한글목차

사용자 생성 컨텐츠 플랫폼 시장(2024-2028년)

사용자 생성 컨텐츠 플랫폼 시장은 2023-2028년간 36억 8,850만 달러 증가하고, 예측 기간 동안 15.4%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다. 이 보고서는 사용자 생성 컨텐츠 플랫폼 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 디지털 플랫폼을 통한 제품 출시 증가, 고속 인터넷 연결에 대한 수요 증가, 브랜드 광고 및 마케팅 목적으로 사용자 생성 컨텐츠의 사용 증가 등이 시장을 주도하고 있습니다.

이 보고서는 향후 몇 년동안 사용자 생성 컨텐츠 플랫폼 시장의 성장을 가속하는 주요 요인 중 하나로 컨텐츠의 다양성 확대를 꼽았습니다. 또한, 모바일 앱의 보급과 고객 환경의 변화도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계의 사용자 생성 컨텐츠·플랫폼 시장(2018-2022년)
• 최종사용자별 부문 분석(2018-2022년)
• 지역별 부문 분석(2018-2022년)
• 국가별 부문 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 시장 세분화 : 최종사용자별

• 시장 부문
• 비교 : 최종사용자별
• 기업 : 시장 규모와 예측(2023-2028년)
• 개인 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 최종사용자별

제7장 고객 상황

• 고객 상황 개요

제8장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 프랑스 : 시장 규모와 예측(2023-2028년)
• 인도 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 지역 상황별

제9장 성장 촉진요인, 과제, 기회, 성장 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회와 성장 억제요인

제10장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제11장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Bazaarvoice Inc.
• CrowdRiff Inc.
• EmbedSocial PLTD
• Filestack Inc.
• Khoros LLC
• Monotype Imaging Holdings Inc.
• Nosto Solutions Oy
• Pixlee Inc.
• Social Native Inc.
• Yotpo Inc.

제12장 부록

영문목차

User Generated Content Platform Market 2024-2028

The user generated content platform market is forecasted to grow by USD 3688.5 mn during 2023-2028, accelerating at a CAGR of 15.4% during the forecast period. The report on the user generated content platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing product launches through digital platforms, increasing demand for high-speed internet connectivity, and increasing use of user generated content for brand advertising and marketing purposes.

Technavio's user generated content platform market is segmented as below:

By End-user

• Enterprises
• Individuals

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the expansion in content variety as one of the prime reasons driving the user generated content platform market growth during the next few years. Also, proliferation of mobile apps and changing landscape of customer intelligence will lead to sizable demand in the market.

The report on the user generated content platform market covers the following areas:

• User Generated Content Platform Market sizing
• User Generated Content Platform Market forecast
• User Generated Content Platform Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading user generated content platform market vendors that include Bazaarvoice Inc., CrowdRiff Inc., EmbedSocial PLTD, Emplifi Czech Republic as, Filestack Inc., Khoros LLC, Monotype Imaging Holdings Inc., Nosto Solutions Oy, Pixlee Inc., Social Native Inc., Sprout Social Inc., Tagboard Inc., Twine Social Inc., Wyng Inc., and Yotpo Inc.. Also, the user generated content platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global User Generated Content Platform Market 2018 - 2022
  • Historic Market Size - Data Table on Global User Generated Content Platform Market 2018 - 2022 ($ million)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 Enterprises - Market size and forecast 2023-2028
  • Chart on Enterprises - Market size and forecast 2023-2028 ($ million)
  • Data Table on Enterprises - Market size and forecast 2023-2028 ($ million)
  • Chart on Enterprises - Year-over-year growth 2023-2028 (%)
  • Data Table on Enterprises - Year-over-year growth 2023-2028 (%)
• 6.4 Individuals - Market size and forecast 2023-2028
  • Chart on Individuals - Market size and forecast 2023-2028 ($ million)
  • Data Table on Individuals - Market size and forecast 2023-2028 ($ million)
  • Chart on Individuals - Year-over-year growth 2023-2028 (%)
  • Data Table on Individuals - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 8.11 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ million)
  • Data Table on France - Market size and forecast 2023-2028 ($ million)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 8.12 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ million)
  • Data Table on India - Market size and forecast 2023-2028 ($ million)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 Bazaarvoice Inc.
  • Bazaarvoice Inc. - Overview
  • Bazaarvoice Inc. - Product / Service
  • Bazaarvoice Inc. - Key offerings
• 11.4 CrowdRiff Inc.
  • CrowdRiff Inc. - Overview
  • CrowdRiff Inc. - Product / Service
  • CrowdRiff Inc. - Key offerings
• 11.5 EmbedSocial PLTD
  • EmbedSocial PLTD - Overview
  • EmbedSocial PLTD - Product / Service
  • EmbedSocial PLTD - Key offerings
• 11.6 Filestack Inc.
  • Filestack Inc. - Overview
  • Filestack Inc. - Product / Service
  • Filestack Inc. - Key offerings
• 11.7 Khoros LLC
  • Khoros LLC - Overview
  • Khoros LLC - Product / Service
  • Khoros LLC - Key offerings
• 11.8 Monotype Imaging Holdings Inc.
  • Monotype Imaging Holdings Inc. - Overview
  • Monotype Imaging Holdings Inc. - Product / Service
  • Monotype Imaging Holdings Inc. - Key offerings
• 11.9 Nosto Solutions Oy
  • Nosto Solutions Oy - Overview
  • Nosto Solutions Oy - Product / Service
  • Nosto Solutions Oy - Key offerings
• 11.10 Pixlee Inc.
  • Pixlee Inc. - Overview
  • Pixlee Inc. - Product / Service
  • Pixlee Inc. - Key offerings
• 11.11 Social Native Inc.
  • Social Native Inc. - Overview
  • Social Native Inc. - Product / Service
  • Social Native Inc. - Key offerings
• 11.12 Yotpo Inc.
  • Yotpo Inc. - Overview
  • Yotpo Inc. - Product / Service
  • Yotpo Inc. - Key offerings

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations