한글목차

출판 시장(2025-2029년)

세계 출판 시장 규모는 2024-2029년 1,890만 달러로 예측되며, 예측 기간 동안 1.2%의 CAGR로 성장할 것으로 예상됩니다. 이 보고서는 출판 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

이 보고서는 현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 컨텐츠의 다양성에 대한 수요 증가, 인터넷 보급률 증가와 빠른 인터넷 속도, 출판사 간의 협업과 파트너십 등이 시장을 주도하고 있습니다.

이 보고서는 향후 몇 년 동안 출판 시장의 성장을 촉진할 주요 요인 중 하나로 독립 출판 작가들의 증가를 꼽았습니다. 또한, 팟캐스트의 인기 상승과 인쇄 잡지의 인터랙티브 광고 도입 확대도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 Technavio 분석

• 가격 민감도·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
• 인풋의 중요성과 차별화 요인
• 디스럽션 요인
• 성장 촉진요인과 과제의 영향

제3장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모(2024년)
• 시장 전망(2024-2029년)

제5장 시장 규모 실적

• 세계의 출판 시장(2019-2023년)
• 플랫폼 부문 분석(2019-2023년)
• 유형 부문 분석(2019-2023년)
• 지역 부문 분석(2019-2023년)
• 국가 부문 분석(2019-2023년)

제6장 정성 분석

• AI의 영향 : 세계의 출판 시장

제7장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제8장 시장 세분화 : 플랫폼별

• 시장 부문
• 비교 : 플랫폼별
• 기존 : 시장 규모와 예측(2024-2029년)
• 디지털 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 플랫폼별

제9장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• 서적 출판 : 시장 규모와 예측(2024-2029년)
• 잡지 출판 : 시장 규모와 예측(2024-2029년)
• 신문 출판 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 유형별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2024-2029년)
• 유럽 : 시장 규모와 예측(2024-2029년)
• 아시아태평양 : 시장 규모와 예측(2024-2029년)
• 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
• 남미 : 시장 규모와 예측(2024-2029년)
• 미국 : 시장 규모와 예측(2024-2029년)
• 영국 : 시장 규모와 예측(2024-2029년)
• 중국 : 시장 규모와 예측(2024-2029년)
• 독일 : 시장 규모와 예측(2024-2029년)
• 인도 : 시장 규모와 예측(2024-2029년)
• 캐나다 : 시장 규모와 예측(2024-2029년)
• 일본 : 시장 규모와 예측(2024-2029년)
• 프랑스 : 시장 규모와 예측(2024-2029년)
• 사우디아라비아 : 시장 규모와 예측(2024-2029년)
• 브라질 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 지역 상황별

제12장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 디스럽션 상황
• 업계 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Adobe Inc.
• Amazon.com Inc.
• Bertelsmann SE and Co. KGaA
• Bloomsbury Publishing Plc
• Cambridge University Press
• Georg von Holtzbrinck GmbH and Co. KG
• John Wiley and Sons Inc.
• McGraw Hill LLC
• News Corp.
• Oxford University Press
• Pearson Plc
• PLANETA CORPORACION Srl
• Scholastic Corp.
• Thomson Reuters Corp.
• Vivendi SE

제15장 부록

영문목차

Publishing Market 2025-2029

The publishing market is forecasted to grow by USD 18.9 mn during 2024-2029, accelerating at a CAGR of 1.2% during the forecast period. The report on the publishing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in demand for diversity in content, rising internet penetration and high browsing speed, and collaborations and partnerships among publishing companies.

Technavio's publishing market is segmented as below:

By Platform

• Traditional
• Digital

By Type

• Book publishing
• Magazine publishing
• Newspaper publishing

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the rise in number of self-published authors as one of the prime reasons driving the publishing market growth during the next few years. Also, growing popularity of pod and rising adoption of interactive advertisements in print magazines will lead to sizable demand in the market.

The report on the publishing market covers the following areas:

• Publishing Market sizing
• Publishing Market forecast
• Publishing Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading publishing market vendors that include Adobe Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Cambridge University Press, Georg von Holtzbrinck GmbH and Co. KG, Haufe Lexware GmbH and Co. KG, John Wiley and Sons Inc., Magplus, McGraw Hill LLC, News Corp., Oxford University Press, Pearson Plc, PLANETA CORPORACION Srl, Scholastic Corp., Thomson Reuters Corp., Vivendi SE, White Falcon Publishing Solutions LLP, Wolters Kluwer NV, and YUDU Ltd.. Also, the publishing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Publishing Market 2019 - 2023
  • Historic Market Size - Data Table on Global Publishing Market 2019 - 2023 ($ million)
• 5.2 Platform segment analysis 2019 - 2023
  • Historic Market Size - Platform Segment 2019 - 2023 ($ million)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Publishing Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Platform

• 8.1 Market segments
  • Chart on Platform - Market share 2024-2029 (%)
  • Data Table on Platform - Market share 2024-2029 (%)
• 8.2 Comparison by Platform
  • Chart on Comparison by Platform
  • Data Table on Comparison by Platform
• 8.3 Traditional - Market size and forecast 2024-2029
  • Chart on Traditional - Market size and forecast 2024-2029 ($ million)
  • Data Table on Traditional - Market size and forecast 2024-2029 ($ million)
  • Chart on Traditional - Year-over-year growth 2024-2029 (%)
  • Data Table on Traditional - Year-over-year growth 2024-2029 (%)
• 8.4 Digital - Market size and forecast 2024-2029
  • Chart on Digital - Market size and forecast 2024-2029 ($ million)
  • Data Table on Digital - Market size and forecast 2024-2029 ($ million)
  • Chart on Digital - Year-over-year growth 2024-2029 (%)
  • Data Table on Digital - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Platform
  • Market opportunity by Platform ($ million)
  • Data Table on Market opportunity by Platform ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 Book publishing - Market size and forecast 2024-2029
  • Chart on Book publishing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Book publishing - Market size and forecast 2024-2029 ($ million)
  • Chart on Book publishing - Year-over-year growth 2024-2029 (%)
  • Data Table on Book publishing - Year-over-year growth 2024-2029 (%)
• 9.4 Magazine publishing - Market size and forecast 2024-2029
  • Chart on Magazine publishing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Magazine publishing - Market size and forecast 2024-2029 ($ million)
  • Chart on Magazine publishing - Year-over-year growth 2024-2029 (%)
  • Data Table on Magazine publishing - Year-over-year growth 2024-2029 (%)
• 9.5 Newspaper publishing - Market size and forecast 2024-2029
  • Chart on Newspaper publishing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Newspaper publishing - Market size and forecast 2024-2029 ($ million)
  • Chart on Newspaper publishing - Year-over-year growth 2024-2029 (%)
  • Data Table on Newspaper publishing - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.12 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 Saudi Arabia - Market size and forecast 2024-2029
  • Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
  • Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
  • Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
• 11.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 14.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.6 Bertelsmann SE and Co. KGaA
  • Bertelsmann SE and Co. KGaA - Overview
  • Bertelsmann SE and Co. KGaA - Business segments
  • Bertelsmann SE and Co. KGaA - Key offerings
  • Bertelsmann SE and Co. KGaA - Segment focus
  • SWOT
• 14.7 Bloomsbury Publishing Plc
  • Bloomsbury Publishing Plc - Overview
  • Bloomsbury Publishing Plc - Business segments
  • Bloomsbury Publishing Plc - Key news
  • Bloomsbury Publishing Plc - Key offerings
  • Bloomsbury Publishing Plc - Segment focus
  • SWOT
• 14.8 Cambridge University Press
  • Cambridge University Press - Overview
  • Cambridge University Press - Product / Service
  • Cambridge University Press - Key offerings
  • SWOT
• 14.9 Georg von Holtzbrinck GmbH and Co. KG
  • Georg von Holtzbrinck GmbH and Co. KG - Overview
  • Georg von Holtzbrinck GmbH and Co. KG - Product / Service
  • Georg von Holtzbrinck GmbH and Co. KG - Key offerings
  • SWOT
• 14.10 John Wiley and Sons Inc.
  • John Wiley and Sons Inc. - Overview
  • John Wiley and Sons Inc. - Business segments
  • John Wiley and Sons Inc. - Key offerings
  • John Wiley and Sons Inc. - Segment focus
  • SWOT
• 14.11 McGraw Hill LLC
  • McGraw Hill LLC - Overview
  • McGraw Hill LLC - Product / Service
  • McGraw Hill LLC - Key news
  • McGraw Hill LLC - Key offerings
  • SWOT
• 14.12 News Corp.
  • News Corp. - Overview
  • News Corp. - Business segments
  • News Corp. - Key offerings
  • News Corp. - Segment focus
  • SWOT
• 14.13 Oxford University Press
  • Oxford University Press - Overview
  • Oxford University Press - Product / Service
  • Oxford University Press - Key offerings
  • SWOT
• 14.14 Pearson Plc
  • Pearson Plc - Overview
  • Pearson Plc - Business segments
  • Pearson Plc - Key news
  • Pearson Plc - Key offerings
  • Pearson Plc - Segment focus
  • SWOT
• 14.15 PLANETA CORPORACION Srl
  • PLANETA CORPORACION Srl - Overview
  • PLANETA CORPORACION Srl - Product / Service
  • PLANETA CORPORACION Srl - Key offerings
  • SWOT
• 14.16 Scholastic Corp.
  • Scholastic Corp. - Overview
  • Scholastic Corp. - Business segments
  • Scholastic Corp. - Key offerings
  • Scholastic Corp. - Segment focus
  • SWOT
• 14.17 Thomson Reuters Corp.
  • Thomson Reuters Corp. - Overview
  • Thomson Reuters Corp. - Business segments
  • Thomson Reuters Corp. - Key news
  • Thomson Reuters Corp. - Key offerings
  • Thomson Reuters Corp. - Segment focus
  • SWOT
• 14.18 Vivendi SE
  • Vivendi SE - Overview
  • Vivendi SE - Business segments
  • Vivendi SE - Key offerings
  • Vivendi SE - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations