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Church and Dwight Co. Inc.
Dropps
Godrej Consumer Products Ltd.
Henkel AG and Co. KGaA
Kao Corp.
Kimberly Clark Corp.
McBride Plc
Reckitt Benckiser Group Plc
RSPL Ltd.
S.C. Johnson and Son Inc.
Saraya Goodmaid Sdn. Bhd.
The Clorox Co.
The Procter and Gamble Co.
Zep Inc.
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Household Cleaning Products Market 2025-2029
The household cleaning products market is forecasted to grow by USD 17.81 bn during 2024-2029, accelerating at a CAGR of 5% during the forecast period. The report on the household cleaning products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product innovation and portfolio extension, growing online sales of household cleaning products and aggressive marketing, and growing housing sectors and increasing disposable income.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 4.5%
CAGR 5%
Incremental Value $17.81 bn
Technavio's household cleaning products market is segmented as below:
By Product
Surface cleaners
Dishwashing products
Toilet cleaners
Others
By Distribution Channel
By Geographical Landscape
APAC
North America
Europe
South America
Middle East and Africa
This study identifies the growing demand for premium products as one of the prime reasons driving the household cleaning products market growth during the next few years. Also, emergence of eco-friendly and sustainable products in household cleaning and rise in packaging innovation in household cleaning products will lead to sizable demand in the market.
The report on the household cleaning products market covers the following areas:
Household Cleaning Products Market sizing
Household Cleaning Products Market forecast
Household Cleaning Products Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading household cleaning products market vendors that include 3M Co., Bombril, Church and Dwight Co. Inc., Dropps, Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Kimberly Clark Corp., McBride Plc, Reckitt Benckiser Group Plc, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Goodmaid Sdn. Bhd., Star Brands Ltd., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Venus Laboratories DBA Earth Friendly Products, Wipro Ltd., and Zep Inc.. Also, the household cleaning products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Household Cleaning Products Market 2019 - 2023
Historic Market Size - Data Table on Global Household Cleaning Products Market 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on Global Household Cleaning Products Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Surface cleaners - Market size and forecast 2024-2029
Chart on Surface cleaners - Market size and forecast 2024-2029 ($ billion)
Data Table on Surface cleaners - Market size and forecast 2024-2029 ($ billion)
Chart on Surface cleaners - Year-over-year growth 2024-2029 (%)
Data Table on Surface cleaners - Year-over-year growth 2024-2029 (%)
8.4 Dishwashing products - Market size and forecast 2024-2029
Chart on Dishwashing products - Market size and forecast 2024-2029 ($ billion)
Data Table on Dishwashing products - Market size and forecast 2024-2029 ($ billion)
Chart on Dishwashing products - Year-over-year growth 2024-2029 (%)
Data Table on Dishwashing products - Year-over-year growth 2024-2029 (%)
8.5 Toilet cleaners - Market size and forecast 2024-2029
Chart on Toilet cleaners - Market size and forecast 2024-2029 ($ billion)
Data Table on Toilet cleaners - Market size and forecast 2024-2029 ($ billion)
Chart on Toilet cleaners - Year-over-year growth 2024-2029 (%)
Data Table on Toilet cleaners - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Product
Market opportunity by Product ($ billion)
Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ billion)
Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ billion)
Data Table on Online - Market size and forecast 2024-2029 ($ billion)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ billion)
Data Table on Market opportunity by Distribution Channel ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.4 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.10 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.12 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.13 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.14 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.15 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
14.2 Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Bombril
Bombril - Overview
Bombril - Product / Service
Bombril - Key offerings
SWOT
14.5 Church and Dwight Co. Inc.
Church and Dwight Co. Inc. - Overview
Church and Dwight Co. Inc. - Business segments
Church and Dwight Co. Inc. - Key offerings
Church and Dwight Co. Inc. - Segment focus
SWOT
14.6 Dropps
Dropps - Overview
Dropps - Product / Service
Dropps - Key offerings
SWOT
14.7 Godrej Consumer Products Ltd.
Godrej Consumer Products Ltd. - Overview
Godrej Consumer Products Ltd. - Business segments
Godrej Consumer Products Ltd. - Key news
Godrej Consumer Products Ltd. - Key offerings
Godrej Consumer Products Ltd. - Segment focus
SWOT
14.8 Henkel AG and Co. KGaA
Henkel AG and Co. KGaA - Overview
Henkel AG and Co. KGaA - Business segments
Henkel AG and Co. KGaA - Key news
Henkel AG and Co. KGaA - Key offerings
Henkel AG and Co. KGaA - Segment focus
SWOT
14.9 Kao Corp.
Kao Corp. - Overview
Kao Corp. - Business segments
Kao Corp. - Key news
Kao Corp. - Key offerings
Kao Corp. - Segment focus
SWOT
14.10 Kimberly Clark Corp.
Kimberly Clark Corp. - Overview
Kimberly Clark Corp. - Business segments
Kimberly Clark Corp. - Key news
Kimberly Clark Corp. - Key offerings
Kimberly Clark Corp. - Segment focus
SWOT
14.11 McBride Plc
McBride Plc - Overview
McBride Plc - Business segments
McBride Plc - Key offerings
McBride Plc - Segment focus
SWOT
14.12 Reckitt Benckiser Group Plc
Reckitt Benckiser Group Plc - Overview
Reckitt Benckiser Group Plc - Business segments
Reckitt Benckiser Group Plc - Key news
Reckitt Benckiser Group Plc - Key offerings
Reckitt Benckiser Group Plc - Segment focus
SWOT
14.13 RSPL Ltd.
RSPL Ltd. - Overview
RSPL Ltd. - Product / Service
RSPL Ltd. - Key offerings
SWOT
14.14 S.C. Johnson and Son Inc.
S.C. Johnson and Son Inc. - Overview
S.C. Johnson and Son Inc. - Product / Service
S.C. Johnson and Son Inc. - Key offerings
SWOT
14.15 Saraya Goodmaid Sdn. Bhd.
Saraya Goodmaid Sdn. Bhd. - Overview
Saraya Goodmaid Sdn. Bhd. - Product / Service
Saraya Goodmaid Sdn. Bhd. - Key offerings
SWOT
14.16 The Clorox Co.
The Clorox Co. - Overview
The Clorox Co. - Business segments
The Clorox Co. - Key news
The Clorox Co. - Key offerings
The Clorox Co. - Segment focus
SWOT
14.17 The Procter and Gamble Co.
The Procter and Gamble Co. - Overview
The Procter and Gamble Co. - Business segments
The Procter and Gamble Co. - Key news
The Procter and Gamble Co. - Key offerings
The Procter and Gamble Co. - Segment focus
SWOT
14.18 Zep Inc.
Zep Inc. - Overview
Zep Inc. - Product / Service
Zep Inc. - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
15.5 Data procurement
15.6 Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations