한글목차

의료용 고객관계관리(CRM) 시장(2024-2028년)

의료용 고객관계관리(CRM) 시장은 2023-2028년에 113억 달러로 확대하며, 예측 기간 중 11.05%의 CAGR로 성장할 것으로 예측됩니다. 의료용 고객관계관리(CRM) 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25사의 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 이 시장은 맞춤형 의료 서비스와 환자 관여 솔루션에 대한 수요 증대, 의료 프로세스의 최적화와 환자 결과의 개선에 대한 요구, AI·IoT·빅데이터 분석 등 첨단 기술의 CRM 솔루션에 대한 통합에 의해 촉진되고 있습니다.

클라우드 기반 CRM 솔루션의 채택 확대가 향후 수년간 의료용 고객관계관리(CRM) 시장의 성장을 촉진하는 주요 요인의 하나로 식별되고 있습니다. 또한 CRM의 기능 강화를 향한 AI·기계학습의 이용 증가 및 '가치에 기반한 치료(VBC)' 및 집단건강관리로의 이동이 시장의 큰 수요로 연결됩니다.

목차

제1장 개요

• 시장 개요

제2장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모의 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계의 의료용 고객관계관리(CRM) 시장(2018-2022년)
• 컴포넌트별 분석(2018-2022년)
• 도입 방식별 분석(2018-2022년)
• 지역별 분석(2018-2022년)
• 국가별 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 컴포넌트별 시장 세분화

• 시장 세분화
• 비교 : 컴포넌트별
• 소프트웨어 : 시장 규모와 예측(2023-2028년)
• 서비스 : 시장 규모와 예측(2023-2028년)
• 컴포넌트별 시장 기회

제7장 도입 방식별 시장 세분화

• 시장 세분화
• 비교 : 도입 방식별
• 온프레미스 모델 : 시장 규모와 예측(2023-2028년)
• Web/클라우드 기반 모델 : 시장 규모와 예측(2023-2028년)
• 도입 방식별 시장 기회

제8장 고객 상황

• 고객 상황의 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 캐나다 : 시장 규모와 예측(2023-2028년)
• 독일 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 프랑스 : 시장 규모와 예측(2023-2028년)
• 지역별 시장 기회

제10장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계의 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Accenture Plc
• ALLSCRIPTS HEALTHCARE SOLUTIONS INC.
• Amdocs Ltd.
• Anthology Inc.
• Healthgrades Marketplace LLC
• International Business Machines Corp.
• Keona Health Inc.
• Koch Industries Inc.
• Microsoft Corp.
• NICE Ltd.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• Siemens AG
• SugarCRM Inc.

제13장 부록

영문목차

Customer Relationship Management (CRM) In Healthcare Market 2024-2028

The customer relationship management (CRM) in healthcare market is forecasted to grow by USD 11.3 bn during 2023-2028, accelerating at a CAGR of 11.05% during the forecast period. The report on the customer relationship management (CRM) in healthcare market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for personalized healthcare services and patient engagement solutions, need for optimized healthcare processes and improved patient outcomes, and integration of advanced technologies such as AI, iot, and big data analytics into CRM solutions.

Technavio's customer relationship management (CRM) in healthcare market is segmented as below:

By Component

• Software
• Services

By Deployment

• On premises model
• Web/cloud based model

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing adoption of cloud-based CRM solutions as one of the prime reasons driving the customer relationship management (CRM) in healthcare market growth during the next few years. Also, increasing use of AI and machine learning to enhance CRM capabilities and shift toward value-based care and population health management will lead to sizable demand in the market.

The report on the customer relationship management (CRM) in healthcare market covers the following areas:

• Customer relationship management (CRM) in healthcare market sizing
• Customer relationship management (CRM) in healthcare market forecast
• Customer relationship management (CRM) in healthcare market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer relationship management (CRM) in healthcare market vendors that include Accenture Plc, ALLSCRIPTS HEALTHCARE SOLUTIONS INC., Amdocs Ltd., Anthology Inc., Freshworks Inc., Healthgrades Marketplace LLC, International Business Machines Corp., Kapture CRM, Keona Health Inc., Koch Industries Inc., Microsoft Corp., NICE Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sapio Sciences LLC, Siemens AG, SugarCRM Inc., Verint Systems Inc., and Viseven Europe OU. Also, the customer relationship management (CRM) in healthcare market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Customer Relationship Management (CRM) In Healthcare Market 2018 - 2022
  • Historic Market Size - Data Table on Global Customer Relationship Management (CRM) In Healthcare Market 2018 - 2022 ($ billion)
• 4.2 Component segment analysis 2018 - 2022
  • Historic Market Size - Component Segment 2018 - 2022 ($ billion)
• 4.3 Deployment segment analysis 2018 - 2022
  • Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Component

• 6.1 Market segments
  • Chart on Component - Market share 2023-2028 (%)
  • Data Table on Component - Market share 2023-2028 (%)
• 6.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 6.3 Software - Market size and forecast 2023-2028
  • Chart on Software - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Software - Market size and forecast 2023-2028 ($ billion)
  • Chart on Software - Year-over-year growth 2023-2028 (%)
  • Data Table on Software - Year-over-year growth 2023-2028 (%)
• 6.4 Services - Market size and forecast 2023-2028
  • Chart on Services - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Services - Market size and forecast 2023-2028 ($ billion)
  • Chart on Services - Year-over-year growth 2023-2028 (%)
  • Data Table on Services - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Component
  • Market opportunity by Component ($ billion)
  • Data Table on Market opportunity by Component ($ billion)

7 Market Segmentation by Deployment

• 7.1 Market segments
  • Chart on Deployment - Market share 2023-2028 (%)
  • Data Table on Deployment - Market share 2023-2028 (%)
• 7.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 7.3 On premises model - Market size and forecast 2023-2028
  • Chart on On premises model - Market size and forecast 2023-2028 ($ billion)
  • Data Table on On premises model - Market size and forecast 2023-2028 ($ billion)
  • Chart on On premises model - Year-over-year growth 2023-2028 (%)
  • Data Table on On premises model - Year-over-year growth 2023-2028 (%)
• 7.4 Web/cloud based model - Market size and forecast 2023-2028
  • Chart on Web/cloud based model - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Web/cloud based model - Market size and forecast 2023-2028 ($ billion)
  • Chart on Web/cloud based model - Year-over-year growth 2023-2028 (%)
  • Data Table on Web/cloud based model - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ billion)
  • Data Table on Market opportunity by Deployment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Accenture Plc
  • Accenture Plc - Overview
  • Accenture Plc - Business segments
  • Accenture Plc - Key news
  • Accenture Plc - Key offerings
  • Accenture Plc - Segment focus
• 12.4 ALLSCRIPTS HEALTHCARE SOLUTIONS INC.
  • ALLSCRIPTS HEALTHCARE SOLUTIONS INC. - Overview
  • ALLSCRIPTS HEALTHCARE SOLUTIONS INC. - Product / Service
  • ALLSCRIPTS HEALTHCARE SOLUTIONS INC. - Key offerings
• 12.5 Amdocs Ltd.
  • Amdocs Ltd. - Overview
  • Amdocs Ltd. - Product / Service
  • Amdocs Ltd. - Key news
  • Amdocs Ltd. - Key offerings
• 12.6 Anthology Inc.
  • Anthology Inc. - Overview
  • Anthology Inc. - Product / Service
  • Anthology Inc. - Key news
  • Anthology Inc. - Key offerings
• 12.7 Healthgrades Marketplace LLC
  • Healthgrades Marketplace LLC - Overview
  • Healthgrades Marketplace LLC - Product / Service
  • Healthgrades Marketplace LLC - Key offerings
• 12.8 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 12.9 Keona Health Inc.
  • Keona Health Inc. - Overview
  • Keona Health Inc. - Product / Service
  • Keona Health Inc. - Key offerings
• 12.10 Koch Industries Inc.
  • Koch Industries Inc. - Overview
  • Koch Industries Inc. - Product / Service
  • Koch Industries Inc. - Key offerings
• 12.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.12 NICE Ltd.
  • NICE Ltd. - Overview
  • NICE Ltd. - Business segments
  • NICE Ltd. - Key news
  • NICE Ltd. - Key offerings
  • NICE Ltd. - Segment focus
• 12.13 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 12.14 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 12.15 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.16 Siemens AG
  • Siemens AG - Overview
  • Siemens AG - Business segments
  • Siemens AG - Key news
  • Siemens AG - Key offerings
  • Siemens AG - Segment focus
• 12.17 SugarCRM Inc.
  • SugarCRM Inc. - Overview
  • SugarCRM Inc. - Product / Service
  • SugarCRM Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations