남성용 그루밍 제품 시장은 2023-2028년 419억 2,040만 달러 규모에 달할 것으로 예상되며, 예측 기간 동안 9.45%의 CAGR로 성장할 것으로 예상됩니다.
본 보고서는 남성용 그루밍 제품 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등을 정리하여 전해드립니다.
현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 남성용 그루밍 제품에 대한 수요 증가, 패션에 민감한 소비자의 증가, 제품 프리미엄화로 이어지는 기술 혁신과 포트폴리오 확장에 의해 시장이 주도되고 있습니다.
| 시장 범위 |
| 기준 연도 |
2024 |
| 종료 연도 |
2028 |
| 예측 기간 |
2024-2028 |
| 성장 모멘텀 |
가속 |
| 전년 대비 2024년 |
8.42% |
| CAGR |
9.45% |
| 증분 금액 |
419억 2,040만 달러 |
이 보고서는 향후 몇 년 동안 남성용 그루밍 제품 시장 성장을 주도할 주요 요인 중 하나로 천연 및 유기농 그루밍 제품에 대한 수요 증가를 꼽았습니다. 또한, 업체들의 미용실 및 스파 제휴와 소셜 미디어 마케팅의 활용이 증가하고 있는 것도 시장의 큰 수요로 작용할 것으로 보입니다.
목차
제1장 주요 요약
제2장 시장 상황
제3장 시장 규모 평가
- 시장 정의
- 시장 부문 분석
- 시장 규모 2023
- 시장 전망 2023-2028
제4장 시장 규모 실적
- 세계 남성용 그루밍 제품 시장 2018-2022
- 용도별 부문 분석 2018-2022
- 유통 채널별 부문 분석 2018-2022
- 지역별 부문 분석 2018-2022
- 국가별 부문 분석 2018-2022
제5장 Five Forces 분석
- Five Forces 요약
- 구매자의 교섭력
- 공급 기업의 교섭력
- 신규 참여업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 상황
제6장 시장 세분화 : 용도별
- 시장 세분화
- 비교 : 용도별
- 면도 케어 : 시장 규모와 예측 2023-2028
- 헤어 케어 : 시장 규모와 예측 2023-2028
- 스킨 케어 : 시장 규모와 예측 2023-2028
- 향수 : 시장 규모와 예측 2023-2028
- 기타 : 시장 규모와 예측 2023-2028
- 시장 기회 : 용도별
제7장 시장 세분화 : 유통 채널별
- 시장 세분화
- 비교 : 유통 채널별
- 오프라인 : 시장 규모와 예측 2023-2028
- 온라인 : 시장 규모와 예측 2023-2028
- 시장 기회 : 유통 채널별
제8장 고객 상황
제9장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 유럽 : 시장 규모와 예측 2023-2028
- 북미 : 시장 규모와 예측 2023-2028
- 아시아태평양 : 시장 규모와 예측 2023-2028
- 남미 : 시장 규모와 예측 2023-2028
- 중동 및 아프리카 : 시장 규모와 예측 2023-2028
- 미국 : 시장 규모와 예측 2023-2028
- 중국 : 시장 규모와 예측 2023-2028
- 독일 : 시장 규모와 예측 2023-2028
- 인도 : 시장 규모와 예측 2023-2028
- 캐나다 : 시장 규모와 예측 2023-2028
- 시장 기회 : 지역 상황별
제10장 촉진요인, 과제, 기회, 억제요인
- 시장 성장 촉진요인
- 시장 과제
- 성장 촉진요인과 과제의 영향
- 시장 기회·억제요인
제11장 경쟁 상황
제12장 경쟁 분석
- 기업 개요
- 기업의 시장 포지셔닝
- Beiersdorf Canada Inc.
- Chanel Ltd.
- Coty Inc.
- Edgewell Personal Care Co.
- GroomingLounge.com LLC
- Johnson and Johnson Services Inc.
- Koninklijke Philips N.V.
- LOreal SA
- MacAndrews and Forbes Inc.
- Molton Brown Ltd.
- Natura and Co Holding SA
- Panasonic Holdings Corp.
- Shiseido Co. Ltd.
- The Procter and Gamble Co.
- Unilever PLC
제13장 부록
ksm
The male grooming products market is forecasted to grow by USD 41920.4 mn during 2023-2028, accelerating at a CAGR of 9.45% during the forecast period. The report on the male grooming products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for male grooming products, growing fashion-conscious consumers, and innovation and portfolio extension leading to product premiumization.
Technavio's male grooming products market is segmented as below:
| Market Scope |
|---|
| Base Year | 2024 |
| End Year | 2028 |
| Series Year | 2024-2028 |
| Growth Momentum | Accelerate |
| YOY 2024 | 8.42% |
| CAGR | 9.45% |
| Incremental Value | $41920.4mn |
By Application
- Shave care
- Hair care
- Skin care
- Fragrance
- Others
By Distribution Channel
By Geographical Landscape
- Europe
- North America
- APAC
- South America
- Middle East and Africa
This study identifies the increasing demand for natural and organic grooming products as one of the prime reasons driving the male grooming products market growth during the next few years. Also, vendors partnering with salons and spas and increasing use of social media marketing will lead to sizable demand in the market.
The report on the male grooming products market covers the following areas:
- Male grooming products market sizing
- Male grooming products market forecast
- Male grooming products market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading male grooming products market vendors that include Beiersdorf Canada Inc., Chanel Ltd., Coty Inc., Edgewell Personal Care Co., GroomingLounge.com LLC, Helios Lifestyle Pvt Ltd., Johnson and Johnson Services Inc., Kao Corp., Koninklijke Philips N.V., LOccitane Groupe SA, LOreal SA, MacAndrews and Forbes Inc., MALIN GOETZ, Molton Brown Ltd., Natura and Co Holding SA, Panasonic Holdings Corp., Shiseido Co. Ltd., The Procter and Gamble Co., Unilever PLC, and VI JOHN GROUP. Also, the male grooming products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Male Grooming Products Market 2018 - 2022
- Historic Market Size - Data Table on Global Male Grooming Products Market 2018 - 2022 ($ million)
- 4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ million)
- 4.3 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Application
- 6.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
- 6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 6.3 Shave care - Market size and forecast 2023-2028
- Chart on Shave care - Market size and forecast 2023-2028 ($ million)
- Data Table on Shave care - Market size and forecast 2023-2028 ($ million)
- Chart on Shave care - Year-over-year growth 2023-2028 (%)
- Data Table on Shave care - Year-over-year growth 2023-2028 (%)
- 6.4 Hair care - Market size and forecast 2023-2028
- Chart on Hair care - Market size and forecast 2023-2028 ($ million)
- Data Table on Hair care - Market size and forecast 2023-2028 ($ million)
- Chart on Hair care - Year-over-year growth 2023-2028 (%)
- Data Table on Hair care - Year-over-year growth 2023-2028 (%)
- 6.5 Skin care - Market size and forecast 2023-2028
- Chart on Skin care - Market size and forecast 2023-2028 ($ million)
- Data Table on Skin care - Market size and forecast 2023-2028 ($ million)
- Chart on Skin care - Year-over-year growth 2023-2028 (%)
- Data Table on Skin care - Year-over-year growth 2023-2028 (%)
- 6.6 Fragrance - Market size and forecast 2023-2028
- Chart on Fragrance - Market size and forecast 2023-2028 ($ million)
- Data Table on Fragrance - Market size and forecast 2023-2028 ($ million)
- Chart on Fragrance - Year-over-year growth 2023-2028 (%)
- Data Table on Fragrance - Year-over-year growth 2023-2028 (%)
- 6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 6.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
- 7.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 7.3 Offline - Market size and forecast 2023-2028
- Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Chart on Offline - Year-over-year growth 2023-2028 (%)
- Data Table on Offline - Year-over-year growth 2023-2028 (%)
- 7.4 Online - Market size and forecast 2023-2028
- Chart on Online - Market size and forecast 2023-2028 ($ million)
- Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Chart on Online - Year-over-year growth 2023-2028 (%)
- Data Table on Online - Year-over-year growth 2023-2028 (%)
- 7.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.11 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ million)
- Data Table on India - Market size and forecast 2023-2028 ($ million)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 9.12 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.1 Overview
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.1 Companies profiled
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 Beiersdorf Canada Inc.
- Beiersdorf Canada Inc. - Overview
- Beiersdorf Canada Inc. - Product / Service
- Beiersdorf Canada Inc. - Key offerings
- 12.4 Chanel Ltd.
- Chanel Ltd. - Overview
- Chanel Ltd. - Product / Service
- Chanel Ltd. - Key offerings
- 12.5 Coty Inc.
- Coty Inc. - Overview
- Coty Inc. - Business segments
- Coty Inc. - Key news
- Coty Inc. - Key offerings
- Coty Inc. - Segment focus
- 12.6 Edgewell Personal Care Co.
- Edgewell Personal Care Co. - Overview
- Edgewell Personal Care Co. - Business segments
- Edgewell Personal Care Co. - Key news
- Edgewell Personal Care Co. - Key offerings
- Edgewell Personal Care Co. - Segment focus
- 12.7 GroomingLounge.com LLC
- GroomingLounge.com LLC - Overview
- GroomingLounge.com LLC - Product / Service
- GroomingLounge.com LLC - Key offerings
- 12.8 Johnson and Johnson Services Inc.
- Johnson and Johnson Services Inc. - Overview
- Johnson and Johnson Services Inc. - Business segments
- Johnson and Johnson Services Inc. - Key news
- Johnson and Johnson Services Inc. - Key offerings
- Johnson and Johnson Services Inc. - Segment focus
- 12.9 Koninklijke Philips N.V.
- Koninklijke Philips N.V. - Overview
- Koninklijke Philips N.V. - Business segments
- Koninklijke Philips N.V. - Key news
- Koninklijke Philips N.V. - Key offerings
- Koninklijke Philips N.V. - Segment focus
- 12.10 LOreal SA
- LOreal SA - Overview
- LOreal SA - Business segments
- LOreal SA - Key news
- LOreal SA - Key offerings
- LOreal SA - Segment focus
- 12.11 MacAndrews and Forbes Inc.
- MacAndrews and Forbes Inc. - Overview
- MacAndrews and Forbes Inc. - Product / Service
- MacAndrews and Forbes Inc. - Key offerings
- 12.12 Molton Brown Ltd.
- Molton Brown Ltd. - Overview
- Molton Brown Ltd. - Product / Service
- Molton Brown Ltd. - Key offerings
- 12.13 Natura and Co Holding SA
- Natura and Co Holding SA - Overview
- Natura and Co Holding SA - Business segments
- Natura and Co Holding SA - Key offerings
- Natura and Co Holding SA - Segment focus
- 12.14 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Product / Service
- Panasonic Holdings Corp. - Key news
- Panasonic Holdings Corp. - Key offerings
- 12.15 Shiseido Co. Ltd.
- Shiseido Co. Ltd. - Overview
- Shiseido Co. Ltd. - Product / Service
- Shiseido Co. Ltd. - Key news
- Shiseido Co. Ltd. - Key offerings
- 12.16 The Procter and Gamble Co.
- The Procter and Gamble Co. - Overview
- The Procter and Gamble Co. - Business segments
- The Procter and Gamble Co. - Key news
- The Procter and Gamble Co. - Key offerings
- The Procter and Gamble Co. - Segment focus
- 12.17 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key news
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.5 Data procurement
- 13.6 Data validation
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.8 Data synthesis
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations
