋의 중요성과 차별화 요인
- 혼란 요인
- 성장 촉진요인과 과제의 영향
제3장 시장 상황
제4장 시장 규모
- 시장 정의
- 시장 부문 분석
- 시장 규모 2024
- 시장 전망 2024-2029
제5장 시장 규모 실적
- 바닥 패드 세계 시장 2019-2023
- 유형별 부문 분석 2019-2023
- 최종사용자별 부문 분석 2019-2023
- 지역별 부문 분석 2019-2023
- 국가별 부문 분석 2019-2023
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 구매자의 교섭력
- 공급 기업의 교섭력
- 신규 참여업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 상황
제8장 시장 세분화 : 유형별
- 시장 부문
- 비교 : 유형별
- PVC 패드 : 시장 규모와 예측 2024-2029
- 패브릭 패드 : 시장 규모와 예측 2024-2029
- 고무 패드 : 시장 규모와 예측 2024-2029
- 기타 : 시장 규모와 예측 2024-2029
- 시장 기회 : 유형별
제9장 시장 세분화 : 최종사용자별
- 시장 부문
- 비교 : 최종사용자별
- 제조업 : 시장 규모와 예측 2024-2029
- 창고와 물류 : 시장 규모와 예측 2024-2029
- 헬스케어 : 시장 규모와 예측 2024-2029
- 호스피탈리티 : 시장 규모와 예측 2024-2029
- 기타 : 시장 규모와 예측 2024-2029
- 시장 기회 : 최종사용자별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 북미 : 시장 규모와 예측 2024-2029
- 유럽 : 시장 규모와 예측 2024-2029
- 아시아태평양 : 시장 규모와 예측 2024-2029
- 남미 : 시장 규모와 예측 2024-2029
- 중동 및 아프리카 : 시장 규모와 예측 2024-2029
- 미국 : 시장 규모와 예측 2024-2029
- 캐나다 : 시장 규모와 예측 2024-2029
- 중국 : 시장 규모와 예측 2024-2029
- 독일 : 시장 규모와 예측 2024-2029
- 영국 : 시장 규모와 예측 2024-2029
- 프랑스 : 시장 규모와 예측 2024-2029
- 일본 : 시장 규모와 예측 2024-2029
- 이탈리아 : 시장 규모와 예측 2024-2029
- 브라질 : 시장 규모와 예측 2024-2029
- 한국 : 시장 규모와 예측 2024-2029
- 시장 기회 : 지역 상황별
제12장 촉진요인, 과제, 기회, 억제요인
- 시장 성장 촉진요인
- 시장 과제
- 성장 촉진요인과 과제의 영향
- 시장 기회·억제요인
제13장 경쟁 구도
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Americo Manufacturing Co.
- Bona AB
- CFS Brands LLC
- Compagnie de Saint-Gobain SA
- Corazzi Fibre Srl
- Edward Don and Co.
- Electrolux group
- ETC of Henderson Inc.
- Janex Inc.
- Jon Don LLC
- Medline Industries LP
- Murugappa Group
- Surie Polex Industries Pvt. Ltd.
- Wearwell LLC
제15장 부록
ksm
Floor Pad Market 2025-2029
The floor pad market is forecasted to grow by USD 116.4 mn during 2024-2029, accelerating at a CAGR of 6.6% during the forecast period. The report on the floor pad market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness among consumers for cleaner environments, growing construction in non-residential sector, and increasing demand for floor pads from healthcare sector.
| Market Scope |
|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 5.3% |
| CAGR | 6.6% |
| Incremental Value | $116.4 mn |
Technavio's floor pad market is segmented as below:
By Type
- PVC pads
- Fabric pads
- Rubber pads
- Others
By End-user
- Manufacturing
- Warehouse and logistics
- Healthcare
- Hospitality
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the technological advancements in floor pads as one of the prime reasons driving the floor pad market growth during the next few years. Also, emergence of green cleaning technologies and rising adoption of automated floor cleaning machines will lead to sizable demand in the market.
The report on the floor pad market covers the following areas:
- Floor Pad Market sizing
- Floor Pad Market forecast
- Floor Pad Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading floor pad market vendors that include 3M Co., Americo Manufacturing Co., Aone Industries, Bona AB, CFS Brands LLC, Compagnie de Saint-Gobain SA, Corazzi Fibre Srl, Diversey Holdings Ltd., Edward Don and Co., Electrolux group, ETC of Henderson Inc., Janex Inc., Jon Don LLC, Lake Country Manufacturing Inc., Medline Industries LP, Murugappa Group, NUTECH JETTING EQUIPMENTS INDIA PVT LTD., Roots Multiclean LTD., Surie Polex Industries Pvt. Ltd., and Wearwell LLC. Also, the floor pad market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Floor Pad Market 2019 - 2023
- Historic Market Size - Data Table on Global Floor Pad Market 2019 - 2023 ($ million)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Floor Pad Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 PVC pads - Market size and forecast 2024-2029
- Chart on PVC pads - Market size and forecast 2024-2029 ($ million)
- Data Table on PVC pads - Market size and forecast 2024-2029 ($ million)
- Chart on PVC pads - Year-over-year growth 2024-2029 (%)
- Data Table on PVC pads - Year-over-year growth 2024-2029 (%)
- 8.4 Fabric pads - Market size and forecast 2024-2029
- Chart on Fabric pads - Market size and forecast 2024-2029 ($ million)
- Data Table on Fabric pads - Market size and forecast 2024-2029 ($ million)
- Chart on Fabric pads - Year-over-year growth 2024-2029 (%)
- Data Table on Fabric pads - Year-over-year growth 2024-2029 (%)
- 8.5 Rubber pads - Market size and forecast 2024-2029
- Chart on Rubber pads - Market size and forecast 2024-2029 ($ million)
- Data Table on Rubber pads - Market size and forecast 2024-2029 ($ million)
- Chart on Rubber pads - Year-over-year growth 2024-2029 (%)
- Data Table on Rubber pads - Year-over-year growth 2024-2029 (%)
- 8.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Manufacturing - Market size and forecast 2024-2029
- Chart on Manufacturing - Market size and forecast 2024-2029 ($ million)
- Data Table on Manufacturing - Market size and forecast 2024-2029 ($ million)
- Chart on Manufacturing - Year-over-year growth 2024-2029 (%)
- Data Table on Manufacturing - Year-over-year growth 2024-2029 (%)
- 9.4 Warehouse and logistics - Market size and forecast 2024-2029
- Chart on Warehouse and logistics - Market size and forecast 2024-2029 ($ million)
- Data Table on Warehouse and logistics - Market size and forecast 2024-2029 ($ million)
- Chart on Warehouse and logistics - Year-over-year growth 2024-2029 (%)
- Data Table on Warehouse and logistics - Year-over-year growth 2024-2029 (%)
- 9.5 Healthcare - Market size and forecast 2024-2029
- Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
- Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
- Chart on Healthcare - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
- 9.6 Hospitality - Market size and forecast 2024-2029
- Chart on Hospitality - Market size and forecast 2024-2029 ($ million)
- Data Table on Hospitality - Market size and forecast 2024-2029 ($ million)
- Chart on Hospitality - Year-over-year growth 2024-2029 (%)
- Data Table on Hospitality - Year-over-year growth 2024-2029 (%)
- 9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.12 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.17 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 3M Co.
- 3M Co. - Overview
- 3M Co. - Business segments
- 3M Co. - Key news
- 3M Co. - Key offerings
- 3M Co. - Segment focus
- SWOT
- 14.5 Americo Manufacturing Co.
- Americo Manufacturing Co. - Overview
- Americo Manufacturing Co. - Product / Service
- Americo Manufacturing Co. - Key offerings
- SWOT
- 14.6 Bona AB
- Bona AB - Overview
- Bona AB - Product / Service
- Bona AB - Key offerings
- SWOT
- 14.7 CFS Brands LLC
- CFS Brands LLC - Overview
- CFS Brands LLC - Product / Service
- CFS Brands LLC - Key offerings
- SWOT
- 14.8 Compagnie de Saint-Gobain SA
- Compagnie de Saint-Gobain SA - Overview
- Compagnie de Saint-Gobain SA - Business segments
- Compagnie de Saint-Gobain SA - Key news
- Compagnie de Saint-Gobain SA - Key offerings
- Compagnie de Saint-Gobain SA - Segment focus
- SWOT
- 14.9 Corazzi Fibre Srl
- Corazzi Fibre Srl - Overview
- Corazzi Fibre Srl - Product / Service
- Corazzi Fibre Srl - Key offerings
- SWOT
- 14.10 Edward Don and Co.
- Edward Don and Co. - Overview
- Edward Don and Co. - Product / Service
- Edward Don and Co. - Key offerings
- SWOT
- 14.11 Electrolux group
- Electrolux group - Overview
- Electrolux group - Business segments
- Electrolux group - Key news
- Electrolux group - Key offerings
- Electrolux group - Segment focus
- SWOT
- 14.12 ETC of Henderson Inc.
- ETC of Henderson Inc. - Overview
- ETC of Henderson Inc. - Product / Service
- ETC of Henderson Inc. - Key offerings
- SWOT
- 14.13 Janex Inc.
- Janex Inc. - Overview
- Janex Inc. - Product / Service
- Janex Inc. - Key offerings
- SWOT
- 14.14 Jon Don LLC
- Jon Don LLC - Overview
- Jon Don LLC - Product / Service
- Jon Don LLC - Key offerings
- SWOT
- 14.15 Medline Industries LP
- Medline Industries LP - Overview
- Medline Industries LP - Product / Service
- Medline Industries LP - Key offerings
- SWOT
- 14.16 Murugappa Group
- Murugappa Group - Overview
- Murugappa Group - Product / Service
- Murugappa Group - Key offerings
- SWOT
- 14.17 Surie Polex Industries Pvt. Ltd.
- Surie Polex Industries Pvt. Ltd. - Overview
- Surie Polex Industries Pvt. Ltd. - Product / Service
- Surie Polex Industries Pvt. Ltd. - Key offerings
- SWOT
- 14.18 Wearwell LLC
- Wearwell LLC - Overview
- Wearwell LLC - Product / Service
- Wearwell LLC - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
