리퍼 컨테이너 시장은 2023-2028년간 31억 2,240만 달러 확대되고, 예측 기간 동안 8.5%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다. 리퍼 컨테이너 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 세계 식품 거래 증가, 의약품 거래 확대, 식품 운송 온도 규제 등이 시장을 주도하고 있습니다.
| 시장 범위 |
| 기준 연도 |
2024년 |
| 종료 연도 |
2028년 |
| 예측 기간 |
2024-2028년 |
| 성장 모멘텀 |
가속 |
| YOY 2004 |
7.5% |
| CAGR |
8.5% |
| 증분 금액 |
31억 2,240만 달러 |
이 보고서는 지속 가능한 세계 콜드체인 도입이 향후 몇 년동안 냉동 컨테이너 시장 성장을 주도할 주요 요인 중 하나라고 분석했습니다. 또한 이중 온도 리퍼 컨테이너의 도입과 전략적 파트너십은 시장의 큰 수요로 이어질 것입니다.
목차
제1장 주요 요약
제2장 Technavio의 분석
- 가격, 수명주기, 고객 구입 바스켓, 채택 비율, 구입 기준 분석
- 인풋의 중요성과 차별화 요인
- 혼란 요인
- 성장 촉진요인과 과제의 영향
제3장 시장 구도
제4장 시장 규모
- 시장의 정의
- 시장 부문 분석
- 시장 규모(2023년)
- 시장 전망(2023-2028년)
제5장 시장 규모 실적
- 세계의 리퍼 컨테이너 시장(2018-2022년)
- 교통 수단별 분석(2018-2022년)
- 최종사용자별 분석(2018-2022년)
- 지역별 분석(2018-2022년)
- 국가별 분석(2018-2022년)
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁 위협
- 시장 현황
제8장 시장 세분화 : 교통 수단별
- 시장 부문
- 비교 : 교통 수단별
- 해로 : 시장 규모와 예측(2023-2028년)
- 도로 : 시장 규모와 예측(2023-2028년)
- 철도 : 시장 규모와 예측(2023-2028년)
- 시장 기회 : 교통 수단별
제9장 시장 세분화 : 최종사용자별
- 시장 부문
- 비교 : 최종사용자별
- 식품 및 음료 : 시장 규모와 예측(2023-2028년)
- 헬스케어 : 시장 규모와 예측(2023-2028년)
- 화학제품 : 시장 규모와 예측(2023-2028년)
- 시장 기회 : 최종사용자별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 아시아태평양 : 시장 규모와 예측(2023-2028년)
- 북미 : 시장 규모와 예측(2023-2028년)
- 유럽 : 시장 규모와 예측(2023-2028년)
- 남미 : 시장 규모와 예측(2023-2028년)
- 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
- 중국 : 시장 규모와 예측(2023-2028년)
- 미국 : 시장 규모와 예측(2023-2028년)
- 일본 : 시장 규모와 예측(2023-2028년)
- 인도 : 시장 규모와 예측(2023-2028년)
- 호주 : 시장 규모와 예측(2023-2028년)
- 브라질 : 시장 규모와 예측(2023-2028년)
- 한국 : 시장 규모와 예측(2023-2028년)
- 독일 : 시장 규모와 예측(2023-2028년)
- 캐나다 : 시장 규모와 예측(2023-2028년)
- 네덜란드 : 시장 규모와 예측(2023-2028년)
- 시장 기회 : 지역 상황별
제12장 성장 촉진요인, 과제, 기회 및 성장 억제요인
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 성장 촉진요인과 과제의 영향
- 시장 기회와 성장 억제요인
제13장 경쟁 구도
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- AP Moller Maersk AS
- Carrier Global Corp.
- China International Marine Containers Group Ltd.
- CMA CGM SA Group
- Daikin Industries Ltd.
- Danteco Industries BV
- Evergreen Marine Corp. Taiwan Ltd.
- Hapag Lloyd AG
- HYUNDAI TRANSLEAD
- Klinge Corp.
- MSC Mediterranean Shipping Co. SA
- Ocean Network Express Pte. Ltd.
- SeaCube Container Leasing Ltd.
- Singamas Container Holdings Ltd.
- ZIM Integrated Shipping Services Ltd.
제15장 부록
LSH
Reefer Container Market 2024-2028
The reefer container market is forecasted to grow by USD 3122.4 mn during 2023-2028, accelerating at a CAGR of 8.5% during the forecast period. The report on the reefer container market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising global food trade, expansion in trade of pharmaceutical products, and temperature regulations for food transport.
| Market Scope |
|---|
| Base Year | 2024 |
| End Year | 2028 |
| Series Year | 2024-2028 |
| Growth Momentum | Accelerate |
| YOY 2024 | 7.5% |
| CAGR | 8.5% |
| Incremental Value | $3122.4 mn |
Technavio's reefer container market is segmented as below:
By Mode Of Transportation
By End-user
- Food and beverage
- Healthcare
- Chemicals
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
This study identifies the adoption of sustainable global cold chains as one of the prime reasons driving the reefer container market growth during the next few years. Also, introduction of dual temperature reefer container and strategic partnerships will lead to sizable demand in the market.
The report on the reefer container market covers the following areas:
- Reefer Container Market sizing
- Reefer Container Market forecast
- Reefer Container Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading reefer container market vendors that include AP Moller Maersk AS, Carrier Global Corp., China International Marine Containers Group Ltd., CMA CGM SA Group, Daikin Industries Ltd., Danteco Industries BV, DSV AS, Evergreen Marine Corp. Taiwan Ltd., Hapag Lloyd AG, HYUNDAI TRANSLEAD, Klinge Corp., MSC Mediterranean Shipping Co. SA, NewPort Tank, Ocean Network Express Pte. Ltd., SeaCube Container Leasing Ltd., Singamas Container Holdings Ltd., Trane Technologies Co. LLC, Yang Ming Marine Transport Corp., and ZIM Integrated Shipping Services Ltd.. Also, the reefer container market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Mode of Transportation
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2023
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
- 5.1 Global Reefer Container Market 2018 - 2022
- Historic Market Size - Data Table on Global Reefer Container Market 2018 - 2022 ($ million)
- 5.2 Mode of Transportation segment analysis 2018 - 2022
- Historic Market Size - Mode of Transportation Segment 2018 - 2022 ($ million)
- 5.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
- 5.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 5.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the Global Reefer Container Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Mode of Transportation
- 8.1 Market segments
- Chart on Mode of Transportation - Market share 2023-2028 (%)
- Data Table on Mode of Transportation - Market share 2023-2028 (%)
- 8.2 Comparison by Mode of Transportation
- Chart on Comparison by Mode of Transportation
- Data Table on Comparison by Mode of Transportation
- 8.3 Sea - Market size and forecast 2023-2028
- Chart on Sea - Market size and forecast 2023-2028 ($ million)
- Data Table on Sea - Market size and forecast 2023-2028 ($ million)
- Chart on Sea - Year-over-year growth 2023-2028 (%)
- Data Table on Sea - Year-over-year growth 2023-2028 (%)
- 8.4 Roadways - Market size and forecast 2023-2028
- Chart on Roadways - Market size and forecast 2023-2028 ($ million)
- Data Table on Roadways - Market size and forecast 2023-2028 ($ million)
- Chart on Roadways - Year-over-year growth 2023-2028 (%)
- Data Table on Roadways - Year-over-year growth 2023-2028 (%)
- 8.5 Railways - Market size and forecast 2023-2028
- Chart on Railways - Market size and forecast 2023-2028 ($ million)
- Data Table on Railways - Market size and forecast 2023-2028 ($ million)
- Chart on Railways - Year-over-year growth 2023-2028 (%)
- Data Table on Railways - Year-over-year growth 2023-2028 (%)
- 8.6 Market opportunity by Mode of Transportation
- Market opportunity by Mode of Transportation ($ million)
- Data Table on Market opportunity by Mode of Transportation ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Food and beverage - Market size and forecast 2023-2028
- Chart on Food and beverage - Market size and forecast 2023-2028 ($ million)
- Data Table on Food and beverage - Market size and forecast 2023-2028 ($ million)
- Chart on Food and beverage - Year-over-year growth 2023-2028 (%)
- Data Table on Food and beverage - Year-over-year growth 2023-2028 (%)
- 9.4 Healthcare - Market size and forecast 2023-2028
- Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
- Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
- Chart on Healthcare - Year-over-year growth 2023-2028 (%)
- Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
- 9.5 Chemicals - Market size and forecast 2023-2028
- Chart on Chemicals - Market size and forecast 2023-2028 ($ million)
- Data Table on Chemicals - Market size and forecast 2023-2028 ($ million)
- Chart on Chemicals - Year-over-year growth 2023-2028 (%)
- Data Table on Chemicals - Year-over-year growth 2023-2028 (%)
- 9.6 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 11.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 11.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 11.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 11.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 11.8 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 11.9 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 11.10 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 11.11 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ million)
- Data Table on India - Market size and forecast 2023-2028 ($ million)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 11.12 Australia - Market size and forecast 2023-2028
- Chart on Australia - Market size and forecast 2023-2028 ($ million)
- Data Table on Australia - Market size and forecast 2023-2028 ($ million)
- Chart on Australia - Year-over-year growth 2023-2028 (%)
- Data Table on Australia - Year-over-year growth 2023-2028 (%)
- 11.13 Brazil - Market size and forecast 2023-2028
- Chart on Brazil - Market size and forecast 2023-2028 ($ million)
- Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
- Chart on Brazil - Year-over-year growth 2023-2028 (%)
- Data Table on Brazil - Year-over-year growth 2023-2028 (%)
- 11.14 South Korea - Market size and forecast 2023-2028
- Chart on South Korea - Market size and forecast 2023-2028 ($ million)
- Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
- Chart on South Korea - Year-over-year growth 2023-2028 (%)
- Data Table on South Korea - Year-over-year growth 2023-2028 (%)
- 11.15 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 11.16 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 11.17 The Netherlands - Market size and forecast 2023-2028
- Chart on The Netherlands - Market size and forecast 2023-2028 ($ million)
- Data Table on The Netherlands - Market size and forecast 2023-2028 ($ million)
- Chart on The Netherlands - Year-over-year growth 2023-2028 (%)
- Data Table on The Netherlands - Year-over-year growth 2023-2028 (%)
- 11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.1 Market drivers
- 12.2 Market challenges
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 AP Moller Maersk AS
- AP Moller Maersk AS - Overview
- AP Moller Maersk AS - Business segments
- AP Moller Maersk AS - Key news
- AP Moller Maersk AS - Key offerings
- AP Moller Maersk AS - Segment focus
- SWOT
- 14.5 Carrier Global Corp.
- Carrier Global Corp. - Overview
- Carrier Global Corp. - Business segments
- Carrier Global Corp. - Key news
- Carrier Global Corp. - Key offerings
- Carrier Global Corp. - Segment focus
- SWOT
- 14.6 China International Marine Containers Group Ltd.
- China International Marine Containers Group Ltd. - Overview
- China International Marine Containers Group Ltd. - Business segments
- China International Marine Containers Group Ltd. - Key offerings
- China International Marine Containers Group Ltd. - Segment focus
- SWOT
- 14.7 CMA CGM SA Group
- CMA CGM SA Group - Overview
- CMA CGM SA Group - Product / Service
- CMA CGM SA Group - Key offerings
- SWOT
- 14.8 Daikin Industries Ltd.
- Daikin Industries Ltd. - Overview
- Daikin Industries Ltd. - Business segments
- Daikin Industries Ltd. - Key news
- Daikin Industries Ltd. - Key offerings
- Daikin Industries Ltd. - Segment focus
- SWOT
- 14.9 Danteco Industries BV
- Danteco Industries BV - Overview
- Danteco Industries BV - Product / Service
- Danteco Industries BV - Key offerings
- SWOT
- 14.10 Evergreen Marine Corp. Taiwan Ltd.
- Evergreen Marine Corp. Taiwan Ltd. - Overview
- Evergreen Marine Corp. Taiwan Ltd. - Business segments
- Evergreen Marine Corp. Taiwan Ltd. - Key offerings
- Evergreen Marine Corp. Taiwan Ltd. - Segment focus
- SWOT
- 14.11 Hapag Lloyd AG
- Hapag Lloyd AG - Overview
- Hapag Lloyd AG - Product / Service
- Hapag Lloyd AG - Key news
- Hapag Lloyd AG - Key offerings
- SWOT
- 14.12 HYUNDAI TRANSLEAD
- HYUNDAI TRANSLEAD - Overview
- HYUNDAI TRANSLEAD - Product / Service
- HYUNDAI TRANSLEAD - Key offerings
- SWOT
- 14.13 Klinge Corp.
- Klinge Corp. - Overview
- Klinge Corp. - Product / Service
- Klinge Corp. - Key offerings
- SWOT
- 14.14 MSC Mediterranean Shipping Co. SA
- MSC Mediterranean Shipping Co. SA - Overview
- MSC Mediterranean Shipping Co. SA - Product / Service
- MSC Mediterranean Shipping Co. SA - Key offerings
- SWOT
- 14.15 Ocean Network Express Pte. Ltd.
- Ocean Network Express Pte. Ltd. - Overview
- Ocean Network Express Pte. Ltd. - Product / Service
- Ocean Network Express Pte. Ltd. - Key offerings
- SWOT
- 14.16 SeaCube Container Leasing Ltd.
- SeaCube Container Leasing Ltd. - Overview
- SeaCube Container Leasing Ltd. - Product / Service
- SeaCube Container Leasing Ltd. - Key offerings
- SWOT
- 14.17 Singamas Container Holdings Ltd.
- Singamas Container Holdings Ltd. - Overview
- Singamas Container Holdings Ltd. - Business segments
- Singamas Container Holdings Ltd. - Key offerings
- Singamas Container Holdings Ltd. - Segment focus
- SWOT
- 14.18 ZIM Integrated Shipping Services Ltd.
- ZIM Integrated Shipping Services Ltd. - Overview
- ZIM Integrated Shipping Services Ltd. - Product / Service
- ZIM Integrated Shipping Services Ltd. - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.5 Data procurement
- 15.6 Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
