스포츠 이벤트 시장 2025-2029년
스포츠 이벤트 시장은 2024-2029년에 1,386억 달러, 예측 기간 중 CAGR은 9.9%로 성장할 것으로 예측됩니다. 스포츠 이벤트 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 스포츠 스폰서십에 대한 지출 증가, 스포츠 산업 및 국제 스포츠 이벤트의 급격한 성장, 온라인 스포츠 이벤트에서 팬들을 끌어들이기 위한 모바일 애플리케이션의 이용률 증가에 의해 주도되고 있습니다.
| 시장 범위 |
| 기준연도 |
2025년 |
| 종료연도 |
2029년 |
| 예측 기간 |
2025-2029년 |
| 성장 모멘텀 |
가속 |
| 전년 대비 2025년 |
8.2% |
| CAGR |
9.9% |
| 증분액 |
1,386억 달러 |
이 보고서는 향후 수년간 스포츠 이벤트 시장의 성장을 가속하는 주요 요인 중 하나로 브랜딩과 협업에 있으며, 소셜미디어의 높은 활용도를 꼽았습니다. 또한 스포츠 관광을 목적으로 하는 저가 항공사 증가와 온라인 티켓 플랫폼과 애널리틱스의 통합은 시장의 큰 수요로 이어질 것입니다.
목차
제1장 개요
제2장 Technavio별 분석
- 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
- 인풋의 중요성과 차별화의 요인
- 혼란의 요인
- 촉진요인과 과제의 영향
제3장 시장 구도
제4장 시장 규모
- 시장의 정의
- 시장 부문 분석
- 시장 규모 2024
- 시장 전망 2024-2029
제5장 시장 규모 실적
- 세계의 스포츠 이벤트 시장 2019-2023
- 수입원별 부문 분석 2019-2023
- 이벤트 유형별 부문 분석 2019-2023
- 지역별 부문 분석 2019-2023
- 국가별 부문 분석 2019-2023
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 현황
제8장 시장 세분화 : 수입원별
- 시장 부문
- 비교 : 수입원별
- 스폰서십 : 시장 규모와 예측 2024-2029
- 티켓 : 시장 규모와 예측 2024-2029
- 방송권과 미디어권 : 시장 규모와 예측 2024-2029
- 머천다이징 : 시장 규모와 예측 2024-2029
- 시장 기회 : 수입원별
제9장 시장 세분화 : 이벤트 유형별
- 시장 부문
- 비교 : 이벤트 유형별
- 축구 : 시장 규모와 예측 2024-2029
- 크리켓 : 시장 규모와 예측 2024-2029
- 테니스 : 시장 규모와 예측 2024-2029
- 기타 : 시장 규모와 예측 2024-2029
- 시장 기회 : 이벤트 유형별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 유럽 : 시장 규모와 예측 2024-2029
- 아시아태평양 : 시장 규모와 예측 2024-2029
- 북미 : 시장 규모와 예측 2024-2029
- 중동 및 아프리카 : 시장 규모와 예측 2024-2029
- 남미 : 시장 규모와 예측 2024-2029
- 미국 : 시장 규모와 예측 2024-2029
- 독일 : 시장 규모와 예측 2024-2029
- 중국 : 시장 규모와 예측 2024-2029
- 영국 : 시장 규모와 예측 2024-2029
- 일본 : 시장 규모와 예측 2024-2029
- 인도 : 시장 규모와 예측 2024-2029
- 프랑스 : 시장 규모와 예측 2024-2029
- 캐나다 : 시장 규모와 예측 2024-2029
- 이탈리아 : 시장 규모와 예측 2024-2029
- 브라질 : 시장 규모와 예측 2024-2029
- 시장 기회 : 지역 상황별
제12장 촉진요인·과제·기회·억제요인
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 촉진요인과 과제의 영향
- 시장의 기회·억제요인
제13장 경쟁 구도
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Ace Ticket LLC
- Adidas AG
- Anschutz Entertainment Group Inc.
- Liberty Media Corp.
- Nike Inc.
- Platinium Group SAM
- SeatGeek Inc.
- TEG Pty Ltd.
- The Walt Disney Co.
- Ticket City Inc.
- Tickets.com LLC
- TickPick LLC
- TiqIQ LLC
- Viagogo Entertainment Inc.
- Vivid Seats Inc.
제15장 부록
KSA
Sporting Events Market 2025-2029
The sporting events market is forecasted to grow by USD 138.6 bn during 2024-2029, accelerating at a CAGR of 9.9% during the forecast period. The report on the sporting events market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sports sponsorship spending, rapid growth of sports industry and international sporting events, and rising usage of mobile applications for engaging fans in online sporting events.
| Market Scope |
|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 8.2% |
| CAGR | 9.9% |
| Incremental Value | $138.6 bn |
Technavio's sporting events market is segmented as below:
By Revenue Stream
- Sponsorships
- Tickets
- Broadcasting and media rights
- Merchandising
By Event Type
- Soccer
- Cricket
- Tennis
- Others
By Geographical Landscape
- Europe
- APAC
- North America
- Middle East and Africa
- South America
This study identifies the high utilization of social media for branding and collaboration as one of the prime reasons driving the sporting events market growth during the next few years. Also, increasing number of low-cost airlines for sports tourism and integration of analytics with online ticket platforms will lead to sizable demand in the market.
The report on the sporting events market covers the following areas:
- Sporting Events Market sizing
- Sporting Events Market forecast
- Sporting Events Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sporting events market vendors that include Ace Ticket LLC, Adidas AG, Anschutz Entertainment Group Inc., BookMyShow, Liberty Media Corp., Nike Inc., One97 Communications Ltd., Platinium Group SAM, SeatGeek Inc., TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., Tickets.com LLC, TickPick LLC, TiqIQ LLC, Viagogo Entertainment Inc., and Vivid Seats Inc.. Also, the sporting events market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Revenue Stream
- Executive Summary - Chart on Market Segmentation by Event Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Sporting Events Market 2019 - 2023
- Historic Market Size - Data Table on Global Sporting Events Market 2019 - 2023 ($ billion)
- 5.2 Revenue Stream segment analysis 2019 - 2023
- Historic Market Size - Revenue Stream Segment 2019 - 2023 ($ billion)
- 5.3 Event Type segment analysis 2019 - 2023
- Historic Market Size - Event Type Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 The AI impact on Global Sporting Events Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Revenue Stream
- 8.1 Market segments
- Chart on Revenue Stream - Market share 2024-2029 (%)
- Data Table on Revenue Stream - Market share 2024-2029 (%)
- 8.2 Comparison by Revenue Stream
- Chart on Comparison by Revenue Stream
- Data Table on Comparison by Revenue Stream
- 8.3 Sponsorships - Market size and forecast 2024-2029
- Chart on Sponsorships - Market size and forecast 2024-2029 ($ billion)
- Data Table on Sponsorships - Market size and forecast 2024-2029 ($ billion)
- Chart on Sponsorships - Year-over-year growth 2024-2029 (%)
- Data Table on Sponsorships - Year-over-year growth 2024-2029 (%)
- 8.4 Tickets - Market size and forecast 2024-2029
- Chart on Tickets - Market size and forecast 2024-2029 ($ billion)
- Data Table on Tickets - Market size and forecast 2024-2029 ($ billion)
- Chart on Tickets - Year-over-year growth 2024-2029 (%)
- Data Table on Tickets - Year-over-year growth 2024-2029 (%)
- 8.5 Broadcasting and media rights - Market size and forecast 2024-2029
- Chart on Broadcasting and media rights - Market size and forecast 2024-2029 ($ billion)
- Data Table on Broadcasting and media rights - Market size and forecast 2024-2029 ($ billion)
- Chart on Broadcasting and media rights - Year-over-year growth 2024-2029 (%)
- Data Table on Broadcasting and media rights - Year-over-year growth 2024-2029 (%)
- 8.6 Merchandising - Market size and forecast 2024-2029
- Chart on Merchandising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Merchandising - Market size and forecast 2024-2029 ($ billion)
- Chart on Merchandising - Year-over-year growth 2024-2029 (%)
- Data Table on Merchandising - Year-over-year growth 2024-2029 (%)
- 8.7 Market opportunity by Revenue Stream
- Market opportunity by Revenue Stream ($ billion)
- Data Table on Market opportunity by Revenue Stream ($ billion)
9 Market Segmentation by Event Type
- 9.1 Market segments
- Chart on Event Type - Market share 2024-2029 (%)
- Data Table on Event Type - Market share 2024-2029 (%)
- 9.2 Comparison by Event Type
- Chart on Comparison by Event Type
- Data Table on Comparison by Event Type
- 9.3 Soccer - Market size and forecast 2024-2029
- Chart on Soccer - Market size and forecast 2024-2029 ($ billion)
- Data Table on Soccer - Market size and forecast 2024-2029 ($ billion)
- Chart on Soccer - Year-over-year growth 2024-2029 (%)
- Data Table on Soccer - Year-over-year growth 2024-2029 (%)
- 9.4 Cricket - Market size and forecast 2024-2029
- Chart on Cricket - Market size and forecast 2024-2029 ($ billion)
- Data Table on Cricket - Market size and forecast 2024-2029 ($ billion)
- Chart on Cricket - Year-over-year growth 2024-2029 (%)
- Data Table on Cricket - Year-over-year growth 2024-2029 (%)
- 9.5 Tennis - Market size and forecast 2024-2029
- Chart on Tennis - Market size and forecast 2024-2029 ($ billion)
- Data Table on Tennis - Market size and forecast 2024-2029 ($ billion)
- Chart on Tennis - Year-over-year growth 2024-2029 (%)
- Data Table on Tennis - Year-over-year growth 2024-2029 (%)
- 9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Event Type
- Market opportunity by Event Type ($ billion)
- Data Table on Market opportunity by Event Type ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.9 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.13 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.15 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.16 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Ace Ticket LLC
- Ace Ticket LLC - Overview
- Ace Ticket LLC - Product / Service
- Ace Ticket LLC - Key offerings
- SWOT
- 14.5 Adidas AG
- Adidas AG - Overview
- Adidas AG - Business segments
- Adidas AG - Key news
- Adidas AG - Key offerings
- Adidas AG - Segment focus
- SWOT
- 14.6 Anschutz Entertainment Group Inc.
- Anschutz Entertainment Group Inc. - Overview
- Anschutz Entertainment Group Inc. - Product / Service
- Anschutz Entertainment Group Inc. - Key offerings
- SWOT
- 14.7 Liberty Media Corp.
- Liberty Media Corp. - Overview
- Liberty Media Corp. - Product / Service
- Liberty Media Corp. - Key offerings
- SWOT
- 14.8 Nike Inc.
- Nike Inc. - Overview
- Nike Inc. - Business segments
- Nike Inc. - Key news
- Nike Inc. - Key offerings
- Nike Inc. - Segment focus
- SWOT
- 14.9 Platinium Group SAM
- Platinium Group SAM - Overview
- Platinium Group SAM - Product / Service
- Platinium Group SAM - Key offerings
- SWOT
- 14.10 SeatGeek Inc.
- SeatGeek Inc. - Overview
- SeatGeek Inc. - Product / Service
- SeatGeek Inc. - Key offerings
- SWOT
- 14.11 TEG Pty Ltd.
- TEG Pty Ltd. - Overview
- TEG Pty Ltd. - Product / Service
- TEG Pty Ltd. - Key offerings
- SWOT
- 14.12 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus
- SWOT
- 14.13 Ticket City Inc.
- Ticket City Inc. - Overview
- Ticket City Inc. - Product / Service
- Ticket City Inc. - Key offerings
- SWOT
- 14.14 Tickets.com LLC
- Tickets.com LLC - Overview
- Tickets.com LLC - Product / Service
- Tickets.com LLC - Key offerings
- SWOT
- 14.15 TickPick LLC
- TickPick LLC - Overview
- TickPick LLC - Product / Service
- TickPick LLC - Key offerings
- SWOT
- 14.16 TiqIQ LLC
- TiqIQ LLC - Overview
- TiqIQ LLC - Product / Service
- TiqIQ LLC - Key offerings
- SWOT
- 14.17 Viagogo Entertainment Inc.
- Viagogo Entertainment Inc. - Overview
- Viagogo Entertainment Inc. - Product / Service
- Viagogo Entertainment Inc. - Key offerings
- SWOT
- 14.18 Vivid Seats Inc.
- Vivid Seats Inc. - Overview
- Vivid Seats Inc. - Business segments
- Vivid Seats Inc. - Key offerings
- Vivid Seats Inc. - Segment focus
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
